Christ United Methodist | Graphic Standards

Graphic Standards FEBRUARY 2018

LOGO

The mark designed for Christ United Methodist Church utilizes a circle to create the C and U letter forms and links them as if they were holding hands, conveying the idea that two things can come together in unity.

A more traditional font is used here to visually tie the present with the past.

The use of a bright colors associated with spring convey new and fresh.

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LOGO |USAGE Primary Logo Lockup, with and without tagline

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LOGO |USAGE Alternate use of the logo. Usage is allowed as long as the words “Christ United Methodist Church” are represented somewhere on the item.

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P M S 2 9 95

Life ITED

RCH

y Life

ITED

D

ED

PMS 368

Transformation for Everyday Life

NITED

RC H

P M S 2 9 95

C HRI S T U N I T E D MET H O DIST CHURCH Logo with tagline Logo with tagline Transformation forU Everyday C HRIST NILife T ED LOGO |USAGE M ETH O D IST CHURCH

TED

CH

HURC H

PMS 368

C H RI ST U N ITE D

This version is intended to print in applications that allow This version is intended to print in applications that allow four-color process printing. four-color process printing.

“Step and Repeat” uses the alternate mark to create a pattern.

This could be used as a background element in collateral design full color or screened.

PMS 2995 PMS 368 P M S 2 995 PM S 3 6 8 When using the pattern, the words “Christ United Methodist Church” should be represented somewhere on the piece.

METHODIST CHURCH

C H R I S T U N I TE D M ETH OD IST CHUR CH

C HRI S T U N I T E D MET H O DIST C H U RCH

Transformation for Everyday Life CH RIST U NI T E D M ETH O DIST C H URCH

Transformation for Everyday Life

ED

TE D H

C H R I S T U N I TE D

C HRI ST U N ITED METH OD IST C HUR CH

M ETHODIST CHURCH

4

1

1

LOGO |USAGE To achieve the overlap of the C and the U, the logo may be printed in 4-color process as shown here.

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LOGO |USAGE To achieve the overlap of the C and the U, the logo may be printed in three spot colors as shown here. The overlap may also be simulated with two spot PMS colors using tints and varnish.

PMS 2995 PMS 368 PMS 355

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LOGO |USAGE The logo may appear in two PMS colors without the overlap.

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LOGO |USAGE The logo may appear in a single PMS color using either PMS 2995 or PMS 368.

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LOGO |USAGE The logo may appear in grayscale.

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LOGO |USAGE The logo may appear in solid black.

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LOGO |USAGE The logo may appear in white.

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LOGO |RESTRICTIONS When used in the context of a layout, there must be a clear zone around the logo equal to the distance between the cap height of the C and U in “Christ United” and the baseline of “Methodist Church.”

CLEAR ZONE

CLEAR ZONE CLEAR ZON E

CLEAR ZON E

CLEAR ZONE

CLEAR ZON E

CLEAR ZONE CLEAR ZONE

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LOGO |RESTRICTIONS Logo may be scaled as large as necessary, but there are restrictions as to how small to scale the logo due to readablity issues.

Stacked version should never be smaller than 1.5” wide.

Horizontal version should never be smaller than 2” wide.

Logo should appear exactly as it is represented on these pages. Do not stretch the logo horizontally or vertically, rotate the logo or use the logo in any colors or fonts other than those specified in this manual.

Christ United Methodist Church 13

COLOR |SPOT PMS Ink tends to soak into uncoated paper more than coated paper, so there will be a slight variation in tint when printing on uncoated paper.

Coated

PMS 2995 C

PMS 368 C

PMS 355 C

Uncoated

PMS 2995 U

PMS 368 U

PMS 355 U

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COLOR |CMYK, RGB, HEX

CMYK

RGB

HEX #

C = 81

C = 59

C = 100

M = 12

M=1

M = 11

Y=1

Y = 100

Y = 100

K=0

K=0

K=2

R=0

R = 118

R=0

G = 168

G = 189

G = 149

B = 226

B = 34

B = 59

00a8e2

76bd22

00953b

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FONTS |NATURA & GOTHAM

NITED

URCH

day Life

NATURA ROMAN

C HR IST U NITED M E T H O D I ST C H URC H

Transformation for Everyday Life NATURA ITALIC

P M S 35 5

NITED

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GOTHAM BOOK

FONTS |NATURA & GOTHAM Natura Roman AB CDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Natura Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Black ABC DEFG HIJKLM NOP QRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 17

FONTS |NATURA & GOTHAM

Headline: Natura Roman 24 pt/ 27 leading Subhead: Gotham Light 11 pt All caps. Kerning tracked out at 150.

Text: Gotham Light 10 pt/ 15 pt leading.

8 pt leading between paragraphs.

“I Love Running More for the Mental Clarity It Provides Than Anything Else.”

A N I N T E RV I E W W I T H M E L I S SA DA H L Melissa is a senior editor at New York Magazine, and I got to know her work because I’ve been a long-time fan of Science of Us, a site that has now joined The Cut. The sites cover mental health, human behavior, personality, relationships, work, health, wellness — all subjects that I love to read about.

Melissa is also the author of new book about a fairly unconventional topic: Cringeworthy: A Theory of Awkwardness. She looks at the situations that make us feel awkward, and argues that such moments — although, well, awkward — have great value. Fascinating!

I couldn’t wait to talk to Melissa about happiness, habits, relationships, and productivity.

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STATIONERY |BUSINESS PAPERS

6101 Grelot Road Mobile, AL 36609

#10 Envelope

Trish Dougherty Executive Ministry Assistant Trish@christumcmobile.com 251.706.3324

Transformation for Everyday Life 6101 Grelot Road | Mobile, AL 36609 T 251.342.0462 | F 251.342.7195 christumcmobile.com

Business Card Back Kerry Cohen Communications Director 251.342.0462, ext. 280 kerry@christumcmobile.com

6101 Grelot Road | Mobile, AL 36609 T 251.342.0462 | F 251.342.7195 christumcmobile.com

Reverend Dr. Robert C. Couch Lead Pastor Phone Number Email Address

6101 Grelot Road | Mobile, AL 36609 | T 251.342.0462 | F 251.342.7195 christumcmobile.com

6101 Grelot Road | Mobile, AL 36609 T 251.342.0462 | F 251.342.7195 christumcmobile.com

Letterhead

Business Card Front 19

STATIONERY |NOTE CARD

6101 Grelot Road Mobile, AL 36609

A6 Foldover Notecard A6 Envelope

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STATIONERY |EMAIL SIGNATURE

Trish Dougherty | Executive Ministry Assistant 251.706.3324 CHRIST UNITED METHODIST CHURCH 6101 Grelot Road Mobile, AL 36609 T 251.342.0462 F 251.342.7195

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LOGO |SUBSIDIARY BRANDS Subsidiary Brands utilize the primary logo lock up with the subsidiary brand typeset in all caps in Gotham Bold.

The subsidiary brand logos may appear in any of the colorways the primary logo appears in.

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LOGO |PROGRAM LEVEL Programs should be branded as part of the primary logo lockup, typeset in Natura Italic and centered under the words Methodist Church.

The size of the program relative to the logo should be the same cap height as the words Methodist Church.

The distance between Methodist Church and the name of the program should be the cap height of Methodist Church.

Women’s Ministry

Women’s Confere

cap height cap height

Women’s Ministry

cap height

Homebound Ministry

Women’s Conf Lifegate

Homebound Ministry

Lifegate

cap height cap height

Women’s Ministry

cap height

Women’s Confere

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Women’s Conf

LOGO |PROGRAM LEVEL Women’s Ministry Women’s Ministry

Women’s Conference Women’s Conference

Other examples of program logos.

Women’s Women’s Ministry Ministry Homebound Ministry Homebound Ministry

Women’s Women’s Conference Conference Lifegate Lifegate Women’s Ministry

Homebound Ministry Homebound Ministry

Women’sLifegate Ministry Lifegate

Homebound Ministry Women’s Ministry Women’s Ministry

Homebound Ministry Homebound Ministry

Lifegate

Lifegate

Women’s Women’s Conference Conference

Lifegate Women’sLifegate Ministry

Women’s Ministry

Homebound Ministry Homebound Ministry

Women’s Conference

Women’s Conference Women’s Conference Homebound Ministry

Women’s Women’s Ministry Ministry

Women’s Conference

Women’s Conference

Women’s Conference

Lifegate Lifegate

Homebound 24 Ministry

Lifegate