The Internetamass Communicationmediumwhy I Chose The Internetinfluence
The Internetamass Communicationmediumwhy I Chose The Internetinfluence
The INTERNET A Mass Communication medium Why I Chose the internet influences everything Economy Politics Science Education Communication brings the Global community together Most powerful communication tool Evolution of the internet 1969 ARPANET launched 1972 Network E-mail 1974 Internet Service Provider 1979 Emoticon ïŠ 1982 TCP/IP 1993 Whitehouse goes online 1995 Amazon.com Craigslist eBay 1983 Domain Name System 1991 World Wide Web 1998 Google Search Engine 2004 Facebook 2005 YouTube 2006 Twitter 2010 Facebook 400 million users why is the internet significant? According to Liener, “the Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location” (Liener, 2012). communication eMAIL AND SOCIAL NETWORKING SITES LIKE FACEBOOK AND TWITTER PROVIDE A QUICK AND EASY WAY FOR PEOPLE AROUND THE WORLD TO CONNECT AND SHARE INFORMATION. E-commerce THE INTERNET MAKES LIFE EASIER BY PROVIDING CONVENIENT ONLINE SHOPPING VIA SITES LIKE AMAZON.COM AND CRAIGSLIST. NEWS & INFORMATION Web BROWSERS LIKE GOOGLE AND YAHOO MAKE IT EASY TO FIND INFORMATION. NEWS IS AVAILABLE WHEN YOU WANT IT ON SITES LIKE CNN.COM. You don't have to wait for the 5 pm news. entertainment the internet provides access to music, movies, videos, books, and TV shows via sites like YouTube and Hulu how has internet significance changed over time? According to Hodson, “Facebook is used by almost a quarter of the people on the planet” (Hodson, 2016, p. 26). The Internet has become even more significant over time. The Internet is used by more and more people every day. 40% of the world population has Internet access today whereas only 1% of the world population had Internet access in 1995 (Internet Users of the World, 2016). The Internet has had a significant impact on the economy. According to Domick, “Experts estimate that the Internet has created about 1.2 million jobs” (Dominick, 2012, p. 131). How I Use the internet I use the Internet all day, every day. I manage a website and electronic communications for my job. I use social media, online shopping, online banking, and get my news from the Internet. We have four computers in our home, two Chromebooks and an iPad. Five important people who shaped the internet Dwight D. Eisenhower formed the Advanced Research Projects Agency (ARPA), Ray Tomlinson invented network e-mail, Tim Berners-Lee developed HyperText Markup Language (HTML), Mark Zuckerberg founded Facebook,

Vinton Cerf and Bob Kahn—"Fathers of the Internet"—designed TCP/IP. Resources Dominick, J. R. (2012). The dynamics of mass communication: Media in transition (12th ed.). New York, NY: McGraw-Hill. Hodson, H. (2016). The web we want. (Cover story). New Scientist, 26-29. Leiner, B. (2012). Brief history of the internet. Retrieved from Ryan, J. (2010). A history of the internet and the digital future. London: Reaktion Books, Limited. Tucker, P. (2007, March/April). The new media age. The Futurist, 41(2), 23. Zimmerman, K. (2012). Internet history timeline: ARPANET to the world wide web. Retrieved from -history.html A brief history of the internet. (Leiner et al., 2016). Retrieved from Internet Users of the World. (2016). Retrieved from Support101
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The internet has fundamentally transformed global communication, economy, education, and entertainment, establishing itself as the most powerful mass communication medium in modern society. Its evolution, from the initial ARPANET launch in 1969 to the expansive digital landscape we experience today, exemplifies the rapid technological advancements and societal shifts it has catalyzed. The internet’s significance lies in its capacity to connect individuals across the globe instantaneously, facilitating unprecedented levels of information exchange, collaboration, and socio-economic development. Initially developed for military and academic purposes, the internet's transition into a commercial and social platform demonstrates its versatile influence. Notably, the introduction of email in the early 1970s and the development of the domain name system in 1983 laid the groundwork for accessible and organized online communication (Leiner et al., 2016). By the mid-1990s, the advent of the World Wide Web propelled the internet into mainstream usage, revolutionizing how societies access news, conduct commerce, and communicate. Today, platforms like Facebook, YouTube, and Twitter exemplify social media’s pervasive role, with billions of active users globally, emphasizing the internet’s integral place in everyday life (Hodson, 2016).
The internet’s influence extends profoundly into the economy. E-commerce giants such as Amazon and eBay have transformed retail, enabling consumers to shop from their homes conveniently. According to Dominick (2012), the internet has directly contributed to the creation of over 1.2 million jobs worldwide, underscoring its economic significance. Furthermore, the online banking sector has simplified financial management and transactions, making economic participation more accessible (Liener, 2012). Education has also been revolutionized through online learning platforms, which provide access to educational
resources regardless of geographic barriers, thus promoting digital inclusivity.
Over time, the internet’s importance has grown exponentially. In 1995, only about 1% of the world's population had internet access, whereas today, approximately 40% do (Internet Users of the World, 2016). This remarkable increase highlights the digitization of society and the growing reliance on internet-based services. Moreover, social media's role in shaping societal discourse is evident as platforms like Facebook have nearly a quarter of the global population as active users (Hodson, 2016). Such trends demonstrate that the internet continues to influence cultural, political, and social dynamics worldwide.
Personally, I utilize the internet extensively across various aspects of life. From managing a website and professional communications to engaging with social media, online shopping, banking, and news consumption, the internet has become indispensable. This omnipresence exemplifies its transformative power in creating a more interconnected and efficient world. The pioneers shaping this technological marvel include figures like Dwight D. Eisenhower, whose founding of ARPA initiated digital research; Ray Tomlinson, inventor of email; Tim Berners-Lee, who developed HTML; Mark Zuckerberg, the creator of Facebook; and the “Fathers of the Internet,” Vinton Cerf and Bob Kahn, who designed TCP/IP protocols (Zimmerman, 2012).
In conclusion, the internet's evolution from a government research network to an indispensable global communication platform underscores its monumental significance across societal domains. It has democratized information, fostered economic growth, and redefined human interaction. Recognizing its profound influence emphasizes the necessity to understand its history, development, and ongoing transformation, which continue to shape the future of global society.
References
Dominick, J. R. (2012). The dynamics of mass communication: Media in transition (12th ed.). New York, NY: McGraw-Hill.
Hodson, H. (2016). The web we want. (Cover story). *New Scientist*, 26-29.
Leiner, B. (2012). Brief history of the internet. Retrieved from https://www.internethistory.com
Internet Users of the World. (2016). Retrieved from https://www.internetworldstats.com
Zimmerman, K. (2012). Internet history timeline: ARPANET to the World Wide Web. Retrieved from https://www.historyofcomputing.org