Easecox Elite#12 EN version

January 2020 www.easecoxgroup.com

Health • Beauty • Friendship • Wealth

Issue No.12

Master Social Media Advantages Uplift Your Power, Success & Wealth

Dear EASECOX Family, To operate the EASECOX business successfully, personal connections and influence of the distributors are the most crucial. How to make your EASECOX business continues to grow? How to expand the personal connection and grow your team? How to increase your influence through networking? We have to learn and it is very important for every partner to explore oneself and get new height.

In recent years, the internet and mobile phones have become commonplace, not only have they shortened the distance between people, the emergence of social media platforms (such as Facebook, LINE, Instagram, YouTube) has enabled everyone to speak to the public, share their values, create trends, and easily find like-minded partners or followers. As these platforms grow, everyone has the opportunity to expand their influence to different corners of the world and even transform their lives.

Therefore, if you can master the all-reaching advantages of social media platforms, it means that you have won the opportunity and ability to create wealth. The most important keys are: Be clear about who you are? Who would you like to influence? What is the message you would like to transmit? For this issue of the Elite Magazine, we have prepared a particular article regarding “knowledge sharing on managing social media accounts”. We hope that everyone can keep up with the trend of the era and learn the new marketing communication methods, use diverse channels to demonstrate their self-worth, and expand their EASECOX career! In addition, we have also invited the new star of the astrology field, “Sophia”, to teach us how to match the fun horoscopes to EASECOX products and bring in good fortune for the coming year, in order to increase social platform click rate and create attention to the products.

I believe: the position of the leader is determined by their followers! In 2020, let us break through the restrictions of time and place. By using the social media platforms, we can have a clear understanding and vision on ourselves to strengthen the influence and development of the organization, which will in turn enhance our power and bring success, creating another miracle in the EASECOX business!

Dato’ Simon Lin

Chairman of EASECOX International Group

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Contents

January 2020

Global Focus 03

EASECOX Glitz and Glamour Philippines Awards Recognition Ceremony

04

The Melody of Happiness Indonesia Awards Recognition Ceremony

05

Unveil Mysterious Russia A Wondrous Journey of Classical Opulence

Success Story 07

Chloe Leow: Courage to Change and Transform Your Life

Success People 08

Award list form March 2019 to August 2019

Issuer Simon Lin

Issuer Easecox International (Taiwan) Ltd.

Address 1F., No.74, Sec. 4, Zhongyang Rd., Tucheng Dist., New Taipei City 236, Taiwan (R.O.C.)

Tel +886-2-2269-6161

Fax +886-2-2267-3188

Website www.easecoxgroup.com

Sales Classroom 09

Essentials to create a Firm Organization Base

11

Using the 12 Horoscopes Effectively 雅筑國際集團

Official Easecox Group

Feature Article 15

EASESHAPE Product Knowledge Video Online Launch

Social Platform Management 17

Managing Your Instagram

21

Master Basic Photography Skills

Easecox Indonesia

Easecox Thailand อีสคอกซ์ ไทยแลนด์

Channeleasecox

Elite e-Version

Easecox Elites Incentive Trip 25

The Magical Turkey

27

Fabulous Busan, South Korea

© 2020 Easecox International (Taiwan) Ltd. All Rights Reserved.

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Easecox Glitz and Glamour 2019 Easecox Philippines Awards Recognition It’s another night of festivities as Easecox Philippines celebrated the ‘Easecox Glitz and Glamour’, which is the 2019 Philippines Awards Recognition with 950 attending guest at Marriott Grand Ballroom.

For 31 years, Easecox made a mark in producing quality products and our marvelous Chairman, Dato Simon Lin shared a motivating speech about how Easecox is attaining “to take care of ourselves” and “to help others in need”, Easecox makes the best of the expertise in developing the best products for everyone. And then he mentioned the vision in 2020 is to increase our Philippine distributors to 100,000 members as we will celebrate our 10th anniversary in the Philippines.

As part of our yearly advocacy in commemorating our late founder Ms. Amy Lin, Easecox PH has made donation to the Kalawakan Elementary School so they can have water supply for the first time and 4 major classrooms have been renovated. So together with the teacher in-charge, chairman handed over the donation certificate for the refurbishment project of the school.

It was an unforgettable night because our lovely A Controllers share their love for Easecox thru a foyer interview. Soon after that section, everyone was invited for dinner. It came as a surprise when Lala Easecox started the energetic and vibrant musical performance featuring the new Diamant colored undergarments.

Towards the end, the 2020 incentive travel was introduced by the USA inspired modern jazz dance and

To begin the awarding ceremony, the 7 Gold Coin awardees and 16 A Controller awardees were awarded all together. The highlight of the ceremony came when the most honorable award, 20A Diamond Controller was given to Ms. Chloe Leow Szu Tyan. Following that, the 10A Ruby Controller was awarded to Ms. Melissa Lazaro. Finally, 5A Golden Controller was granted to the new comer, Ms. Agnes Chuatoco.

an amazing video, which disclosed that LA and Vegas will be our destination next year. Then, the Thailand Getaway Qualifiers were called together with Chairman and the 20A Diamond Controller for a great celebration on the stage.

This was followed by a special toasting to cheer the wonderful 2019 and the success of Easecox International Group for many years to come.

The event finished with high spirits and everyone was delighted. And of course this is not the ending, but the beginning of many more wonderful things to come. We always think deeply the words of our founder, “You must say a thousand words, ride thousands of miles

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plus the mighty force of spirit, and only you are able to have millions of income.”

The Happiness of Melody 2019 Indonesia Awards Recognition Night In the 2019 Indonesia Awards Recognition Night, we united hearts from all over the world, we gathered beautiful melody here, because we know the happiness and melody is the most powerful energy source, and we are able to make this world a better place. More love and more happiness, Easecox is the ‘Key to Happiness’!

In his speech, Chairman Dato Simon Lin remarked the core values of Easecox are to take care of ourselves and to help others in need. “This is what Easecox is about and this is also where our happiness comes from” he said.

Besides, Chairman greatly appreciated the distributors that had gathered IDR 125.000.000 donation to help Elementary School 02 Cikeas in Bogor by holding a charity event. The money will be used in building school canteen, fence and various refurbishments. He also mentioned that he had visited the manufacturing site of our Japanese vendors in June, to make sure that the factory production can meet the standard and commitments to EASECOX distributors. This made all the guests raised a grateful smile, felt supported and happy to be the member of the Easecox Family.

After the magnificent performance of opening dancers, all the guests were looking forward to the award ceremony. It was started with Gold Coins Award with 31 awardees and 63 of A Controller awardees. Then, congratulations went to our new 15A Sapphire Controllers, who are Ms. Elizabeth Ariestia, Ms. Chong Sheik Lee and Ms. Yulidar.

Followed by our new 10A Ruby Controllers:, Ms. Amber Lim and Mr. Yendy & Ms. Elly Susana. The next recongnition went to the new 5A Golden Controllers: Ms. Luciawati Sudirdja, Ms. Findri Miranty, Ms. Dewi Janurawati, Ms. Ingirawati Santoso & Ms. Khatherinah Atmodjo and Ms. Ni Nengah Wartini. Finally, the most prestigious competition in Easecox, the Half Yearly Competition Bonus Award period January-July 2019 is won by our new 5A Ms. Dewi Janurawati.

All guests became even more excited when the models wear Diamant and Platino collections on the catwalk. Event ends with Chairman congratulated the winners of the 2019 Thailand Getaway Trip, followed by a special toasting for the success of Easecox International Group.

We wish to see more partners getting awarded in next Indonesia Awards Recognition Night. Best wishes that Easecox can become your platform creating and fulfilling your dreams.

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Unveil Mysterious Russia A Wondrous Journey of Classical Opulence Russia, a place that creates both an impression of mystery and that of a staunch nation, a place that people want to explore! The company organized a trip to Russia for the elite partners who have reached their target, so they can experience this unique culture personally. This wonderful journey taking place over nine days and six nights created unforgettable memories for everyone!

Upon arrival in Russia, to welcome the elite partners, Chairman Simon specially used the local traditional ceremony of “bread and salt” and welcomed everyone. The partners tore off pieces of bread and dipped it into salt, which is a gesture to mean that the other party’s goodwill is accepted, they were also really happy with this arrangement of following local customs.

Song of EASECOX at the Red Square The first stop was the capital Moscow, which is a vibrant city where politics, economy, science, culture, and finance all come together. It is also a city with a rich culture and history. Down the famous Arbat Street in the city center, one could see products with traditional Russian features in the shops along both sides of the street. The Holy Trinity St. Sergius Lavra is a Russian Orthodox Church located within the Golden Ring. The onion-dome roof combined with the vibrantly colorful frescoes makes its unique architectural features truly eye-catching. Of course, when visiting Russia, one cannot miss out on the famous Red Square. This is the oldest square in Moscow and all the important ceremonies are held here. The 120 EASECOX elite partners danced to the Song of EASECOX at the Red Square, the grand scene made us really proud and it was also an once-in-a-lifetime experience!

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Tour of Majestic Architecture Some of the famous attractions around the Red Square include: Saint Basil's Cathedral, the Kremlin, the State Historical Museum, and department stores. When we

Splendid Palaces

entered the stunning and majestic Kremlin, this world's largest building complex was absolutely awe-inspiring.

The palace walls are formed by six buildings, including four palaces, four cathedrals, and nineteen towers.

The official residence of the President of the Russian Federation is also located here. For dinner, we went to the restaurant Turandot, a luxury dining establishment that cost NT$1.5 billion, and six-and-a-half-years to construct. It recreates the opulent 18th-century Baroque palatial style with magnificent interiors. The crystal chandelier in the middle of the ceiling is paired with the arched roof decorated with blue-painted murals, and everyone was awestruck. We also got to enjoy the meal in this unique and lavish atmosphere. In addition, we could not miss out on the most iconic local handicraft Russian Doll. The company specially made arrangements for the partners to use their creativity and imagination to create Russian dolls that represent EASECOX, and it was discovered that many partners were talented painters!

After we left Moscow, we got on to the high-speed train to go to the second largest city in Russia - Saint Petersburg. Saint Petersburg is the center of culture and arts, where Baroque-style architecture can be seen everywhere, giving one the illusion of being in Europe. We visited the State Hermitage Museum, which is ranked as the one of the four largest museums in the world, together with the Louvre Museum in Paris, the British Museum, and the Metropolitan Museum of Art in New York. The atmosphere of the museum was one of grandeur and magnificence, it contains over three million artworks in its collection and it would take six years to visit all the works.

The Peterhof Palace, located on the outskirts of the city, was the summer residence of Peter the Great in the past, and is known as the Russian Versailles. The palace gardens covers an area of several thousand hectares, signs of opulence include a terraced fountain with golden statues.

St. Isaac's Cathedral, which took 40 years to complete, is the largest cathedral in Russia. It is characterized by the Neoclassical style, with the interior decorated with lavish amounts of gold, offering a breathtakingly majestic and magnificent sight.

On this nine day and six night trip, the much-anticipated banquet took place at the brilliantly-lit and wonderfully atmospheric Metropol banquet hall. Our vastly talented partners brought us an exciting range of performances.

To thank the partners for their efforts in the past year, Chairman Simon gifted the 20A partners with handcrafted Russian dolls. This set of stacked Russian dolls was decorated with the portrait of the founder, former chairman, vice-chairman, and Chairman Simon, as a representation that Chairman Simon’s commitment and safeguarding of the EASECOX business will be passed down the generations.

The achievement of incentive travel represents the partners’ efforts in their self-breakthrough. Traveling around the world with EASECOX is definitely not just a dream! Let us continue to challenge new goals, create a new pinnacle in life. See you at the U.S. West Coast next year!

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Courage to Change and Transform Your Life Live with Gratitude, Pass Down Your Experience 20A Diamond Controller Chloe Leow（From Malaysia, developed to the Philippines successfully）

A humble beginning, given up on college education, and thinking that life will only amount to this! But after meeting other EASECOX members who also had no financial resources, personal connections, or academic qualifications, yet have a successful career through EASECOX, it gave me the courage to build my dream. Having experienced opposition from my family and the exploratory period of figuring everything out, I can now mentor more people who are looking to succeed, I can now pass down my techniques on stage, I now have wealth and freedom, and I can enjoy free trips overseas...

EASECOX made all of these “first times” possible. I would like to thank EASECOX, I would like thank all those who gave me help along the way, most of all, I would like to thank myself for having the willingness to change and transform my life!

I came from a poor family with five people. I was unwilling to see my mother work so hard, so I gave up on going to college and decided to start working, this is when I met Alicia. When Alicia closed down the three yoga centers because of EASECOX, I became very curious about EASECOX! After finding out Alicia’s reason for giving up on her yoga career, and seeing Jennifer succeed even without financial resources or personal connections, I was convinced, I want to join EASECOX and transform my life!

Assistance from the Team, Going to EASECOX College When I first joined EASECOX, my family was not supportive and they even thought that I had been brainwashed. During that difficult period, in order to prove that I made the right choice, I continued to participate in the company training and various activities, I also tried out things I didn’t have the courage to do before, such as: public speaking, giving a report in front of my colleagues, taking up the responsibility of training international talents... In addition to these valuable experiences, I have the ability to start changing the quality of my lifestyle and enjoy prizes such as international travel from operating EASECOX!

Teamwork and Cross-National Operations The most valuable thing about the EASECOX business is that there are business opportunities around the world!

Therefore, after laying down a firm foundation in the Malaysian market, through the power of teamwork, the mentor Alicia LS and I went to the Philippines to develop a new market and look after the Malaysian team. The 20A instructor team also continued to provide training and

Pass Down Your Experience to Other Partners and Practice What You Learned I have inherited the teachings from many of the upper level instructors, so when I am training the partners, I always emphasize three main points: 1. To learn how to properly operate the EASECOX business, you must not let go of any learning opportunities, do everything in your power to participate in the trainings and activities. 2. To know your way around multi-level marketing, you need to practice what you have learned in order to hone the various skills and learn how to deal with any situation.

3. Pass down everything that you have learned without holding back to the lower level partners, pass down the knowledge from generation to generation, let EASECOX’s culture of kindness continue to be passed down.

I would like to thank EASECOX and the 20A instructor team for helping me discover my greatest potential and achieving my many dreams, as well as helping many people to soar up high and build their dreams! For the future, my vision is to expand the market in Luzon, Visayas, and Mindanao, as well as finding like-minded partners in China and the U.S. to build the EASECOX business to even greater heights.

support, so that I can continue to expand the business in the Philippines without any worries. Regardless of which market, doing each little task properly is something to be proud of.

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Award List from March 2019 to August 2019

15A

20A

Diam ond Controller

Sapp hire Controller

CHLOE LEOW SZU TYAN

CHONG SHEIK LEE

10A

Ruby Controller

MELISSA LAZARO

AMBER LIM

5A

Gold Controller

ID INGIRAWATI SANTOSO & KHATHERINAH ATMODJO

ID NI NENGAH WARTINI

MY JIM SHAN SHAN

MY ANDREAS WONG

PH AGNES CHUATOCO

ID FINDRI MIRANTY

ID LUCIANA JULIANTO

2019 Half-yearly

Competition-Style Bonus

ID DEWI JANURAWATI

MY ANDREAS WONG

ID NI NENGAH WARTINI

ID JUANITA LUIZA TATAN

ID INGIRAWATI SANTOSO

MY TAN CHEW YAN

The above Award List is sorted alphabetically by country names then names.

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【Sales Classroom】

Sales Essentials Create a Firm Organization Base In order to become an outstanding EASECOX distributor, the most important points are - “establishing a professional image” and “accumulating sales skills”! First, let the customers have a good impression of your personal image and conversational style, then effectively control the time and getting to the key points of the theme according to the different types of customers. Know when to offer information and when to stop, and you will be able to conclude a successful sale and maintain the firm foundation of the organization.

5 Elements for Image Building EASECOX distributors differ from ordinary distributors.

In order to let the other party understand the business you are in, apart from letting the other party gain a clear understanding on the company system and product advantages, a self-confident, as well as bright and eye-catching professional image is also crucial.

Product Introduction and Sharing

This is because a professional and friendly first impression can generate trust in the other party and

All EASECOX distributors must be familiar with the

create a positive beginning.

5-Step product introduction, which is the AIDAS method: “Attention” - arouse attention, “Interest”

1. Appropriate attire: Appropriate clothing and makeup will show your professionalism and beauty, letting the customers experience pleasant service.

- maintain interest, “Desire” - stimulate desire,

2. Gentle facial expression: Maintain a smile and a gentle tone of voice, it will convey a sense of friendliness, and the other party will be willing to listen to your pitch.

you must have absolute confidence in the company

3. Sincere attitude: Use a sincere attitude and be enthusiastic, this will create a deep impression of you in the customers’ mind and they will always remember you.

operational features. Sharing about the product after

4. Suitable response: Provide simple and concise descriptions, correct introductions, and authentic suggestions and you will have satisfied customers.

realistic and persuasive. Especially when you wear

5. Be polite: Regardless of the customer's reaction or attitude, respecting the customer is the top priority.

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“Action” - induce action, and “Satisfaction” - create satisfaction. In addition to properly using the 5-Steps, products. This sense of confidence comes from having trust in the company, as well as understanding the company's background, investment amount, and you have personally experienced it is even more important, because confidence will be generated after the use of a product, so the introduction will be more the Diamant body-shaping underwear that gives you a curvier figure and use the Marvel skincare products that makes you look glowing and radiant, a bright and confident you is the best testament to the effects of the products!

Impulsive and Hot-Headed Type

Cautious and Conservative Type

point, they usually judge things based

Hesitant and Undecided Type

personality, high level of education, they

on impulse, but won’t show it if they

Features They cannot make

will not easily accept things that they

regret their decision.

up their mind and lack their own

have not carefully researched.

Strategy Remain calm to deal with

opinions, they are uncertain and

Strategy Calmly show your

the other party’s energy, let the

professionalism, clearly and logically

other party feel happy and maintain

analyze the product features, eliminate

their good mood, be patient and give

the other party’s doubts and generate

time, and strike when there is an

Strategy Give praise, affirm the

their approval.

opportunity.

other party’s positive thoughts

Features Straightforward and to the

Features Calm and composed

will go back and forth between their decisions due to lack of confidence.

and decisions, and help the other party to think and make her decisions for her.

Sociable and Friendly Type Features Get along well with people, they don’t say no and they don’t offend people, yet they will also not make a decision lightly.

Responding to Different Types of Customers You will meet all kinds of customers during sales, use

Decisive and Independent Type

the corresponding method

Features Full of

with the other party, once you

according to the different types

confidence, a know-it-all,

are on closer and friendly terms,

of customers and it will help you

very decisive and will not

look out for opportunities and

to successfully conclude the sale.

accept other’s opinions.

Strategy Try to become friends

Strategy Play along to

strike while the iron is hot.

the other party’s sense of self-importance and let her take the lead and guide her into topic.

Silent and Untalkative Type Features They reject things first as a matter of principle and don’t easily believe in others, but once you overcome this obstacle, they will be willing to trust you.

Strategy Proactively approach them first and befriend them, show care and concern to gain their trust, once that is achieved, you will be able to succeed in your sales.

Arrogant and Exaggerated Type Features Arrogant and likes to show off, they have an opinion on everything and like other people to give them praises.

Strategy Satisfy their need for affirmation and praises, providing more explanations when there is

REMINDER

an opportunity to achieve sales.

Once you have successfully sold a product, in addition to giving the other party praise, the most important thing is to let the other party know that she has made the right decision. Therefore, you must say to the other party: “You are awesome! You have made the right choice which will benefit you. I will keep in contact with you and provide you service whenever you need it.” Furthermore, EASECOX is a sustainable business and it is necessary to maintain customer relations from time to time so that the other party will be willing to continue be involved with new EASECOX products and activities, in turn, it will allow more customers to be developed through her. More importantly, in addition to making her a loyal customer of the products, also emphasize the advantages of the EASECOX business whenever there is a suitable opportunity, so that she would also want to become a partner running a business!

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Using the 12 Horoscopes Effectively Open New Talking Topics for the EASECOX Business and Products With the arrival of a new year, everybody is concerned about the fortunes of the coming year. In this issue, we have invited Sophia, astrology expert and fashion magazine columnist to analyze the horoscope of the 12 zodiac signs for the first half of 2020. We will combine it with EASECOX products to improve your health and help the partners to successfully open up talking topics for an even better performance!

ARIES

Taurus

Smooth and Successful Career

Good Fortunes in Movement and Migration

In 2020, the career aspect will be going strong for Aries, but

In 2020, Taurus will experience luck when it comes to migration,

you would need to put in hard work in order to advance further.

which will bring good opportunities in business trips, travels,

This year’s success comes from embracing your ambitions and

and overseas business development. You will receive assistance

taking responsibilities, wealth will soon naturally follow. Learn

from abroad or power from faraway places. In terms of

upward management in the first half of the year, your work will

interpersonal relationships, this year is suitable for partnerships

be more smooth and successful if you can receive the support

with professionals and international channels, while it is also

of your supervisor and benefactors.

a suitable period to develop foreign markets or to sell foreign products.

★ From April 5th to May 13th, your popularity will rise, make use of this opportunity to form relationships, but sometimes you might be too impatient, so remember to slow down your pace. Use the Roman Chamomile (AR002), Patchouli (AR013), and Organic Lavender (AR016) Pure Essential Oils in combination with Relaxing Massage Oil (AR025) and Feel Calm Blending Pure Essential Oil (AR103) to maintain your good mood.

★ Enhancing

your stress resistance is the must-have secret

weapon for success in 2020. When you are faced with stress at work, you might be prone to issues such as bad posture, back pain, poor blood circulation in the lower body, and skin imperfections. The Reshaping Series and DIAMANT Long Sleeve Arm Shaper from the DIAMANT Tourmaline Fiber Series can help correct bad posture.

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★ In

the first half of the year, you might be faced with the

pressure after signing a contract, and you might also face challenges from the company, supervisor, or challenges related regulations. You need to re-innovate yourself and enhance your competitiveness. When you are experiencing anxiety and stress, shoulder and neck pain and cramps, wear the DIAMANT Tourmaline Fiber Protection Series, which will help you to maintain an attractive and upright posture so that you can present the aura of a winner.

★ From

April to June, there is a chance for you to meet people

who can be of help to you and an opportunity for romance.

Due to the influences from your ruling planet Venus, which will be in retrograde from early May to late June, you will earn more but also spend more. Use the Cypress (AR004), Organic Lavender (AR016), and Orange (AR012) Pure Essential Oils and Feel Calm Blending Pure Essential Oil (AR103) to bring harmonious and relaxed thoughts, and you will find it easier to earn money.

Gemini

Cancer

Great Benefits from Collaborations and Partnerships

Mastering Your Personal Connections and Partners

In 2020, Gemini can gain benefits through collaborations and partnerships. In the first half of the year, with the addition of new partners, you will be able to expand your sales channels and your business will become even bigger. There is no shortage of opportunities this year, but not every opportunity is a good opportunity. You must know how to choose partners carefully in order to share resources and make profits. Your ruling planet Mercury will be in retrograde from mid-February to early March.

It is inevitable that there will be many obstacles to sort out first so you must be patient and confident.

★ In the first half of the year, you will need to rely on endurance to win the final victory when it comes to people and your career. Do not ignore existing physical ailments, or otherwise you will lose out due to this. Pay attention to urinary and gynecological problems, drink plenty of water, and use the bathroom when required without holding back are the key to maintaining good health. Replacing your underpants regularly is also another important point for maintaining a healthy lifestyle (see Brilliant Panties mid- and high-waist series).

★ From

April to mid-May, you will have many people interested

in you romantically and your popularity will soar. The DIAMANT Tourmaline Fiber Series and Super Conductive Long Shawl in red or purple can help to create your personal charm and charisma.

In 2020, the interpersonal relationships of Cancer will become polarized, as some relationships could become deeper, for example: joint venture partnership, engagement, marriage. On the other hand, there may be a possibility for these relationships to end or break up. It is therefore very important that you have a full grasp of your personal connections and choose partners carefully. If you can share profits this year, you will have the opportunity to create more business opportunities.

★ Your

★ Before

In 2020, the career of Leo is moving in the direction of innovation, transformation and reformation. Although your plan might not be able to keep up with the changes, as long as you maintain the ability to learn quickly and respond flexibly, you will have new growth and rewards. This year, your colleagues and subordinates will be your important benefactors, you will be able to overcome any obstacle with their support and cooperation.

The key to making money this year lies in hard work, the more you give the more wealth you will reap.

★ In

the first half of the year, the work will be more strenuous,

and there will be more strain on the heart and blood vessels.

The Reshaping Series from the DIAMANT Tourmaline Fiber Series can take care of your health, figure, and luck at the same time. In addition, Leo’s digestive system and blood circulation system is easily affected when under stress, the Super Conductive Waist Supporter, Super Conductive Knee Supporter, and Super Conductive Calf Supporter from the SUPER CONDUCTIVE Metallic Ion Series will provide you with extra care.

★ When you are feeling low on energy, use the Cypress (AR004), Grapefruit (AR009), and Peppermint (AR014) Pure Essential Oils, as well as the Vitality Blending Pure Essential Oil (AR104), which can help to boost your mood quickly and maintain your drive to carry on making money.

January 21st and during period February 17th to

March, you will meet demanding partners, customers and competitors. When all the hard work and stress is making you feel exhausted, you can use the Geranium (AR007), Grapefruit (AR009) and Organic Juniper (AR017) Pure Essential Oils to revitalize your energy level and improve your luck in wealth.

Virgo Good Luck with Romance and Childbirth

Leo Hard Work Pays Off and Benefactors Provide Help

mood this year will be affected by interpersonal

relationships, so when you are unhappy or stressed, you will be prone to binging and overeating. The Modeling Series and Reshaping Series from the DIAMANT Tourmaline Fiber Series, and the DIAMANT Waist Shaper will help you to maintain a perfect figure.

In 2020, Virgo can maintain their firm position above the competitors through their professional expertise and creative innovation, their success is not due to taking short-cuts or opportunistic luck. Even though it is not easy, you will still have the opportunity to become famous internationally or to make connections overseas. This year, fortune is in your favor when it comes to romance, childbirth, leisure and relaxation. Your children, the younger generation, or young subordinates will also be giving you cause to worry about them, so you need to supervise everything to ensure the quality is up to standards.

★ In

the first half of the year, you will have a burst of creativity

and energy, you will achieve the most before January 21st and February 17th to March. As your ruling planet will be in retrograde from mid-February to early March, you will be easily stressed and nervous, and your respiratory and gastrointestinal systems will be more sensitive, so remember to take the time to relax. Deep Breath Pure Essential Oil (AR101) and Feel Calm Blending Pure Essential Oil (AR103) will be useful tools when you take on challenges.

★ From

mid-January to mid-February, you will have much luck

when it comes to romance, the DIAMANT Tourmaline Fiber Protection Series will help you to showcase your charm. In May, changes might appear in your cooperation opportunities and it will take effort to smooth things over. The Super Conductive Long Shawl and Neck Guard, and Meryl Arm Shaper will help to take care of your health and overcome obstacles, so wealth will come your way.

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Libra

Scorpio

Going Forth for Love and Family

Invest in Professional Skills and Learning

In 2020, Libra will spend more effort on their family life, on the one hand, to look after family members or to take over the family business. On the other hand, it could be because of changes to your living environment, such as moving house, buying property, refurbishing. Your family, neighbors and good friends will by benefactors who will give you support. When it comes to career, start with personal connections such as your classmates, colleagues, and neighbors.

★ In

the first half of the year, you will be under a lot of stress

as you will now shoulder the burden of doing even better, so you will need to have more confidence and energy. The Reshaping Series and DIAMANT Waist Shaper from the DIAMANT Tourmaline Fiber Series will let you present your charming self and bring good personal connections.

★ Libra likes to care for others but often subconsciously absorb other people’s negative emotions. Use Cedarwood (AR001), Clary Sage (AR003), and Patchouli (AR013) Pure Essential Oils, as well as the Feel Calm Blending Pure Essential Oil (AR103) , which will help to alleviate your stress and restore your inner harmony quickly.

Sagittarius Personal Connections and Wealth Coming Your Way In 2020, Sagittarius will have very good fortunes when it comes to wealth, you will be able to increase your income through work, financial management, and communication. From January to March, you will be full of drive to make money, making it the perfect time where twice the result will be yielded with half the work. From April to May 13th, Sagittarius has a good streak of luck in interpersonal relations, so it will be a suitable period for visiting relatives, friends, and customers. Make good use of the time to properly manage your own contacts and money.

★ In

the first half of the year, it will be easy to suffer from

an abnormal diet and irregular routine, and you might also suffer from occupational injuries in your busy work schedule.

Super Conductive Wrist Supporter, Elbow Supporter, Ankle Supporter, Calf Supporter, and Socks can maintain your health and give you an extra layer of luck and protection.

★ Having optimism and a sense of humor are the keys to having a good interpersonal relationship. You will only be able to influence others if you maintain inner peace and joy. Vitality Blending Pure Essential Oil (AR104) and Feel Calm Blending Pure Essential Oil (AR103) will help you to quickly alleviate your stress so you can regain your happy self.

In 2020, Scorpio will have an excellent streak of fortune when it comes to learning, this is the time to invest in yourself and you will be able to apply the professional skills you learn directly to your work. There will be major changes in your interpersonal relationship this year, even the closest friends and family members might not be around so much anymore or go their separate ways. This is a time to get to know new friends through different interests and purposes. Once you are wellinformed, you will naturally make more money than others.

★ In

the first half of the year, you will be prone to neck and

shoulder pain, wrist or arm pain, or accidental sprain and cramps. Do warm-up and stretching exercises every morning after you get up, and use the Super Conductive Wrist Supporter, Elbow Supporter, and Super Conductive T-Shirt to maintain your health, so that you can be more comfortable in your lifestyle and work.

★ From

March 6th to April 4th, there will be unexpected

opportunities for romance and cooperation. The Reshaping Series from the DIAMANT Tourmaline Fiber Series can help to highlight your strong points and charm. Scorpios are always strong and proficient, if you can be more soft and flexible, it will be easier for wealth to come to you. Use the Feel Calm Blending Pure Essential Oil(AR103), so that you can face others in a relaxed manner and show your friendly and approachable side.

Capricorn Hard Work Pays Off and Super Popular In 2020, Capricorn will enter the beginning of the new era, and it is necessary to work hard, but also to change to new ideas and use new methods to make money. Before January 21st and during period February 17th to March is a good time for Capricorn to work hard, your efforts will pay off and it will be especially easy to make money and become famous. From March 6th to April 4th, your relationship fortune will rise, and there will be no end to happy news of love, marriage, childbirth, and cooperation.

★ Capricorn

rules the bones, teeth, skin, and knees, so you

must keep these parts of the body well-maintained on a daily basis. The Super Conductive Knee Supporter and T-Shirt will be your best lifestyle companions. The MARVEL Anti-Aging Series and the DIAMANT Tourmaline Fiber Series will help you maintain your popularity and charisma.

★ When

your work performance and profit are not as good as

expected, use Cedarwood (AR001), Eucalyptus (AR005), and Lemon (AR011) Pure Essential Oils to help your mood feel more harmonious and relaxed, and your good luck will appear again!

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Aquarius

Pisces

Remove the Old, Bring in the New and Be Prepared

Personal Connections and Wealth Are In Your Favor

In 2020, Aquarius will be entering the phase of “removing the old” before ushering in a new beginning. Learn to solve the existing problems and say goodbye to unsuitable people and things. Review your past career and financial situation and think about whether what you are doing now is suitable for you. This year’s benefactors will often appear out of the blue, cherish every opportunity that you get to meet different people.

★ In

the first half of the year, you might have problems with

nervous tension, vascular circulation or blood circulation of the legs, the Super Conductive Calf Supporter and Ankle Supporter can maintain your health and help improve these issues. The Reshaping Series from the DIAMANT Tourmaline Fiber Series can help you show off a healthy and beautiful figure.

★ This

year, you need to increase your self-confidence and

stability. Before mid-January and from April to June, you will have a streak of luck to meet people who will be good for you, making money and making friends will be easier and more efficient than imagined. Use Purifying Blending Pure Essential Oil (AR102) to enhance stability.

Bio of Astrology Expert

In 2020, Pisces could easily become the new favorite of the company, groups, and social circles. Not only will you be popular everywhere, you will also receive the help from benefactors.

Before January 21st and during time February 17th to March, you can achieve much in your career with the help of friends and social groups. At the same time, from January 15th to February 8th, there will be many opportunities for romance and relationships, and you might obtain something long-lasting.

★ From

mid-February to mid-March, due to being affected by

Mercury in retrograde, Pisces will be prone to nervousness, insomnia, edema, respiratory ailments or gastrointestinal discomfort, and may increase the chance of making a mistake due to inattention. Use Deep Breath Pure Essential Oil (AR101) and Purifying Blending Pure Essential Oil (AR102) to maintain your health, as well as refresh and rejuvenate your mind.

★ Pisces

rules the feet, use the Super Conductive Calf

Supporter and Ankle Supporter will help to improve your overall health. As you will have many opportunities to socialize and entertain, the Modeling Series from the DIAMANT Tourmaline Fiber Series will help to maintain a mesmerizing figure and win your business opportunities.

Sophia

★ Certified Astrologer, American Federation of Astrologers (AFA) ★ Member, National Council Geocosmic Research, UK ★ Advanced studies, School of Traditional Astrology, UK ★ Advanced studies, Faculty of Astrological Studies, UK ★ MBA, MBA Program, National Chengchi University, Taiwan ★ Regular Columns: ELLE Taiwan, ELLE Hong Kong

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EASESHAPE

First

Later

Body Improving

Product Knowledge

Body Firming

Video Online Launch Knowledge Enhanced! Responding Skills Improved!

Performance and Income Increased!

In the past, through the DIAMANT products, EASECOX partners helped countless women regain their beautiful figures and learn about the EASECOX business. To continue maintaining a trim and toned figure, the best choice is pairing DIAMANT with celebrity-grade bestseller product EASESHAPE! The EASESHAPE Slimming Series has been well received after its launch in several countries. In order to help you successfully promote this series, we have specially compiled some of the commonly seen questions into a product FAQ video so that old and new partners will be properly equipped with the professional knowledge and suitable responses when facing customers, which will help to improve performance and increase profit.

Product Development History In the past, through the DIAMANT products, EASECOX partners helped countless women regain their beautiful figures and learn about the EASECOX business. To continue maintaining a trim and toned figure, the best choice is pairing DIAMANT with celebrity-grade bestseller product EASESHAPE! The EASESHAPE Slimming Series has been well received after its launch in several countries. In order to help you successfully promote this series, we have specially compiled some of the commonly seen questions into a product FAQ video so that old and new partners will be properly equipped with the professional knowledge and suitable responses when facing customers, which will help to improve performance and increase profit.

5 Common Questions

1

What is the difference between EASESHAPE and other slimming products available on the market? Why is the product divided into two bottles?

2

Under what conditions can EASESHAPE be used?

When your body starts to show signs of significant edema, cellulite, or sagging as you age and your body

Most products available on the market only comes

undergoes physical changes, or during the postpartum

in one bottle, which only deals with the shaping part,

period, this is when you need EASESHAPE to help delay

but does not provide a solution to the regulating part.

these phenomena. Regardless of your weight, modern

Regardless of which part of the body, there is a need

people are aging every day, and the accumulation of fat

to both regulate and shape. EASESHAPE is divided into

is a problem faced by everybody. EASESHAPE is a must

two bottles as it is based on the “first regulate, then

for maintaining and caring for your figure.

shape� concept to allow the figure to be even more perfect. Regulate means to regulate imbalances, the formula must be able to deeply penetrate the skin so it can reach the deepest layer of the skin, in order to prevent the fat cells from continuing to accumulate and activate metabolism. Therefore, the most suitable format is the serum. While shape refers to shaping and firming, it must be able to remain on the top layer of the

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skin to tighten and tone. Therefore, the most suitable format is the cream.

3

Must EASESHAPE be applied to different parts of the body?

EASESHAPE can be used on every part of the body, and for the areas where fat is easily accumulated, “regulating” and “shaping” is even more necessary. These areas include the abdomen, thighs, buttocks, the outside of the thighs, and you should apply EASESHAPE every morning and evening.

If you want to strengthen the effects, increase the use frequency or use together with essential oils.

4

Can EASESHAPE be used in salons for massages?

The design of this product is aimed for convenient application at users with a busy lifestyle. The serum dries quickly and is easily absorbed and non-sticky, so, you will be able to get dressed within three minutes after

5

Skin flakes appear on some people when using the product, how to deal with this problem?

application. The cream stays on the top layer of the skin to moisturize and tone the skin. Therefore, if you would like to

Skin flaking may be caused because the skin is dry and

use the product in a salon, you would need to increase the

not enough product was applied, the fast absorption of

lubricating effect and spreadability for massages. You can

the product together with the massage might cause skin

add carrier oils to be used together with the product, or

flaking. It is recommended to use EASESHAPE directly

you can first apply the cream, and then apply the massage

after showering, or add a little carrier oil together with

oils you normally use.

the cream to prevent the flaking problem.

Fans' Recommendations 1.Super effective: The “first regulate, then shape” body formula provides comprehensive care and outstanding results.

2.Convenient to use: Time- and effort-saving, but still provides all the effects.

3After-use experience: Easily absorbed, skin does not feel sticky, no need to wait before getting dressed.

4.Cost-effective and good-value-for-money:

TIPS

Who should I recommend the product to?

The two bottles are worth more than many bottles

★ New friends to EASESHAPE → Encourage

put together, you can take care of your entire body

friends who have already bought DIAMANT

and it only costs as much as a cup of latte per day.

in the past to experience this product and continue to shape their figure. ★ Old friends to EASESHAPE → Whether they have already used the first or second generation products, encourage them to continue purchasing EASESHAPE. ★ Others → Continue to discover more friends

★ Scaning QR code For more content

with figure-shaping needs.

16

【Social Platform Management Column】

Instagram Personal Version IG is a social platform based on images. Compared to the diverse content of Facebook, the focus of IG is more on sharing about your personal lifestyle, so attractive amylin_easecox

pictures are a must on IG!

3.899 posts

3.899

followers

3.899

following

Follow

Amy Lin My goal in life is to complete an unfinished dream.

I am weaving dreams every minute and every second, so that my dreams will never end. https://www.easecoxgroup.com

# Managing Your IG Profile

Attractive pictures are a must!

Whether it is a picture where your face is shown or a picture of

Instagram or IG is a social platform that young people like to use, and the main age group is mainly between 15-30 years-old, with more

just the scenery or product, the image composition and colors must be able to attract people. Go and check out the pictures on some of the popular IG accounts.

female users.

Planned layout In particular, IG is “image” based. Compared to the diverse content of Facebook, the focus of IG is more on sharing about your personal lifestyle, so attractive pictures are a must on IG!

You need to decide on the overall layout from the beginning, whether all images should be horizontal/ rectangular, or if three pictures should be combined to make one large image. A distinctly-styled IG profile can easily get other accounts to follow it!

To attract attention on IG and even to promote the sale of products, you need to master a few

Establish a lifestyle trend

key points:

IG is a platform with fewer adverts and more about lifestyle when compared to Facebook, so you need to put in more effort to establish a lifestyle image. Your products can appear here, but

Tina Lee

they must be in line with your style and look good.

Once your style impression has been established, if you occasionally upload a promotional post with pretty pictures, it will make people less likely to be suspicious or feel put off, and your style might even bring out people’s desire to buy the product!

9,899 likes Tina Lee Are you like me, always want a pair of shoes to run and

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wear a formal occasion? #valentinesgift #running shoes #trainers

#running #jogging #run #exercise #sport

# Create a Unique Personal Profile The personal profile on IG is usually very short, most of the time it is enough to include a profile name, and your personal website or Facebook link. The most important thing is your profile picture, because people get to know each other through the pictures.

The account name should not be too complicated; it should be simple and easy to remember: for example, “Shoeholic_Jay” is much easier to remember than “jay08137745”.

Once you start to manage an IG account, you need to decide if the focus should be “people” or “things”.

You can think of the IG page as a wall full of photos, the key to attracting people’s attention is “orderly consistency”. Unlike Facebook which contains all sorts of information, IG is image-based, and everything can be seen in one glance, so when people come to your page they must be able to see your theme at once, in order to be convinced to follow you.

The following are a few recommended directions:

Do one thing perfectly All of the posts must follow the same format: the same photography method, the same layout, the same filters, everything must be clear in just one look, make sure your style is highlighted to the max.

Design and layout The layout of IG uses three pictures in a row, so you can design your own posting order to create a unique layout.

The most commonly-seen layout is three consecutive photos in one series, or a 9x9 square collage of photos to make the layout look unique.

Basic post-writing skills The photos that remain on your IG page on a long-term basis will become your public image. Each photo and post is carefully created by you, so the photo and the overall layout must look good.

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IG not only allows uploads of individual photos, you can also upload multiple photos or videos. For example, if you post a product, the first photo should be the most beautiful, and

Use [#hashtag] properly to increase exposure

then post a few products afterwards of the testing process or

The strings of [#hashtag] under IG posts

product unboxing. It can achieve both the purpose of in-depth

is another special feature of IG, the

introduction and creating the style of the page.

purpose is to link together posts in the same categories. For example, click on

In addition to basic posts, there are also two other important

#running shoes, and all of the posts with

points:

the [#running shoes] tag in IG will appear.

Good use of #hashtag can help improve

Use [@account] properly to increase interaction

the chance for your photos to be seen by

[@] is a common linking method on IG. If your

So for running shoes, you can use

friend's account is amy003, you can link to your

#hashtag like this:

others with the same interests.

friend's account through this tag [@amy003] regardless of the photo or the post.

If the product you are selling has its own IG, [@] will be able to link to this page, which will increase the credibility of the item, and it can

Tina Lee

also be used to tag friends in the photo to enhance interaction.

Tina Lee

9,899 likes Tina Lee Is everybody like me, always wishing that running shoes can also be worn to formal occasions?No jokes here, this pair of shoes is perfect for running, wear it to parties and all eyes will be on you!Sisters, if you like it, PM me to find out where to buy it! #valentinesgift #running shoes #trainers #running #jogging #run #exercise #sport

2.8k likes Tina Lee 一起創業 @amy003 一起加油 # 風景 # 幸福 # 創業 # 美麗 # 閨蜜 #easecox

But please take note, although #hashtag is very convenient to use, do not use too many tags or put unrelated tags, usually 20 is more than enough. If people discover that the tagged content does not match the post, it will lead to attacks or criticism from people, resulting in anti-promotional effects.

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# Product unboxing and testing post Either using Facebook or IG, the unboxing and testing of products is the most common and effective promotion method.

Use the unboxing to generate the consumers’ interest, to provide them with a more realistic and comprehensive understanding of the product, which helps generate people’s interest, in turn leading to queries and purchases.

Whether the unboxing post is effective will be determined by the accuracy, amount of content, and how interesting the presented content is; it is also related to how much your followers understand and trust you. The following unboxing methods are suitable for the various social platforms:

Use your style image to convince people

Show professionalism

Assuming that you are promoting skincare

Win with your professional ability. Use “fair

products and underwear products on IG, the

and authentic” to cultivate your reputation.

best way is to create an image of yourself

You can’t only test out products you want

as a beautiful woman who is an expert in

to sell, instead you must try out many similar

skincare and cosmetics. Women who want to

products from different brands, after a while,

be as beautiful as you will be easily convinced

you will be able to generate trustworthiness,

to make a purchase.

so when you say a product is good, people will naturally believe you.

A final reminder, the key to managing a social media account is “make friends and share about your life”.

It takes time to build influence and trust, which might take three months, half a year of even 1-2 years. But the subsequent benefits will be considerable. Do not rush and let your painstakingly managed image be destroyed in just a short moment, you need to set your sight on the future.

Get people who enjoy a certain kind of lifestyle to follow you, when they are looking to buy related products, the first thing that comes to mind will be your account and they might even rely on your recommendations to purchase products.

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【Social Platform Management Column】

Master Basic Photography Skills Improve Attention and Click-through Rate on Social Media Platforms In the current era of technological advancement where everyone has a smartphone in hand, through managing social media accounts, everyone can have their personal webpage to transmit information. But tens of thousands of photos and information are uploaded to Facebook and IG every day, if you want to stand out, apart from having meaningful content that will let people want to stay a few seconds longer and take another look, how eye-catching your photos are is also a crucial point.

Since the field of photography is very broad, our partners will only have to master a few key points and you will also be able take beautiful photos on your mobile phone. In this issue, we will be focusing on “pre-preparation” and “photo-taking key points” to help everyone to practice perfecting your mobile phone photography skills. The first key to taking good photos: “first, use the principle of subtraction to make the picture look clean and pleasing, and then use the addition technique to make the picture look eye-catching. Don’t try to take on the challenge of complex or showy photos right at the start.”

1 / Pre-Preparation ★ Mobile Phone Preparation Currently, most mobile phones on the market have good picture quality, and there are also phones where the focus is on the camera functions. Choose a phone that you are familiar with. Remember to wipe the lens clean with a lens cleaning cloth, to ensure the photo quality will not be affected.

★ Function Settings If the phone has the following functions, please remember to make these adjustments: 1. Adjust the camera resolution to the highest quality and the picture will be clearer.

2. Turn on the anti-shake function to avoid shaking hands impacting the picture quality.

3. Turn on the auto focus mode to make the focus clearer.

★ Equipment Preparation

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If the budget permits, prepare a selfie stick that can be used as a simple tripod to avoid unsteady hand and shaking when taking pictures. When you are taking photos of products that might roll around, you may use double-sided tape or clay to secure the object.

(Take note that when taking the photo, the adhesive aid must not be seen)

★ Basic Knowledge Phone operation is simpler than the camera, and the various settings can be adjusted. The common options are as follows: 1. Exposure：Refers to the brightness level of the photo, the ideal photo has the proper exposure, where the object is clearly photographed, and there is no area that is too bright or too dark.

2. ISO：ISO refers to the sensitivity to light, the larger the value, the more light is allowed in. Due to the pixel limitations of the phone, a high ISO will result in a very low definition of the picture. So it is important to take photos where there is sufficient amount of light, use low ISO to take the picture, such as 100 or 200, do not exceed 400.

3. HDR:：It stands for “high-dynamic-range mode”, if your phone has the function, make sure you turn it on.

If HDR is used, the phone will automatically adjust the areas in the photo that it too bright or too dark so the photo can look more natural.

2 / Photo-Taking Key Points After completing the phone settings, you can now learn to take pictures, which can be divided into the following stages:

★ Take a clear picture Before checking the results of the photo, the most important thing is to “take a clear picture”. If the subject of the photo is blurry and unclear, no amount of retouching will be of help.

Please pay attention to the following points when taking photos: 1. F o c u s ： P l e a s e f o c u s o n t h e p r o d u c t t h a t y o u a r e photographing, if you are using an iPhone, touch the screen gently to focus. Please zoom in on the photo to check after taking the pictures, there should be no blurring, shaking, etc., because these mistakes can't be saved.

2. Angle：Most people are used to taking photos at an angle from above, but this angle can cause the product to look deformed.

A better shooting method is to take a front view eye-level shot of the product, or lay the product flat on the table and look down from above to take an overhead shot. When you take an overhead shot, pay attention that no shadows are obscuring the object and the view must not be skewed.

3. Exposure：The details will not show if the product is overly bright or overly dark. There must be sufficient light source, and do not take the photos under bright sunlight or in a dark indoor space. The exposure of some phones will change according to the object being focused on. Please follow the principle of - “the object to be shot must be clearly visible from dark to bright”.

Sample photo

Example of errors

The overhead angle shows a neat square, the background should match the product color tones, as well as there is one single and clear light source.

Skewed angle, messy light sources and props, the photographer's shadow is obscuring the light source.

4. Picture Composition：Since the common usage on Facebook and IG is square photos, if you divide the image into 9x9 blocks and place the product in the middle tending towards the two sides, it will be visually more pleasing. The composition method is also suitable for rectangular photos.

Reminder:

Insufficient exposure

Normal exposure

Overexposure

When taking a picture of reflective objects, be careful that you or unsightly background is not seen in the reflection.

details will be unclear.

all clear from bright to dark.

details not visible in white areas.

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★ Take a pretty picture Follow the above points and the photos you take will not be too bad. But to catch people’s attention, you will need more sophisticated techniques.

1. L ighting：Lighting is the crucial factor that determines a good or bad photo. Natural lighting is the most popular, as taking the picture next to a window or on the balcony is a good choice because the clear source of light will be able to bring out the three-dimensional look from bright to dark. Natural light that shines from the top right of the image makes the viewer feel warm and comfortable. If you have an area at home with access to sunlight, simply use different props or background and you will be able to complete most of the shooting.If you do not have such an area at home, go outdoors or to a coffee shop. On rainy days or locations with poor photo conditions, you can also buy a small video light to create a similar effect.

Sample photo:

Example of errors

lens is facing the product, the focus is clear, the background is clean and simple, and the natural light source on the right gives the product a threedimensional effect.

lens angle is skewed, the product is not in focus, the background is cluttered, the focus is not clear, the light source is messy, and the left overexposed showing white blankness.

2. Scene Arrangement：To ensure that the audience will focus on the product, there must be no clutter in the picture. A clean white wall with nothing on it is better than a messy table or environment. Of course, suitable props or background can also be included in a clean picture.

“Holding product in hand” is a simple action, but there is a sense of intimacy as it makes the product look as if it is busy being used, a close-up shot will also allow the audience to appreciate the details.

3. Background：Start practicing with simple scenes.

Use neutral wooden tabletops or floors. Linen tablecloths, plain walls or furniture are suitable for most products and also create a sense of quality.

A simple and elegant scene can create a sense of high quality.

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4. Close-up：If you feel it is a bit boring to simply take a shot of the product, you can also include close-ups of the patterns on the product, the water droplet on the bottle, the design details, textures of the clothing, etc. from time to time. If the phone’s focus distance does not allow you to go too close, edit the photo afterwards to achieve the closeup effect. In addition, as long as it looks good, the angle used to shoot the close-up does not have to be restricted to front view or overhead view.

It looks clean and simple, but it’s a bit dull.

No background:

the product’s functions and the style of the

Use a wide variety of object to showcase

Accessories and ornaments:

and lived-in feeling.

Soft fabrics like this can create a homey

Make good use of fabrics:

Outdoor flowering bushes, sandy ground,

Outdoor scenario:

★ Take a picture with atmosphere After you have learned how to take photos of the product itself, now you must learn to create an ambiance. When people are attracted to a photo, it is not only because of the beautiful image, they are usually also attracted to the style presented in the picture. Therefore many photographers use ingenious ways to bring imagination to life.

purchaser.

1. Scenario where a part of the body is shown：The most commonly used part is the “hand”, where it can bring out the look of the object being used. For example, pressing down on the pump of a skincare bottle, tying shoelaces, or simply holding the product. You can use different parts of the body to present different products. But please take note that people’s faces easily take away the focus of the picture. So unless you are an internet celebrity or you have a model to present the product, under normal circumstances, try not to let the face appear in the photo, and only show the body part that is using the product.

2. Use props as decor and create a sense of lifestyle：To add to the attractiveness of the photo, use an appropriate amount of props. First consider what type of product it is, or the type of users. For example: for herbal skincare products, fragrances, and cosmetics, you can use plant elements such as small flowers and leaves as props to point out the features of the product or its main appeal. Another method that can be used is to present the user’s lifestyle and taste. Add refined props such as books, glasses, or stationery, or use slogans to create a scenario of “individual taste” and “class”. You can also decorate a corner in a particular style to create an atmosphere where the product is a part of the lifestyle.Please remember, the purpose of the decoration is to create a beautiful lifestyle of people’s imagination. If you do not have suitable props, do not use unsuitable items which will result in the scene looking forced and awkward. Remember, it was mentioned in the beginning of the article: “use the principle of subtraction to make the picture look clean and pleasing, and then use the addition technique to make the picture look eye-catching.”

@kathrinkoschitzki @everydayware @factoryxii @akipinnote @store_marais

Food, still-life, and character photography Selected lifestyle photography Scenario and lifestyle detail photography Japanese lifestyle photography Selected lifestyle photography

and other plants can bring a sense of

The above key points are basic principles that can help make the photos look more beautiful and attractive. Remember that apart from practicing as much as you can, take time to look at beautiful pictures and see how they are composed. We recommend several IG accounts below, check out their lighting use and scenario decoration, which has helped them to create their own personal style.

comfort and nature.

3. Staggered layout：If there is more than one product, or suitable props, a staggered layout is also a good technique to use. But please remember to place the main product in the center of the picture, the layout must be according to a clear order and not randomly placed in a clutter. In addition, do not fill the picture with objects, apart from the main products, the surrounding objects can be cut off, the unseen parts can create a sense of image extension.

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