PLAYBILL ADVERTISING Reach an audience like no other! Be a part of the Des Moines Performing Arts 2014-2015 Willis Broadway Series playbill. Theater-goers from Central Iowa and beyond will attend this world-class series of touring productions direct from Broadway.
CHANGE YOUR AD THROUGHOUT THE BROADWAY SEASON!
Estimated Attendance for the 2014-2015 Willis Broadway Series: Share your message with every single person in the theater!
T
he Willis Broadway Series playbill is the one place where your advertisement reaches this highly desirable customer demographic. You’ll reach an affluent, well-educated and culturally-aware audience. They are decision makers, community leaders and influencers. They value world-class performing arts, excellent customer service and an enriched quality of life. DES MOINES PERFORMING ARTS
APPRECIATES
ITS PLAYBILL ADVERTISERS.
YOUR LOGO HERE
200,000
GENDER Female. . . . . . 69.7%
Male. . . . . . 30.3%
AGE Under 18. . . . 0.2% 35-49. . . . 26.6% AVERAGE AGE: 18-24 . . . . . . 2.6% 50-64. . . . 47% 50.5 25-34 . . . . . . 11.9% 65+. . . . . 14.1% INCOME Less than $25,000 . . . . . 3.8% $25,000 – $49,999 . . . . 13.2% $50,000 – $74,999. . . . . 18.3%
$75,000 – $99,999 . . . . . . 19.1% $100,000 and above. . . . . . 45.6% AVERAGE HHI: $140,900
EDUCATION Some/Completed College education. . . . . 51.8% Some/Completed Graduate education . . . 40.8% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4% Results taken from The Audience for Touring Broadway 2011 – 2012, produced by The Broadway League®.
Your logo and web link will rotate on our website as a thank you.