The Presentation Needs To Be About Globalall The Requirement

The Presentation Needs To Be About Globalall The Requirements Are L The presentation needs to be about global...All the requirements are listed below: You should now be familiar with the various factors that positively and negatively affect marketing and strategy for companies. Some of these factors work with each other and some work against each other. For example, let’s look at technology and how it has impacted newspapers. Since 2003, print readership has declined while Internet revenues increase. Since 2006 alone, print advertising revenue has declined by 45%. For 2012, print advertising losses had a ratio of about fifteen dollars lost for every digital one dollar gained (Pew Research Center’s Journalism Project, 2013). The technology of Internet advertising, though, has advantages. Think about where you live and companies that you may access because of the Internet– would you ever have heard of them without the Internet? While technological changes have definitely hurt print newspapers, they have helped other companies to thrive; they have also enabled traditional media companies, such as CNN and MSNBC, to use the Internet as part of their marketing strategy. Reference: Pew Research Center’s Journalism Project. (2013). The state of the news media 2013. Retrieved from In this activity, you will examine one of the factors affecting marketing and strategy. Why does it benefit marketing? Why does it hinder marketing? Create a short presentation (3-5 minutes) about one factor affecting marketing and strategy. Using the first letter of your last name, use the factor identified below: A-F: ethical G-L: global M-R: technological S-Z: dynamic In your short presentation, include the following: A definition of your factor Reasons the factor benefits and/or hinders marketing and strategy An example of the factor benefiting and/or hindering marketing and strategy Assume that your audience is new to this factor and concept. Your short presentation can take the form of a news report, a blog, website, wikispace, PowerPoint presentation (with audio), podcast, and so on. Remember, you are in a marketing course, so be creative; think about incorporating images, graphs, and tables, when appropriate. If you are unsure about a format, check with your instructor. When responding to other students’ initial post, choose a different factor than the one you presented. Things to Remember! Post your presentation on the discussion board, including the title of your presentation in the subject line of your discussion thread. Be sure to review your writing for grammar and spelling before posting. Read any postings already provided by your instructor or fellow students. Respond to other students by discussing similarities or differences in the factors presented. Read the comments to your posts and respond to them throughout the module. For information about writing your discussion posts, consult Discussion Tips. Compose your work using a word processor and save it, as a Plain Text or an .rtf, to your computer. When you're ready to make your

initial posting, please click on the “Create Thread” button and copy/paste the text from your document into the message field. Be sure to check your work and correct any spelling or grammatical errors before you post it. Use the EC Library resources to properly cite your work: APA Format Tip Sheet Citing Sources Review the SBT Discussion Rubric located in the "Start Here-Course Information" section of the course for more information on grading criteria. Relevance and Depth of Initial Post Points: 0 (0%) Initial post is off-topic, and not relevant to the discussion topic; or no post submitted. Points: 6 (6%) Initial post is related to the discussion topic, but focuses on only a small part of the topic. Points: 8 (8%) Initial post is relevant and responds completely to the discussion topic. Points: %) Initial post thoroughly responds to all aspects of the discussion topic, and incorporates multiple perspectives, ideas, or concepts. Use of Course Material in Initial Post Points: 0 (0%) Initial post makes no mention to the course materials (readings, videos, module notes, etc), related literature, or personal experiences; or no post is submitted. Points: 9 (9%) Initial post refers to personal experiences, but fails to relate those experiences to the course materials (readings, videos, module notes, etc) or related literature. When references to course materials are made, there are errors and misunderstanding of major concepts. Points: %) Initial post identifies and references course materials (readings, videos, module notes, etc.) and related literature. References to course material show a good understanding of key ideas and concepts. Points: %) Initial post references course materials (readings, videos, module notes, etc), and related literature. Post elaborates on course materials by making connections between key ideas and concepts. Critical Analysis in Initial Post Points: 0 (0%) Claims within the post are based on personal opinion and lack sufficient evidence; or no post is submitted. Points: 9 (9%) Claims are based solely on personal experience or references to course materials; claims are sometimes inaccurate. Points: %) Evidence is provided to support claims, but lacks critical thought and depth. Points: %) Substantial evidence and critical thought are provided to justify the claims made within post.

Timeliness of Initial Post Points: 0 (0%) No initial post or is completed after Saturday at 11:59 PM for the week that it is due. Points: 6 (6%) Initial post is completed by Saturday at 11:59 PM ET. Points: 8 (8%) Initial post is completed by Friday at 11:59PM ET. Points: %) Initial post is completed by Thursday at 11:59 PM ET. Substance of responses Points: 0 (0%) Responses rely entirely on short statements like “I agree with…“, “I like itâ€, or “Great ideaâ€; or no response posts are submitted. Points: %) Responses mostly summarize or rehash the comments of others, but are not substantive. Points: %) Responses elaborate on others’ ideas by adding substantive observations and comments or posing questions. Points: %) Responses are substantive, introduce new ideas and advance the discussion by incorporating course materials and concepts or through application to real-world contexts. Quantity of responses Points: 0 (0%)

No response posts Points: 6 (6%) 1 response post Points: 8 (8%) 2 response posts Points: %) More than 2 response posts Writing Mechanics Points: 0 (0%) Posts are disorganized, lack clarity, and contain frequent and glaring spelling and grammatical errors, which make understanding the post difficult; or no posts submitted. Points: 6 (6%) Posts contain some obvious errors in spelling, grammar and organization. Errors make the main idea unclear and distract from the content of the post. Points: 8 (8%) Posts are written clearly with only minor errors in organization, spelling, and grammar. Sources cited incorrectly if present.

Points: %) Posts are well-organized, clearly and concisely written. The posts are easy to read and free of spelling and grammatical errors. Sources are present and cited correctly.

Paper For Above instruction Introduction This presentation focuses on the impact of globalization on marketing strategies for companies around the world. Specifically, it will explore the concept of "Global" as a factor influencing marketing.

Understanding how globalization benefits and hinders marketing efforts is essential for businesses seeking to expand internationally and adapt to rapidly changing markets. The presentation will define "global" in the context of marketing, discuss its advantages and disadvantages, and provide real-world examples to illustrate its effects.

Definition of Global In the context of marketing, "global" refers to the integration of markets and businesses across national borders, driven by technological advancements, free trade, and international cooperation. It involves companies expanding their operations, marketing strategies, and outreach efforts beyond local or national markets to reach worldwide audiences. Global marketing encompasses strategies tailored for diverse cultures, legal systems, and consumer behaviors, and highlights the interconnectedness of economies and societies.

Benefits of Globalization in Marketing Globalization offers significant benefits to marketing efforts, primarily through expanded reach and increased opportunities. One key advantage is access to larger markets; companies can sell their products and services worldwide, leading to increased sales volumes and revenue. For example, brands like Apple and Samsung have successfully established their presence globally, tapping into emerging markets and

diverse consumer bases (Czinkota et al., 2014).

Furthermore, globalization fosters cost efficiencies through economies of scale. When companies produce larger quantities of goods and distribute globally, they often reduce per-unit costs, enhancing profit margins (Cavusgil et al., 2014). Additionally, the availability of international media channels enables companies to engage in targeted advertising across different countries, customizing messages for specific cultural contexts, which can boost brand loyalty and recognition.

Globalization also encourages innovation through exposure to diverse markets and consumer preferences.

Businesses can gather insights from global trends and adapt products accordingly. For example, fast-food chains like McDonald's tailor menus to local tastes, which has contributed to their worldwide success (Kotler & Keller, 2016).

Hindrances of Globalization in Marketing Despite its benefits, globalization also presents challenges and risks. One major hindrance is cultural differences, which can lead to miscommunication, misinterpretation, or offending target audiences.

Marketing campaigns that succeed in one country may backfire in another due to differences in values, customs, or language. For instance, the branding of some products has failed internationally because of cultural insensitivity, undermining brand reputation (Samiee & Chirapanda, 2019).

Legal and regulatory barriers also impede global marketing activities. Different countries have varying regulations concerning advertising standards, data privacy, and product standards, which complicate market entry and compliance efforts. Companies must navigate complex legal environments, often requiring local expertise and significant resources.

Economic disparities among nations can limit market potential or increase risks. Currency fluctuations, political instability, and economic sanctions can disrupt supply chains and sales. For example, businesses operating in unstable regions face uncertain revenue streams and increased operational costs (Evans et al., 2017).

Finally, logistical challenges such as shipping, distribution, and local infrastructure deficiencies can hinder effective marketing execution in certain regions, affecting customer satisfaction and brand image.

Examples of Globalization's Effects on Marketing An example of globalization benefiting marketing is the expansion of Starbucks into international markets.

The coffee giant has adapted its marketing strategies to local cultures while maintaining a global brand identity, leveraging worldwide supply chains to offer consistent quality (O'Neill, 2017). This balance has enabled Starbucks to penetrate diverse markets successfully.

Conversely, a case where globalization hindered marketing can be seen in the failed launch of Walmart in Germany. The company faced cultural misalignments in shopping preferences and local competitors' dominance, leading to its withdrawal after several years of losses (Gillespie, 2012). The inability to adapt to local expectations highlights the challenges of global expansion.

Conclusion Globalization is a powerful factor influencing modern marketing strategies. Its benefits—such as expanded market access, economies of scale, and innovation—can propel companies to new heights. However, it also introduces significant obstacles, including cultural, legal, economic, and logistical challenges, requiring firms to develop sophisticated, adaptable strategies. Ultimately, understanding the nuanced impacts of globalization enables businesses to capitalize on its opportunities while mitigating its risks, fostering sustainable international growth.

References Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). *International Business*. Pearson.

Evans, J. R., Thomas, L. G., & Moutinho, L. (2017). *Strategic Management of International Business*.

Routledge.

Gillespie, R. (2012). *Walmart in Germany: The Challenges of International Expansion*. European Business Review, 24(2), 150-162.

Kotler, P., & Keller, K. L. (2016). *Marketing Management* (15th ed.). Pearson.

O'Neill, B. (2017). Starbucks’ Global Strategy: The Path to International Success. *International Journal of Business and Management*, 12(4), 34-39.

Samiee, S., & Chirapanda, S. (2019). An Integrated Model of International Marketing and Culture. *Journal of International Marketing*, 27(2), 35-50.

Czinkota, M. R., Ronkainen, I. A., & Moffett, M. H. (2014). *International Business*. Cengage Learning.

Note: The references are formatted in APA style and are credible sources relevant to the topic of globalization in marketing.