Event Participation Guide

EXHIBITOR PROPOSAL APRIL 22-24 • 10AM-6PM • FAIR PARK, DALLAS • FREE ADMISSION

Encouraging Texans to Improve the Environment Earth Day Texas is a Texas-based 501(c)3 nonprofit organization that focuses on environmental education and hosts the largest event of its kind in the world. This initiative brings together environmental organizations, businesses, academic institutions, government agencies, and subject matter experts to interactively engage Texans and encourage them to support environmental causes and make sustainable decisions in their personal and professional lives.

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EVENT CAMPUS & INFORMATION

GENERAL INFORMATION The World’s Largest Earth Day Exhibition ‣ ‣ ‣ ‣ ‣

April 22-24, 2016 10 AM - 6 PM Fair Park, Dallas, Texas Free public admission 75,000* attendees expected

*Historical peak attendance to date is 58,000 people.

‣ ‣ ‣ ‣ ‣

280,000 square feet of indoor space 277 acres of outdoor space (parkwide) 14,000 parking spaces Minutes from downtown Dallas DART station at main entrance 2

ATTENDEE EXPERIENCES & PROGRAMMING

EXHIBITION

EXPERTISE

INTERACTIVE

MEETINGS & CONFERENCES

SPECIAL EVENTS

FAMILY

FESTIVAL

GREEN CUISINE

ECO BEER GARDEN 3

ATTENDEE / EVENT OUTCOMES Get out and INVOLVE. Earth Day Texas offers an opportunity to experience the latest in conservation and sustainability. It’s a forum for causes, innovations, offerings, opportunities, and sustainable products and services.

ENGAGE in issues, opportunities, and solutions.

The best way to learn is by doing. Earth Day Texas provides interactive learning opportunities that are fun and impactful. Learn more about an existing passion or find a new one and dive into it.

Take ACTION. Earth Day Texas’ goal is to continue to expose Texans, Americans, and the world to impactful information that they can use to support environmental causes and policies and make more sustainable decisions in their personal and professional lives.

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ATTENDEE INFORMATION (2015) ‣ Average group size: three people (attendees were most frequently accompanied by their children, friends, or spouses / partners).

‣ Mean length of visit: 4.25 hours. ‣ Mean age: 40 years old. ‣ The top attendance motivator has been learning more about new eco-friendly products and maintaining a green lifestyle.

‣ Attendees were highly supportive of sponsors of Earth Day Texas.

A vast majority of attendees have indicated that they recognize the benefits and contributions sponsors of the event bring to the table for the community, the environment, and this event.

Source: The Richards Group, 2015

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EXHIBITOR EXPERIENCE / OUTCOMES Exhibitor Departments Make Navigating the Event Easier & Support Deeper Exhibitor / Attendee Engagement

ACADEMIC & EDUCATION

AUTOMOTIVE & TRANSPORTATION

CHILDREN & FAMILY

CULTURE & COMMUNITY INTEREST

DEVELOPMENT & URBANISM

ELECTRONICS, TECHNOLOGY & INNOVATION

ENVIRONMENTAL POLICY

FASHION & BEAUTY

FOOD & AGRICULTURE

HEALTH & ACTIVE LIFESTYLE

HOME & GARDEN

INFRASTRUCTURE & INDUSTRY

NATURAL RESOURCE STEWARDSHIP

RANCHING & SOIL HEALTH

WILDLIFE & LAND CONSERVATION

‣ Exhibition is key to the education and outcome driven mission of EDTx. It facilitates face-to-face interaction and a meaningful exchange of information and ideas that can be acted upon by attendees throughout the year.

‣ EDTx will feature easy-to-navigate departments that are comprised of exhibitors with messages that are grouped by how or where the attendee can take action with what they have learned.

‣ In addition to exhibits, departments will include thematically relevant programming elements such as workshops, speakers, panels, meet and greets, and discussion areas.

‣ Earth Day Texas will market both the broader event and use targeted campaigns to drive interest in and create a “buzz” for departments.

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EXHIBITOR INFORMATION (2015)

INDOOR & OUTDOOR EXHIBITS Exhibitor Presence ‣ 1,120 occupied exhibit spaces (100 square feet each). ‣ 589 total exhibitors (includes sponsors). ‣ 47% increase in exhibitor spaces from 2014 to 2015.

Exhibitor Survey ‣ 91% of respondents plan to participate again in 2016. ‣ 60% of respondents acquired new business, members, or

EXHIBIT SPACE GROWTH 1200 900 600 300 0 2011

2012

2013

2014

2015

applicants within 6 weeks of the event.

‣

87% of respondents stated that the event was an excellent or good forum through which to share their message.

‣

78% of respondents stated that the quantity of attendee traffic at their exhibit was excellent or good.

Source: SalesForce Report 2011-2015, Exhibitor Survey, Earth Day Texas 2015

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EXHIBITOR REGISTRATION Visit earthdaytx.org/exhibit or call (214) 310-1200.

Exhibitor Package Information & Pricing Indoor and outdoor exhibitor space is for lease in 10' x 10' increments.

Exhibitors may order multiple 10' x 10' spaces, which will be arranged as requested (e.g., 10' x 40' or 20' x 20').

ORGANIZATION TYPE / SIZE

6-1-15 to 11-30-15

12-1-15 to 4-15-16

Non-Profit (Revenue > $500k) Non-Profit (Revenue > $100k) Non-Profit (Revenue > $0)

$650 $400 $200

$850 $600 $300

Commercial (Revenue > 5m) Commercial (Revenue > 500k) Commercial (Revenue > 0) Trade Associations

$1,500 $1,000 $400 $0

$2,000 $1,250 $600 $500

College & University (Enrollment > 10k) College & University (Enrollment > 0)

$800 $400

$1,000 $600

Private Schools (Enrollment > 400) Private Schools (Enrollment > 0) Public & Charter Schools

$500 $250 $0

$650 $400 $0

Government Agencies Go Texan*

$0 $250

$0 $400

Registration deadline to be included in the EDTx event guide is 3/1/16. *Go Texan registration includes food permit.

INDOOR EXHIBITS Spaces include: 8' tall background drape, 3' side dividers, 6’ x 30" skirted table, wall-towall carpet, exhibitor name sign, 2 chairs, wastebasket and recycling bin, WIFI access, and electricity. Exhibitors with custom installations may request empty space.

OUTDOOR EXHIBITS Spaces include: professional quality tent, 3 walls, 6’ x 30’ skirted table, exhibitor name sign, 2 chairs, wastebasket and recycling bin, and electricity. Exhibitors with custom installations may request empty space.

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SPONSORSHIP LEVELS

Level (Quantity)

Cost

Sq. Ft.

Presenting (2)*

$250,000

2,000

Benefactor (2)*

$100,000

1,500

Partner (4)*

$50,000

1,000

Steward (6)

$25,000

800

Advocate (8)

$15,000

600

Supporter

$10,000

400

Friend

$5,000

200

*EDTx 365 Recognition Presenting, benefactor, and partner sponsors will receive recognition in social media and weekly media buys planned for thematically relevant publications.

Sponsors will receive recognition at the events EDTx holds throughout the year:

‣ Earth Day Monthlies (EDMo) ‣ TEDxSMU Film Series ‣ Special invitation events 9

SPONSOR ENGAGEMENT

TALKS

BANQUETS

RECEPTIONS Business-to-Business Networking

MEETINGS

LUNCHEONS

Leaders from organizations that include nonprofits, corporations, academia, and government can participate in the numerous banquets, meetings, luncheons, and networking opportunities that Earth Day Texas provides.

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SPONSOR BRAND INTEGRATION

RUNS/WALKS

EXHIBITS

SPEAKERS Reach Your Target Audience Earth Day Texas offers a number of ways for your brand to reach the people of Texas and to share your organization’s knowledge and contributions to conservation and sustainability.

EXPERIENCES

SIGNAGE 11

SPONSORS (2015)

FORT HOOD

Please contact Earth Day Texas at development@earthdaytx.org or 214.310.1200 for sponsor benefit details.

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MEDIA - PAID AND EARNED ‣ EDTx 2015 garnered 23

4.5

million paid and 541 million earned media impressions.

MILLION

‣ Organizers expect 50-75,000 attendees and over 750 organizations to participate in EDTx 2016.

23.2 MILLION IMPRESSIONS

innovative visitor delivery programs in 2016 that will now include targeted campaigns to reach discrete audiences that will drive impactful exhibitor / attendee engagement.

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ONLINE

21

67

RADIO

3.7 MILLION

6.6

3.9

MILLION

MILLION

TELEVISION

TELEVISION

RADIO

PRINT

OUT OF HOME

CALENDAR LISTINGS

TOTAL REACH

321

4.5

MILLION

‣ EDTx will implement

PRINT

DIGITAL & MOBILE

541.6M

EBLASTS/NEWSLETTERS

TOTAL VALUE

$3.7M

5,650,414 26 10

TOTAL NUMBER OF AD PLACEMENTS

463

379,312

$854,228

480,970,571

7,921,500

$52,872

$2,404,853

$167,583

46,687,284 Eblast/Newsletters: N/A

Source: The Richards Group

Eblast/Newsletters: N/A

$233,436

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EXHIBITOR FEEDBACK (2015)

NONPROFIT

CORPORATE

“EDTx is an incredible opportunity to get your message out to tens of thousands of people and peers. Leveraging your organization’s participation reaps big digital media and marketing benefits, too.”

– Rob Sisson, ConservAmerica

“We have been a partner with Earth Day Texas for quite a while now. We enjoy it because we really get a chance to work with our community and our citizens and educating them about our service and all about our safety and reliability messaging.”

– Celina Cárdenas, Atmos Energy Corporation

“The American Lung Association in North Texas held its first annual LUNG FORCE Walk at Earth Day 2015. The benefits of our partnership with Earth Day went far beyond our expectations!”

– Jeff Miracle, LUNG FORCE “Earth Day Texas is an amazing event that we look forward to attending every year!”

– Chastity Reed, Sea Shepherd

Source: Earth Day Texas 2015 Exhibitor Survey, SalesForce

“Earth Day Texas has been amazing to us. This is our first year coming, this is our launch event.

Literally, Friday was our opening to the public and we are really excited to be along for this ride.”

– Greg Merrill, Austin Footwear Labs “Earth Day Texas and Eco Friends Pest Control are in a long-term relationship.”

– Lin Ellis, Eco Friends Pest Control, Inc.

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EXHIBITOR FEEDBACK (2015)

ACADEMIC “Earth Day Texas is getting bigger and better every year. This event is helping catalyze the movement toward a sustainable economy.”

– Brandon Morton, North Lake College “A great way for Environmental Science students to get a field trip that represents nearly every aspect of the school curriculum in one visit.”

– Mark Anthony, Addison ISD “It was a great experience! We were able to share what STEM has to offer and our students were able to network with businesses and schools for future collaborations.”

– Tiffany R. Huitt, Dallas ISD

Source: Earth Day Texas 2015 Exhibitor Survey, SalesForce

GOVERNMENT “This was like Disney World for the environment.”

– Terry Branch, EPA “Earth Day Texas has grown into an extraordinary event. My wife came down here and visited. She says it’s even better than the State Fair of Texas.

It’s very educational; it’s a rich opportunity for learning for all ages.”

– Jim Fisinger, U.S. Army Corps of Engineers “We’re so excited to have been able to participate in Earth Day Texas this year and are so thankful for the NPCA for bringing us all here so we can celebrate the diversity of Texas national parks and we’re looking forward to participating in years to come.”

– Susan Snow, San Antonio Missions National Historic Park

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EVENT PRODUCTION / MEDIA PARTNERS

Contact Us to Learn More About Sponsoring
 Earth Day Texas 214-310-1200 development@earthdaytx.org Visit us at: EarthDayTx.org /EarthDayTx

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