EFFECTS OF OVERPRICING

“ You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”

— Julie Del Santo, Broker/Owner

Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a lower price than the market might typically bear.

Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.

Market Value Strategies

Statistics Have Shown

Pricing is extremely important in the real estate market. The diagram on the opposite page illustrates the importance of placing your property on the market at a competitive price from the very beginning.

• 95% of buyers will want to see your home if priced at fair market value

• 50% of buyers will try to view your home if priced at 5% over market value

• 30% of buyers will make an effort to see your home if priced only 10% over market value

• 20% of buyers will be interested in your home if priced at 15% over market value

Price Matters

You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!