JANUARY 2022
KARLAE, YSL Recording Artist
MARKETING NEWSLETTER
DTLR SPRING 2022 PHOTO SHOOT
Atlanta, ga
The DTLR Spring 2022 Photo Shoot featured artists “Karlae” and “Luh Dino” posing in NIKE apparel at an exclusive private residence in Atlanta. Both artists brought their own “swag” to the shoot and precisely represented the brand. Karlae, originally from North Carolina and now based in Atlanta, made her commercial solo debut with the independent “RIXH,” a collaboration with Rich the Kid. She then joined the roster of Thug’s Young Stoner Life label, and during the rest of 2019 released “Everything” (featuring Thug) and “Shut Up and Listen” (with Lil Duke). However, she first became a public figure as a model and swimwear designer, which made her a natural choice to show off DTLR’s upcoming spring apparel. Luh Dino is an Atlanta rapper best known for his hit singles “Show You Off,” “Swear to God,” and “My Name.” He’s also known for being signed to the Kuhnsinity Records label and his many performances on WorldstarHipHop. His style and realness allowed him to own his looks, making the photo shoot a complete success.
LUH DINO, Kuhnsinity Records Recording Artist
KARLAE, YSL Recording Artist
‘UNEXPECTED CREATIVITY’ & THE AIR JORDAN 11 “COOL GREY” washington, d.c. DTLR and Jordan – in partnership with Arena Social Arts Club and Hue 2 Gallery – worked to share a unique connection to D.C. through the lens of her. The brands brought the popular Air Jordan 11 “Cool Grey” sneaker back to the chocolate city via a pop-up art exhibit highlighting four women from the DMV, whose art was curated to tell the “Cool Grey” origin story in a figurative, artistic format. The Unexpected Creativity Art Exhibition opened on Dec. 7, leading up to a Friends & Family reception on Dec. 10 hosted by DTLR and Jordan Brand. With the help from the Arena Social Arts Club, attendees were in for a visual treat by four local visionaries, who created the unexpected works of art. Artists Lex Marie, Dyymond Whipper-Young, Keiona Clark, and Anisha Murdock were hand-selected to present original pieces inspired by the chilling design and living legacy of the iconic sneaker. BLOG POST
BIG CHRISTMAS
Atlanta, Charlotte, Miami, Philadelphia & Washington, D.C.
DTLR once again teamed up with vendor partners PUMA and NEW BALANCE to giveaway gift cards, toys, fresh produce, shoes and more every day from December 1st – December 25th. Working with local businesses/organizations enabled DTLR and partners to provide gifts to over 500 families in Atlanta, GA, Charlotte, NC, Miami, Florida, Philadelphia, PA, and Washington, D.C. The Team concentrated their efforts on the hardest hit communities especially those affected by gun violence. By showing continuous commitment, support and love to every family; the Big Christmas program was once again a success.
MAKE MISSION BRIGHT
Central Union Men’s Shelter washington, d.c.
On Saturday, Dec. 4, 2021, DTLR Community Outreach partnered with various nonprofit organizations to transform the halls of the Central Union Men’s Shelter, as it was in dire need of a design update. Sixteen spaces in the shelter were selected to receive a much-needed renovation! So with the help of 100 volunteers, and furniture and supply donations, the shelter was left with an update and touch of love for its residents. Central Union Mission is a 501(c)(3) nonprofit organization and the oldest private social service agency in Washington, D.C. In addition to its emergency shelter, which provides over 62,000 bednights each year, the Mission operates a holistic, transformation and workforce development program for men, provides benefits for veterans, helps people overcome addictions, operates a food and clothing distribution center, which provides food for over 4,000 each month, runs a camp for underprivileged children, and offers a ministry to families and senior citizens. GuideStar has awarded Central Union Mission a Gold Seal for financial transparency, and Great Nonprofits has given Central Union Mission a Top-Rated award. One life at a time, the Mission works to help transform the area’s toughest rehabilitation cases, including drug addicts, gang members, criminal offenders and the chronically homeless into productive members of society.
T.I. COAT GIVEAWAY
atlanta, ga
For the second year in a row, DTLR teamed up with artist “T.I.” to gift over 100 males from the Next Level Boys Academy with clothing for Christmas. The giveaway was held on Sunday, Dec. 12 at the Camp Creek Marketplace DTLR store location. The event celebrated a continuous commitment to change, growth and evolution.
SEASONS GIVING 2021
Atlanta, Chicago, Miami, Philadelphia & Washington, D.C.
DTLR Community Outreach held our Annual Seasons Giving Holiday program by partnering with various nonprofits to present donations across five cities, which provided support and holiday cheer to 100 families in need. We presented a total of $100,000 to several nonprofit organizations – who helped identify the families in need in each city – in an effort to provide support to less fortunate families this season. The funds, which were donated by DTLR and Adidas, were given to 100 families across five cities, including Atlanta, Chicago, Miami, Philadelphia and Washington, D.C. In each city, 20 families received a $1,000 Visa gift card to enjoy a holiday shopping spree. • ATLANTA: DTLR partnered with The Pinky Cole Foundation, a nonprofit that is dedicated to promoting Black economic progress through educational programs, networking events and thought leadership. • CHICAGO: DTLR partnered with Think Outside Da Block, an organization that works to improve the lives of disadvantaged youth and community members by promoting positive youth development strategies. • MIAMI: DTLR donated funds to T.E.E.S., a nonprofit committed to providing youth with safe and positive family environments in which they learn skills that lead them to become self-sufficient and productive community members. • PHILADELPHIA: DTLR partnered with Down North Pizza, a mission-led organization that employs formerly incarcerated individuals in an effort to reduce recidivism rates in the community. • WASHINGTON, D.C.: DTLR partnered with Be The Village, a nonprofit that supports working moms by helping close the maternity leave gap. “Caring for community members in need is a core part of our DNA at DTLR, and we want to ensure we are doing what we can to help those in the areas we serve this holiday season,” said Tremayne Lipscomb, DTLR Director of Community Outreach. “Our goal is to empower community members and show our support for them, especially during the ongoing COVID-19 pandemic, which has caused hardship for so many.” Below are some of industry press coverage pieces we received: footwearnews.com formula4media.com
DTLR RADIO 2021 TOP 40 DTLR Radio is one of the largest online radio stations in the nation. Launched in 2013, DTLR radio plays in over 250 DTLR/Villa stores in 19 states and via the DTLR Radio mobile app.
No Artist Title Spins 1 Cardi B Up 1493 2 Moneybagg Yo Time Today 1342 3 Drake Whats Next 1234 4 Migos Straightenin 1222 5
Megan Thee Stallion
Cry Baby ft Da Baby
1198
6 Roddy Rackzz Never Enough 1125 7 SpotemGotem Beat Box ft Pooh Sheisty 992 8 42 Dugg Maybach ft Future 953 9
DJ Khaled
Every Chance I Get ft Lil Baby & Lil Durk
942
10 Tate Kobang Stop The World 934 11 Moneybagg Yo Wockesha 924 12 Drake Way 2 Sexy 884 13 Lil Baby On Me 868 14 DaBaby Masterpiece 832 15
Meek Mill
Sharing Locations ft Lil Baby & Lil Durk
798
16 Yo Gotti Drop ft DaBaby 797 17 Wale Poke It Out ft J Cole 760 18 Smiley Over The Top ft Drake 750 19
Pop Smoke
For the Night ft Lil Baby & DaBaby
741
20
Gucci Mane
Sh*t Crazy ft BIG30
689
21 Young Stoner Life Ski 681 22 Kodak Black Senseless 670 23
Young Stoner Life
24
Lil Nas X & Jack Harlow
Take It To Trial ft Young Thug, Gunna & Yak Gotti
669
Industry Baby
652
25 Nardo Wick Who Want Smoke 626 26
EST Gee
5500 Degrees ft Lil Baby, 42 Dugg & Rylo Rodriguez
621
27 Megan Thee Stallion Thot Sh*t 618 28
Money Man
Whole Lotta ft Young Dolph
609
29
Birdman
StunnaMan ft Roddy Ricch & Lil Wayne
602
30
Wale
Down South ft Yella Beezy Maxo Kream
594
31
Nipsey Hussle & Jay-Z
What It Feels Like
587
32 2 Chainz Grey Area 586 33 Kanye West Off The Grid 576 34
Kodak Black
Before I Go ft Rod Wave
574
35 Coi Leray No More Parties 572 36
Lil Baby
Real As It Gets ft EST Gee
571
37
Pooh Sheisty
Master P ft Tay Keith
570
38
Coi Leray
Big Purr ft Pooh Shiesty
566
39 Roddy Rackzz Head Up 561 40 Young Dolph & Key Glock Aspen 559 Numbers don’t lie! We checked our music logs, and these are DTLR Radio’s biggest songs of 2021! Did your favorites make the cut? Listen to DTLR Radio all day, every day in-store, on the DTLR Radio app, or at DTLRradio.com!