Easecox Elite #9 EN version

July 2018

www.easecoxgroup.com

Health • Beauty • Friendship • Wealth

TREMENDOUS MILESTONE Looking ahead for the future!

Issue No. 9 Special Issue of 30th Anniversary

Holding fast to our original intentions Creating even more happiness and achievements!

Dear EASECOX family members and friends, 2018 marks the 30th anniversary of EASECOX International Group. On several occasions I have stood in the exhibition gallery on the second floor of our headquarters, looking at major events and developments of EASECOX over the years. Besides feeling a sense of pride, I feel even greater admiration for my mother, who is the founder of EASECOX. Her conviction and vision to improve people's health and lives through sharing made it possible for EASECOX to grow from a team with a few people, to our current team of over one hundred thousand distributors. This allowed us to gain a foothold in Taiwan while expanding to seven countries around the world.

As I stared at the statue at the entrance of the gallery, I told her in my heart: "In the ten years or so after you left, we have not forgotten that the original intention in establishing EASECOX was to help more people improve their lives and change their destinies. This is why EASECOX is constantly moving forward and making improvements. We have not only created a unique platform for entrepreneurship, but also built relationships with distributors that are quite unlike other multinational enterprises.

We are a family, a community of life; we have the same emotional foundation and responsibilities. Any challenges we encounter, we face together. We believe that unity is the only way to continue making progress and creating miracles!"

Each and every partner is the pride of EASECOX. You work hard to create your own happiness on the path to success, and continue to use your influence to benefit even more people. Thank you for your courage and perseverance, which has made this extended family a miracle in Asia, and moved us toward becoming number one in the world.

2018 is an important year for us to expand even more aggressively, using the complete resources of our solid foundation. We've had a solid past 30 years, and a prosperous future awaits us. Let us join hands and create even more happiness and success around the world!

Dato’ Simon Lin

Chairman of EASECOX International Group

CONTENTS

July 2018

30th Anniversary - Win the Future 05

Managing EASECOX: Integrity on Top of Integrity EASECOX Vice-Chairman Mr. Steve Lin

07

Using Life to Fulfill an Eternal Agreement 20A Diamond Controller- Lina Chang and Lily Hsieh

09 11

The First Choice of the Great Ancient Leader Descendant

Issuer Simon Lin

Issuer Easecox International (Taiwan) Ltd.

Address 1F., No.74, Sec. 4, Zhongyang Rd., Tucheng

20A Diamond Controller- Michael Wu and Maggie Yuan

Dist., New Taipei City 236, Taiwan (R.O.C.)

Move Forward with EASECOX for the Next 30 Years

Tel

10A Ruby Controller- Mei Yen

+886-2-2269-6161

AMYLINEAR Textile Product Series 13

DIAMANT Tourmaline Fiber Series

15

PLATINO Series for Men

16

SUPER CONDUCTIVE Metallic Ion Series

Fax +886-2-2267-3188

Website www.easecoxgroup.com

Global Focus 17

Love in Your Heart and Caring from EASECOX

19

The Touching and Inspiring Story seen in EASECOX Exhibition Gallery

21

雅筑國際集團

Official Easecox Group

Mirror, mirror, on the wall: The world of EASECOX Malaysia Awards Recognition Night

23

The Rise of Beauty Indonesia Awards Recognition Night

25

A Radiant Crystal Ball

Easecox Indonesia

Easecox Thailand อีสคอกซ์ ไทยแลนด์

Channeleasecox

Elite e-Version

Philippines Awards Recognition Night

Success People 27

Award List from September 2017 to February 2018

Product Express 29

Super Conductive Long Shawl

30

Brilliant Mid-Waist Panties- Single-Color Set © 2018 Easecox International (Taiwan) Ltd. All Rights Reserved.

30

th

Anniversary The ancients said: At thirty, one stands up. This is when one's thoughts are mature and one has the ability to shoulder responsibilities. It is also when one has the precise vision to steadfastly achieve aspirations.

Thus, to the EASECOX Group, our 30th anniversary is the crystallization of all our essence and strengths. It is the new starting point for an even more splendid future!

30th Anniversary Video

Looking back on the past 30 years, yet the wonderful future is waiting for us!

Through this film, what we hope to bring to our partners The splendor and glory that our founder and tens of thousands of partners have built together!

1988

Our founder, Ms. Amy Lin established the EASECOX Group through her pursuit of beauty and her passion for sharing.

Her dream was to build a beautiful empire.

Starting from scratch, from ordinary to extraordinary, Ms. Amy Lin has provided hope and a better future!

2000

The former chairman, Mr. Fred Lin, continued to uphold the conviction of the founder.

He continued the expansion to the rest of the world, using macroeconomic management strategies!

With clear-cut and decisive deployment, Mr. Fred Lin has created a global multinational corporation!

2012

The current chairman, Dato’ Simon Lin, has a firm grasp of trends, and has fully launched the E-generation.

Whether it's in terms of business partners, performance growth, bonus distribution, or incentive travel, new records have been created!

The Last 30 years Making "We are all ordinary people, but at EASECOX, we found an extraordinary life" a reality!

The Next 30 years Continuing with the corporate belief of "Health, Beauty, Friendship, Wealth", EASECOX will uphold the mission of helping more partners to find a new stage in life!

3

QR code

30th Anniversary Logo

The logo of the EASECOX Group resembles a woman's silhouette, shapely and exquisite; it is also like a mermaid, swimming freely, confidently dancing and showcasing its uniqueness in a most perfect golden age!

Celebrating Our 30th Anniversary Splendid and elegant golden tones have been chosen for our slogan "Win the Future" to express the singularity and wonder we've had over these 30 years!

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Managing EASECOX Integrity on Top of Integrity Steve Lin is the one that everyone at EASECOX calls "Ah Pa". When he looks back at the road of creating this business, he keeps coming back to one word: "integrity".

EASECOX Vice-Chairman

Steve Lin

In the beginning, when functional underwear was introduced from Japan, he had to pull a suitcase around. He went through the traditional channels of visiting markets around the country to collect consumers’ feedback and opinions, while exploring and learning at the same time. In an era where the average monthly salary was only a little over ten thousand Taiwanese dollars, underwear costing seven or eight thousand was a luxury that few people could afford, and was almost impossible to sell. Our integrity and good faith allowed distributors to trust in EASECOX's "shared success" concept, and led the consumers to trust in EASECOX's outstanding quality. If not for that, how could we have built our reputation and opened markets? And how would we have established the corporate system and expanded the business?

Thirty years ago, introducing high-priced underwear to the market was like taking a road never before traveled. Only integrity and good faith could be used to transform doubts; we never compromise on quality.

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"Feel our underwear and you can tell the difference.

Some of our customers have worn it for seven years and

When we land, we take root; this is a promise we have made for sustainable development.

it still looks new." Ah Pa is full of confidence. If one goes by the cost-performance ratio, durable EASECOX underwear will

"We do not want to make money for a few years and then

definitely be worth the money, and it will definitely be the most

leave. We are prepared to stay together with everyone and work

cost-effective self-investment for women.

hard in the long run." Especially since the Taipei corporate headquarters building was completed in 1998, arrangements

Ah Pa also often says, with a laugh: "The longer you have been

have been made for overseas distributors to "Visit Home" every

with EASECOX, the better your figure will be and the more

year, and to witness the corporate strength of EASECOX. Ah Pa

beautiful you will become." And this is the truth. The products

said with a smile that one time, a distributor stepped into the

have a strong presence and value on the market. If you look at

entrance. The distributor deliberately stamped strongly on the

the company, there are many distributors who have been with

floor so it made a noise. He then said, playfully, "So it's real!"

us for ten or even twenty years. Because of this, Ah Pa believes

The building is real, and so is our heart; sincerity has brought us

even more strongly in the importance of running the business

real performance. The support for EASECOX through firm and

with integrity.

steadfast steps has brought us through over thirty winters and summers.

The products are all handmade in Japan. In the early days, when order numbers went up unexpectedly and the production lines were unable to meet demand in time, products were out of stock for relatively long periods as a result. Realizing the damage such conditions would bring, Ah Pa had gone forth in person to communicate and appease the distributors directly, using integrity to resolve the crisis.

Over these thirty-odd years, apart from fabric upgrades and functionality enhancements of EASECOX undergarment, in order to expand the consumer market, the product lines have also been gradually diversified to develop functional products suitable for both men and women. We have also introduced essential oil products from Germany, a country with a similar national culture to Japan, in order to take care of the entire

The longer the company is in operation, Ah Pa, our Vice-

family's health.

Chairman feels the greater is the responsibility, we can tolerate no misstep, we rather take each step slowly, but each

"Germany and Japan are both nations that are detail-oriented

step will be steadfast. Over the past 30 years, whenever he

and which pay rigorous attention to work. Our cooperation

sees someone going on stage to share their experience in how

with them gives us peace-of-mind and puts consumers’ minds

their lives turned better after joining the EASECOX business,

at ease, too." Ah Pa uses the same rigorous standards in the

this is the most heartwarming and gratifying experience for

selection of vendors, where both sides adhere firmly to the

him. It's because we have brought success to yet another

principle of integrity. From being a partner to becoming friends,

person, and helped yet another family.

all along the way, we have kept to the same belief.

"This is a big, happy family. I am filled with joy whenever We want to demonstrate our integrity and provide our partners

somebody calls me 'Ah Pa'. I have so many children!" Ah Pa's

with a sense of stability. In order to do this, in addition to our

love will never change, and neither will EASECOX's promise for

own corporate headquarters building in Taipei, EASECOX has

sustainable development. The greatest accomplishment of "Ah

also selected good business locations in overseas markets

Pa" is seeing how each and every "child" has found their own

and bought offices in Malaysia, Indonesia, and the Philippines.

happiness and success.

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20A Diamond Controller

Lina Chang and Lily Hsieh

Using Life to Fulfill an Eternal Agreement

"Our founder is watching above in heaven; we have to show her what we can do!"

Whenever they encounter difficulties and obstacles, whenever their wills are weakened, Lina Chang and Lily Hsieh remember the times with the founder. Through these reminiscences, their ambitions are re-ignited, their strength is re-fueled, and they are ready to start once again.

Lina Chang, formerly a nurse, was not moved only due to the products. The dream of the founder, the business opportunities and cohesiveness of EASECOX had touched her heart deeply.

After more than a year of observing and understanding, she decided to quit her day job as a white-coat angel, and became an angel among her EASECOX partners. "I feel myself more valuable here."

She had never run a business. Her family did not agree with her decision; her husband even said that she would give up in six months. But through the changes brought on Lina herself by the products, she attracted the attention of her classmates and colleagues, thus started making sales. Her friends only asked her, "Are you sure? If you are sure, I'll follow you!" Along the way, her family went from opposition to support. Even she started to wonder, "Is this business really so good?"

As the Taiwanese market became more stable, the company extended overseas. In 1996, Lily once again threw herself into a completely unfamiliar market. Her mom was worried; the founder was concerned that she would be deceived. But without even knowing a word of Cantonese, she responded to every refusal with a positive attitude: "If you refuse me today, you

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The business got a good start. Following the founder’s footprint, the business has expanded to the nearby places.

In the same way, Lina left her comfort zone and entered an unfamiliar market in 2002. She prepared courses, used the internet to spread messages, and built popularity through events step by step. From the few stragglers in the beginning

will regret it later!" This statement coming from a young woman

to a formidable force later on, in order to come to her courses,

had shocked the owner of a cosmetics store at that moment.

some distributors even took a bus from 4000 kilometers away.

This business owner claimed to have never accepted Taiwanese

Over three years' time, she came across many elites in the city,

or foreigners’ chatting with her for more than 20 minutes,

and the market expanded from here. Sometimes she would fly

however, she gave Lily 20 minutes and asked her inside for tea.

to two cities on the same day, and it would take a moment for

Three days later, the deal concluded successfully. That is where

her to remember where she was when she woke up the next

the Hong Kong market started.

day. "It was very hard work, but it was worth it!"

EASECOX was Lily's first job, and it was the place where she chose to stay. She came into contact with EASECOX due to her love for beauty, and she felt the charm and business opportunities of the EASECOX products. After graduating from school, she joined the business directly, as she did not want a conventional 9 to 5 job. As a young twenty yearold, she had no connections or experience. But the difficulty of developing an unfamiliar career had not discouraged her determination to achieve her dreams. The first obstacle she had to overcome was that she was "too young".

Due to her youth, people questioned her integrity, and some people doubted her professionalism. In order to win the trust of others, she deliberately got her hair permed so she could look like she was thirty. In addition, she attended every company training session to enrich her professional Back then, whenever the founder went to Kaohsiung, despite her full-to-bursting schedule, she would find time to meet up with the two of them. She was like a big sister to them; they would chat about the current situation and talk about their dreams. Listening to her would fill them with aspirations, and their hearts would soar, they then followed the footsteps of the founder...

knowledge. She would record the classes for repeated practicing. She would spend three days memorizing all course content to recite everything backwards, so that she can answer any question and deal with any situation. "The pitcher must be very skilled and experienced to pitch a curveball."

Her "over-age curveball" showed everyone her determination and made them believe in her abilities. They were willing to "buy" her products and services, and were even willing to work with her to weave and accomplish dreams.

"It's not difficult to build a business with EASECOX. This is a business about beauty, so you also need to have a beautiful management attitude. You need to understand that you're hoping for better and better for the other person. If they can feel your sincerity, they will not refuse you." Lily never sees anything as a rejection; while Lina believes that there is nobody with whom she cannot communicate, "because I am even more determined than them!"

The founder once said, "As long as there is still one person running EASECOX, I will be here!"

Lina and Lily have kept their commitments for over twenty years, because of their promise and responsibility to their partners.

When compared to Hong Kong and nearby places with the same language and culture, developing the Southeast Asia market meant even greater challenges. So they rewrote their lesson plans with simplified copies. They also integrated themselves with local customs, and worked according to the local religious norms to readjust the class schedules. They paid attention to cultural differences and treated people with sincerity. By doing this, they created a new world in foreign lands.

They enjoy the feeling of being like a family with the company and business partners. They love it even more when the entire family can work hard together toward the same goal, sharing the good times and the bad. Lina said, "Whatever the family member does, the only one thing I would say is - Support!"

Lily says that the DNA of EASECOX runs in her blood. She will never give up this career that she has built with her life, because this is also their eternal agreement with the founder.

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20A Diamond Controller

Michael Wu and Maggie Yuan

The First Choice

of the Great Ancient Leader Descendant If heaven granted me a gift, I would like to have the Doraemon's Anywhere Door; I would go back to 1992 through the time machine, and encourage myself, who was confused at the low point of life,

"Don't give up!

You will find success!"

quite coolly. But after some chatting, they found out that she earned up to three-hundred thousand or even four-hundred thousand Taiwanese dollars a month! After Maggie saw how her colleague's figure had changed after trying on the undergarment, she made a thorough research to all the underwear counters in the department store on the same day. She discovered that not only did EASECOX products come from Japan and have warranties, but the shaping functions were also unbeatable with sustainable effect. The exclusive body measuring service and attention to detail far surpassed that of imported brands!

Maggie was convinced that the DIAMANT functional undergarments could truly shape one's figure and silhouette; but even more, she was convinced that working with EASECOX would bring in even more income and valuable experience than After graduating from university, Maggie Yuan worked at the

staying at a big stable company with a fixed salary! She decided

Taiwan External Trade Development Council. As someone who

to give herself five years to try it out!

paid attention to her looks, she had always wanted a bigger bust. Maggie's sister said she could give her an undergarment

But back then, she didn't have enough money to buy even

that could talk and could adjust the wearer's figure. She couldn't

one set of products. With her then-boyfriend Michael Wu, she

understand. It was just some underwear made from a few pieces

requested to use the money with which he was going to buy

of fabric; what could it possibly say?

her a wedding ring. She told him that if she had not succeeded, then he should think of it as getting her to a set of expensive

She still remembers it clearly. The day she tried it on was

underwear. At the beginning, Michael had a negative and

July 10, 1992, on that day she also brought along a friend

pessimistic attitude towards the whole thing. This spurred her

with a full figure. The agent in charge of measuring probably

on even more and drove her even deeper into EASECOX. As the

thought they were not the target consumers, and treated them

31st generation descendant of Yue Fei, her proud identity meant there was nothing can block this lady from her own chosen

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aspiration!

At that time, most of the distributors ran the business on a part-time basis; nobody around would stop and tell her how to start EASECOX. In those first few days, she had even sat quietly in the company's reception area the whole day and watched people passing by. She had no idea on the whole business. Even as strongwilled as she was, she shed a few tears. Later on, a customer service employee of the company felt sorry for her, and told her that she had to go out and develop an unfamiliar market. At the same time, she studied the methods of the successful partners and integrated these methods into her own. Furthermore, she carefully put her failed cases together as teaching material, and slowly built up results.

One day, Michael discovered that the tax Maggie Yuan Two weeks after she joined EASECOX, she decided to

paid was even higher than his salary. This attracted him

devote herself to EASECOX as full-time by resigning from

to join the EASECOX business. With the hard work of

the stable job that everyone had been longing for. She didn't

this married couple, the organization developed even

dare to let her family find out. She still got up early every

more rapidly. Later, they followed the footsteps of the

morning and pretended to go to work; but in reality, what

founder to enter the completely unfamiliar Malaysia

she faced was uncertainty.

market.

The husband and wife recapped their memory, "We developed the market at an early stage." Once, after a group Malaysian trip came to the end and they thought they would be returning to Taiwan with everyone else, at the last minute, the founder asked them to stay an extra week to help develop the Malaysia market. Without any hesitation, they brought forth their usual courage in other unfamiliar markets. In the first week, they obtained almost a hundred potential clients for development and recommendation, which became the foundation for the flourishing future development of Malaysia.

Over 18 years of in-depth cultivation in Malaysia, the couple has patiently trained and led the partners. Even when Maggie's health suffered from flying, she endured the discomfort and flew back and forth to do team mentoring, because she was unwilling to let her team members suffer the same setbacks and obstacles she had experienced before. As long as a partner is willing to work, they will be there, too!

As the descendant of an ancient great leader, Maggie Yuan's loyalty only allows her to serve one master. "EASECOX is the first company that allowed me to have a personal career; it will also be the last only one."

She said with a laugh that her children often say mommy's three favorite things are: drinking coffee, sleeping, and working for EASECOX. "I said no, mommy's favorite things are: working for EASECOX, working for EASECOX, and working for EASECOX. I love EASECOX, in order to love you kids even more."

This choice will be the one and the only; there will be no regrets in this lifetime.

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Get Founder's Encouragement in Dream

Move Forward with EASECOX for the Next 30 Years I worked at a department store for 12 years. At 30 years old, I became a full-time housewife. I thought I was going to live a bland and boring life, but then my classmate introduced DIAMANT to me, which helped my backaches get better and launched my second career!

To someone like me who never thought much about developing a personal career, I had never thought of leaving EASECOX. I believe in the products and the company, it is just easy to follow the guideline in running the business. I have faith in the business, and I have kept the founder's words regarding chasing dreams clearly in my mind. In 27 years, EASECOX has achieved an international scope of business, and I am deeply grateful for it. I will follow EASECOX to move toward the next 30 years!

10A Ruby Controller

Mei Yen

╱ That Year when I Held Millions in Cash to Order the Products ╱ I started running EASECOX in June 1991. During that time, the company was located in a building in Taipei's East District. It was still the era where invoices and order forms were filled out by handwriting. There were no credit cards; all transactions for products were in cash. Back then EASECOX underwear was very popular and we often ran out of stock. I have deep impression that we have to queue for long time to buy the products over those couple years. Some of the partners would go line up outside of the company as soon as the sun came up. I also once brought NT$1 million in cash to line up and buy the products. Just my team alone did over ten million in performance in one year. So you can imagine the grandness of the occasion.

╱ Experiencing Trials and Hardships Together with the Founder ╱ The first time I met the founder was at a company training course. The weather was bad and not many people had come.

In the end I was the only one left who completed the two-day course. After the last session, I left the classroom and met the founder. She said to me, with great sincerity: "You are definitely going to succeed!"

In 1992, I had the opportunity to visit the factory in Japan with the founder. In my memory, we all wore high-heel shoes, and we were all exhausted after a day of walking around. One of our companions suggested that we take our shoes off and go barefoot. Incredibly, the founder also joined us. She didn't order around and browbeat like other normal boss; she was someone who stood by us and treated us like sisters.

When the founder passed away, I had been depressed for a while, as she had been our soul leader. But one day I dreamed of her. In the dream she was smiling and she said to me: "Stay strong and carry on, because EASECOX will grow to a scale you cannot even imagine in the future."

Thinking back, EASECOX had only just entered Singapore at that moment, but now, we are about to enter our tenth country and our tenth market! We have also continued to bring out new and better products. This is truly the EASECOX miracle that everyone is talking about!

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╱ You Don't Need to be Eloquent, Because the Products Speak for Themselves ╱ Back in those days, there were some who had a bad perception of entrepreneurship or had no idea what it was. When I was starting out, I worried that I was not very eloquent or persuasive.

But after a few successful experiences, I realized that EASECOX products speak for themselves. As soon as the customer put one on, I wouldn't need to say much — the purchase was just made. So when I'm going to the beauty salon, getting a facial, or even grocery shopping, if I have an opportunity to share my experience with people, I am willing to open my mouth.

╱ Remain Determined and the Other Side will Change ╱ A teacher once asked me, "Why are you here? Why are you doing this?" I asked myself: I am operating EASECOX for myself. I want to make more money, and to change my figure and my health, so I have never felt that it was hard work. In the

I am very proud of the trust and appreciation received from my partners and clients who have accompanied me over the past twenty-something years. They are very grateful that I have introduced EASECOX undergarments to them, to help them have even better figures and health than their peers. They've also recommended their friends, relatives and even the next generation to me.

beginning, I never went to my friends or family. I didn't want to create an awkward situation or owe people favors.

I have always developed business with unfamiliar people. After I gained success, friends and family had started coming to me themselves. Former colleagues saw that I've stayed in shape and have an excellent income, so they began to invite me to go help them try on products and share the EASECOX business experience with them. I always remember this: "No matter how

Bran ch Con cept The greatest difference between entrepreneurship business and traditional industries: The organization network is just like the concept of opening a branch.

The more branches there are, the more people will share; the more people that like the products, the more income there will be, naturally.

the outside world sees you and your business, as long as you don't change, in the end, they will be the ones who change!"

Tips for De ve l o ping N e w Cl ie nt s In approaching new target, you can try to make friends by giving sincere appreciation to them first. If the people responds and is willing to stay on and chat, then you may slowly introduce EASECOX afterwards.

Please bring some products with you always, so that the other person can try on the products immediately if there is an opportunity. Keep contact details such as Line for follow-up work.

╱ Thank You EASECOX for Transforming My Life ╱ If I hadn't joined EASECOX, I would be a person without goals. I would be afraid to dream and scared of changes. I might even lose my health and beauty. I have gained much improvement in my twenty-odd years with EASECOX, including: communication and understanding between family and friends; improved eloquence and skills; and how to appropriately handle customers. I have truly gained all-round upgrading.

In the big EASECOX Group family, we have the best products, the best rewards, the memory of working hard together with the founder, and a family-like relationship with the chairman and vice-chairman. Here I have gained good health, beauty, friendship, wealth, and career expansion, while still being able to take care of my friends and family. My EASECOX partners have all achieved incomes higher than what they expected after running an EASECOX business. This means that I have lived up to their expectations.

In the future, I will continue to share the excellent products and EASECOX with even more people, so that we can all be healthier and younger. I will also continue to follow the path laid by the company. I will enhance more people's lives, fulfill more people's dreams, and contribute back to the society through this global sustainable corporation.

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Looking Back on the Classics Looking Forward to the Future

DIAMANT Tourmaline Fiber Series Each and every fiber is a gem of the utmost quality.

Driven by her mission for "Sculpting of Beautiful Bodies", the founder of the EASECOX International Group, Ms. Amy Lin combined Japan's cutting-edge 3D body scanning technology and precious tourmaline fibers to develop the DIAMANT Tourmaline Fiber Series. The hand-crafted tailoring and sewing has created the perfect figure for each individual, turning a beautiful silhouette into a synonym for confidence.

This revolutionary and one-of-a-kind product has created slim figures for countless women who care about their looks. Not only that, but due to its excellent quality, the product has been selected as the Top 10 Popular Product

by Taiwan's Business Weekly, and helped the company to achieve outstanding breakthrough sale records of over NT$10 million!

For thirty years, EASECOX has continued with its stringent selection of high quality elastic fibers and fabrics.

Through application of ever-more advanced technologies, superfine crystals are integrated into even more refined fibers; the fabric undergoes multiple stretching, as well as a 72-hour patch test, to ensure that a material with negative ion and far infrared effects can be provided to the consumers. This guarantees the product's durability, and its superb flexibility and body-hugging comfort.

EASECOX Group Founder

Ms. Amy Lin

Founder visiting the factory in Japan

1988-1999 13

Textile Product Series

2000-2010

2011-2018 Now, the DIAMANT Tourmaline Fiber Series has been developed to an even more complete series, in order to provide each beautiful figure with comprehensive curve-creating engineering so that you can demonstrate your mesmerizing charm to the fullest!

Incorporating cultures from different countries to create a luxurious evening gown

Product Intro Video

Awards Recognition Night Catwalk Video

Fashion Show Collection

Brand Image Film

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Textile Product Series

PLATINO Series for Men

Due to the outstanding effects of the DIAMANT Tourmaline Fiber products brought to the health and beauty of women, our founder began to think about how the same concept can be applied to men to help them improve their health and physiques. With the same patented technology from Japan, the PLATINO physique-adjusting series designed for men's waist and abdominal area was officially launched!

Similarly, Tourmaline crystals are ground into powder and added to the base fiber liquid, then woven into waist shapers and shaping pants. Not only do they come with far infrared effects to help keep the body warm and promote metabolism, these products also provide firm lower back support, which helps men who sit for long periods of time, with bad postures, or eating disorders to sculpt their physiques. This allows the wearer to become healthy and well-shaped, to show their confidence!

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Textile Product Series

Super Conductive Metallic Ion Series

Our founder also concerned the health of their whole family is important to all partners, as the family is the strong support and foundation for every partner to go even further.

This special health-enhancing silver-copper ion fiber is researched and developed by a manufacturer in Japan. Its high functionality and stable quality has passed the authentication of professional institutes for multiple times. The health-promoting effects include far infrared, electromagnetic wave protection, anti-static, anti-bacterial, deodorizing, and temperature regulation. The fabric releases silver ions and copper ions when wearing. This provides synergistic effects and micro-voltage currents, which are beneficial in promoting metabolism, relieving muscle fatigue, and maintaining good health.

Since the launch of the series, it has been vastly popular with consumers of all age groups and has become one of our hottest sellers. To meet the demands of changing times, and in order to satisfy the needs of different occasions, more products have been gradually developed. The Super Conductive series is definitely an ideal health partner for the entire family, anytime anywhere!

Product Intro Video

16

Love

in Your Heart

EASECOX is not only an enterprise about beauty.

Since its founding in 1988 until today, the spirit of "contributing back what is taken from society" upheld by founder Ms. Amy Lin has continuously been demonstrated by each and every EASECOX member around the world throughout the years. The company and its partners have worked through events such as Diamant sales donations, public welfare seminars, campus construction, and charity bazaars to generate funding, give back to society, and help disadvantaged groups.

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&

Caring from

EASECOX

It is also an enterprise of caring where "love" serves as the core!

Dato’ Simon Lin, Easecox Chairman has even set May every year as EASECOX Charity Month. Apart from appealing to EASECOX members around the world to take action and show their care, it is also hoped that such charity events can be used to commemorate our founder Ms. Amy Lin, to continue her philosophy of charity, and to spread the love of EASECOX to every corner of the world!

Charity Event Videos

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The Touching and Inspiring Story seen in

The 30th anniversary of EASECOX not only has great

EASECOX Exhibition Gallery

chairman of EASECOX has donated many of their precious

meaning, but is also full of energy. Mr. Steve Lin, vice collectibles to establish the EASECOX Exhibition Gallery during this memorable year, so that EASECOX's partners around the world can better understand the spirit of EASECOX, and become familiar with its founding process.

The gallery is located on the second floor of EASECOX's headquarters.

The gallery is an extension of the headquarters' elegance and splendor. Strolling through the gallery, it has a completely distinct atmosphere. The gallery is divided into five areas for members of EASECOX to view the founder's belongings, photos, the company's history, and products over the years. Viewing the gallery is like setting out on a journey in search EASECOX's roots, and experiencing the abundance with our hearts.

Founder's Belongings

DIAMANT Gallery EASECOX started out making shaping undergarment with

★ Memorial Statue

health concept, and its star product DIAMANT grew along

This preserves the beauty and perseverance of

are preserved, and visitors can learn about the natural

Ms. Amy Lin in EASECOX's headquarters. Senior

crystals and intricate shaping structure. The development

partners who worked together with the founder are

of DIAMANT Series is displayed along with the first

filled with emotion and memories when they see this

generation body measuring machine from 20 years ago.

statue.

★ Manuscripts and Photos Precious manuscripts by the founder, at time when EASECOX was first founded, have been preserved.

These include the entrepreneurial spirit, business philosophy, corporate mission, and the short-, midand long-term plans that she wrote down by hand.

The founder's photos, books and magazines are also preserved.

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with EASECOX. The earliest designs of DIAMANT Series

The History of EASECOX ★ Major Events and Global Presence It shows the core belief, founding story, records and glorious achievements of EASECOX in the past 30 years.

★ Photos of Executives Five walls of photos were set up in memory of the contributions of EASECOX's past executives, so that more EASECOX members will learn the spirit left by their predecessors.

Super Conductive Products These have been important products for EASECOX throughout the years, and their functions have been improved through time.

★ Trophies and Publications

★ PA Suitcases

Trophies and medals received by the company represent

We are certain that many of our senior partners have suitcases in their homes that are full of history, and which represent the difficult path of starting a business. Each suitcase, with its better and more convenient functions, represents the path taken by all EASECOX members when starting a business.

the recognition and acknowledgment it has received.

The company's publications over the years represent its course of development.

Charity and Sharing EASECOX is a beauty business that shares love and carries through the founder's philosophy. EASECOX's partners help people around the world improve their lives and realize their dreams, and spare no effort in charity. May is EASECOX's charity month, and it is the heritage that EASECOX would call upon its partners around the world to help vulnerable groups.

EASECOX Exhibition Gallery EASECOX's headquarters 2F, No. 74, Sec. 4, Zhongyang Rd., Tucheng District, New Taipei City

Monday thru Saturday 10:00-19:00 (based on the business hours of the 1F business center)

We welcome reservations with our Taipei business center.

360° Video

A tour on paper is sure to leave you yearning for more. Partners are welcome to bring their customers and friends for a visit, and personally experience the truth, goodness, and beauty of EASECOX.

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Global Focus

Mirror, mirror on the wall: The world of EASECOX Malaysia Awards Recognition Night

Malaysia Awards Recognition Night's theme was "Mirror, mirror, on the wall: The world of EASECOX". EASECOX's magic mirror can foresee the future and create the future. Not only can it give you beauty and health, but also make dreams come true, change lives, and create new fortunes.

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Global Focus

Everyone was fascinated by the EASECOX story during the opening performance. It was about a group of leaders who followed EASECOX and endured the baptism of time, building a solid foundation for EASECOX as they expanded its business. EASECOX is like the wings of dreams, guiding everyone forward with perseverance and passion as they fight along a rough and rugged path, fulfilling the dreams of countless people along the way. This is how EASECOX achieved its current international presence.

Many high-level controllers radiated positive energy and provided guidance for partners to create their own value, to search for and realize their dreams. For each success story, there were countless setbacks and touching stories, but perseverance and fighting spirit have transformed setbacks into motivation, and used the motivation to create their own future. Set a goal and dare to dream. A choice, a conviction, and a whole new life is awaiting you!

Dato’ Simon Lin, chairman of Easecox stressed in his speech, that "EASECOX is very different from other multinational enterprises! At EASECOX, the company and its distributors are a community of life. We take one step at a time as we learn and move forward, and take the challenges together that we encounter, because we are all members of the EASECOX family and we fight together. Not only do we share a bond with each other, we also have the responsibility! This amazing spirit has led us to gain the recognition of over 500 new customers in Malaysia within six months, and also grew the EASECOX family by over 1,000 new members, jointly pursuing health and beauty!"

Under the chairman's leadership, the power and starlight will light up the skies for EASECOX's partners. We believe that all of our partners will continue to spread warmth and love persistently in 2018, allowing even more people to dream, and to fulfill their dreams around the world!

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Global Focus

The Rise of Beauty Indonesia Awards Recognition Night

Simon's speech inspired everyone who was in attendance: "The growth of Indonesia's market was fast and solid in 2017, and its scale exceeded EASECOX's other markets. I am grateful to the hard work and persistence of our Indonesian partners. The success of EASECOX relies on the success of each and every partner. I will try my best to become the most powerful backing up for our partners to reach new heights. Look forward to celebrating glorious achievements with all of you in the every year to come!"

Another climax of the night was the runway show with models wearing the DIAMANT and PLATINO products. The modern and intricate designer clothes were specially designed for independent and energetic women. The series can be worn as underwear for body sculpting, or daily wear as like, and can even be transformed into an elegant evening dress.

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Global Focus

Over 1,300 distinguished guests from around the world gathered together at the Ritz Carlton Pacific Place Hotel and jointly witnessed the rise of beauty that belongs to our Indonesian partners! The event was elegant and full of energy.

Senior partners of EASECOX International Group's offices around the world lined up to enter the venue for the opening ceremony. The last person to enter the hall was the beloved chairman of EASECOX – Dato’ Simon Lin.

There was an exceptionally meaningful donation ceremony that night. EASECOX is helping an elementary school in East Jakarta with funds to renovate its student restrooms, and to build an Islamic prayer room and student cafeteria. Chairman Lin personally handed over the donation to the school's principal.

“Whatever you take from society, contribute back to the society” upholding the philosophy of our late founder.

During the awards recognition ceremony, 91 Double Gold Coins awardees, 117 A Controllers, 11 5A Gold Controllers, 1 10A Ruby Controllers and 2 15A Sapphire Controllers went on stage to receive their awards.

Finally, the Chairman congratulated partners who qualified for the 2018 Trip to Austria and the Czech Republic.

The event was successfully concluded as everyone raises their glasses toasting EASECOX to reach new heights.

We hope that even more people will be recognized in the next Indonesia Awards Recognition Night, and hope that EASECOX will become a platform for everyone to create and fulfill their dreams.

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A Radiant Crystal Ball

Philippines Awards Recognition Night

Easecox Philippines hosted the Awards Recognition Night in the theme of "Crystal Ball" at Marriott grand ballroom and attracted over 800 distinguished guests, gorgeously dressed, were immersed into a silver blue dream for this evening.

The host wore a translucent gauze dress decorated with accessories to match the theme, and also the DIAMANT Series for a fashion mash-up. People gasped in admiration at the creative and artistic clothing worn by senior partners as they marched into the ballroom. Dato’ Simon Lin, our beloved Chairman of EASECOX wore Barong Tagalog, the traditional clothing of the Philippines, which was both meaningful and stylish. When the Frozen theme song "Let It Go" was played, everyone began the dance routine to start the event.

During his speech, Chairman mentioned that: "2018 is the beginning of inspiration. Besides the welcoming of our 30th anniversary with a positive attitude, we must insist on doing the right thing, and also hold fast to our late founder's virtue of 'contribute what is taken from society, for society'."

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Global Focus

A video about a Christmas gift for St. Anthony Elementary

Year-End Bonus and 3 winners of Half-yearly Competition-

School was then played, showing Principal Elsa Dela Paz

Style Bonus in 2017 were also recognized for their efforts and

accepting a donation of 2,000 bags of rice, each weighing 5 kg,

outstanding performance.

from EASECOX International Group. The rice was distributed to a thousand children for them to have a wonderful Christmas.

The DIAMANT fashion show is always an indispensable part of the event, which catches everyone’s attention, whether it's basic

The time for glory had arrived, when 29 Double Gold Coins

styles or the latest products. This year featured a collection

awardees, 34 A Controllers, and 3 5A Gold Controllers were

of long sleeve Brown Arm Shaper in fusion with the hot selling

congratulated by everyone. The 23 winners of Guarantee-Style

DIAMANT Series.

As the famous quote from our late founder had it, "Being EASECOX's distributor means you will have to speak volumes, travel long distances, have the spirit of a powerful army, and then you make millions!" The annual incentive trip for the EASECOX this year will go to Austria and the Czech Republic, and a trip to Kyushu and Russia is being planned for the next year. Chairman invited all 20A Diamond Controllers to give a toast and wish the EASECOX Philippines a plentiful 2018!

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Award List from September 2017 to February 2018

Success People

Sapphire Controller

STELLA HAW PEI SZU

HERY SUDIANTO & YOHANNA OCTORIA

JETY TEH

Ruby Controller

CINDY LOW YOKE CHING

KATHERINE YAP YOKE LIN

KIMBERLY LIN YEE KUM

LOH MEI LIN

TAI PUI YEE

DWI YANTI KUSUMA PERTIWI

Gold Controller

MY

ACEWIN YEE LEE FOON

MY

SUZAN NEW SOK CHIN

ID

JULIE TJANDRA

27

MY

ADRINA TAN SIOK LAY

MY

WENDY CHONG NYIT KIAW

ID

LAMIWATI ICHSAN

MY

CHLOE ONG MUI YIING

PH

AIMEE VISTAN

ID

LANIWATI SUTANTO

MY

CHRISTINA LEE EE WEN

PH

AMI WANG

ID

MERI & LEE TIEN LEONG

MY

FION LEE WAI LENG

PH

SHELLA ANN GUTIERREZ

ID

THERESIA PUDYASTUTI

MY

JANICE ONG SOO CHEEN

PH

SUSAN LIM

ID

VERCELLI TJENDRA SUTANTO

MY

JESSICA GOH SOK HONG

ID

DENING EKA PRASETYANTI

ID

WASTUTI LESTARI

MY

MANDY CHEOW MEI LENG

ID

FANY FLORA

MY

SCULLY YEW MEI LEE

ID

JOICE INDRIANY & MARIO SABATO

ID

YULIANI SETYANINGSIH

The above Award List is sorted alphabetically by country names then names.

B r o w n

Slim & Graceful

FA362 L Mo de l i n g U n d e rg a r m en t FG 3 6 8 Wa i st S h ap er FE313 L Mo de l i n g S ho rt Pa n t s ( B ) Lo n g

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Product Express

Super Conductive Long Shawl BROWN Far-infrared feature promotes circulation and metabolism Prevents electromagnetic waves to stop invisible damage to health Eliminates static electricity for more comfort against skin Body temperature adjustment for the most comfortable thermostatic experience Antibacterial deodorization for the best protection of the human body

Classic Craftsmanship and Outstanding Taste Good news! The brand new Super Conductive Long Shawl, greatly anticipated by fans, is finally going to be launched! With the tradition of 120-year-old Japanese royal silk-weaving craftsmanship, the shawl has adopted premium-grade silk, high-tech silver and copper ion fibers to accomplish the elegant designs. It also comes with super conductive health functional features, to perfectly set off your exquisite taste and highlight your sophistication.

Product No. HP309 Measurements 178 cm length × 38 cm width Composition 48% Silk, 26% Copper Ion Fiber, 26% Silver Ion Fiber

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★★ This shawl contains different precious materials. Dry-cleaning followed by low-temperature ironing (not to exceed 110℃ ) is recommended, in order to maintain the appearance and the material. ★★ If EaseClean solution is used, soak for 10-30 minutes first, scrub gently by hand and rinse with clean water, then place on a flat surface and dry in shade. Slight shrinking after washing in water is normal. After drying in shade, iron under low temperature.

※ The product launch arrangement is different in various countries. This publication is not advertisement and can only be used for internal training only. Please do not republish or release to the public.

Product Express

BRILLIANT PANTIES Single-Color Set Now Available Since the launch of the Brilliant Panties five-color set in 2011, the good comments have kept coming in!

In 2018, the beige and black single-color sets will be launched to meet the fans' needs and expectations.

This product is made with the moisture-absorbent and fastdrying functional fabric "Quup-AQ", so that your panties can always stay dry and breathable! The crotch of the panties has used unique weaving technique to extend a 3D fan design, which provides perfect coverage to the hip, giving extra comfy and delicate care.

Quup Water vapor

Skin

「Quup-AQ」 The "Quup-AQ" nylon fiber has a special tripod structure that creates space between each individual filament, and produces a pore-like effect to release moisture. The superior wicking function and fast-dry features provide ultra-comfy in wearing.

Advantages • The mid-waist seamless design can be worn together with the DIAMANT shaping pants to create the perfect beautiful figure.

• The high-tech perspiration-absorbent fast-drying material keeps skin fresh and comfortable at all times.

• The special weaving design at the crotch of the panties can completely cover the hip.

Brilliant Mid-Waist Panties (FB020)

Black, Beige, Pink Blue, Green

Beige×5

Black×5

SIZE

M

L

2L

3L

Hips (cm)

87-95

92-100

97-105

102-110

※The product launch arrangement is different in various countries. This publication is not advertisement and can only be used for internal training only. Please do not republish or release to the public.

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Million hot selling around the world

Premium Craftsmanship From Japan

A130092

Š 2018 Easecox International (Taiwan) Ltd. All Rights Reserved.