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FOURTH QUARTER, 2O21
LUKE GIBSON
The Grand LA
YEAR-END MARKET REPORT
SPREADING HOLIDAY CHEER DCBID creates the ultimate DTLA Holiday Adventure The DCBID brought the holiday spirit to DTLA this year by unveiling a brand-new fun, safe, and interactive holiday scavenger hunt celebrating the amazing businesses and places to see in Downtown LA. The scavenger hunt consisted of 40 fun and festive challenges to complete around Downtown Center, like taking a photo in front of the holiday lights at The BLOC or striking up a conversation with a worker in Downtown. The Holiday Adventure attracted 635 participants who completed over 5,000 challenges. While doing the scavenger hunt, 97.8% of participants engaged in other activities like dining and shopping. For 51.8% of visitors, the DTLA Holiday Adventure was a large part of their decision to come to DTLA. Winners were awarded a total of $14,000 in gift cards to various Downtown Center businesses.
The Downtown market showed strong signs of recovery as 2021 came to a close with recordbreaking residential occupancy and a substantial increase in hotel demand. Major projects like The Grand LA on Bunker Hill and the Moxy/AC Hotel across from LA Live neared completion, while residents and visitors alike cheered the reopening of iconic Downtown favorite Bottega Louie. For the full story, checkout the Year-End 2021 Market Report at DowntownLA. com/MarketReport beginning February 15. To keep up-todate on the Downtown market, sign-up for our DTLA Business News & Insights Newsletter at DowntownLA.com/subscribe.
DTLA NUMBERS
93.5%
“This was really fun! It got me out … and enjoying Downtown again.”
Residential occupancy rate
+139% Hotel demand
4,500+
Residential units under construction
2,500+
Hotel rooms under construction
DCBID BOARD EXECUTIVE OFFICERS Dan Cote, Chair The Bloc Robert Cushman, Past Chair Brookfield Properties Cari Wolk, Secretary Athena Parking, Inc. Sauli Danpour, Treasurer Xyvest Holdings, Inc. Peklar Pilavjian, Executive Vice Chair Los Angeles United Investment Co. Suzanne Holley, President & CEO Downtown Center BID BOARD MEMBERS Joy Brathwaite, MOCA Barbara Bundy, FIDM William Dacunto, Silverstein Properties Adam Daneshgar, Langdon Street Capital Evan Grobecker, CommonWealth Partners Eric Grossman, Equity Residential Simon Ha, Steinberg Robert Hanasab, Robhana Group, Inc. Niles Harris, InterContinental Los Angeles Downtown Stacy Lieberman, The Broad Joan McLane, USC Institute of Urology Robert Morgan, Coretrust Capital Partners, LLC Stuart Morkun, Mitsui Fudosan America, Inc. Liz O’Nan, The Related Companies Carol Pfannkuche, YMCA of Greater Los Angeles Ken Pilgrim, The Westin Bonaventure Hotel and Suites Mark Spector, Onni Group Winston Yan, Greenland USA
14th ANNUAL DTLA KIDS HALLOWEEN FESTIVAL This past October, DCBID hosted the 14th Annual DTLA Kids Halloween Festival with an estimated 1,500 people in attendance. This successful event featured a new trick-ortreat trail, socially-distanced character meet-and-greets, live puppet and magic shows, and candy, hot dogs, and snacks for all event-goers. We want to extend a special thank you to our sponsors, FIDM, Mitsui Fudosan America, The BLOC, YMCA, and Council Member Kevin de Leon.
ALTERNATES Travis Addison, CommonWealth Partners Nejdeh Avedian, Los Angeles United Investment Co. Andrew Daneshgar, Langdon Street Capital Susan Perlas, Silverstein Properties Richard Vogel, The Related Companies Peter Zen, The Westin Bonaventure Hotel and Suites
DCBID STAFF Suzanne Holley, President & CEO Nick Griffin, Executive Director Michael Ashkenasi, Director, Administration & Policy Kevin Begovich, Art Director Jorge Castro, Director of Operations Mike Filson, Director of Community Relations Johnna Hughes, Senior Content Marketing Specialist Cole Judge, Program Manager Gerald Pierce, Maintenance Superintendent Elan Shore, Director, Research & Special Projects Kevin Thomas, Executive Assistant Bree von Faith, VP of Marketing & Communications
DCBID LOCAL BUSINESS ALLIANCE Thriving local businesses are essential for a vibrant downtown that serves residents, workers, and visitors alike. The past two years have created a challenging and crucial time for many of these businesses in Downtown LA. As a result, the DCBID Local Business Alliance (LBA) was created as a new initiative to support in-district businesses including retailers, restaurants, eateries, and nightlife venues. This ongoing effort will facilitate dialogue, collaboration, and problem-solving by connecting local businesses to relevant partners, public agencies, other downtown businesses and the DCBID, so that we may collectively work towards solutions. The Local Business Alliance will meet monthly with the next meeting on March 2, 2022 at 1:30 pm. To find out more, visit DowntownLA.com/Local-Business
DCBID District News I Fourth Quarter, 2021
OPERATIONS STAFF OF THE QUARTER
NEW DISTRICT BUSINESSES
Cesar Juarez, Safety Team Cesar has demonstrated natural leadership in his role as a safety team member, always setting a positive example for his colleagues. Officer Juarez takes the initiative when responding to calls and handles every situation with professionalism and poise. He continually expresses a desire to learn and grow and the DCBID is grateful to have such a strong team player working to keep the streets of Downtown LA safe for everyone.
Urli Bird 328 W. 2nd St. urlibirdcoffeeco.com
Jose Ruiz, Clean Team
Bottega Louie (reopened) 700 S. Grand Ave. bottegalouie.com
Jose has been an integral part of the cleaning crew at DCBID this past quarter. When various co-workers have been out sick, Jose never hesitated in stepping up to help support leadership in picking up the slack. Jose continually demonstrates a desire to work towards the short- and long-term goals of the street maintenance team at DCBID through his actions and his attitude. We are thankful for Jose’s work ethic, his ability to fulfill all duties, and going above and beyond his work responsibilities.
DCBID OPERATIONS Q4 NUMBERS
18,799 Officer Observations
2,729 Calls for Service
49,419 Maintenance Requests Before
After
GUM REMOVAL PROJECT The DCBID seriously upped its gum cleaning game this quarter by bringing in a contractor to fast-track comprehensive gum removal on over 450,000 square feet of sidewalks near high pedestrian traffic areas including shopping destinations, the Central Library, and hotels to name a few. The gum removal equipment used was eco-friendly, using steam and small amounts of cleaning solution that is non-toxic, bio-degradable and environmentally safe.
431 Citizen Assists
22,610 Trash Bags Collected
1,765 Merchant Contacts
Fourth Quarter, 2021 I DCBID District News
See what’s happening in your district
FOURTH QUARTER, 2O21
600 Wilshire Blvd., Suite 870 Los Angeles, CA 90017-2915 (213) 624-2146 DowntownLA.com
downtown_la
DowntownLA.com
SAVE THE DATE
DTLA 2O22 SURVEY The DCBID is conducting its latest survey of DTLA residents, workers, and visitors. Please share your thoughts and experiences to help shape the future of Downtown LA. Scan the QR code to take the survey, which should only take about five minutes.
ANNUAL PROPERTY OWNERS’ MEETING
May 11, 2022 @ 8:30 am UPCOMING MEETINGS FEB. 28, MARCH 21 2:00 pm DTLA Marketing Roundtable Meeting DowntownLA.com/Roundtable
FEB. 9, MARCH 9 8:30 am Board of Directors Meeting DowntownLA.com/Meetings
MARCH 2 1:30 pm Local Business Alliance Meeting DowntownLA.com/Local-Business