The DTI MIMAROPA Logo

1.1 Official Logo

According to the DTI Corporate Identity Manual, the simplified corporate logo

The simple yet bold and clear symbol signifies a willingness and ability to take proactive measures and clearly defined approaches to achieve measurable results that will create an impact on consumers and businesses, notably micro, small, and medium enterprises (MSMEs) in the countryside.

The neat typeface connotes stability. The connected letters (dti) stand for a unified team working as one with all instrumentalities of the government and the private sector to build a strong nation that is one in purpose and aspiration.

The Philippine map within the dot of the letter “i” signifies a country with a strong presence in the global marketplace.

The flag bar represents the two dominant colors in the Philippine flag: red for moral courage and strength of vision, and blue for integrity and loyalty to country. (a.3)

The DTI MIMAROPA Logo (shown right) shall be the region’s ONLY official logo and trademark. This is the ONLY logo the provincial offices shall use. Provincial offices are prohibited from creating a provincial version of the logo

1.2 Other Logo Variations

Sources: DTI Corporate Identity Manual, DTI MIMAROPA Revised Guidelines

1.3 Reminders on the use of the DTI Corporate Logo

1.3.1 Do not distort the logo horizontally or vertically

1.3.2 Do not remove any elements in the logo symbol

1.3.3 Do not re-create the logo to change its typeface

1.3.4 Do not re-create the logo to change or replace any of its elements

1.2.5 Do not add special effects or unnecessary enhancements to the symbol

1.3.6 Do not put text or fine print of any kind under the official wordmark without considering the clear space or the exclusion zone

1.3.7 Do not surround the marks with, or place in the foreground over, a pattern or design. Always take note of the exclusion zone set for the emblem

1.3.8 Do not use the logo to make fun of the Department or portray it in a negative way

1.3.9 Do not print the logo in any other color aside from the original DTI colors, in black, and in white if rendered in reverse

1.3.10 Do not present the flag bar in full outline form or in full solid form when rendering in reverse; only the upper part of the bar should be solid/filled

1.3.11 Do not use any other color aside from white when outlining the logo against same-colored background

1.3.12 Do not interchange the two halves of the flag bar; the upper triangle should always be blue while the lower triangle should always be red

1.3.13 Do not change the signature colors of the logo

1.4 Rules for Sub-branding

According to the DTI Corporate Identity Manual, if the program or project does not have the DTI logo attached to it, the Program/ Project logo is recommended to be placed on the right. Standard exclusion zone must be observed. Please refer to page 15 of the DTI Corporate Identity Manual for rules on exclusion zone.

Note that the height of the Bureau/Office, Program, or Project logo must be equal with the height of the ‘i’ in DTI and not go beyond the dot/globe of the symbol.

2.1 Style Format

2.1.1 Arial is the only font family allowed to be used in the body text of all official DTI correspondence

2.1.2 Abbreviate addresses as appropriate: St. – Street / Ave. – Avenue / 5F – Fifth Floor

2.1.3 Letters and memoranda which go beyond the first page should be continued on a fresh sheet without letterhead

2.1.4 The recommended body text format on all official DTI correspondence is: block style, justified, and single-spaced

2.1.5 Leave a blank line between each paragraph

2.1.6 Designation in letter headings must be spelled out

2.1.7 Designation of recipients/senders in memoranda is recommended to be spelled out, but adjustments may be done as necessary (e.g., when there are too many recipients and spacing would be an issue)

2.1.8 Acronyms of Offices mentioned in internal memoranda may suffice

2.2 Writing Style

Generally, letters, memoranda and other forms of business communication follow certain guidelines that abide with industry-accepted qualifications.

2.2.1 When you first refer to someone in a communication, use the full name and job title if applicable. On all subsequent references, use just the title and last name

2.2.2 Spell out abbreviations, initialisms, and acronyms when you first use them. Use their equivalents in the subsequent parts of the story when repeated

2.2.3 Use language and tone that will establish good public relations

2.2.4 Avoid the use of tactless words that may be interpreted by the receiver unfavorably

2.2.5 Avoid using vague words. Instead, use specific words to express information or instructions

2.2.6 Be concise. Refrain from writing lengthy sentences with several points compressed in one reading. One complete thought in one sentence. Do not overload the reader with information and multiple clauses.

2.2.7 Make it a habit to use language that prompts connections (Purdue Online Writing Lab, n.d.):

• Addition- Furthermore, In Addition, Moreover

• Elaboration- By extension, In short, In other words

• Example- For instance, For example, As an

• Comparison- Likewise, Similarly

• Cause and effect- Accordingly, Consequently

2.2.8 In letter correspondence, use the appropriate plural forms for Mr. and Ms./Mrs. Mr. = Messrs. and Ms./Mrs. = Mmes.

2.2.9 For individuals who identify themselves as non-binary, use the title Mx. It is advised, however, to respectfully ask the addressee for their preferred pronouns and title.

2.2.10 The composition of any correspondence must follow this structure:

Lead Sentence/Paragraph: States the purpose of the letter or memorandum

Body: States the supporting details to add context to the document

Closing Line: States the complementary clause to close the body

2.3 Letterhead

2.3.1 DTI logo with TNK logo

Acording to the DTI Corporate Identity Manual, the official letterhead of the agency is the full DTI logo and the Trabaho, Negosyo, Konsyumer logo, which are placed side by side with appropriate clear space, must be laid out 1.27 cm from the top of the paper and 1.25 cm from the right.

Official letterheads must be used for memoranda, letters, Department Orders, Memorandum Orders, and similar documents. This letterhead must be used within the Philippines only. For foreign correspondence, please refer to page 32 of the DTI Corporate Identity Manual.

2.3.2 Agency Information

The lower section of the official letterhead contains the complete Bureau/Office name, ISO Certification, address, and contact details. Note that provincial offices are only allowed to change the ADDRESS, LANDLINE, and EMAIL ADDRESS.

2.4 Types of End Notation of Communication

Notations are used in business communications to add substantial elements to documents. They are usually placed at the bottom part of any communication.

2.4.1 cc

This notation stands for carbon copy.

Back in the days when the typewriter is the mode of documenting messages, carbon paper is inserted between 2 or more sheets of regular paper, then typing on top of the top sheet, a carbon copy would be made on the next sheet.

At the bottom of the letter, cc is placed followed by names of the people who were sent carbon copies of the original.

Maybe used in memorandum and email but preferably position title or office for official communication.

2.4.2

bc / bcc

This notation stands for blind copy/blind carbon copy.

Like cc, bc or bcc is also a way of sending copies of an email to other people aside from the addressee. The difference between the two is that, while other recipients are disclosed in cc, that is not the case for bcc.

This is used when the principal recipient won’t be able to see the other people who have been sent copies of the original document. Moreover, bc or bcc is also essential when sending (1) confidential or restricted information and other information that require a security clearance, or (2) a complaint letter and sending a copy to other aggrieved parties.

2.4.3 Enc./[document1], [document2]

This notation stands for an enclosure.

Encs are used for communications with more than one document, not pages. This is used when attaching any document mentioned in the body of the letter.

Here are some notes to follow; a. Disclose the title of the document, b. If more than one, separate it by a coma (,), c. Use reference code/number instead of the title of the document provided the title is attributed inside the body of letter (e.g. res. 0001, s2023), d. Enc. comes after cc’d people if not, comes line before cc, e. Can be used in memorandum except on transmittal memo f. Refrain from overloading the recipient with too many enclosures g. Before using Enc., take note that this end notation should truly enhance the message you are sending

2.5 Rules of Ascendancy of End Notations

For official communications using more than one end notations, follow the order/sequence below:

AAA/bbb

2.6 Paper Specifications

The recommended paper specifications for all types of official communications are as follows: A4; Bookpaper, 80 lbs, White/ Fancy Edicione, 80 lbs, Ivory White

2.7 Rule on Signatories

Unless there is a designated in charge of office, only the Regional Director and Provincial Director are the signatory of official correspondence. As a general rule, all correspondence shall be signed by the highest ranking officer of a division or office.

2.4.4 PS

This notation stands for Post Script.

In the days of typed letters and memoranda, we often remember something we wanted to include only after we signed off. That is when post script comes in as an afterthought.

An optional notation, PS is used by the sender in letters for additional thoughts after the document has been completed

2.4.5 [AAA/bbb]

This refers to the reference initials ascribed to the person who composed [AAA] the communication, and the typist or encoder [bbb]. If they are the same person, omit the [bbb]. E.g., For a letter composed by Juan A. Cruz and typed by Maria B. Reyes, the reference initial would be JAZ/mbr

Use 10 pt size. Not bold. Not italic. Not underlined. E.g. AAA/bbb