DTLR HBCU Tour 2021

HBCUTOUR

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Cultural Experience!

HBCU Homecoming is more than a football game, it’s fashion, tailgates, sorority songs, fraternity chants, vibration of bands, joy and unity, it’s Falls biggest event!

Each year DTLR supports students on HBCU campuses through our Annual HBCU College Tour. Our focus is to encourage, educate and engage with students during their education journey. We visit HBCU campuses with intention and execution fueled by our community moto “Dare to Live Right”.

This year, we will return to the following campuses with an elevated cultural college experience.

HBCU Tour Stops DATE DAY SCHOOL LOCATION October 1st Friday Bowie State Bowie, MD October 8th Friday Virginia Union Richmond, VA October 11th Monday Norfolk State Norfolk, VA October 13th Wednesday Morehouse Atlanta, GA October 15th

Friday

Grambling/Jackson State /SC State

October 20

Wednesday

Coppin State

th

Baltimore, MD

October 22nd Friday Howard University Washington, DC October 27th

Wednesday

Florida A&M

Tallahassee, FL

October 29th

Friday

Tennessee State/NC A&T

November 2nd

Tuesday

North Carolina Central

Durham, NC

November 5th

Friday

Prairie View A&M

Prairie View, TX

Who We Are DTLR is one of the country’s most successful lifestyle retailers with over 240 stores in 19 states.

Infusing together our passion for fashion, entertainment, sports, and community empowerment, there is no doubt we run the streets. In the fall of 2017, DTLR Inc. joined forces with the lifestyle retailer Sneaker Villa Inc. to form one of the nation’s largest fashion chains. As we accelerate our growth, you can look forward to DTLR/VILLA continuing to bring you the hottest and latest fashions provided by top apparel and footwear brands like NIKE, JORDAN, ADIDAS, LEVIS, TIMBERLAND, UGG, NORTH FACE, CHAMPION, BILLIONAIRE BOYS CLUB, ETHIKA, PUMA, FILA, NEW ERA CAP and MITCHELL & NESS. Make no mistake: now, “Better Together,” we are the ONE STOP for young, trendsetting multicultural audiences. For more information, please visit www.DTLR.com.

HBCUTOUR Stats and Facts Introduce new products or services to HBCU students, Alumni & Fans attending 2021 FanFest & Homecoming. With our social media following and Homecoming attendance you will reach over 1.2 million DTLR Fans. This allows us to connect quicky with our shared demographic.

30,000 FANS Per Stop on Average (10 stops total)

Connecting with over

1.2 MILLION of our Social Media Followers

52%

Engagement Rate Per Stop

The Student HBCUs graduate: 50% are teaching professionals and 42% of all African Americans graduate with advanced degrees.

Of all HBCUs African American graduates nationally earning the following degrees:

15%

Engineering Degrees

25%

Biological Science Degrees

26%

Mathematics Degrees

28%

Agricultural Science Degrees

INCOME Nearly 70% of students at HBCUs attain at least middle-class incomes.

15%

Non-Science & Engineering Degrees

The Fan Experience Each tour will include a 60x60 on campus festival experience sure to make DTLR the premier HBCU event at each stop.

Previous HBCU Tours

Activations will Include y DTLR Radio Airstream y Unreleased Music Listening Lounge

https://youtu.be/zGuozriLhZ8

y Artist Performance

https://youtu.be/izZ7mAdgtiw

y Artist Meet and Greet

https://youtu.be/MPYyZGEaXZw

y Esports Tournament & Education y eNASCAR iRacing Series - Race w/ NASCAR Driver, Rajah Caruth y Step, Dance and Stroll Showcase y HBCU on Campus Model Search y On stage activities: step show, comedy show, HBCU Model Search y Career Zone y 360 Video Photo Booth y FADAM GOTDA JUICE “Breaking Artist” y Interactive Games y Good Sampling y Free Giveaways

Interested Partners

Brand Opportunities y 10x10 booth space or have DTLR staff activate on your behalf under our 17x20 DTLR branded tent y Logo placement on Airstream y Paid Digital Ads y Co-Branding on all communication including Press y Instore digital screen advertisement y Cross promotions on all social media channels y DTLR Radio commercial liners y Sponsor inclusion on all on campus HBCU radio commercials y On stage host announcements & opportunity to brand the stage y Access to gift the artist y Dress the DJ and Host y LOGO placement on staff t-shirts

WELCOME TO HOMECOMING!

Tresse Kachel Director of Marketing 1300 Mercedes Drive Hanover, MD 21076 410-487-8757 Tkachel@dtlr.com www.DTLR.com