Fiat New 500 wins the Red Dot Award 2020

The “Red Dot Awards 2020” ceremony has taken place online. Fiat New 500 received an award in the Design Concept category, one of the three in the “Red Dot Design Award”.

The coveted awards were bestowed by an international jury consisting of 21 of the most renowned design professionals and lecturers in the world. Fiat's new city car received an award for its excellent, unique design and its ability to stand out from its competitors. In 2019, the same award went to the Fiat Centoventi concept.

Olivier François, President of Fiat Brand Global, noted: Winning the “Red Dot Award” fills me with pride, because the 500 has always kept pace with time. It changes when social needs change. That is also how it has been for the third generation of the 500, expected as it is to respond to people's new mobility requirements. Fiat New 500 was conceived, designed and constructed in Italy, with the authenticity of a product lovingly made at home.

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