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Rachel Ann Braganza

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Pamala Serena

Pamala Serena

A Senior Social Media Manager and Passionate Advocate of Innovative Concepts and Inspiring Content

Rachel Ann Braganza is a 25-year-old Senior Social Media Manager who is fueled with a passion for all things social media and digital marketing. Born and bred in Dubai, Rachel has spent all her life in the UAE and has developed a love for the city that she calls home. She shared in an interview with Dubai Vibes Magazine that the city has so much to offer, and it never gets old!

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Rachel completed her studies in the UAE, and since then, she has worked in agencies and organizations that allowed her to personally interact and network within the marketing world. She was able to develop direct client relationships with diverse brands and other agencies. Rachel has a vast knowledge of event management, which allows her to work with brands that wish to bring their content to life with content functions and events. Her client portfolio includes managing a range of prominent UAE and UK brands such as Yamanote Atelier, Al Futtaim, The Grooming Company, Neal’s Yard Remedies, ASICS, River Aesthetics, SISTERS, and more.

Currently, Rachel is in a 360 role leading B2C/social media accounts, cultivating lasting direct client relationships, leading/mentoring a team of executives, managing freelance experts within the industry, managing quality control/signing off creative outputs, responsible for cross-department management of the creative and accounts teams to deliver high-quality content while overseeing and managing deliverables with external teams.

Rachel mentioned that she has always attained the drive that comes from the love she has for the social media, digital marketing, and the communications realm. She shared that her willingness ensures that she will go above and beyond to meet deliverables that guarantee success while engaging and communicating with key target audiences. The most satisfying part of her job is definitely bringing tangible ingenious ideas to life for all types of brands.

Despite her demanding work, Rachel manages to balance her life outside work. She engages in activities that benefit other people, such as dog walking, rock climbing with the younger generation, or lecturing about her working experience at her university for insight purposes. Rachel keeps herself busy by trying to do something different every evening.

In the interview, Rachel shared that the ultimate goal is to always be happy no matter where she is or what she is doing. She aims to stay close to her family, and career-wise, she thinks she will always remain at the heart of marketing as that is where she truly thrives.

Rachel is a testament to the adage that everything happens for a reason. She had a couple of trial and errors when she was interning to determine the path she wanted to take, but she overcame each obstacle, expanding her skill set and reaching new heights. Rachel is grateful for the people who supported her during those trying times, and she looks up to them as a source of inspiration.

Rachel’s unwavering passion for her work and her commitment to excellence make her an inspiration to young people who aspire to make a difference in the field of digital marketing.

Rebecca Rees Multifaceted women thriving in communications industry

Rebecca Rees, a Communications Consultant at Rebecomms, shared her life story and experiences with Dubai Vibes Magazine. Rebecca talked about her childhood, education, and her journey from her first job at a farm to her current position as a Communications Consultant.

Rebecca has been working since she was a teenager, starting with her first job at a farm near where she grew up. She then worked at a newsagent and grocery store during school holidays and weekends. She studied business and marketing in college and went on to work for the Automobile Association, where she worked her way up through the ranks and eventually took charge of media relations for the London and South-east region of the UK.

Rebecca left her job at the AA when it was privatized and spent four months mixing time off with voluntary work. She worked in the local Oxfam store in her home town and, after the 2004 tsunami, traveled to Sri Lanka to work with displaced families and help rebuild the community.

Rebecca then moved to the Caribbean, where she looked after international PR for Sandals Hotels and Resorts in St Lucia and Antigua. From there, she came to Dubai in 2006 and has been living there ever since.

Talking about her childhood and upbringing, Rebecca said, “As a child, I was always taught to be honest and to try to do the right thing, no matter what the circumstances. I still follow this ‘rule’ today.”

When asked about her experience in Dubai, Rebecca said, “I love living here! It’s safe, diverse, forward-thinking, and brilliantly located for traveling to other areas.” She also mentioned that she loves the opportunities, the mix of cultures, and the weather in Dubai.

Rebecca is a keen tennis player, spending around 10 hours a week on court, including playing for a ladies’ league team. She also has three saluki dogs that need lots of exercise, so she and her partner can often be found in the desert or at the dog park at night and on weekends.

Before becoming a Communications Consultant just over a year ago, Rebecca had a number of senior PR and comms positions in Dubai, including 10 years with Nakheel. She loved working for Nakheel and used to be proud to tell people she worked for the company that created Palm Jumeirah, which is now one of the world’s most famous landmarks.

Rebecca shared her passion for her current work as a Communications Consultant, saying, “I love the flexibility and diversity that working for myself has brought.” She works with a variety of clients, from big-brand, household names to local startups.

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