Professional Online Image

It is no longer just your CV, it is your profile

Dina Vyortkina, PhD Nazarbayev University June 2016 1

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Overview • Online profile: what, who , and how • Why is it important?

• Practical tips and tricks • Resources available

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Online Image • AKA • • • • • • •

Profile Online identity Digital footprint/fingerprint Digital life Personal branding Online presence Online persona

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Do not have one?—it’s a problem!

less likely to interview job candidates who didn't have a digital footprint.

35% percent of employers said they were

http://www.cleveland.com/business/index.ssf/2015/05/more_than_half_of_employers_no_1.html

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What can form it?

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What can form your profile?

• Your photos • Videos • Comments • Social media

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Who can form it?

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Who can form it?

• You • Your friends (and not so good friends) • Your family • Your colleagues • Your employer

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Why is it important?

2013: 39 % of employers 2014: 43 % 2015: 52%

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What are they looking for?

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You are hired!

• Candidate’s background information supported job qualifications –42% • Candidate’s personality came across as good fit with company culture – 38% • Candidate’s site conveyed a professional image – 38% • Candidate had great communication skills – 37% • Candidate was creative – 36% • Other • Volunteering • Donations • Cultural fit 13

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Turn-offs • Provocative or inappropriate photographs – 46% • Information about candidate drinking or using drugs – 40% • Candidate bad-mouthed previous company or fellow employee – 34 % • Poor communication skills – 30% • Discriminatory comments related to race, religion, gender, etc. – 29% • Other: • Poor spelling and grammar • Political affiliation

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Do a self-check • Do a websearch for yourself • Use Google, Yahoo!, and Bing • Diversify your search (if you have a common name) • Check 2-5 pages deep

• Show your social networking sites to your relatives

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What do you see?

• Nothing?

• Anything negative?

• Anything neutral?

• Anything positive?

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What to do?

• Monitor!

• Set up alerts on your name (google.com/alerts)

• Clean up content you don’t want the world to see • Your own • • • •

Edit Delete Cancel accounts history.google.com

• Others • If they posted anything negative about you

• Reset privacy settings

• Create professional public image with favorable content 18

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Create professional public profile • Set up Linkedin • Keep online portfolio • Open a blog • Build a website • Be smart about your social media posts and photos

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• Started in 2003 • Bought by MS in June 2016 • 400 mln users • Professional networking • Basic (free); pro ($) • Join professional groups • Update your profile regularly • Use professional photo • Resources on Diigo 22

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Be smart on social networks!

• What are objectives for your social media accounts?

• Keep at least one for professional purposes • Check privacy settings • Set aside time for regular updates • Will you pass a social media parents/children test?

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hmmmmmm

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Your homework • • • •

Have your values consistent online and offline Examine your current profile online Clean up, if needed Start building your profile asap • • • • • •

CV+online profile Social media Professional networking sites Blog Website ePortfolio (Digication)

• Update your CV and add appropriate links • Use resources 26

Why? • Your personal life and relationships • Your marketability • Your career success

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Remember!

• Be online • Be positive • Be professional

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It is no longer just your CV, it is your profile

Dina Vyortkina, PhD Nazarbayev University June 2016 29