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said, signifies that we are getting “a little braver and bolder.”

Each year, Pantone chooses a hue that it says will inform the colors in our lives. In 1999, when the consulting firm began naming a color of the year, the focus was on clothing, beauty and home decor. In recent years, however, Pantone has chosen a color (sometimes colors) that goes beyond the influence of fashion and taps into the water cooler chat of the moment. As a result, the much-anticipated color of the year is now a statement of our lifestyle as well as what’s going on the world — the real, the aspirational and the ick. For example, the 2016 colors of the year were rose quartz and serenity, hopeful shades Pantone said spoke to gender fluidity. The 2017 color was greenery, both a shout-out