Paper 2 by Bryan Domenighini Submission dat e : 19- Dec- :20PM (UT C- 07 00) Submission ID: File name : HR_Ethics_Scenario s_wo rksheet_week2.edited_1.do cx (18.61K) Word count : 17 29 Charact e r count : % SIMILARIT Y INDEX 21% INT ERNET SOURCES 1% PUBLICAT IONS 1% ST UDENT
PAPERS 1 15% 2 3% 3 1% 4 1% 5 1% 6 1% 7 1% Paper 2 ORIGINALITY REPORT PRIMARY SOURCES Int ernet Source Int ernet Source Submitted to American Intercontinental University Online St udent Paper uopexams.com Int ernet Source Int ernet Source scholarsarchive.byu.edu Int ernet Source Angela Browne Miller. "Working Dazed", Springer Nature America, Inc, 1991 Publicat ion Exclude quo tes On Exclude biblio graphy On Exclude matches Of f Paper 2 by Bryan Domenighini Paper 2 ORIGINALITY REPORT PRIMARY SOURCES Title ABC/123 Version X 1 HR Ethics Scenarios Worksheet HRM/300 Version University of Phoenix Material HR Ethics Scenarios Worksheet Answer the following questions for each corresponding scenario. (Each scenario should be answered in no more than 350 words) 1.
The HR Director is having lunch outside the office. She hears a competitor talking about a significant change in their business that could affect the performance of her own firm. What is HR’s ethical duty? Explain why this may fall under corporate responsibility and insider trading. 2.
The head of HR refers a family member to a department head for consideration in an “unposted†job. What do you do? Explain this in the context of the corporate responsibility or conflict of interest. 3. You just started your new job as the Director of HR for a government contractor. After being there for a few weeks, you notice that employees are being periodically drug tested. However, the tests don’t appear random and tend to focus on one specific group. Why is it important to investigate and resolve the issue immediately? What should the investigation include? Does the Drug Free Workplace Act apply here?
4. The manager at one of your locations calls you and wants to terminate an employee for having religious quotes in his desk area. The area is located in the back room and no one but that person has access to the room. Do you make the person remove them? Why or why not? Can the employee file a lawsuit under the Civil Rights Act, Title VII (1964)? Why or why not? Explain why the manager might not have a case for making the employee take the quotes down. DIGITAL MARKETING IMPLEMENTATION TACTIC 6
Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study Student’s Name Institution Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study Digital marketing
communication is equivalent to the traditional marketing communication mix. Currently, Hoosier Media Incorporation employs a traditional marketing communication mix which comprise of print advertising, regional television as well as radio tactics to reach its clients.
The organization’s management has expressed interest in expanding the company’s market reach through mobile application and social media technology but remains unsure on how to move forward in these areas. Hoosier Media Incorporation must develop a digital marketing strategy in order to realize its financial objectives, customer objectives, internal business process objectives as well as learning and growth objectives. The digital communication marketing strategy should identify the information to be communicated, define the target audience as well as identify the channels of communication. The Information Hoosier Media Incorporation operates in a highly competitive business environment that is characterized with other unknown risks.
As such, the company’s product lines may register low seasons during certain seasons (Hoosier Media Inc., 2018). To overcome this problem, Hoosier Media Incorporation should position itself as a company that focuses on delivering exemplary customer service and experience by relieving customers from the overbearing tasks of paperwork. To do so, it has introduced cloud computing to help clients eliminate paper pushing and share as well as distribute documents in an easy as well as secure means. To this end, it has introduced cloud computing to help clients eliminate paper pushing and share as well as distribute documents in an easy as well as secure means. Target Audience The information must be targeted at a specific audience. The more an organization knows its target audience, the more it can foster efficient communication and forge a significant relationship.
With regards to social media and mobile application technology marketing strategy, most of the data are provided by the users themselves when creating their profiles (Sheth & Sisodia, 2015). A target centered communication approach will enable the Hoosier Media to break down its communication planning into strategies that can be aligned for each target audience. The company’s major target audience include: the community; and business, retailers as well as business organizations. The community comprises of various sub-groups such as young persons aged between 18 and 35 years, students, families with young children, men and women aged between 35 and 65 years, persons with disability, culturally and linguistically diverse population, persons with disability, schools and community groups.
The community, business, retailers as well as business organizations need publication of good stories as
well as issues that impact their day to day activities. Channels of Communication Social Media Platforms Social media platforms provide great opportunities to form significant relationship between an organization and its target audience through social interaction. Social media is increasing in terms of users as well as variety of platforms (Sheth & Sisodia, 2015). Thus, Hoosier Media Incorporation can find audiovisual platforms like YouTube, SoundCloud as well as Vimeo; image platforms like Flikr, Pinterest or Picassa; and general social networks like Facebook, Google+ as well as Twitter very important in reaching out to the target market.
Specialized social networks like LinkedIn and bookmarks aggregators like Digg, blogs as well as Wikis are other important channels of communications that the organization can use to market its services to the target market. According to Laudon and Traver (2012), social media use has reached new heights courtesy of website penetration and connectivity. Social media have developed through a variety of platforms that have different types of functionality but common features. The features focus on creating a community connecting people, who can interact, discuss and offer insights as well as knowledge. The authors further assert that social media platforms have become content containers that grant users with not only the space, but also the tools to play an increasingly more active role.
With this in mind organizations should strive to take part in social conversation as well as use interactive channels to listen to users, who provide their insights and perspective. Also, social networking provides a greater opportunity for value generation through content development. E-Mail Marketing Hoosier Media Incorporation can use this online marketing technique to send advertisements and commercial information to the target audiences in form of e-mails. Laudon and Traver (2012) indicate that organizations use e-mail marketing to attract new customers and make already existing customers to remain loyal to the brand. It has become one of the major tools in digital marketing strategy. Presently, e-mail is the most popular internet service followed by social media. For instance, in 2015 there were more 4.35 million email users and 205 billion email-messages across the world. Hoosier Media can send newsletters, with specific periodicity on interesting topics, to the subscribers’ email addresses. The complexity level of the newsletters should depend on the intended objective and content and should be enriched with graphs, advertisements and images.
The objectives of Hoosier Media e- mail marketing should be centered on four objectives of: diverting traffic to the company’s website, promoting special action, cost saving and promoting brand popularity and image. Conclusion Digital marketing strategy, including social media and mobile application platforms
provide great opportunities to form significant relationship between an organization and its target audience through social interaction. In particular, Hoosier Media Incorporation can use social media and e-mail marketing strategy in order to realize its financial objectives, customer objectives, internal business process objectives as well as learning and growth objectives. In order to do so, it should position itself as a company that focuses delivering exemplary customer service and experience.
This message should be delivered to specific target audience including the community; and business, retailers as well as business organizations. References Hoosier Media, Inc. (2018). Our services Retrieved from Laudon, K.C., & Traver, C. G. (2012).
E-Commerce th ed.). Boston, MA: Prentice Hall Pineiro-Otero, T., & Martinez-Rolan, X. (2016).
Understanding digital marketing-basics and actions. In C. Machado & , J. P. Davim (Eds.), MBA Theory and Application of Business and Management Principles (37-74). Cham, Switzerland: Springer International Publishing Sheth, J. N., & Sisodia, R. S. (2015).
Does marketing need reform?: Fresh perspectives on the future. New York, NY: Routledge - Internal and External Environmental Analysis Robert Gonzalez JR BUS 475 December 20, 2018 Janet Stotts 1 INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 2 Internal and External Environmental Analysis Economic, Legal and Regulatory Forces and Trends The newspaper industry is undergoing an intense restructuring process that has affected crucial revenue streams such as advertising revenues. Trends indicate that there are changing newspaper formats of access. Initially, it was just the physical newspaper, but newspaper readers took to tablets, smartphones, and computers to access news. The news sources have also been on a changing trend as newspaper readers took to social media platforms such as Facebook and Twitter.
Newspaper consumption has equally undergone demographic changes in its consumption. Newspapers used to be a preference of the older educated generation, but now the youth have taken to news consumption through digital platforms globally. Besides, the industry has seen changing financial models adopted by media houses (Olsen and Solvoll, 2018). Historically, newspaper generates a large percentage of their revenue from newspaper advertisements and a small fraction from subscriptions. However, the modern digital world has seen ads placed on digital media and social sites.
Newspapers have taken to adopting digital-only subscription models where readers have access to a limited number of stories per month for free. From the legal perspective, government lawmakers have
debated legislation to help the collapsing industry. The federal state and the central government intervened by providing more than $ 1 Billion to the news media outlets through postal subsidiaries, tax policies as well as legal requirements for public notices (Haveman, and Kluttz, 2014). Additionally, Congress ratified legislation regarding the use of intellectual property online and passed the free flow of Information Act of 2009.
The law protects journalists and shields them from any legal backlashes when they withhold their sources of information. Regarding media regulations, there are two primary regulators of the newspaper press. First, there is a negative and reactive type made with the intention of countering threats to press diversity and independence. The second category is the positive and enabling type which offers financial support to newspaper outlets. Against this backdrop, many newspaper companies are quickly turning to web-only publications thereby doing away with print versions, while others have cut the size of the physical newspapers.
Adaptability of the Organization to Change Hoosier Media Inc.’s adaptation to the digital era has been slow at best. The media company did not make an effort to change their original financial model in the onset of the digital age. The company has exhibited an overdependence on print circulation for a prolonged period of five years. While the company has made some efforts in having online ads whose revenues account for 5 % of the company’s total revenue. In this regard, Hoosier Media Inc. has demonstrated little adaptability to change.
Primary Internal Organization Considerations The company has a clear need to adapt to the digital era and the trends above. In this light, the company should consider restructuring personnel. Leaders should be hired in strategic positions related to digital marketing. Additionally, the company should consider opening social media pages that will boost their brands. The pages should be opened on multiple social media platforms such as Facebook, Instagram and Twitter thereby increasing acceptability among the youth.
The company should consider changing its financial model to suit the digital age. The print newspaper should be replaced with subscription-based editions that are customized for the specific type of consumers.
Digitization of a large portion of the news content then customizing it to suit preferences of consumers may help in categorizing subscription based income. In this light, the type of material can also be classified regarding income streams. Primary External Organization Considerations After five years of declining revenues, Hoosier Media Inc. may consider rebranding.
To the consumers, the company might resonate with stagnation and an old ideology. However, rebranding the company to suit the digital age would be the rousing start that would ensure the company's transformation (Benavides and Leiva, 2014). Also, the company can design content that is contemporary with millennials since they form the bulk majority of readers. In so doing, the attraction profile of the new brand would be boosted, thus increasing revenues. The print versions can be reduced in size to save up on production costs or they can be converted to weekly, monthly, quarterly or even yearly periodicals.
With legislation in place requiring outdoor advertisements to be in print, the company can evolve to include billboards and electronic posters. The print versions can supplement revenue through diversifying the income streams from the traditional print versions. Major Issues and Opportunities The company does not have a compelling digital brand and presence. Therefore, this presents an opportunity for Hoosier Media Inc. to establish an online presence through social media platforms. Also, the company can launch a web-based app that can work on both Android and IOS devices which users can install and gain access to digital content.
The company needs to be rebranded to fit the current trends in media consumption and boost their appeal to the readers. Besides, changing the current financial model will work to reduce the company’s expenses and increase its income. The situation also presents the chance to get in new personnel with new ideas which will help the company in innovation and adaptability to change. Conclusion The newspaper industry has been profoundly affected since the introduction of digital media. Trends indicate that there has been a shift in consumer demographics, financial models, and accessibility formats.
Lawmakers have attempted to aid the industry's dwindling revenues with key legislation targeted at boosting their finances as well as protection of news sources. Hoosier media Inc. has exhibited low adaptability to change within the last five years. The company should consider restructuring their personnel to adapt to digital news dissemination as an internal measure. Additionally, the company should consider rebranding to boost their external image to consumers. To this end, Hoosier media Inc. needs to establish a significant online presence through social media and online platforms.
References Benavides, C., & Leiva, R. (2014). Identifying the relevant factors in newspaper advertising effectiveness. Palabra Clave, 17 (4), Olsen, R. K., & Solvoll, M. K. (2018). Reinventing the business model for local newspapers by building walls. Journal of Media Business Studies, 15 (1), 1-18. Haveman, H. A., & Kluttz, D. N. (2014). Balanced Scorecard Template BUS/475 Version University of Phoenix
Material Balanced Scorecard Template Note: Hoosier Media is to be used as a resource for this Week 3 assignment as a carryover from Week 2. Background Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis. Scorecard Areas Develop at least three strategic objectives for each of the four balanced scorecard areas. Financial Objectives Measures Targets Customers
Objectives Measures Targets Internal Business Process Objectives Measures Targets Learning and Growth Objectives Measures Targets Reflection Assess , in no more than 350 words, trends, assumptions, and risks of Hoosier Media, Inc.’s business model after completing the strategic objectives for each area.