Marketing Interns HTK Marketing Interns

Making a Difference for Community Action Duluth

This fall, the area non-profit selected from applications was Community Action Duluth (CAD), an organization devoted to assist those living in poverty or those considered to be the working poor.

Marsha Hystead, partner/chief cre- students, helping them with the steps in the development process. This win-win program gives the non-profit organization the benefits of working with the creative minds of talented students and HTK staff, and the students get tremendous experience, leaving with a portfolio with an entire marketing plan they can use as they head out in the job market after college. ative officer at HTK, says, “HTK connects students in communications, marketing, design, and business with the exceptional nonprofits in our community who are working for causes that affect the health of everyone who lives here.”

Staff members at HTK mentor the

Meet the Interns

Sean Morgan, came from Belfast, Ireland, to play soccer and to major in communications and minor in marketing at The College of St. Scholastica. Morgan first interned with HTK last summer and then was thrilled to be selected for the workshop.

“This was a great experience to work with professionals at HTK and to do good work with an organization like Community Action. It was a special day to make our final presentation and to do meaningful work to help people make steps to change their lives,” he says. Morgan hopes to stay in the Duluth area and to continue to work with non-profits as he heads out into the job market.

Blake Johnston, a UMD senior and marketing and graphic design major, says, “It was fantastic to be paired with two other interns and to see the whole process through together. This real world experience showed me what the marketing world is like.”

Johnston enjoyed working with CAD on an initiative to help those working on their GEDs. He too wants to continue to work with non-profits; he also would like to stay in Duluth after graduation and is considering grad school here.

A UMD senior major in marketing and graphic design, Paige Nagel, says, “This was the coolest thing to work with a non-profit client and three other people my age on this project. After all the work we put in, to see what we accomplished in our final plans was very exciting.”

Nagel will be doing an internship in the Twin Cities over the summer and then will be moving to Seattle in August as she sets out in the job world.

The three students’ final products or “deliverables” included posters, marketing plans, website ideas, and a professional video that CAD can use going forward. They presented their final materials to HTK and CAD staff members just before the holidays.

HTK interns Sean Morgan, Blake Johnston, and Paige Nagel finalize their presentation materials as they prepare to share the culmination of their semester long project working with HTK and with CAD. The three students produced posters, marketing plans, website updates, and a video that Angie Miller and her CAD staff will use for their GED program.

Positive Partnership

Angie Miller, CAD’s Executive Director, is thrilled at the outcomes of this partnership with her organization, HTK, and the student interns. “They worked with us to create new text for our web page and on creating posters and art work for a brand new program at Community Action. The compelling and inspiring video they created is incredible,” she says.

• Robust Curriculum

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• Earn college credit in high school

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Miller notes, “The focus on our marketing work with HTK was to target students, tutors, and donors for our GED program. As a result of their work, we were in a stronger position when we applied for a large grant to expand our Adult Basic Education program.”

Joe Gunderson, HTK’s Director of Visual Identity, says, “We were so lucky to have real ‘rock stars’ for our first three interns. It was hard to even call them interns; they were following real deadlines and creating an entire campaign. We treated them as employees and paid them a stipend for the semester.”

Hystead adds, “The students all went above and beyond to join with us in a sense of community and purpose. What a great start for this new program! We look forward to the next semester, the new interns, and building on what we have started.”

More school information can be found at ISD709.org!

Working with the Duluth Trafficking Task Force, a program coordinated through the Program for Aid to Victims of Sexual Assault (PAVSA), will be the next community collaborative for the three new interns soon to be selected. D

For more information on the HTK Workshop, visit their website at htkmarketing.com/workshop

Harb or

C ity

Internati onal S cho ol, a small, public, college prep school for grades 9 through 12 in Duluth. Now in our four teenth year!

Why are families choosing Harbor City?

Rated in the top 15% of all Minnesota schools; a Reward School for the last four years

Parents report a 97 % satisfaction rate

Small school model (220 students) & small class sizes; average of 18 students per classroom

Advanced Placement (AP) Courses plus a Comprehensive Arts Program - Theater, Art, Music

A supportive community that nurtures academic excellence and a sense of belonging

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Currently accepting applications for the fall of 2016

Currently accepting applications for the fall of 2016

For more information on enrollment opportunities: www HarborCitySchool org I 218-722-7574 ext. 225 332 W Michigan St. Suite 300, Duluth, MN 55802