Personal Brand Identity | Process Book

personal identity

CAROL D’SOUZA fasm 210 spring 16

contents

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

My personal brand strives to capture and promote myself, my potential and what I love to do. To portray my personality through an image shows that depicts myself as innovative, authentic and openminded. To merge my creative inspiration with my knowledge of visual communication in order to produce content that can have a positive influence or contribution to the viewers.

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

D iv erse

Urban

Modern

Professional

Bold

Elegant

Creat iv e

Authentic

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

souza

souza

souza

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

souza

souza

souza

souza

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

CAROL DÕ SOUZA carold.dsouza@gmail.com

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

+1 (912) 401 4296 behance.net/caroldsouza

CAROL DÕ SOUZA

carold.dsouza@gmail.com +1 (912) 401 4296 behance.net/caroldsouza

CAROL DÕ SOUZA carold.dsouza@gmail.com +1 (912) 401 4296 behance.net/caroldsouza

souza

c a r ol d ’ souz a carold.dsouza@gmail.com +1 (912) 401 4296 behance.net/caroldsouza

souza Fashion Marketing & Management +1 (912) 401 4295 carold.dsouza@gmail.com behance.net/caroldsouza

souza

c a r ol d ’ souz a carold.dsouza@gmail.com +1 (912) 401 4296 behance.net/caroldsouza

souza

c a r ol d ’ souz a carold.dsouza@gmail.com +1 (912) 401 4296 behance.net/caroldsouza

souza Carol D’souza 2016

+1 (912) 401 4295 carold.dsouza@gmail.com behance.net/caroldsouza

souza

Fashion Marketing & Management

+1 (912) 401 4296

FASHION MARKETING

behance.net/caroldsouza

carold.dsouza@gmail.com

Carol D’souza 2016

Carol D’souza 2016

FASHION MARKETING & MANAGEMENT carold.dsouza@gmail.com

+1 (912) 401 4296

behance.net/caroldsouza

Carol D’souza +1 (912) 401 4295 behance.net/caroldsouza

souza

CAROL D’SOUZA

CAROL D’SOUZA

+1 (912) 401 4296 behance.net/caroldsouza

+1 (912) 401 4296 behance.net/caroldsouza

FASHION MARKETING

CAROL D’SOUZA FASHION MARKETING T : + 1 ( 9 12) 401 4295 behance.net/caroldsouza

Carol D’souza 2016

Carol D’souza T: +1 (912) 401 4295 behance.net/caroldsouza

FASHION MARKETING

CAROL D’SOUZA FASHION MARKETING T: +1 (912) 401 4295 behance.net/caroldsouza

01 Personal Statement 02 Identification Words 03 Final Logo 04 Colour Story 05 Logo 05.1 Inspiration 05.2 Sketches 06 Identity Inspirations 06.1 Inspirations 06.2 Sketches 07 Final Brand Identity

souza

c ar o l d ’ so u za carold.dsouza@gmail.com +1 (912) 401 4296 behance.net/caroldsouza

souza Fashion Marketing & Management +1 (912) 401 4295 carold.dsouza@gmail.com behance.net/caroldsouza

EDUCATION

souza

EXPERIENCE

September 2014 to Present Fashion Mangement and Marketing Graphic Design Minor GPA 3.82 August 2008 to May 2014 International Baccalaureate Diploma Higher Level: >> Business Management >> Visual Arts >> Design Techonlogy - Human Factors Standard Level: >> Mathematics >> Spanish >> English Language and Literature West Island School, Hong Kong (WIS)

DESIGN SKILLS

Fashion Marketing & Management +1 (912) 401 4295

September 2012 HKTLC Fair Photographer

carold.dsouza@gmail.com behance.net/caroldsouza

May 2014 - September 2014 Topline Asia Pacific Ltd Assistant Merchandising Produced swatchbooks and lookbooks March 2015 Art Basel Hong Kong Assistant for Colour My World - UBS UBS Tour leader July 2015 - August 2015 Niin Jewellery Posted editorials on niinstyle.com Assisted in styling and creating social media material November 2015 Style By Asia Designed posters

01 Skills Adobe Photoshop Adobe Illustrator Adobe Indesign Microsoft Office Ilustrating Photography

02 Knowledge

HINDI Fluent

CHINESE Basic level

AWARDS & HONOURS

HOBBIES & INTERESTS

2014 - Present Student Incentive Scholarship Savannah College of Art and Design

Dancing

Reading

Music

Drawing

Travelling

Event Planning

Fitness

Environment

Carol D’souza 2016

August 2008 to May 2014 International Baccalaureate Diploma Higher Level: >> Business Management >> Visual Arts >> Design Techonlogy - Human Factors Standard Level: >> Mathematics >> Spanish >> English Language and Literature West Island School, Hong Kong (WIS)

DESIGN SKILLS

2014 - Present Academic Honours Scholarship Savannah College of Art and Design 2014 - Present Achievement Honours Scholarship Savannah College of Art and Design

SPANISH Basic level

September 2012 HKTLC Fair Photographer May 2014 - September 2014 Topline Asia Pacific Ltd Assistant Merchandising Produced swatchbooks and lookbooks March 2015 Art Basel Hong Kong Assistant for Colour My World - UBS UBS Tour leader July 2015 - August 2015 Niin Jewellery Posted editorials on niinstyle.com Assisted in styling and creating social media material November 2015 Style By Asia Designed posters

Adobe Photoshop Adobe Illustrator Adobe Indesign Microsoft Office Ilustrating Photography

December 2015 Net - A - Porter Managed incoming and outgoing shipments QC for incoming merchandise

02 Knowledge

LANGUAGES ENGLISH Mother tongue

EXPERIENCE

September 2014 to Present Fashion Mangement and Marketing Graphic Design Minor GPA 3.82

01 Skills

December 2015 Net - A - Porter Managed incoming and outgoing shipments QC for incoming merchandise

Good management skills.

Up to date with trends.

Color theory knowledge.

Image editing.

Strong analytical ability.

Excellent communicator.

Grid & Layout.

Critical thinking skills.

Social Media Platforms

EDUCATION

LANGUAGES

Good management skills.

Up to date with trends.

Color theory knowledge.

Image editing.

Strong analytical ability.

Excellent communicator.

Grid & Layout.

Critical thinking skills.

Social Media Platforms

ENGLISH Mother tongue

HINDI Fluent

CHINESE Basic level

AWARDS & HONOURS

HOBBIES & INTERESTS

2014 - Present Student Incentive Scholarship Savannah College of Art and Design

Dancing

Reading

Music

Drawing

Travelling

Event Planning

Fitness

Environment

Carol D’souza 2016

2014 - Present Academic Honours Scholarship Savannah College of Art and Design 2014 - Present Achievement Honours Scholarship Savannah College of Art and Design

SPANISH Basic level

Date Name

souza Fashion Marketing & Management +1 (912) 401 4295 carold.dsouza@gmail.com behance.net/caroldsouza

souza EDUCATION

EXPERIENCE

September 2014 to Present Fashion Mangement and Marketing Graphic Design Minor GPA 3.82 August 2008 to May 2014 International Baccalaureate Diploma Higher Level: >> Business Management >> Visual Arts >> Design Techonlogy - Human Factors Standard Level: >> Mathematics >> Spanish >> English Language and Literature West Island School, Hong Kong (WIS)

DESIGN SKILLS 01 Skills

behance.net/caroldsouza

Adresss 2 Address 3 Report

May 2014 - September 2014 Topline Asia Pacific Ltd Assistant Merchandising Produced swatchbooks and lookbooks

Dear future employer;

March 2015 Art Basel Hong Kong Assistant for Colour My World - UBS UBS Tour leader

Having been a regular customer for your brand for a while now, I am constantly

July 2015 - August 2015 Niin Jewellery Posted editorials on niinstyle.com Assisted in styling and creating social media material

impressed and thrilled with your collections. _____ rapid growth in Hong Kong is incredibly commendable and I would love to be a part of this growth. After living in Hong Kong for a decade and a half, I share the same vision as your company in terms of revolutionising fashion in Asia. Therefore, I am interested in your Marketing internship programme.

With a major in Fashion Management and Marketing and a Minor in Graphic

Music

Fitness

pre-production creative directing but also with post-production assistance.

LANGUAGES ENGLISH Mother tongue

HINDI Fluent

Accustomed to fast-paced environments where deadlines are a priority, I am ready CHINESE Basic level

SPANISH Basic level

to take on any challenges I come across and learn from them. I am an exceptional team player however; I am willing to work independently when required to. More importantly, an internship with _____ would be mutually beneficial. Your company

AWARDS & HONOURS

HOBBIES & INTERESTS

Event Planning

carold.dsouza@gmail.com

Address 1

Design at Savannah College of Art and Design, my skills not only lie within the

02 Knowledge

Travelling

September 2012 HKTLC Fair Photographer

December 2015 Net - A - Porter Managed incoming and outgoing shipments QC for incoming merchandise

Good management skills.

Up to date with trends.

Color theory knowledge.

Image editing.

Strong analytical ability.

Excellent communicator.

Grid & Layout.

Critical thinking skills.

Social Media Platforms

Reading

+1 (912) 401 4295

November 2015 Style By Asia Designed posters

Adobe Photoshop Adobe Illustrator Adobe Indesign Microsoft Office Ilustrating Photography

Dancing

Fashion Marketing & Management

Occupation

2014 - Present Student Incentive Scholarship Savannah College of Art and Design Drawing

Environment

2014 - Present Academic Honours Scholarship Savannah College of Art and Design 2014 - Present Achievement Honours Scholarship Savannah College of Art and Design

offers the opportunity to make a difference; with my experience, education and enthusiasm for a change, I believe I will be an asset to your creative direction and marketing department.

Thank you for your consideration and time. I will contact you within a week to follow up.

Best Regards, Carol D’souza

Carol D’souza 2016

Carol D’souza 2016

D’souza 2) 401 4295 nce.net/caroldsouza

Carol D’souza T : +1 (912) 401 4295 behance.net/caroldsouza

CAROL D’SOUZA

CAROL D’SOUZA

+1 (912) 401 4296 behance.net/caroldsouza

+1 (912) 401 4296 behance.net/caroldsouza

FASHION MARKETING

OL D’SOUZA HION MARKETING

FASHION MARKETING

CAROL D’SOUZA FASHION MARKETING