Smart mobility 2013

ESTONIA – THE UNIQUE HUB OF SMART MOBILITY IN EUROPE investinestonia.com

Estonia can be reached by plane, boat, train or car,

and soon by electric car.

Capital: Tallinn Area: 45.227 km2 ≈ Denmark Population: 1.300.000 Internet users: 74% Country Calling Code: 372 Currency: euro (EUR) Country credit ratings: Fitch A+; Standard & Poor’s AA-; Moody’s A1 (August 2013) GDP: EUR 17 billion (2012) GDP per capita: EUR 13.210 (2012) Index of Economic Freedom: 13th among 183 countries Member of EU, NATO, OECD, WTO, Schengen area

A country well known for electronic

In addition to charging, the network

government and advanced internet and

will provide ample of opportunities to

telecom infrastructure, moves the story

further develop smart grid applications,

forward by investing heavily into the next

like real-time metering, pricing, user

generation electric vehicle infrastructure,

policies, mobile authentication etc. Estonia

making sample purchase for more than

becomes a dream place to be in next

500 Mitsubishi iMiev’s and providing

years for every system developer of EV

additional grants to buy electric cars for

infrastructure.

another 500 people.

Electric vehicles are further introduced This makes Estonia a very electric vehicle

to public by building demo centres and

dense country. The electromobility

starting a short rental scheme in larger cities.

program is financed by selling Estonian

Considering that only 1,3 million people live

excess CO2 quota to Mitsubishi

in Estonia, there might be only one country

Corporation.

in the world with higher EV per capita rate

Estonia makes a bold move to build up

after 2012 than Estonia – Monaco.

a public fast charging network in a scale unmatched in Europe. By the beginning of

In 1930 the first Tallinn – Monte Carlo

2013 163 fast chargers have been installed

rally was held. In 2011 the historical rally

around the country for the comfort of EV

was re-established in the environmentally

users.

friendly way. As Prince Albert II of Monaco opened the electric car rally in Tallinn, for Estonia it was a start of something larger – a rally towards smart mobility.

Join us for the ride!

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Opportunities in Estonia in The Field of Smart Mobility Ideal small and smart country demo market Product development, piloting R&D, software development Integration with existing advanced technologies:

E- and M-applications

Smart Grid solutions Contract manufacturing and engineering services Nordic and Baltic production & distribution hub Track testing, leisure based motor racing

The Estonian Value Chain of the EV-Hub

Proactive public promotion

Charging strategy Incentives for end users

Manufacturing Service organisation

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IT-integration

Estonian Government is Leading the Way New knowledge via the one of the largest test cases in the world: Government has bought social workers at the municipalities more than 500 electric cars (Mitsubishi �iMiEV�) in 2011. The pilot project enables to promote environmental awareness, improve the quality of social services and create new knowledge on electric vehicles in Estonia. Tallinn University of Technology has collected and analyzed performance data from an unusually large sample group of electric cars.

Grant to buy an electric car to individuals: The new grant scheme will enable 500 Estonian private and legal persons to buy an electric car. The grant is available until the end of 2014 in the amount of up to 18 000 Euros per person. Beneficiaries of the grant will be using green energy based on green certificates.

First country in the world that has been covered with the fast charging network: 163 fast chargers (CHAdeMO standard) have been installed around the country by the beginning of 2013. Mission of the public infrastructure is to reduce range anxiety, support early adopters and ensure that EV users have access to emergency charging.

100 chargers have been installed in the cities, 63 by roads. The distance between chargers is 40-60 kilometres.

Charging network has been developed in cooperation of ABB, G4S and NOW! Innovations. Charging can be started either by RFID card or mobile application, payments are administered by mobile solution. Infrastructure of that scale creates a unique opportunity to test electric vehicles and associated applications.

Read more about the Government plans and business opportunities: http://elmo.ee/home http://www.investinestonia.com/en/business-opportunities/smart-mobility

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Competitive Demo Country A s a result of government initiatives up to 1000 electric cars are expected to drive on the roads of Estonia by the end of 2014 E stonia will provide an excellent opportunity to test the viability of electric cars in a flat country with challenging climate conditions:

Max temperature in the past four years: 35,4 ºC

Min temperature in the past four years: –32,4 ºC

Mean relative humidity: 80–86%

Average snow depth up to 70 cm

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A Showcase of Smart Integration Project ”Smart Vormsi”

D evelopment of Intelligent Transport System”Smart Road”

The western Estonian island Vormsi aims to create an energy network to become

Electronic road information system will

energy-independent within the next

follow and collect all relevant information

few years. In the cooperation project

about road conditions and traffic. Drivers

companies, government agencies and

will get the information via internet, GPS

universities have teamed up to improve

devices and radio.

energy and internet grids to provide better services to both inhabitants and tourists.

There are only two similar projects in the world today: Bornholm Island in Denmark, and Jeju in South Korea. The Estonian project could set a small community model that can later be exported.

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Smart Telecom Meets Smart Transportation, Examples NOW! Innovations – one of the world’s

Fortumo – mobile payments for online

leading mobile payment solution providers:

and in-app purchases in more than

Parking and traffic

70 countries

Public transport

Ticketing

Mobile Payments

Ericsson – Electrical Vehicle Charging System including cross marketing platform, and real time credit and policy control application under development in Ericsson in Tallinn

Estonian Success Stories

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fortumo.com

Come and visit EV-Estonia!

All EV owners are welcome to discover Estonia in an environmentally friendly way.

The map above shows the locations of fast charging network in place in Estonia.

Availability of the chargers is visible on the map solutions in real time.

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“Considering that only 1,3 million people live in Estonia, there might be only one country in the world with higher EV per capita rate after 2012 than Estonia – Monaco” Contact for electromobility in Estonian Investment Agency: Ms. Ele-Merike Pärtel Phone: +372 627 9526 Lasnamäe 2, 11412 Tallinn ESTONIA ele-merike.partel@eas.ee www.investinestonia.com 10

Estonian Investment Agency The Estonian Investment Agency

Our objectives are to ensure a competitive

is organised as a division within

business environment in Estonia, to raise

Enterprise Estonia, the country´s largest

the profile of Estonia, and to develop

support institution for business and

business relationships with international

entrepreneurship. We offer information

companies.

and services to potential new and existing investors and trading partners. Our goal

Estonian Investment Agency is

is to make Estonia the preferred partner

headquartered in Tallinn and has offices in

in international business, for companies

Finland, Sweden, Germany, United States,

seeking new competencies in order to be

China, Japan and Russia.

more successful in their global markets.

Our services All information and services provided by

Identifying potential partners

the Estonian Investment Agency are free

Identifying suitable properties

of charge to all qualified clients.

Organising recruitment

We provide prospective investors and

Advice on financing

trading partners with information and

Negotiations with authorities

services at every stage of the decision

Identifying sourcing opportunities

process: General information enquiries

Please contact us at invest@eas.ee

Investment tours of Estonia

for more information.

Detailed investment proposals

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ENG

Five Key Reasons to Invest in Estonia Progressive IT infrastructure • 100% fibre broadband by 2015 • ca 1150 wireless internet areas on 45 000 km2 R&D know how and cooperation • High quality universities – ranked 16th in the world • Government support to the centres of excellence and cluster initiatives Competitive costs • One of the European countries with cheapest electricity for domestic users • Labour costs are a third of those in Sweden or Finland Low risk and good governance • Estonia is ranked 2nd together with Denmark in the European Economic Sustainability Index • Lowest government debt in Europe • Low corruption Multi-lingual and multi-skilled labour force • Ample supply of specialists – key competencies lie within electronics, machine building, and IT • 55% of workforce fluent in one or more foreign languages

Estonian Investment Agency Enterprise Estonia Lasnamäe 2, Tallinn 11412, Estonia Phone: +372 627 9700 / Fax: +372 627 9701 E-mail: invest@eas.ee www.investinestonia.com