The First Step In The Course Long Project Is To Create a Product Or Se The first step in the course-long project is to create a product or service for which you will develop a strategic plan. Many students have a business idea already and you are welcome to use that idea. If you do not have an idea of your own, I would suggest that you look around at a new product or service you are familiar with and "borrow" that idea. If you elect to "borrow" an idea, be prepared to not follow the same formula as the company that already owns the idea. You will be required to support that your execution will be different that the product already in the marketplace. For example, if you decided to borrow the idea of a 10 calorie soft drink, you cannot position your company at the next Dr Pepper 10 and follow all the strategies and tactics used by Dr. Pepper. You could decide to launch a healthy, 10-calorie carbonated beverage that targets exercise fanatics...pretty sure that does not exist yet! You may also reach out to your instructor to help develop a product or service. In 1-2 pages: Describe (in detail) an idea for a product or service including the need(s) that it would fill. Provide a background how you came up with the idea. As this is a marketing/sales course, your project should be visually appealing with a clear, concise point of view. Excellent spelling and grammar are required.
Paper For Above instruction The initial step in our strategic marketing project involves creating a unique product or service that will be the foundation for a comprehensive strategic plan. This phase is critical because it defines the core idea around which all subsequent marketing activities will be developed. For students who already possess a business idea, there is the option to use that; otherwise, exploring familiar products or services can serve as inspiration. When choosing to adapt an existing idea, it is essential to differentiate your execution from that of the original company to deliver a distinctive value proposition. A practical example is the concept of a low-calorie beverage. Suppose a student considers a 10-calorie soft drink. They must then differentiate their product from existing competitors like Dr. Pepper 10 by targeting a niche market, such as health-conscious consumers or fitness enthusiasts. For instance, launching a "natural" 10-calorie sparkling water infused with vitamins, targeting active individuals seeking hydration with added health benefits, would set it apart. This approach embodies creativity and strategic positioning that appeals to a specific customer segment.