MARKETING NEWSLETTER
FEBRUARY 2022
TABLE OF
CONTENTS ALL - STAR WEEKEND 2022 MITCHELL & NESS ALL - DAY IN - STORE DTLR TOWER CITY RANDOM ACTS OF KINDNESS EVERYWHERE FOOD TRUCK NORTHEAST OHIO BOYS & GIRLS CLUB THE NEW PLAYGROUND PROJECT DAHNTAY JONES FREE ALL - STAR YOUTH BASKETBALL CLINIC
CIAA TOURNAMENT 2022 CIAA WEEK FAN FEST & SUPER SATURDAY CIAA ROYAL COURT DAY OF SERVICE
DTLR RADIO TOP 20
ALL - STAR WE
MITCHELL & NESS A
TOWER
JEFF HAMILTION, Celebrity Jacket Designer
EEKEND 2022
ALL - DAY IN - STORE
R CITY
GOWIE, Comedic Entertainer
JEFF HAMILTION, Celebrity Jacket Designer
ALL - STAR WEEKEND
MITCHELL & NESS ALL - DAY IN - STORE TOWER CITY CLEVELAND, OHIO For the 2022 NBA All-Star Weekend hosted in Cleveland, we aligned our grassroots efforts and digital channels to engage fans in the market and online. To kick off the weekend, DTLR partnered with Mitchell & Ness to produce an all-day in-store with livestream programming at the center of an NBA activation in Tower City. On Friday, Feb. 18, we kicked off a lifestyle fashion experience in-store with live hosts, DJ mixes and a meet and greet with Jeff Hamilton. Marketing also provided an official NBA All-Star window display, brand promotional GWPs, a co-branded livestream production stage and shoppable area perfectly merchandise by our Visual Merch team. On Saturday, Feb. 19, DTLR and Mitchell & Ness elevated the experience with a GWP cap customization station. Marketing provided an NLE Choppa in-store and live radio broadcasts. Staff wore Mitchell & Ness caps throughout the day promoting the cap customization opportunity to drive sales. Throughout the day, several influencers and pro players stopped by Tower City. We were able to present Supreme Dream (RDC), Ball is Life players, NLE Choppa and more! In addition, DTLR’s Ecommerce team launched our “Courtside Collection,” featuring Mitchell & Ness and team sports apparel.
JEFF HAMILTION, Celebrity Jacket Designer
GOWIE, Comedic Entertainer
JOY DEANGELA, Sports Personality
ALL - STAR WE
RANDOM ACTS OF KIN
FOOD T
EEKEND 2022
NDNESS EVERYWHERE
TRUCK
ALL - STAR WEEKEND
RANDOM ACTS OF KINDNESS EVERYWHERE FOOD TRUCK CLEVELAND, OHIO On Thursday, Feb. 17, DTLR Community Outreach launched a partnership with local nonprofit Random Acts of Kindness Everywhere (R.A.K.E) for a weekend-long effort to package and distribute more than 1,500 hot meals to shelters and the homeless community in downtown Cleveland. The DTLR-sponsored R.A.K.E. food truck visited several underserved neighborhoods in Cleveland to distribute fresh, hot meals to the homeless and those in need of a warm meal. Additionally, DTLR and R.A.K.E. donated clothing essentials, such as T-shirts, sweatshirts, hats and socks. Utilizing a community kitchen, DTLR volunteers prepared and cooked all the meals, packed up socks and clothing to distribute throughout the weekend. Random Acts of Kindness Everywhere (R.A.K.E.) is a nonprofit organization formed by Cleveland native and comedian Ricky Smith. R.A.K.E.’s mission is to support the community in a positive way. We are always proud to support Ricky, who wants to inspire others by giving through random acts of kindness in his hometown.
ALL - STAR WE
NORTHEAST OHIO B
THE NEW PLAYGR
EEKEND 2022
BOYS & GIRLS CLUB
ROUND PROJECT
ALL - STAR WEEKEND
NORTHEAST OHIO BOYS & GIRLS CLUB THE NEW PLAYGROUND PROJECT CLEVELAND, OHIO On Thursday, Feb. 17, kids from the Boys & Girls Clubs of Northeast Ohio helped unveil plans for a new $100,000 playground at the Broadway Club, funded by DTLR. The new playground, which was designed by kids, will feature new equipment, a rope challenge, rubber mulch padding and an expanded playground area.
ALL - STAR WE
DAHNTAY
FREE ALL - STAR YOUTH
EEKEND 2022
AY JONES
H BASKETBALL CLINIC
DAHNTAY JONES, NBA Champion and Professional Basketball Coach
ALL - STAR WEEKEND
DAHNTAY JONES
FREE ALL - STAR YOUTH BASKETBALL CLINIC CLEVELAND, OHIO On Saturday, Feb. 19, DTLR Outreach hosted a basketball clinic for 75 local youth, run by NBA champion Dahntay Jones. The clinic, which was held at John Adams High School, included drills, giveaways, music and more. “All-Star Weekend is an eventful and exciting weekend, and this year, we wanted to focus our time and energy on giving back to local community members in need,” commented Community Outreach Director at DTLR, Tremayne Lipscomb, Sr. “Community is a part of our corporate DNA and we hope to establish local partnerships that have a lasting impact on those in need in Cleveland.”
CIAA TOURNA
CIAA W
FAN FEST & SUP
AMENT 2022
WEEK
PER SATURDAY
CIAA TOURNAMENT 2022
CIAA WEEK FAN FEST & SUPER SATURDAY BALTIMORE, MD The DTLR marketing team welcomed the CIAA 2022 Tournament with digital, promotional and grassroots support. Digital billboards, digital kiosks and mobile billboard trucks lined the streets of Baltimore calling attention to the events and welcoming all to the “Charm City.” During CIAA Week, DTLR was part of several activations, including the Welcome Reception where we provided talent and DJs, the Tech Summit House that featured our DTLR Radio Station and the Emerging Leaders Reception highlighting our hosts/talent. The weekend started with the CIAA Fan Fest on Friday and concluded with Super Saturday at the Baltimore Convention Center. The interactive, 90s themed DTLR Booth powered by Adidas was a major attraction, as it paid tribute to Baltimore City and its history. The booth drew a crowd as airbrush artists made their “mark” on T-shirts provided by Adidas. Guests made their way into the booth and were greeted by DTLR staff dressed in Adidas as they posed at the 360 video station. The 16 Bars Competition, hosted in our DTLR Radio Mobile Station, sought to find out the next up and coming rap artist. Entrants were given a series of beats to choose from and lay down their lyrics. The winner of the contest will receive a cash prize and record deal. Our giveaways and “instagrammable” moments kept attendees at our booth while our DJs and Hosts entertained. The “TSU TERRY” club dance group kept the energy going throughout both days with guest dancers and crowd participation. Artists interviews, which included Sevyn Streeter, TMC the Don and Deetranada, continuously built anticipation. The high school and college step shows on Friday and Saturday closed out the weekend with dynamic Greek and artist performances. Fraternities and Sororities showed their skills on stage and artists further entertained the crowd. DTLR Radio hosts took over the stage and distributed giveaways to excited guests.
SEVYN STREETER, Recording Artist
SEVYN STREETER, Recording Artist
DJ QUICKSILVA, Radio Personality
JOE CLAIR, Comedian and Radio Host
MONEY JAKE, Recording Artist
DEETRANADA, Recording Artist
BOSSMAN, Recording Artist
JAYCEE RUFFIN, Entertainment Host
TMC THE DON, Recording Artist
DJ TWISTED DTLR Radio DJ
CIAA TOURNA
CIAA ROYA
DAY OF S
AMENT 2022
AL COURT
SERVICE
CIAA TOURNAMENT 2022
CIAA ROYAL COURT DAY OF SERVICE BALTIMORE, MD DTLR Community Outreach welcomed the 2022 CIAA tournament to Baltimore by hosting a Day of Service with the CIAA Royal Court and local high school students. The Kings and Queens from all 12 CIAA colleges spoke panel style to high school seniors from Independence High School and the Academy for College and Career Exploration. The panel was followed by a joint effort to pack food and toiletries that will be distributed to the local homeless veteran shelter, McVet. This day of service with the Royal Court was truly amazing! The impression and inspiration shared amongst high school and college students will be an unforgettable moment for all in attendance.
DTLR RADIO 2022 TOP 20 DTLR Radio is one of the largest online radio stations in the nation. Launched in 2013, DTLR radio plays in over 250 DTLR stores in 19 states and via the DTLR Radio mobile app.
No
Artist Title
1
Gunna Pushin P
2
Nardo Wick Wicked Witch
3
Doe Boy
Opp Party ft GHerbo & Nardo Wick
4
Youngboy Never Broke Again
No Switch
5
NLE Choppa feat. Moneybagg Yo
Too Hot
6
Nicki Minaj
Do We Have A Problem ft Lil Baby
7
Roddy Ricch 25 Million
8
Blac Youngsta
Threat ft 42 Dugg
9
Roddy Ricch
Don’t I ft Gunna
10
Yo Gotti
No Competition ft Blac Youngsta
11
Yo Gotti Collect Calls (Ring Ring)
12
Hunxho Lets Get It
13
DJ Crazy Shake Dhat
14
Doe Boy Boffum
15
King Von
16
Kodak Black Love & War
17
Kodak Black Super Gremlins
18
Polo G Don’t Play ft Lil Baby
19
Jack Harlow Nail Tech
20
Lil Durk
Dont Play That ft 21 Savage
Ahhh Ha
Numbers don’t lie! We checked our music logs, and these are DTLR Radio’s biggest songs of 2022! Did your favorites make the cut? Listen to DTLR Radio all day, every day in-store, on the DTLR Radio app, or at DTLRradio.com!