Why We Do What We Do

We are pleased to share our newly refreshed brand language that provides the larger context of why we do what we do. This language was developed based on a comprehensive research process that included assessments, interviews, interactive sessions and competitive landscape analysis. These statements are tailored to DCSL’s unique needs and circumstances and work in conjunction with DCI’s vision and mission that is group-wide.

Our Vision

An inspirational statement that describes where the organisation wants a community, or the world, to be as a result of its services; a look into an organisation’s future or what its overarching direction is; gets at “the why,” the aspirational “end-state.”

Students, parents and staff will build a more just, equitable and sustainable world.

Our Mission

An action-oriented statement declaring the purpose an organisation serves to its audience; a roadmap for the company’s vision statement; gets at “the what.”

To inspire students to grow as global citizens who make a positive difference in the world.

Our Values

Values are the fundamental beliefs of an organisation. These guiding principles dictate behaviour and can help people understand the difference between right and wrong.

We strive to be the kindest school in the universe

We aspire to diversity, equity and inclusion

Excellence Kindness Sustainability Diversity Community

We value academic excellence and helping students reach their potential.

We are committed to the 17 UN SDGs.

We are the hub of our students, staff and parents.

Our Personality

The following represents our patterns of thinking and feeling.