Women and Investing

By Frandsen Investment Services

Women are a powerful and growing segment of the banking and investment world, controlling 51% of the estimated $40.1 trillion in investable assets in the U.S. Studies indicate that men and women are equal in financial literacy. While women are less likely to view themselves as knowledgeable, 92% of women are eager to learn about their own financial planning. Studies indicate women are more consistent and patient when following their investment plan. As a result, women investors tend to earn a slightly higher return than their male counterparts.

The first step on the road to financial security is developing a plan that defines your goals and sets realistic timelines. These will differ and will change depending on your stage of life. Having a plan and professional advice you can trust will clarify your options and guide your financial decision making.

A quality financial advisor should recognize the importance of their client’s individual needs and unique situation. In order to write a relevant and meaningful plan, the advisor must be willing to ask questions and learn from the client. Ideally, the client also asks questions and learns from the advisor to enable them to be an active partner in setting goals and monitoring progress.

When searching out a financial advisor to either start or refine your planning, we recommend the following:

• An advisor who listens to you and your needs.

• An advisor who strives to educate clients and focuses on planning vs investment picking.

• An advisor who is transparent about any and all fees.

• An advisor who will become your partner in putting together and monitoring your financial plan.

Typically, the planning process begins with an introductory meeting to determine if the advisor and client are a good fit for each other. When a decision to move forward is made, a fact-finding meeting to outline goals and collect pertinent information follows.

Once agreed to, the plan is implemented and then reviewed annually or as often as determined by the client.

No matter your age, relationship status, health or career, focus on making a financial plan your first goal. D

This article was submitted by Frandsen Investment Services. The Duluth office is represented by Heather Carey (client service associate), Michael Ritland (wealth advisor) and Rick Sall (wealth advisor). Combined, they have 66 years of experience and understand the importance of providing education so their clients can be knowledgeable when it comes to their investments and goals. Located at Frandsen Bank & Trust, 331 West Superior Street, they would love to start a conversation with you.

Samantha Roffers, a Moose Lake writer, believes it’s important to shop for things you love and feel comfortable in. Everyone’s style is unique and that’s what makes it so special.

By Samantha Roffers

Hello, dear readers! I hope you are all well. Just like that, summer has passed and we are right into the magic of fall. The leaves are changing and falling to the ground, pumpkins are for sale on every corner and the holidays are on our minds.

It was a beautiful, sunny day when we visited Burger’s Shoes in Cloquet; however, that didn't stop us from finding some warm and cozy footwear. I immediately noticed a wide range of boots, shoes and sandals for men and women. The store is laid out beautifully, and it is very easy to see the styles they have to offer.

Owner Carmen LaPlant was so kind and welcoming when we arrived. She immediately and enthusiastically began pulling out her favorite styles for fall and winter. She whisked me over to a chair, measured my feet and the try-on mania began.

The wonderful service that she provides to customers is something that is hard to find these days. In a world of online shopping and megastores, it is incredibly refreshing to work with a store owner who genuinely cares about everyone who walks through the doors of her store. Carmen provides customer service that feels so special I’m amazed it’s free. It was fun to watch her connect with customers of all kinds, and her knowledge about shoes is truly impressive.

Every single shoe I tried on, I wanted to wear out of the store and take home. Everything was of high quality and comfort, not to mention adorable. Here are some of my favorites … D

by Sam

These first boots are a perfect choice for fall. The mustard color, rounded toe and grippy soles are perfect for our wet fall days. These boots have endless pairing possibilities — jeans, leggings or dresses would all pair beautifully with these fun shoes. You could wear these all day and forget they are on your feet, until of course someone asks where you got your super cute shoes!

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The second pair of shoes I put on may look like your everyday, average sneaker, but they are so much more! These shoes are made with Italian weather, making them buttery soft and comfortable. They have a beautiful sheen and great feel. It's a step up from your classic sneaker and gives your look just a little more poise. These won't wear out the way a normal sneaker does so you will get many years of comfort and style from these. You could easily pair these with any outfit for a fun and casual touch.

These boots are a must have for me and The Woman

Today publisher Megan Keller. The warmth, comfort and beautiful buffalo plaid cuff had us both sold. These boots are perfect for any fall or winter outing, boasting a rugged sole and fantastic cold weather rating. They are cute enough to wear as an everyday boot while also being made to withstand the elements. Best of all, they come with a full side zipper! No more tying and untying; these are made for a quick giddy up and GO! You could wear these to work all week and then take them hiking and exploring on the weekend.

These final shoes are so dang cute and comfy. I remember my mom always had a pair of these house slippers when I was growing up. They feel so light on your feet but give you much needed support. I paired them with a cozy SmartWool sock and I was ready to snuggle up by the fireplace and drink hot cocoa! I think these would be the perfect gift for anyone. Once you have a great house slipper it's hard to imagine going without. These would be perfect as slip ons for the office too.