ensures fiscal responsibility, while guerrilla marketing strategies can build local awareness without excessive costs. Selecting the optimal location enhances visibility and accessibility, critical for attracting a steady stream of customers. Securing debt financing requires thorough preparation, leveraging both traditional and alternative sources. By integrating these elements, a small business can position itself for sustainable growth in a competitive marketplace.
References
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United States Small Business Administration. (2020). Funding Programs. https://www.sba.gov/funding-programs
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Seth, S. (2018). Guerrilla Marketing in the Digital Age. Journal of Small Business Strategy, 29(2), 45-62.
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