Christ United Methodist | Graphic Standards

FEBRUARY 2018

The mark designed for Christ United Methodist Church utilizes a circle to create the C and U letter forms and links them as if they were holding hands, conveying the idea that two things can come together in unity. A more traditional font is used here to visually tie the present with the past. The use of a bright colors associated with spring convey new and fresh.

Primary Logo Lockup, with and without tagline

LOGO |USAGE

Alternate use of the logo. Usage is allowed as long as the words “Christ United Methodist Church” are represented somewhere on the item.

CHURCH

C HRIST U NITED

Logo with tagline

METHODIST CHURCH

Logo with tagline

Transformation for Everyday Life

C HRIST U NITED

METHODIST CHURCH

Transformation for Everyday Life

This version is intended to print in applications that allow four-color process printing.

C HRIST U NITED

METHODIST CHURCH

PMS 2995 PMS 368

This version is intended to print in applications that allow four-color process printing.

“Step and Repeat” uses the alternate mark to create a pattern. This could be used as a background element in collateral design full color or screened. When using the pattern, the words “Christ United Methodist Church” should be represented somewhere on the piece.

C HRIST U NITED

METHODIST CHURCH

C HRIST U NITED

METHODIST CHURCH

PMS 2995 PMS 368

Transformation for Everyday Life

C HRIST U NITED

METHODIST CHURCH

Transformation for Everyday Life

C HRIST U NITED

METHODIST CHURCH

C HRIST U NITED

METHODIST CHURCH

To achieve the overlap of the C and the U, the logo may be printed in 4-color process as shown here.

To achieve the overlap of the C and the U, the logo may be printed in three spot colors as shown here. The overlap may also be simulated with two spot PMS colors using tints and varnish.

PMS 2995

PMS 368

PMS 355

The logo may appear in two PMS colors without the overlap.

LOGO |USAGE

The logo may appear in a single PMS color using either PMS 2995 or PMS 368.

The logo may appear in grayscale.

The logo may appear in solid black.

The logo may appear in white.

LOGO |RESTRICTIONS

When used in the context of a layout, there must be a clear zone around the logo equal to the distance between the cap height of the C and U in “Christ United” and the baseline of “Methodist Church.”

CLEAR ZONE

CLEAR ZONE CLEAR ZONE

CLEAR ZONE

LOGO |RESTRICTIONS

Logo may be scaled as large as necessary, but there are restrictions as to how small to scale the logo due to readablity issues.

Stacked version should never be smaller than 1.5” wide.

Horizontal version should never be smaller than 2” wide.

Logo should appear exactly as it is represented on these pages. Do not stretch the logo horizontally or vertically, rotate the logo or use the logo in any colors or fonts other than those specified in this manual.

Christ United Methodist Church

Ink tends to soak into uncoated paper more than coated paper, so there will be a slight variation in tint when printing on uncoated paper.

COLOR |

CMYK, RGB, HEX

FONTS |

NATURA & GOTHAM

NATURA ITALIC

NATURA ROMAN GOTHAM BOOK

FONTS |NATURA & GOTHAM

Natura Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Natura Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Gotham Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Headline:

Natura Roman 24 pt/ 27 leading

Subhead: Gotham Light 11 pt

All caps. Kerning tracked out at 150.

FONTS |

NATURA & GOTHAM

Text: Gotham Light 10 pt/ 15 pt leading. 8 pt leading between paragraphs.

AN INTERVIEW WITH MELISSA DAHL

Melissa is a senior editor at New York Magazine, and I got to know her work because I’ve been a long-time fan of Science of Us, a site that has now joined The Cut. The sites cover mental health, human behavior, personality, relationships, work, health, wellness — all subjects that I love to read about.

Melissa is also the author of new book about a fairly unconventional topic: Cringeworthy: A Theory of Awkwardness. She looks at the situations that make us feel awkward, and argues that such moments — although, well, awkward — have great value. Fascinating!

I couldn’t wait to talk to Melissa about happiness, habits, relationships, and productivity.

“I Love Running More for the Mental Clarity It Provides Than Anything Else.”

A6 Foldover Notecard

A6 Envelope

STATIONERY

251.706.3324

CHRIST UNITED METHODIST CHURCH

6101 Grelot Road Mobile, AL 36609

T 251.342.0462

F 251.342.7195

Trish Dougherty | Executive Ministry Assistant

LOGO |SUBSIDIARY BRANDS

Subsidiary Brands utilize the primary logo lock up with the subsidiary brand typeset in all caps in Gotham Bold. The subsidiary brand logos may appear in any of the colorways the primary logo appears in.

Programs should be branded as part of the primary logo lockup, typeset in Natura Italic and centered under the words Methodist Church. The size of the program relative to the logo should be the same cap height as the words Methodist Church. The distance between Methodist Church and the name of the program should be the cap height of Methodist Church.

LOGO |

Women’s Ministry

Women’s Ministry

Women’s Ministry

Women’s Ministry

Homebound Ministry

Homebound Ministry

PROGRAM LEVEL

Women’s Conference

Women’s Conference

Other examples of program logos.

Women’s Conference

Women’s Conference

Lifegate

Lifegate

Women’s Ministry

Homebound Ministry

Homebound Ministry

Women’s Ministry

Women’s Ministry

Women’s Ministry

Women’s Ministry

Homebound Ministry

Homebound Ministry

Homebound Ministry

Homebound Ministry

Women’s Conference

Women’s Ministry

Lifegate

Lifegate

Homebound Ministry

Women’s Conference

Women’s Conference

Homebound Ministry

Women’s Conference

Lifegate

Lifegate

Women’s Conference

Women’s Conference

Lifegate

Lifegate

Women’s Ministry

Women’s Conference

Womens Ministry

Lifegate

Lifegate

Homebound Ministry 24

Women’s Conference

Lifegate