Minimalist Marketing Plan & Listing Presentation

MARKETING PLAN

Prepared For: Daniel Smith 123 Main Street Any City, ST 12345 Prepared By: Rebecca Pearson Realtor® Big Three Homes Real Estate

May 2022

NICE TO MEET YOU!

Rebecca Pearson Realtor®

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@Big3Homes

@BigThreeHomes www.BigThreeHomes.com

@BigThreeHomes

TESTIMONIALS

"Rebecca Pearson was super knowledgeable about The area and answered all our questions."

- A. Smith

"Rebecca Pearson was quick to respond to our questions and helped us get the home of our dreams!"

- B Jones

123 Main Street Any City State Zip

PRICING STRATEGY

This plan has been assembled specifically for your property and is intended to achieve the highest and best sales price and terms with the current market conditions.

A two-phased marketing approach is recommended in order to sell the property as

The second phase will be the “launch” to introduce

quickly as possible. The initial phase of approximately 2-7 days will be a “coming soon” listing to build awareness and anticipation while the

the world to 123 Main Street. Showings will then begin for potential buyers and include advertising for an open house, and social media marketing for you to share with friends and family.

property is prepped for the second phase.

Rebecca Pearson

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123.456.7890

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Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

LISTING RECOMMENDATIONS

Currently, in your neighborhood, there are 2 homes for sale, listed between $000,00 and $000,000. These are both 2 bedroom split level homes with inferior finish compared to your home. In addition, there are 6 homes pending, and 3 have just closed within the last 90 days. Sales prices in the neighborhood range from $000,000 to $000,000. With that in mind, we recommend an initial list price of $000,000 with a 6% commission rate. If the market responds and tells us that we need to adjust the price, we recommend a price reduction to $000,000 after 10 days on market.

Rebecca Pearson

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123.456.7890

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Rebecca@bigthreehomes.com

RECENT COMPARABLE SALES

123 Main St. City, State Zip

123 Main St. City, State Zip

123 Main St. City, State Zip

5 Bedrooms 5 Bathrooms 1234 SqFt 5 DOM 2 Garage Spaces 1 Fireplace Central AC .78 Acres Built in 1970

5 Bedrooms 5 Bathrooms 1234 SqFt 5 DOM 2 Garage Spaces 1 Fireplace Central AC .78 Acres Built in 1970

5 Bedrooms 5 Bathrooms 1234 SqFt 5 DOM 2 Garage Spaces 1 Fireplace Central AC .78 Acres Built in 1970

List Price: $200,000 Sold Price: $230,000

List Price: $200,000 Sold Price: $230,000

List Price: $200,000 Sold Price: $230,000

Notes:

Notes:

Notes:

Rebecca Pearson

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123.456.7890

I

Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

PRE-MARKET RECOMENDATIONS

Buyers start their shopping online so having photographs that present your property properly are vital. A few personalized recommendations on how to prepare your home for photographs and for the market include:

Shampoo Carpets

Tidy outdoor furniture

Patch nail holes

Repair broken screen door

declutter kitchen counter

Repair broken kitchen window

Rebecca Pearson

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123.456.7890

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Rebecca@bigthreehomes.com

PREPARING TO LIST CHECKLIST Organize & Declutter

Cleaning Dust Shelves & Artwork Dust & Clean Light Fixtures

Pantry, Fridge & Freezer

Wipe Down Vent Covers & Air Returns

Drawers in Kitchen

Deep Clean Bathrooms & Kitchen

Bookcases

Clean Kitchen Appliances

Closets

Clean Kitchen Cabinets

Storage Areas

Wash Windows

Linen Closet

Wipe Down Walls

Surfaces & Counters

Clean Switch Plates

Dressers & Shelves

Wipe Down Baseboards

Floor Space

Clean Window Sills & Ledges

Garage & Shed

Make and Tidy Beds Clean Carpets

Painting & Small Details

Clean Out Fireplace If Applicable

Exterior Touch Up Interior Door Paint

Clean Window Wells & Wash Windows

Re-caulk Baseboards & Touch Up Paint

Sweep or Pressure Wash Patio & Deck

Remove Nails In The Wall and Patch

Clean Up After Pets in Yard

Re-caulk Showers & Tubs

Paint Front Door

Replace Lightbulbs

Add Plants & a New Doormat to the Front

Replace Air Filters

Porch

Remove Personal Portraits & Decor

Pull Weeds & Add Fresh Mulch or Rocks

Rebecca Pearson

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123.456.7890

Add Plants or Greenery Around The Home

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Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

MARKETING ACTIVITIES WHAT WE DO? Professional Photography - a library of highdefinition photos will be provided.

Drone Photography will be provided to give Buyers the full scope of the property.

Virtual Tours will be created to allow out-oftown Buyers to preview the property along with YouTube videos.

Digital Marketing ads are created for social media platforms.

Property Watch email alerts are sent to a database of Buyers whose search criteria meet your property features.

A Multiple Listing Service is used to broadcast listing info to other popular home search sites such as Realtor.com, Zillow.com, etc.

Rebecca Pearson

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123.456.7890

I

Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

SHOWING INSTRUCTIONS LEAVE FOR SHOWINGS IT CAN MAKE A BUYER FEEL UNCOMFORTABLE IF A SELLER IS STILL HOME FOR A SHOWING. VACATE THE PROPERTY FOR SHOWINGS. FLEXIBLE BE AS FLEXIBLE AS POSSIBLE TO ACCOMMODATE SHOWINGS. INFORMED MAKE SURE EVERYONE IN THE HOME IS AWARE OF WHEN SHOWINGS ARE DAILY CLEANING WIPE DOWN SURFACES AND CLEAN UP DAILY MESSES WHEN LEAVING FOR THE DAY FOUR-LEGGED FRIENDS PICK UP PET TOYS AND KEEP PET AREAS TIDY ODORS AVOID COOKING WITH STRONG SPICES & KEEP TRASH CANS EMPTIED. NATURAL LIGHT KEEP BLINDS AND SHADES OPEN TO ALLOW FOR THE FLOW OF NATURAL LIGHT PERSONAL ITEMS BE SURE TO REMOVE PRESCRIPTIONS, PERSONAL ITEMS, FIREARMS, ETC FROM THE HOME OR KEEP THEM IN A SAFE PLACE

Rebecca Pearson

I

123.456.7890

I

Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

THE PROCESS Accepted Offer An offer can be rejected, accepted or countered After acceptance, all parties sign documents

Inspection Period Any agreed upon inspections can be completed.

Negotiate any repairs if needed

Appraisal

Scheduled Move

A third party verifies that the home is worth the loan and purchase price.

Schedule your move to happen before closing day

Repairs & Clean

Closing Day

Complete any agreed-upon repairs & provide receipts to the Buyer Clean the home before closing

Rebecca Pearson

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123.456.7890

Buyers complete a final walkthrough All parties sign paperwork Keys & codes can be exchanged!

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Rebecca@bigthreehomes.com

RECEIVING OFFERS

There are many factors to consider when deciding what offer is best for you, it's not just the highest priced offer. Here are some other items to consider:

Contingencies The less contingencies and the shortest closing time period is usually best.

Cash or Finance An all-cash offer is usually preferred over a financed offer. With a cash offer, the seller doesn't need to worry about a bank approving a buyer's finances.

Pre-Approval or Commitment A buyer who is already pre-approved or has a mortgage commitment assures the seller that the buyer can get financing.

Loan Type A VA or FHA loan can sometimes be a turn-off to a seller because these types of loans may require additional repairs or additinal approvals.

Timeline Some Buyers may be able to close quicker than others.

Generally speaking cash offers can close quicker than financed sales.

Appraisal Gap In the current market, Buyers are writing offers for over asking price. A strong offer will address how a buyer would handle a gap in the appraiser value versus purchase price.

Rebecca Pearson

I

123.456.7890

I

Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

NEGOTIATIONS

After an offer has been submitted, you have a few options on how to respond.

YOU CAN

THE BUYER CAN

Accept the Offer Decline the Offer

Accept the Offer

THEN

Decline the Offer

Counter the Offer

Counter the Offer

Once you have an accepted offer signed by all parties, you are officially under contract! Now it's time for any inspections or appraisals agreed upon in the contract to take place.

Rebecca Pearson

I

123.456.7890

I

Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

APPRAISAL & INSPECTIONS

HOME INSPECTIONS Generally speaking, the following are inspected: Roof

Windows & Doors

Exterior

Appliances

Septic System

Garage Door

Structure Heating & Cooling Plumbing

Water Testing Water Pressure

Electrical All repairs, costs, etc can be negotiated.

APPRAISAL

If the buyer is financing the property purchase, they may need an appraisal so the bank can verify the value of the home. If an appraisal comes back in at or above value - you are all set to close.

If an appraisal comes back lower than purchase price, you have a few options.

The buyer can cover the cost difference Re-negotiate sales price Consider accepting an all-cash offer

Rebecca Pearson

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123.456.7890

I

Rebecca@bigthreehomes.com

THE WAIT BEGINS Once you are through the inspection and appraisal period you are essentially on cruise control until closing day. Use that time wisely to prepare for the big moving day, use the checklist below as a starting point.

ORGANIZE, PACK & CLEAN Schedule a moving truck or company Create an inventory of items in your home Declutter and donate items if needed Pick up moving boxes, packaging tape and sharpies Transfer medical records & refill prescriptions Register kids at new schools & transfer records Arrange time off work for moving day Arrange for care of animals and kids on moving day WHO TO NOTIFY Make a plan for moving vehicles, pets & plants A B OUT YOUR MOVE Dispose of hazardous items that can't be moved Measure furniture for placement at new home Post office Clean out fridge & freezer, defrost if applicable Employer Deep Clean appliances, bathrooms & kitchen Banks & credit unions Tax Agencies Social Security Offices Homeowners or Renter insurance Health & dental insurance Life Insurance Auto Insurance Natural Gas Electric or Solar Water Trash Removal Lawn Care Company Dentist Veterinarian & Pet Care Accountant & Attorney Subscriptions Postal Service

Rebecca Pearson

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123.456.7890

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Rebecca@bigthreehomes.com

TIME TO START PACKING PREPARE A HOUSEHOLD ESSENTIALS BOX

MOVING DAY REMINDERS

Basic Cleaning supplies Light bulbs Basic Tool Set

Plan to be home the day of the move

Paper plates, cups & utensils

Protect floors, carpets & door frames

Coffee & Water Bottles

Label all boxes according to the room they will be delivered to at the new address

Hand soap & paper towels

Leave owner manuals & household receipts

Remote controls

Leave a list of paint colors if applicable

Kids entertainment

Leave labeled keys & garage door openers

Trash Bags

Lock doors, windows & turn off all switches

Pet food & leashes

Take a final walk-through of your home & double check cabinets up high or crawl space for any remaining items that may have been missed when packing

Toilet paper Important documents

Do a final cleaning & dispose of trash

PREPARE A PERSONAL ESSENTIALS BOX Pajamas & clean clothes Toiletries

IMPORTANT CONTACTS FOR MOVING DAY

Any medications needed

__________________________________________

Bath Towels Electronics chargers

__________________________________________

Cash & valuables

__________________________________________

Comforting items for kids

__________________________________________

Sleeping bags, pillows, blankets, etc

Rebecca Pearson

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123.456.7890

__________________________________________

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Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

CLOSING

Closing day is when the property officially transfers from Seller to Buyer. A real estate attorney or escrow office will review documents and communicate with a lender (if applicable) to prepare documents for closing, and transfer money appropriately.

TRANSFERRING FUNDS Transferring of funds can be paying off the seller's mortgage, paying local taxes, title insurance, real estate commissions, or providing proceeds to a seller.

SIGNING OF DOCUMENTS The transfer and signing of documents can include the Deed to the house, bill of sale, certificate of title, Misc Addenda, and a Closing Statement.

NEXT STEPS Once all the paperwork is signed and funds have been transferred, keys to the home can be exchanged!

Rebecca Pearson

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123.456.7890

I

Rebecca@bigthreehomes.com

123 Main Street Any City State Zip

LET'S CONNECT Rebecca Pearson

Realtor® Big Three Homes P: 123.456.7890 E: Rebecca@bigthreehomes.com

Kate Pearson

Realtor® Big Three Homes P: 123.456.7890 E: Kate@bigthreehomes.com

Sophie Pearson

Realtor® Big Three Homes P: 123.456.7890 E: Sophie@bigthreehomes.com

@Big3Homes

@BigThreeHomes www.BigThreeHomes.com

@BigThreeHomes