MARKETING PLAN
Prepared For: Daniel Smith 123 Main Street Any City, ST 12345 Prepared By: Rebecca Pearson Realtor® Big Three Homes Real Estate
May 2022
NICE TO MEET YOU!
Rebecca Pearson Realtor®
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@Big3Homes
@BigThreeHomes www.BigThreeHomes.com
@BigThreeHomes
TESTIMONIALS
"Rebecca Pearson was super knowledgeable about The area and answered all our questions." - A. Smith
"Rebecca Pearson was quick to respond to our questions and helped us get the home of our dreams!" - B Jones
123 Main Street Any City State Zip
PRICING STRATEGY
This plan has been assembled specifically for your property and is intended to achieve the highest and best sales price and terms with the current market conditions.
A two-phased marketing approach is recommended in order to sell the property as
The second phase will be the “launch” to introduce
quickly as possible. The initial phase of approximately 2-7 days will be a “coming soon” listing to build awareness and anticipation while the
the world to 123 Main Street. Showings will then begin for potential buyers and include advertising for an open house, and social media marketing for you to share with friends and family.
property is prepped for the second phase.
Rebecca Pearson
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123.456.7890
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Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
LISTING RECOMMENDATIONS
Currently, in your neighborhood, there are 2 homes for sale, listed between $000,00 and $000,000. These are both 2 bedroom split level homes with inferior finish compared to your home. In addition, there are 6 homes pending, and 3 have just closed within the last 90 days. Sales prices in the neighborhood range from $000,000 to $000,000. With that in mind, we recommend an initial list price of $000,000 with a 6% commission rate. If the market responds and tells us that we need to adjust the price, we recommend a price reduction to $000,000 after 10 days on market.
Rebecca Pearson
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123.456.7890
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Rebecca@bigthreehomes.com
RECENT COMPARABLE SALES
123 Main St. City, State Zip
123 Main St. City, State Zip
123 Main St. City, State Zip
5 Bedrooms 5 Bathrooms 1234 SqFt 5 DOM 2 Garage Spaces 1 Fireplace Central AC .78 Acres Built in 1970
5 Bedrooms 5 Bathrooms 1234 SqFt 5 DOM 2 Garage Spaces 1 Fireplace Central AC .78 Acres Built in 1970
5 Bedrooms 5 Bathrooms 1234 SqFt 5 DOM 2 Garage Spaces 1 Fireplace Central AC .78 Acres Built in 1970
List Price: $200,000 Sold Price: $230,000
List Price: $200,000 Sold Price: $230,000
List Price: $200,000 Sold Price: $230,000
Notes:
Notes:
Notes:
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
PRE-MARKET RECOMENDATIONS
Buyers start their shopping online so having photographs that present your property properly are vital. A few personalized recommendations on how to prepare your home for photographs and for the market include:
Shampoo Carpets
Tidy outdoor furniture
Patch nail holes
Repair broken screen door
declutter kitchen counter
Repair broken kitchen window
Rebecca Pearson
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123.456.7890
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Rebecca@bigthreehomes.com
PREPARING TO LIST CHECKLIST Organize & Declutter
Cleaning Dust Shelves & Artwork Dust & Clean Light Fixtures
Pantry, Fridge & Freezer
Wipe Down Vent Covers & Air Returns
Drawers in Kitchen
Deep Clean Bathrooms & Kitchen
Bookcases
Clean Kitchen Appliances
Closets
Clean Kitchen Cabinets
Storage Areas
Wash Windows
Linen Closet
Wipe Down Walls
Surfaces & Counters
Clean Switch Plates
Dressers & Shelves
Wipe Down Baseboards
Floor Space
Clean Window Sills & Ledges
Garage & Shed
Make and Tidy Beds Clean Carpets
Painting & Small Details
Clean Out Fireplace If Applicable
Exterior Touch Up Interior Door Paint
Clean Window Wells & Wash Windows
Re-caulk Baseboards & Touch Up Paint
Sweep or Pressure Wash Patio & Deck
Remove Nails In The Wall and Patch
Clean Up After Pets in Yard
Re-caulk Showers & Tubs
Paint Front Door
Replace Lightbulbs
Add Plants & a New Doormat to the Front
Replace Air Filters
Porch
Remove Personal Portraits & Decor
Pull Weeds & Add Fresh Mulch or Rocks
Rebecca Pearson
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123.456.7890
Add Plants or Greenery Around The Home
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Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
MARKETING ACTIVITIES WHAT WE DO? Professional Photography - a library of highdefinition photos will be provided. Drone Photography will be provided to give Buyers the full scope of the property. Virtual Tours will be created to allow out-oftown Buyers to preview the property along with YouTube videos. Digital Marketing ads are created for social media platforms. Property Watch email alerts are sent to a database of Buyers whose search criteria meet your property features. A Multiple Listing Service is used to broadcast listing info to other popular home search sites such as Realtor.com, Zillow.com, etc.
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
SHOWING INSTRUCTIONS LEAVE FOR SHOWINGS IT CAN MAKE A BUYER FEEL UNCOMFORTABLE IF A SELLER IS STILL HOME FOR A SHOWING. VACATE THE PROPERTY FOR SHOWINGS. FLEXIBLE BE AS FLEXIBLE AS POSSIBLE TO ACCOMMODATE SHOWINGS. INFORMED MAKE SURE EVERYONE IN THE HOME IS AWARE OF WHEN SHOWINGS ARE DAILY CLEANING WIPE DOWN SURFACES AND CLEAN UP DAILY MESSES WHEN LEAVING FOR THE DAY FOUR-LEGGED FRIENDS PICK UP PET TOYS AND KEEP PET AREAS TIDY ODORS AVOID COOKING WITH STRONG SPICES & KEEP TRASH CANS EMPTIED. NATURAL LIGHT KEEP BLINDS AND SHADES OPEN TO ALLOW FOR THE FLOW OF NATURAL LIGHT PERSONAL ITEMS BE SURE TO REMOVE PRESCRIPTIONS, PERSONAL ITEMS, FIREARMS, ETC FROM THE HOME OR KEEP THEM IN A SAFE PLACE
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
THE PROCESS Accepted Offer An offer can be rejected, accepted or countered After acceptance, all parties sign documents
Inspection Period Any agreed upon inspections can be completed. Negotiate any repairs if needed
Appraisal
Scheduled Move
A third party verifies that the home is worth the loan and purchase price.
Schedule your move to happen before closing day
Repairs & Clean
Closing Day
Complete any agreed-upon repairs & provide receipts to the Buyer Clean the home before closing
Rebecca Pearson
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123.456.7890
Buyers complete a final walkthrough All parties sign paperwork Keys & codes can be exchanged!
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Rebecca@bigthreehomes.com
RECEIVING OFFERS
There are many factors to consider when deciding what offer is best for you, it's not just the highest priced offer. Here are some other items to consider:
Contingencies The less contingencies and the shortest closing time period is usually best.
Cash or Finance An all-cash offer is usually preferred over a financed offer. With a cash offer, the seller doesn't need to worry about a bank approving a buyer's finances.
Pre-Approval or Commitment A buyer who is already pre-approved or has a mortgage commitment assures the seller that the buyer can get financing.
Loan Type A VA or FHA loan can sometimes be a turn-off to a seller because these types of loans may require additional repairs or additinal approvals.
Timeline Some Buyers may be able to close quicker than others. Generally speaking cash offers can close quicker than financed sales.
Appraisal Gap In the current market, Buyers are writing offers for over asking price. A strong offer will address how a buyer would handle a gap in the appraiser value versus purchase price.
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
NEGOTIATIONS
After an offer has been submitted, you have a few options on how to respond.
YOU CAN
THE BUYER CAN
Accept the Offer Decline the Offer
Accept the Offer
THEN
Decline the Offer
Counter the Offer
Counter the Offer
Once you have an accepted offer signed by all parties, you are officially under contract! Now it's time for any inspections or appraisals agreed upon in the contract to take place.
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
APPRAISAL & INSPECTIONS
HOME INSPECTIONS Generally speaking, the following are inspected: Roof
Windows & Doors
Exterior
Appliances
Septic System
Garage Door
Structure Heating & Cooling Plumbing
Water Testing Water Pressure
Electrical All repairs, costs, etc can be negotiated.
APPRAISAL
If the buyer is financing the property purchase, they may need an appraisal so the bank can verify the value of the home. If an appraisal comes back in at or above value - you are all set to close. If an appraisal comes back lower than purchase price, you have a few options. The buyer can cover the cost difference Re-negotiate sales price Consider accepting an all-cash offer
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
THE WAIT BEGINS Once you are through the inspection and appraisal period you are essentially on cruise control until closing day. Use that time wisely to prepare for the big moving day, use the checklist below as a starting point.
ORGANIZE, PACK & CLEAN Schedule a moving truck or company Create an inventory of items in your home Declutter and donate items if needed Pick up moving boxes, packaging tape and sharpies Transfer medical records & refill prescriptions Register kids at new schools & transfer records Arrange time off work for moving day Arrange for care of animals and kids on moving day WHO TO NOTIFY Make a plan for moving vehicles, pets & plants A B OUT YOUR MOVE Dispose of hazardous items that can't be moved Measure furniture for placement at new home Post office Clean out fridge & freezer, defrost if applicable Employer Deep Clean appliances, bathrooms & kitchen Banks & credit unions Tax Agencies Social Security Offices Homeowners or Renter insurance Health & dental insurance Life Insurance Auto Insurance Natural Gas Electric or Solar Water Trash Removal Lawn Care Company Dentist Veterinarian & Pet Care Accountant & Attorney Subscriptions Postal Service
Rebecca Pearson
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123.456.7890
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Rebecca@bigthreehomes.com
TIME TO START PACKING PREPARE A HOUSEHOLD ESSENTIALS BOX
MOVING DAY REMINDERS
Basic Cleaning supplies Light bulbs Basic Tool Set
Plan to be home the day of the move
Paper plates, cups & utensils
Protect floors, carpets & door frames
Coffee & Water Bottles
Label all boxes according to the room they will be delivered to at the new address
Hand soap & paper towels
Leave owner manuals & household receipts
Remote controls
Leave a list of paint colors if applicable
Kids entertainment
Leave labeled keys & garage door openers
Trash Bags
Lock doors, windows & turn off all switches
Pet food & leashes
Take a final walk-through of your home & double check cabinets up high or crawl space for any remaining items that may have been missed when packing
Toilet paper Important documents
Do a final cleaning & dispose of trash
PREPARE A PERSONAL ESSENTIALS BOX Pajamas & clean clothes Toiletries
IMPORTANT CONTACTS FOR MOVING DAY
Any medications needed
__________________________________________
Bath Towels Electronics chargers
__________________________________________
Cash & valuables
__________________________________________
Comforting items for kids
__________________________________________
Sleeping bags, pillows, blankets, etc
Rebecca Pearson
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123.456.7890
__________________________________________
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Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
CLOSING
Closing day is when the property officially transfers from Seller to Buyer. A real estate attorney or escrow office will review documents and communicate with a lender (if applicable) to prepare documents for closing, and transfer money appropriately.
TRANSFERRING FUNDS Transferring of funds can be paying off the seller's mortgage, paying local taxes, title insurance, real estate commissions, or providing proceeds to a seller. SIGNING OF DOCUMENTS The transfer and signing of documents can include the Deed to the house, bill of sale, certificate of title, Misc Addenda, and a Closing Statement. NEXT STEPS Once all the paperwork is signed and funds have been transferred, keys to the home can be exchanged!
Rebecca Pearson
I
123.456.7890
I
Rebecca@bigthreehomes.com
123 Main Street Any City State Zip
LET'S CONNECT Rebecca Pearson
Realtor® Big Three Homes P: 123.456.7890 E: Rebecca@bigthreehomes.com
Kate Pearson
Realtor® Big Three Homes P: 123.456.7890 E: Kate@bigthreehomes.com
Sophie Pearson
Realtor® Big Three Homes P: 123.456.7890 E: Sophie@bigthreehomes.com
@Big3Homes
@BigThreeHomes www.BigThreeHomes.com
@BigThreeHomes