Foodtrapp style guide

FOODTRAPP Style Guide of the Application

LOGO

R: 255 G: 236 B: 177

R: 255 G: 197 B: 78

R: 245 G: 154 B: 76

The Logo is a large circlular shape with a silhouette of a foodtruck inside. The foodtruck’s cargo part has the symbols of the food plate and silverware, thus indicating that the application deals with culinary subjects.

The colors were carefully selected to infer ideas that the contents of this application are tasty, exciting, and joyful.

THEME

R: 255 G: 159 B: 103

R: 245 G: 151 B: 113

R: 0 G: 0 B: 0

R: 107 G: 169 B: 218

R: 50 G: 124 B: 195

The colors were chosen by considering the logo and contrast of the colors to increase comprehensibility.

The blue hued colors were varied into two different colors to indicate the active versus the inactive item. The main colors are consisted of warm colors that, as mentioned above, imply tasty and joyful feelings.

FONTS

We adopted two fonts, Futura and San Francisco, to be used on our Owner Application and Customer Application, respectively. This was due to the lack of compatibility of the San Francisco font on the Windows platform, so we decided to choose a different font that still looked similar to the original San Francisco font.