Capitalize on the Wealth of Our Experience.

Capitalize on the Wealth of Our Experience.

Brand Development. Strategic Counsel. Advertising. Public Relations. Design.

Dymun + Company’s senior level account team offers over 125 years of banking knowledge that includes marketing experience with the following banks and financial institutions:

Allegheny Financial Group Allegheny Valley Bank Canadian Imperial Bank of Commerce Dollar Bank First Seneca Bank Integra Bank Mellon Bank Merrill Lynch National City Bank PNC S&T Bank Second National Bank Smithfield Trust Company Union National Bank Union Trust Bank Wachovia Wes Banco

Allegheny Financial Group Awareness Campaign We created this campaign by asking potential clients how they saw their own financial picture. The idea was to make people stop, think, and relate to AFG in a very real way. Someone said they saw their finances as a “garden being hammered by hail and devoured by grasshoppers.”

Others compared their financial situation to “a junkyard” or saw themselves as being “lost in a fog” and hoping for the best.

Just because we live in an uncertain financial environment doesn’t mean you have to picture the worst for your investments. Yet times like these can challenge any person’s financial goals and tolerance for risk. That’s where Allegheny Financial Group comes in. Through

H O W W O U L D Yo u D E S C R I B E Yo u r F I N A N C I A L P I C T U R E ? face-to-face meetings, a highly experienced team, and unbiased insight, we’ll help identify opportunities and create a financial plan that’s just right for you. So you’ll feel comfortable with any financial climate that lies ahead.

Visit alleghenyfinancial.com or call 866-620-6760.

And improve your picture.

Allegheny Financial Group Awareness Campaign We used these real-life, visualizations throughout the campaign to create awareness, empathy, and a unique position for AFG. One that is not based on fantasy, but built on meeting customers right where they really live.

When we first meet, many of our clients haven’t the foggiest idea what their whole financial picture looks like. In fact, no two look the same. Yours is unique. Enter Allegheny Financial Group. Through face-to-face meetings, a highly experienced team,

H O W W O U L D Yo u D E S C R I B E Yo u r F I N A N C I A L P I C T U R E ? and a superior standard of service, we’ll help you see your whole financial picture with our unbiased insight. You’ll get a complete financial portrait of where you want to be, and the financial guidance to get you there.

Visit alleghenyfinancial.com or call 866-620-6760.

And improve your picture.

Allegheny Financial Group Awareness Campaign The campaign also acknowledges the fact that having money doesn’t always make life easier. Managing its complexities requires much more than just investment advice.

Having money doesn’t always make life easier. Eventually the ever-changing complexities of your financial questions, goals and responsibilities make you realize that you need more than just another investment tip. You need a real plan. And real attention. Talk to Allegheny Financial Group.

H O W W O U L D Yo u D E S C R I B E Yo u r F I N A N C I A L P I C T U R E ?

Through regular face-to-face meetings, meticulous care for every facet of your finances, and our unbiased insight, we can act as curator of your whole financial picture. Giving you something that transcends the dollar value of money: Peace of mind.

Visit alleghenyfinancial.com or call 866-620-6760.

And improve your picture.

Allegheny Financial Group Awareness Campaign Ultimately what we’ve created with this campaign is a unique value proposition for Allegheny Financial Group. One that is based on the premise that AFG offers its customers something that transcends the dollar value of wealth. Peace of mind.

Saving and investing take you a long way. And then you come to a crossroads. The complexities of your financial success, goals and responsibilities make you realize that you need someone to turn to for more than just investment advice. You need a real plan. And real attention. Talk to

H O W W O U L D Yo u D E S C R I B E Yo u r F I N A N C I A L P I C T U R E ?

Allegheny Financial Group. Through regular face-to-face meetings, meticulous care for every facet of your finances, and our unbiased insight, we can act as curator of your whole financial picture. Giving you something that transcends wealth.

Peace of mind.

Visit alleghenyfinancial.com or call 866-620-6760.

And improve your picture.

Klett Rooney Lieber & Schorling Business Development This business development literature system positions Klett Rooney Lieber & Schorling as the ultimate guide who can help steer its clients through all of the risky shoals of today’s legal system.

(cover)

Klett Rooney Lieber & Schorling Business Development The core brochure and individual practice brochures are unified around the nautical concept by a design aesthetic that conveys a steadfast quality of leadership.

(interior)

(individual practice brochures)

Smithfield Trust Company Capabilities Brochure This corporate capabilities brochure reminds prospects that the story of their money transcends a balance sheet. That the story of their wealth reflects the story of their life and accomplishments. It’s a story that reaches across generations.

the

Life

story of your wealth

(cover)

Smithfield Trust Company Capabilities Brochure Money is an emotional topic for many clients. Here we show the human side of money in a very focused, very personal way. The way wealth can impact lives, dreams, and goals to create a lasting legacy.

(selected interior pages)

Dollar Bank Institutional Advertising Using the graphics of the dollar bill as a reinforcing icon for the Dollar Bank name and brand, this ad is part of a campaign that demonstrates Dollar Bank’s customer-oriented mission and investment in the communities they have long served.

What’s the value of a Dollar?

Money is economic energy.

It has the power to fuel all manner of aspiration and enterprise.

Since 1855, we have invested billions of dollars in millions of lives and thousands of businesses in Western Pennsylvania.

And because we will remain independent and rooted in the people, commerce and values of this area, Dollar Bank will be here to ensure that this currency of growth and opportunity continues to energize the entrepreneurial spirit and imagination of the region.

For many lives and businesses and generations to come.

That’s the value of a Dollar.

SM

Copyright © 2004, Dollar Bank, Federal Savings Bank.

dollarbank.com regionalshowcase.com 1- 800 - 242-BANK

Dollar Bank Branding Campaign These branch graphics were part of an overall branding effort showcasing Dollar Bank’s strengths in troubled financial times.

Dollar Bank Branding Campaign Each of these messages reinforce the value of having a financial relationship with a quality institution like Dollar.

Dollar Bank Community Message Ad This is one in a series of community messages differentiating Dollar Bank’s values from those of their larger, transplanted competitors. The concept communicates the unique virtues of Dollar Bank’s mutuality, and its deep roots in Southwestern Pennsylvania.

DEEP ROOTED HEADQUARTERS VERSUS TRANSPLANTED OUTPOSTS.

What’s the difference between

Pittsburgh and steadfastly independent.

Answerable not to the demands of

a bank that transplants itself

a distant corporate office or to

from very distant and

the dictates of Wall Street.

different soil and a bank

But only to the main streets

headquartered here

of this region we call home.

whose roots in the Pittsburgh region go

And because of our

back a century and a half?

longstanding headquarters

After all, a regional outpost

relationship, we share a

is just about the same as a

unique interdependence with

headquarters. Or is it?

this region.

One that is based on

Banks based in a distant city that transplant

mutual respect, trust, and

themselves by buying other

deep local insights that guide the decisions we make, as

banks simply cannot attend to regional issues and opportunities with the care

well as the innovative, customized products and

and understanding of a bank rooted here.

services that we offer.

The relationship these transplanted banks have

From the day we opened in 1855, offering the

with the community is not based on shared history,

very first savings accounts readily available to the

but is predicated on how much profit they can

people of Pittsburgh, to our on-going support of

harvest here and send back to the corporate coffers

the David L. Lawrence Convention Center, we have

located in another state or another country.

remained true to our roots here. Growing and

In contrast, each year Dollar Bank returns billions of dollars to the regional economy. Not New York, Providence, or Cincinnati.

Our roots go deep here. For over 150 years, Dollar Bank has remained headquartered in

helping the region to grow.

Here is where we have been firmly planted for a century and a half.

Here is where we will bear fruit for decades to come.

SM

Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank.

Inquiries: 1-800-242-BANK

Dollar Bank Private Banking This leave-behind kit is aimed at Private Banking prospects and customers.

It utilizes Dollar Bank’s landmark building to create an image of stability and community connection.

(folder cover)

Dollar Bank Private Banking The kit presents Dollar’s Private Banking offering in a way that reflects its 150-year heritage and good old-fashioned service ethic.

(folder interior)

Dollar Bank Business Banking Campaign We created the “ONE to ONE Business Relationships� campaign to position Dollar Bank in the minds of those business prospects they are able to help most. Small, closely-held, privately-held companies.

T h e v a l u e o f O n e t o O ne b u s i n e s s r e l a t i o n s h i p s .

To us small is big. Small is vital. Small is where most people work. Small is where the opportunity is. That’s where we focus our attention. We have a name for our philosophy of small business banking. One to One Business Relationships. It means looking into the eyes of our business customers. Not looking down on them. And putting more value on the quality of your business than on its size. Which means we deliver the kind of personalized services to small, privately held companies that other banks don’t. So call Robert Vernick today and we’ll talk business. One to one.

SM

ONE to ONE Business Relationships. That’s the Value of a Dollar.

Corporate and Small Business Lending

•

Leasing

•

Real Estate

Equal Housing Lender. Member FDIC. Copyright © 2008, Dollar Bank, Federal Savings Bank.

•

Cash Management

•

Private Banking

•

412-261- 8130

Dollar Bank Business Banking Campaign This ad speaks to the value of Dollar Bank’s more service-oriented approach to its business banking relationships.

The value of a relationship predicated on service instead of sales.

When it comes to small business there’s a fundamental difference between some banks and ours.

To us, business banking is not a commodity. It’s not about a customer placing orders while we gather commissions. To us, business banking is about one thing and one thing only. Your business.

And about the relationship we have with your business. One that places service above volume and sales quotas. Our banking officers are evaluated and rewarded only on the knowledgeable advice they offer and the way they treat you as a valued client. In short, we know that a long-term relationship is always far more rewarding than a short-term profit. So call Dennis Boose today and we’ll talk business. One to one.

SM

ONE to ONE Business Relationships. That’s the Value of a Dollar.

Corporate and Small Business Lending

•

Leasing

•

Real Estate

Equal Housing Lender. Member FDIC. Copyright © 2008, Dollar Bank, Federal Savings Bank.

•

Cash Management

•

Private Banking

•

216-736-8949

Dollar Bank Business Banking Campaign While Dollar Bank has been a presence in the Cleveland area for decades, they’ve recently decided to play an even greater role in the community.

This is one ad in a series of Business Banking ads highlighting Dollar’s Galleria investment that unites their community commitment message with Cleveland’s business banking needs.

The value of a relationship that’s investing millions where you live and work.

An important part of our relationship with you, our business client, is our relationship with the community in which you do business. Which is why we’ve invested millions of dollars to help revitalize the Galleria in downtown Cleveland, so that we can provide the support that your business needs to survive and prosper. For over 153 years we have been committed to remaining independent, serving only the interests of Main Street, not Wall Street. Right now that very same commitment is at work on Euclid Ave., E. 9th St. and every other street in Northeastern Ohio. To find out what we can do for your business, and what we’re doing for Cleveland, give Dennis Boose a call. We’ll talk business. One to one.

SM

ONE to ONE Business Relationships. That’s the Value of a Dollar.

Corporate and Small Business Lending

•

Leasing

•

Real Estate

Equal Housing Lender. Member FDIC. Copyright © 2008, Dollar Bank, Federal Savings Bank.

•

Cash Management

•

Private Banking

•

216-736-8949

Dollar Bank FreeMONEY Checking We developed the FreeMONEY name and this simple concept to communicate the benefit of Dollar Bank’s checking with cash rewards offering.

Buy Lunch

Get a Dime.

Buy a CD

Get a Dime.

Buy a Latte

Get a Dime.

Buy a Book

Get a Dime.

Buy Tickets

Get a Dime.

Buy Groceries

Get a Dime.

Buy Shoes

Get a Dime.

Buy Gas

Get a Dime.

Buy Whatever

Get a Dime.

Dollar Bank’s FreeMONEY Checking earns you ten cents for whatever you buy with every MasterCard® debit card purchase.* It’s free checking. Only better. Just call 1-800-242-BANK or 412-261-2265 or visit FreeMONEYchecking.com.

SM

Equal Housing Lender. Member FDIC. Copyright © 2007, Dollar Bank, Federal Savings Bank.

Offer is subject to change or cancellation without notice. $50 minimum to open account. To maintain a FreeMONEY Checking Account, must make six electronic payment transactions (including automatic withdrawals, Online Banking or Telephone Banking bill payments,ACH debit or point of sale transactions) per month. * $150 annual credit cap. Applies to debit card purchases with a signature only. Account must be in good standing to receive credit. Credits paid semi-annually, $5.00 minimum. Credit rewards may be cancelled due to abusive practices.

Dollar Bank Checking with Interest This ad entices new checking customers with the benefits of earning high interest on relatively low balances.

U N T I L N O W, M O N E Y I N C H E C K I N G J U S T L O A F E D.

Short term money doesn’t do a lot at most banks. But a Dollar Bank Value Checking With Interest account really puts short term money to work. Just $7,500 earns a 2.50% annual percentage yield. Balances below that earn 1.25% APY.

2.50%

APY *

On balances of $7,500+

You get free checks, free online bill payment, and free debit card.

Even free ATMs worldwide.** And with a balance of $2,500 or higher there are no fees.

Just call 1-800-242-BANK. And get your money moving.

SM

dollarbank.com

SM

A SK A BOU T OU R HA SSLE- FR EE SW ITCH KIT.

Equal Housing Lender Copyright Š 2002, Dollar Bank. Member FDIC. *Rate may change after account opening. APY is accurate as of publication date. **Surcharges by other banks may apply.

Dollar Bank Deposit Products We created this ad to capture deposits running away from a ferocious bear market.

Insured Premium Money Market Account

7-Month CD

3.25% 4.00%

APY**

APY*

For 120 days $10,000 Minimum

$2,500 Minimum

Perfect places to park your money.

Earn some of the highest rates in town in some of the safest places around.

For the short term. Or the longer term. And better still, on October 3, 2008 FDIC deposit insurance temporarily increased from $100,000 to $250,000 per depositor through December 31, 2009.

So visit any Dollar Bank branch. Or call 1-800-242-BANK or 216-736-8890. Do it soon.

And you’ll be parking your money in the perfect place.

Safe, Sound, and Independent Since 1855.

SM

SM

dollarbank.com

Equal Housing Lender. Member FDIC. Copyright Š 2008, Dollar Bank, Federal Savings Bank. *3.25% Annual Percentage Yield is accurate for accounts opened on or after publication date. APY is in effect for the first 120 days an account is opened. After 120 days, the rate will change to the standard tiered rate in effect at that time, and may change any time thereafter. As of 5/14/2008, standard tiers with balances of $10,000 or greater earn 2.00% APY. Fees may reduce earnings. $500,000 maximum balance per customer. **Annual Percentage Yield shown is accurate as of publication date. Minimum CD deposit of $2,500. $500,000 maximum deposit per customer. Subject to change without notice. Substantial penalty for early withdrawal.

Dollar Bank Home Equity Loans We used a unique space and a curious fish to quickly communicate just how low Dollar Bank’s home equity loan rates really are.

Rock Bottom Rates.

Our home equity loans let you borrow the money you need to tackle all sorts of things. From major home improvements to home refinance. From debt consolidation to a minor in accounting. You could even get approval on your loan in one day.** Visit any one of our 28 branches or 5 Dollar Bank Loan Centers. Or call 1-800-242-BANK. With rock bottom rates like these, you’ll be thrilled to the gills you did.

SM

SM

dollarbank.com

Equal Housing Lender. Member FDIC. Copyright Š 2005, Dollar Bank, Federal Savings Bank. ** Rates shown are current as of July 1, 2005 and are only for loans with an amount financed of $15,000 to $400,000, a term of up to 60 months, a loan-to-value (LTV) of 80% or less, and a debt-to-income ratio of 40% or less. Available for one to four family owner occupied property only. Home Refinancing loan transaction must result in a 1st lien mortgage and cannot be a purchase money mortgage. For 4.99% APR, 60 monthly payments of $18.87 per $1,000 borrowed for loan amounts of $15,000 to 74,999; for 4.74% APR, 60 monthly payments of $18.75 per $1,000 borrowed for loan amounts of $75,000 to $400,000. Other rates and terms available. Rate and offer are subject to change without notice and cannot be combined with any other offer. ** Property insurance required. No closing costs for home equity loan customers unless an appraisal is needed. If needed, the appraisal fee will range from $35 to $160.

Fixed Rate Home Equity Loans or Home Refinancing Loans No Closing Costs. No Prepayment Penalties.

60 Months

60 Months

4.99%

4.74%

APR * $15,000 Borrowed

APR * $75,000 Borrowed

Dollar Bank Home Equity Loan This simple rate ad assures borrowers that they won’t find any unexpected suprises waiting for them when they apply.

Great rate. N o strings attached.

%

APR*

No closing costs.** No prepayment penalty. No auto debit requirement.

Dollar Bank’s 5-year fixed rate home equity term loan with a $15,000 minimum amount borrowed is one of the lowest home equity loans around.

Just call 1-800-242-BANK, visit one of our branches or loan centers, or apply online at dollarbank.com. No strings attached.

SM

dollarbank.comSM

Equal Housing Lender. Member FDIC. Copyright Š 2004, Dollar Bank, Federal Savings Bank. ** Rate is accurate as of publication date and subject to change without notice. Rate is for loan amounts from $15,000 to $400,000 and a loan-to-value (LTV) of 80% or less and a debt-to-income ratio of 40% or less. Transaction must result in first lien mortgage and must not be a purchase money mortgage. Available for one to four family owner-occupied property only. Subject to Dollar Bank underwriting guidelines.

The monthly payment per $1,000 borrowed at 4.99% APR for a five year term is $18.87. ** Property insurance is required. No closing costs for home equity loan customers unless an appraisal is needed. If needed, the appraisal fee will range from $35-$160.

Dollar Bank Bump-Up CD This simple, arresting image and headline quickly convey the benefit of opening a Dollar Bump-Up CD.

If rates go up, it springs into action.

15 Month Term

2.50%

APY *

$2,500 Minimum

With our Bump -Up CD, if rates rise, just say the word, and–boing!–you bump up to a higher rate CD of 12 months or longer. Without penalty. Even if rates fall, you’ll still be locked into the same great yield for 15 months. And transferring an IRA or 401(k) to Dollar Bank is easy. Because we’ll do all the work for you.

So visit any of our 27 branches or call 1-800-242-BANK about the Bump -Up CD. We’ll spring into action.

SM

dollarbank.comSM Copyright © 2004, Dollar Bank, Federal Savings Bank Member FDIC. * Annual Percentage Yield shown is for CDs of $2,500 or more and IRAs of $500 or more and is accurate as of publication date.

Subject to change without notice. Substantial penalty for early withdrawal.

Dollar Bank Rising Rate CD This is an example of how we are able to convey a complex financial concept in a simple, and easy-to-understand way.

Fourth 3 Months

6.00% Interest Rate

Third 3 Months

5.20% Interest Rate

Second 3 Months

4.70% Interest Rate

First 3 Months

4.50% Interest Rate

Climb to the top with our rising rate CD.

5.20

%

Overall APY* $2,500 Minimum

With Dollar Bank’s 12-month Rising Rate CD, you can step up to some of the highest rates around. Plus you can relax. Because you’ll have access to your money every three months if you ever really need it. Just call 1-800-242-BANK or 412-261- 2265. And watch your rate start climbing.

SM

dollarbank.com SM

Equal Housing Lender. Member FDIC. Copyright © 2006, Dollar Bank, Federal Savings Bank. * Annual Percentage Yield (APY) and interest rates are accurate as of publication date and subject to change without notice. Minimum balance of $2,500 required. A penalty will be charged for early withdrawal unless withdrawal is made within seven days after each 90-day interest rate interval.

If you’d like to tap into our wealth of experience, please contact Mike Provenzano, Managing Partner, COO at 412.281. 2350 ext : 212

200 First Avenue Pittsburgh, PA 15222 Ph: 412.281.2345 www.dymun.com