Sustainable egg packaging that stands out on the shelf

Sustainable packaging, that stands out!

case study

the

challenge

Consumer Green Values

How to act on brand’s sustainability and meet consumers’ expectations? ● To find the balance between powerful design and functional packaging, which protects product, and provide superior shopping experience. ● To elevate support of local farmers and high quality chicken eggs on next level.

the

story

Akvilon-AM, the partner of Bulgarian poultry farms, the leading distributor of high-quality chicken eggs in Bulgaria and EU, wanted to launch new premium product-hen eggs enriched with organic selenium, standing out on the shelf with smart “eye-catching design“ and fully recyclable, zero plastics packaging.

Packaging

solution The design

Good packaging protects your product, great packaging protects your brand!

It’s not only the inside that counts.

The packaging is just as important as the product itself. ● From cheap plastic to clever, fully recyclable cardboard packaging ● Innovative construction to attract customer attention - easy folding, easy to use

Attractive design that celebrates local and organic eggs, which are an integral part of a healthy lifestyle.

Eggs are rich in nutrients, including proteins, vitamins and minerals.

Healthy food, which tastes great!

local, natural, healthy, tasty

Sustainable Natural

Smart

Recyclable

Great instore visibility Easy to assamble Eye-catching design

the

result Great in store visibility

modern look, natural packaging design with zero plastics, fit shelves, generating increased distribution for the brand.

In collaboration with the company AKVILON- AM, we (DS Smith) completed brand’s first major redesign over the last years. Since launching, the refresh has accelerated sales velocity and distribution, and has won Prize Pack Award for innovative packaging in Bulgaria.