More readers, more money, no problems: How Sweet Paul grows brand awareness – and profits – using Issuu +
Issuu Case Study: Sweet Paul Magazine
About Sweet Paul Full of elegant recipes, stylish crafts, shopping tips and more, Sweet Paul magazine is a food and crafts magazine founded in 2007 by craft and food stylist Paul Lowe. In the past decade, Sweet Paul has become a top source that people around the world turn to for inspiration. The magazine can be purchased as a subscription or as individual issues for $2.99 each.
Issuu Case Study: Sweet Paul Magazine
Challenges • Previous digital publishing and sales solution was not intuitive or user friendly • Target audience did not have the ability or technology to navigate through a clunky interface/ecosystem • Needed a beautiful digital platform to sell magazines that was not too expensive