Sydney Design Awards Annual 2018 - DRIVENxDESIGN Award Programs

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Sydney Design Awards 2018


OUR WORK IS RECOGNISED WORLDWIDE› At the DRIVENxDESIGN Awards in 2017, Traffic was honoured to take home 17 individual category wins across Sydney and Melbourne. Both the Sydney and Melbourne agencies also took out “Best of the Best: Agency of The Year”. Our diverse range of awards highlight our ability to deliver excellence across the many services we provide our clients. You can be assured that Traffic will continue to deliver results with an award winning pedigree each and every time.


WE ARE THE BRAND CREATION & TRANSFORMATION SPECIALISTS› Traffic is a full service communications, brand transformation and property marketing agency that creates experiences that move people. We specialise in uncovering potential and competitive advantages with our award winning Brand Metabolism philosophy, a proven methodogly that drives remarkable results. Our strength lies in our ability to help brands tap into new energy to fuel growth, power big ideas and breathe new life into the relationship between the brand and consumers. Of course, an agency is only as strong as its clients, and our award winning work is testament to the courage and belief that our clients have shown in Traffic and our brand transformation process. We thank them for their ongoing support.

BRAND

BUSINESS + BRAND TRANSFORMATION

MELBOURNE 03 8320 5700 | SYDNEY 02 8916 4500

traffic.com.au

Andrew Begg, Jeremy King, Director/Founder General Manager andrew@traffic.com.au jeremy@traffic.com.au


Chairman’s Message

Attitude Amazing projects have empowered and courageous clients, working with masterful designers using the best materials, methods and suppliers. Insight Back in 2007, I observed a skew in the design market that saw more than 90% of the conversations around design coming from practices, with very little being heard from the demand side - the commissioners. What were the needs of commissioners and how did they think about design?

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Vision DRIVENxDESIGN was founded to engage with both sides - supply and demand - to celebrate the driving dynamic between the courage to commission a project and the courage to propose a solution. Methods Awards were our first channel to assist that goal, later adding design summits, project films and design executive dinners. After 10 short years, we have created a global movement for a new era of design, an era bedded in the boardroom, driving economic and cultural returns.


Executive Design The rise of executive design took hold in 2014. To use a tech-industry term, we saw a pivot, seeing scores of companies placing design as a key strategic driver, resulting in eight out of the ten most valuable companies by market cap being driven by design. The Experience Economy These industry leaders know that their market value is based in the experience of their customers. Technology is the enabler, experience is the value driver.

Respect Thanks to the 6,000+ brands and 2,500+ studio collaborators, and the millions of design-inspired that we’ve reached. Future Welcome to those just joining us on growing the impact of human centred design. The next 10 years will be exciting, exhilarating and rewarding. Most importantly they’ll be driven by design.

Founder & Awards Chair, DRIVENxDESIGN Mark Bergin

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DRIVENxDESIGN Executives Club

Welcome to our loyalty program – recognising significant community contributions. The Design Executives Club is a global network of like-minded design leaders, all working to grow the sophistication and excellence of design in their organisations. The club’s goal is to help address design executives’ needs through providing utility beyond the awards/recognition programs. Throughout the year, club members are invited to exclusive dinners, events and forums to collaborate and share insights, providing peer on peer networking on a global scale. DRIVENxDESIGN.com/DEC

DRIVENxDESIGN Executive Briefings We have been providing strategy/ insight briefings to major brands and studios across the globe for 10 years. The awards engine sees over 7,000 design projects per year, providing unique insights into the macro trends and innovations in the design industry. Since launching the NOW Awards, we have rolled our insights into a quarterly global briefing program across eight markets. DRIVENxDESIGN Executive Tours Since beginning our regular global tours we have noticed a trend – people want to join in. This began with the Design Summits, initially attracting people from across the globe, some travelling to one city, others turning up repeatedly. Being the hospitable people we are, we wanted to turn this coincidence into a definite thing. This year we have five tours before year end, so join us and your fellow design executive peers. DRIVENxDESIGN.com/tours

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DRIVENxDESIGN Universe Annual Awards

NOW Awards

Quarterly Briefings

Executive Tours

FEB FEB LON LON

MAR MAR MEL MEL

MAY MAY

APR APR BRL BRL

SYD SYD LON LON

NOV NOV SEP SEP BRL BRL

JUL JUL

NYC NYC

NOV NOV NOV NOV

AUG AUG

GOV GOV

LON LON

MAY MAY JUN JUN

HKG HKG

SEP SEP

NYC NYC

SEP SEP OCT OCT

NOV NOV FEB FEB HKG HKG

NOV NOV

DEC DEC

DEC DEC

Participation Opportunities Nominations Voucher Packs Supporter Packs Awards Annual Ads Activations VIP Reception

Collection Supporter Podcast Supporter Insight Report • Advertisements • Distribution • Content

Supporter Activations Sampling Tickets Tables

Executive Club • Receptions • Leaders Dinners • Executive Briefings • Site Visits • Awards VIPs

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Reykjavik 2020

Future focused Human Centred Design May 2020 Global Design Executive Summit Location: 64.1265N, 21.8174W Dates:

May 2020 – 3 Days + tours

Who:

400 Global Design Leaders

Forums: 12 topics – city, gov, digital, transport, place, food, clothing, brands, finance, experience, health and design practice Speakers: forums lead by 40 global design leaders

Designsummit.com


The Jury

The NOW Awards

The design award juries are formed from a global panel of over 200 design leaders sourced from Sydney, Melbourne, Hong Kong, Berlin, London, Reykjavik, New York, Chicago and San Francisco.

NOW is a global, monthly, curated design awards program that seeks out and recognises extraordinary design projects.

2018 sees a new phase where all programs are being judged by out of town jury members, minimising potential conflicts and expanding our global view for the projects.

The awards provide timely recognition and industry insights across the global market. Nominations are sourced through recommendations from our 200+ global panel and nominated projects. The nominations deadline is the 10th of each month.

This also gives us the opportunity to promote 40 local design leaders into global markets – another way to extend Sydney design to the global stage.

Winners are announced on the first Thursday of every month, alongside a podcast discussing the GOLD winners.

DRIVENxDESIGN/Jury

DRIVENxDESIGN.com/NOW

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Best of the Best

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The Best Studio & Design Champion Awards recognise the courage, diversity & excellence of work from design creators and commissioners. The Best of the Best Awards are determined by their aggregate rating score across all nominations. Providing the opportunity to recognise consistent performance across a range of nominations. Best Studio Awards are awarded to teams of less than 5 (small), 5-20 (medium) and 20+ (large) providing recognition for both major and boutique studios. The Design Champion Award is awarded to the commissioning organisation that has demonstrated the most courage through commissioning projects that expand the use of design and show industry leadership.

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Studio – Small

GC Studio

Silver Spicy Joint – Interior Design Hospitality – Eat & Drink RMA Showroom and Café – Interior Design – Hospitality – On the Go YX TASTE – Interior Design - International Hospitality MOOII – Interior Design Retail

Past winners

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Studio Northmost Hue Studio Cord & Berg Cascade Studio Light JJA Bespoke Farrah Design Direct Property Network Cascade Studio Work-Order Appiwork Brand by Name Cord & Berg Align Cloud Architecture Office Immediacy Charlwood Design Smartstreets Na2ure Charlwood Design

Program Year MEL 18 MEL 17 SYD 17 LON 17 NYC 17 HKG 17 MEL 16 SYD 16 LON 16 NYC 16 TECH 16 MEL 15 SYD 15 LON 15 NYC 15 MEL 14 SYD 14 LON 14 NYC 14 MEL 13

Best Studio – Small


Studio – Medium

Landini Associates

Gold McDonalds Sydney International Terminal 1 – Interior Design – Hospitality – On the Go David Jones Food Hall Bondi Junction – Interior Design – Hospitality – Eat & Drink Silver Sarah & Sebastian Flagship – Interior Design – Flagships & Showrooms gentSac – Interior Design - Retail

Past winners

Best Studio – Medium

Studio Evolution 7 Evolution 7 Luchetti Krelle Don’t Panic Partners Studio V architecture ARTTA Concept Studio Emote Digital Focus Creative Brightec PARTY Millipede Evolution 7 Hoyne Collective RDA Architects Mucca Principals a+ Design Group PriestmanGoode Family & PlayLab Davidson Branding

Program Year MEL 18 MEL 17 SYD 17 LON 17 NYC 17 HKG 17 MEL 16 SYD 16 LON 16 NYC 16 TECH 16 MEL 15 SYD 15 LON 15 NYC 15 MEL 14 SYD 14 LON 14 NYC 14 MEL 13

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Studio – Large

Toast Creative

Gold The Aristocrat – Advertising – Print SantApplaws – Marketing – Sales Promotion Fone King – Digital – Retail & Shopping The Orchards App – Digital – Expanded Service or Application Black Dog Institute – Service – Community NSW Case Law – Service – Government

The Orchards Immersion Room – Marketing – Film Video Viral Fitness Playground – Service – Health/Active Life The Orchards – Graphic Design – Illustration and Type The Relic – Graphic Design – Three Dimensional

Silver Teneo – Marketing - Branded Experience MUSE – Interior Design Co-Working & Studio Space

Past winners

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Studio Cornwell Design Traffic Brand Agency Traffic Brand Agency Goddard Littlefair Skimore, Owings & Merrill New Balance Monkii Hoyne Design Stereo Creative PepsiCo Outware Mobile Hoyne Design Frost Collective Vista HOK McBride Charles Ryan Frost Design Shh DigitasLBi Butterfly

Program Year MEL 18 MEL 17 SYD 17 LON 17 NYC 17 HKG 17 MEL 16 SYD 16 LON 16 NYC 16 TECH 16 MEL 15 SYD 15 LON 15 NYC 15 MEL 14 SYD 14 LON 14 NYC 14 MEL 13

Best Studio – Large


Design Champion

PAYCE

Gold Jewel / Pierside – Architecture – Mixed Use – Constructed Pierside Opening Event – Marketing – Event Experience Silver Harts Landing – Architecture – Residential – Constructed Harts Landing – Graphic Design – Illustration and Type The Albany Crows Nest – Architecture – Proposed

Past winners

Design Champion

Studio Department of Veteran Affairs Lend Lease Lend Lease Vodafone New York City DDC Hong Kong ArchSD Mirvac Lend Lease NBCUniversal International PepsiCo Design & Innovation Domain Group Lend Lease City of Sydney Transport for London Tesla NAB PAYCE & Sekisui House Design Council New York Wheel NAB

Program Year MEL 18 MEL 17 SYD 17 LON 17 NYC 17 HKG 17 MEL 16 SYD 16 LON 16 NYC 16 TECH 16 MEL 15 SYD 15 LON 15 NYC 15 MEL 14 SYD 14 LON 14 NYC 14 MEL 13

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Space

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Architecture Commercial - Constructed.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 International. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Mixed Use - Constructed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Residential - Constructed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Proposed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Interior Design Corporate & Commercial. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Co-Working & Studio Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Public or Institutional. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Flagships & Showrooms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Hospitality - Eat & Drink. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Hospitality - On the Go. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Hospitality - Stay.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 International Commercial. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 International Hospitality.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 International Residential. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Residential. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Landscape Design.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Lighting Design.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Urban Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

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Caroma on Collins Project Commissioner GWA Creator Archier GOLD AWARD

Team Archier - Architect Openwork - Landscape Architect HipvHype - Sustainability Consultant CJ Duncan - Building Contractor Co-Struct - Structural Engineer Lucid Consulting - Mechanical / Electrical / Hydraulic Engineering Arup - Lighting Design Lindsay Perry Access - Access Consultant Fahrenheit Fire Engineers - Fire Consultant TM Insight - Project Management Agency of Sculpture - Kids’ Play Sculpture

What is the point of a physical showroom in the age of internet shopping? What is the value of an “Australian brand” when we live in a global society with global supply chains? How as consumers, do we choose wisely when there are so many products on offer? These are some of the questions we attempted to answer through our investigation of the showroom experience in Caroma on Collins. The project embodies a familiar Australian brand and seeks to communicate its values through volume, symbol, and material rather than signage, marketing strategy, and slideshow images.

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Architecture - Commercial - Constructed


Barangaroo House Project Commissioner Lendlease Creator Collins and Turner SILVER AWARD

Team Collins and Turner: Penny Collins Huw Turner David Janson Sonny Lee Lendlease: Monique DeCseuz Martin Cunningham Evan Chalmers Rowan Stewart Jason Tran Jeremy Thompson Dipankar Mukherjee Peter Gutmann David Springford Phil Kiehne Carl Nelson Clare Hall Eugene Labra

Positioned at the southwest extent of the Barangaroo South precinct, Barangaroo House is the outcome of design excellence competition organised by Lendlease and the Barangaroo Delivery Authority. The overarching design strategy was borne of two crucial responses to site and brief: the urban response of a building ‘in-the-round’, and the holistic integration of planting; both edible and ornamental. The ambition of the project is the creation of a welcoming, timeless, convivial structure, that over time becomes a much loved part of the city.

Architecture - Commercial - Constructed

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LJ Hooker Willoughby Artarmon Project Commissioner LJ Hooker Creator Prospace Australia SILVER AWARD

Team Prospace Design - Interior Design Al-Chami Projects - Project Management Cordony Design - Interior Design + Styling

With a vision to break the mould of how Real Estate is sold, this space took on the role of being a place to come together for staff and clients; not a traditional office. Drawing on luxury residential cues, the boardroom feels more like a dining room, the meeting room appears more like a lounge room with an elevated sense of luxury flowing through to the workspace. An impeccable focus on materiality and texture, raw honed stone, fabric wall papers, exotic veneers, hand cut leather panelling and curved frameless glass all came together with the amazing styling of Cordony Design.

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Architecture - Commercial - Constructed


Terroir manor Project Commissioner/Creator Youn Good

GOLD AWARD

Heavenly place Project Commissioner/Creator Anlee Design

SILVER AWARD

Reconstitution and Rebirth Project Commissioner/Creator Mo Architects and Planners

SILVER AWARD

Architecture - International

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Jewel / Pierside Project Commissioner/Creator PAYCE

GOLD AWARD

Team PAYCE - Developer Sekisui House Australia Developer Sydney Olympic Park Authority - Owner HDR | Rice Daubney - Concept Architect Stanisic Architects - Architect Turner - Interior Architect Context - Landscape Architect Ionic Management - Project Manager Dasco Australia - Builder LINK - Sales & Marketing

Draped in its shimmering gold veil, Jewel does all these things. It captivates, it engages and like the best urban architecture, it marries a vibrant social sphere with exhilarating design. Completed in October 2017, Jewel and Pierside is a 10,420sqm north-facing waterfront property located at 1 Burroway Rd, Wentworth Point, NSW. The site is adjacent to the Sydney Olympic Park Ferry Wharf and the Sydney Olympic Parklands. The site benefits from its proximity to the 635 hectare Sydney Olympic Park Precinct. This Precinct enjoys world-class infrastructure, sporting and recreational facilities, parklands, and is in a pivotal location, being 13km from the Sydney CBD and 8km from the Parramatta CBD. The Precinct is serviced by train, bus and ferry, resulting in outstanding accessibility to the entire metropolitan area.

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Architecture - Mixed Use - Constructed


Kanagra Project Commissioner Private Client Creator Zanazan Architecture Studio GOLD AWARD

Harts Landing Project Commissioner/Creator PAYCE

Architecture - Residential - Constructed

SILVER AWARD

Team Evolve Housing - Land Owner PAYCE - Developer Robertson + Marks - Architect Turf Design - Landscape Architect JAPM - Project Managers Dasco Australia - Builder LINK - Sales & Marketing Stimson and Baker - Planning

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GOLD AWARD

Mikalojus Konstantinas C̆iurlionis Concert Centre Project Commissioner Malcolm Reading Consultants Creator MHNDU

MHNDU’s Mikalojus Konstantinas C̆iurlionis Concert Centre design, through its form and materiality offers not only quality internal areas for musicians and patrons but also exemplary public spaces for the people of Kaunas. The primary goal of the masterplan was to connect cultural infrastructure development with the future growth of the city. Our design is also deeply informed by the site’s ecological value and the part that the site will play in the restoration of the river’s edge. We saw an opportunity to redraw the edge of the river to give rise to a changeable and playful landscape, borrowing from the dynamic quality of water and the artwork of M.K. C̆iurlionis.

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Architecture - Proposed


GNC Project Commissioner Virtue Property Developments Creator Fuse Architecture SILVER AWARD

Team Alain Assoum Rachid Andary Anh Do Alfonso Casanova Silvia Mazzalai

GNC is an innovative community based housing project that focuses on bringing housing, social and commercial opportunity into an area that is lacking on these fronts. The local community has joined together to fund the project to provide affordable housing. The intention is to acknowledge the opportunities and constraints of the existing neighbourhood, and to embrace council objectives for creating a neighbourhood centre. The site is zoned as a neighbourhood centre which is, as yet, underdeveloped and will require significant change from its current industrial use to realise the B1 Neighbourhood Centre Zone objectives. GNC is conceived of as the first piece of the entire neighbourhood centre block.

Architecture - Proposed

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The Albany Crows Nest Project Commissioner/Creator PAYCE

SILVER AWARD

Team PAYCE - Developer Nettletontribe - Architect Paynter Dixon - Construction Ionic Management - Project Manager Turner - Interiors Architect Boston Marketing - Sales & Marketing The Property Agency - Marketing

Indulgent yet easy, The Albany celebrates sophisticated living with light drench spaces and lush winter gardens. The Albany celebrates seamless village life in the heart of Crows Nest. This upmarket home is unlike any other in the area with its lush landscaping, private rooftop retreats, luxurious living spaces and bespoke onsite retail experiences – perfectly nestled into one of Sydney’s most soughtafter style hubs. Vibrant and cosmopolitan, step out to beautiful bakeries, alfresco eateries, cool wine bars and more, all right where you live. It’s no surprise that this walk-toeverywhere suburb has gained cachet as the “Surry Hills” of the North Shore. Created by a trusted team with a reputation for transforming places, The Albany brings you luxury in the making. All just 5kms from the Sydney CBD.

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Architecture - Proposed


Mulpha House Project Commissioner Mulpha Norwest Creator a+ Design Group SILVER AWARD

Team Tony Leung Chuan Fu Will Qin Eric Ly Charlotte Meheut Sean Regan Kieu Pham

A+ Design Group conceived a cutting edge ‘out of the box’ approach and solution to Mulpha Norwest’s flagship sales suite in Bella Vista. The project centres around the philosophy of ‘Happiness’ and through considered architectural and landscape response evokes the imagination and unlimited possibility that exists in all of us. Through a process of discovery within the building and experience centre families can quickly get a deep understanding of the Mulpha brand and through ownership in a Mulpha development comes with a wider connection to family, to friends and to community.

Architecture - Proposed

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One The Waterfront Parkside Project Commissioner/Creator Piety THP Developments

SILVER AWARD

Team Stanisic Architects Ivolve Studios Urbis Landscape Wood and Grieves Engineering

The home of the future has arrived in Sydney. Situated in Wentworth Point, just 16 kilometres west of the CBD, and within close proximity to the business hub of Parramatta, One The Waterfront has been expertly designed to be a luxury haven which beautifully blends easy living with state-of-the-art home automation, flawless finishes and fixtures and unrivalled onsite amenities, the likes of which are usually reserved for 6-star resorts. One The Waterfront is crafted, contemporary and connected. These three key components underpin the development and deliver a rich, visual aesthetic and feat of architecture. Combining clear and bronze tinted glazing, bronze metallic frames and gold finished vertical aluminium louvres which amplify the sun and animate the facades, this is an exterior like no other.

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Architecture - Proposed


Boston Scientific Project Commissioner Boston Scientific Creator Unispace GOLD AWARD

Team Cassandra Kirk

icare ilabs Project Commissioner icare ilabs Creator Siren Design SILVER AWARD

Interior Design - Corporate & Commercial

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SILVER AWARD

Pernod Ricard Project Commissioner Pernod Ricard Creator The Bold Collective

SILVER AWARD

Uber Brisbane Greenlight Hub Project Commissioner Uber Creator Hot Black

SILVER AWARD

Westpac Perth Head Office Project Commissioner Westpac Creator Geyer

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Interior Design - Corporate & Commercial


FromHereOn Project Commissioner FromHereOn Creator Siren Design GOLD AWARD

FromHereOn exists to help clients realise their strategic ambitions, so it seemed befitting that they appointed Siren to realise their creative ambitions for the design of their new home. Siren’s design approach for the 500m2 heritage space was underpinned by their own design methodology to provide momentum with clear purpose. Every touchpoint had to be individual, unique, memorable and collaborative. The project was completed across two floors with the main communal zones centred across one floor including a bar, library and apartment zone and the focus on performance areas across the other floor. The finishes and materiality are warm and welcoming which truly reflects the quality and heart of the FromHereOn brand.

Interior Design - Co-Working & Studio Space

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Bays 6 7 & 8 Project Commissioner Work Inc Creator Infigo SILVER AWARD

Team Infigo - Project Manager & Builder BJB Design - Architect ACOR Consulting - Structural Engineer PACE Consulting Engineers - Mechanical Engineer Austral Energy - Electrical Engineer Holmes Fire - Fire Engineer

Bays 6 7 & 8 is the conversion of heritage listed Harbour Bridge Warehouses into new co-working space. Our mission was to an create innovative and functional space that enables the natural collaboration inherent to good co-working facilities. In doing this it was integral to the success of the project that the heritage aspects of the site of one of Sydney’s most historic assets were highlighted. The design had to be tailored to the strict heritage requirements of the site yet maintain the client’s requirements of a space that has optimal capacity and a unique character that would attract the tech and design savvy market for co-working spaces.

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Interior Design - Co-Working & Studio Space


MUSE Project Commissioner MUSE Creator Toast Creative SILVER AWARD

Team Nicholas Sammut - Director - MUSE Abraham Mikhail - Director - MUSE Ramiro Rey - Brand/ Experience Design - Toast Creative Drew Fellows - Art director - Toast Caroline Choker - Acme &Co Vince Alafaci - Acme &Co Head Projects - Builder

74-76 Campbell Street Surrry Hills is a five-storey heritage listed building at the intersection of Elizabeth Street. The neighbourhood’s stories and buildings date back to the 1840’s, however it was during the 1920’s that it was home to generations of Chinese immigrant families working in the numerous sweat shops that served the precincts thriving rag trade - it soon became an influential hub and source of local and foreign news for the community. Today, MUSE is a different kind of community. In 2017, the building was transformed into a private creative community set within the industrial heritage of yesteryear with the best of both original architecture and sophisticated, innovative interior design.

Interior Design - Co-Working & Studio Space

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SILVER AWARD

UTS Institute for Sustainable Futures Project Commissioner UTS Institute for Sustainable Futures Creator Group GSA Team Pablo Albani – Group GSA Liam Higginbotham - Group GSA Olivia Green - Group GSA Evolved Engineering - Mechanical, Electrical, fire & hydraulics Taylor Thompson Whitting Structural engineering Philip Chun - PCA Peace of Mind Technology - AV SHAPE construction UTS

SILVER AWARD

Home is where hipages is Project Commissioner hipages Creator Axiom

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Interior Design - Co-Working & Studio Space


Lotus Square Art Center Project Commissioner/Creator Taiwan DAE International Design Career Company

GOLD AWARD

Emanuel Synagogue Project Commissioner Emanuel Synagogue Creator Lippmann Partnership

Interior Design - Public or Institutional

SILVER AWARD

Team Felipe Torres - Project Architect Tim O’Sullivan - Architect Simon Lea - Architect Brad Sorensen - Architect Vivian Liu - Architect Fuat Sezgin - Architectural Assistant Catherine Jia - Architectural Assistant

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Optus George Street Project Commissioner Optus Creator Collectivus GOLD AWARD

Team Michelle Khadye Kylie Beard Rachel Herzberg Belinda Affran

SILVER AWARD

HCF George St Project Commissioner HCF Creator Greater Group

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Interior Design - Flagships & Showrooms


Sarah & Sebastian Flagship Project Commissioner Sarah & Sebastian Creator Landini Associates SILVER AWARD

Suncorp Discovery Store Project Commissioner Suncorp Creator Geyer SILVER AWARD

Wilkhahn Showroom Project Commissioner Wilkhahn Asia Pacific Creator BVN SILVER AWARD

Interior Design - Flagships & Showrooms

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GOLD AWARD

David Jones Food Hall Bondi Junction Project Commissioner David Jones (Woolworths SA) Creator Landini Associates

Isles Lane Bar & Kitchen Project Commissioner Celissa Creator AZBcreative SILVER AWARD

Team Alex Zabotto-Bentley Peter James Harley Jaimi-Lee Wheelwright Jenni Munster Courtney Todd

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Interior Design - Hospitality - Eat & Drink


Little Bonny’s Project Commissioner Little Bonny’s Creator Luchetti Krelle SILVER AWARD

Mode Kitchen and Bar Project Commissioner Private Client Creator Luchetti Krelle SILVER AWARD

Spicy Joint Project Commissioner Spicy Joint Creator GC Studio SILVER AWARD

Interior Design - Hospitality - Eat & Drink

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GOLD AWARD

McDonalds Sydney International Terminal 1 Project Commissioner McDonalds Australia Creator Landini Associates

SILVER AWARD

RMA Show Room and Cafe Project Commissioner RMA Project Creator GC Studio

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Interior Design - Hospitality - On the Go


Sofitel Darling Harbour Project Commissioner LendLease Creator a+ Design Group GOLD AWARD

Team Tony Leung Mike Watson Tom Blackshaw Karen Chow Bing Qi Cameron Ng Agnes Audy Chuan Fu Sean Regan

Located in Darling Harbour, adjacent to the new International Convention Centre, the 5 star Sofitel Darling Harbour sets the benchmark for luxury and exceptional experience and is the first 5 star hotel to be built since the Sydney 2000 Olympics. A+ Design Group were commissioned as the Interior Designers for all 590 Guestrooms and Public Areas with the exception of the Level 3 Restaurant & Bar. Our brief was to create a luxury hotel which combined French elegance and Sydney contemporary design.

Interior Design - Hospitality - Stay

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GOLD AWARD

Territory Project Commissioner Private Client Creator AXIS Architecture & Interior Design

SILVER AWARD

Siam Commercial Bank Learning Academy Project Commissioner Siam Commercial Bank Creator Deloitte Digital Team Australia Spatial Design Robbie Robertson Karen Spear Bindi Mira-Bateman Patrick Moloney Emily White Eloise Dalla-Costa Martin Lopez Thailand Local client expertise Chris Suradejvibul Nisha Chaisilwattana SEA SME Experts Nishith Mohanty Leila Chow

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Interior Design - International Commercial


MOOD BAR Project Commissioner Private Client Creator MUPENG DESIGN SILVER AWARD

The boundary of transparency Project Commissioner/Creator CAI-HAO Interior Space Design

SILVER AWARD

Virtue Project Commissioner/Creator See Design

SILVER AWARD

Interior Design - International Commercial

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GOLD AWARD

Longrain Tokyo Project Commissioner Private Client Creator Luchetti Krelle

SILVER AWARD

CTS Chengdu Ocean Spring Showing Center Project Commissioner/Creator Taiwan DAE International Design Career Company

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Interior Design - International Hospitality


House of light Project Commissioner Private Client Creator MUPENG DESIGN SILVER AWARD

Viva la Vivace Project Commissioner/Creator CHENG SHENG Interior Design

SILVER AWARD

YX TASTE Project Commissioner Yuxiang Restaurant Creator GC Studio SILVER AWARD

Interior Design - International Hospitality

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Theme Building Project Commissioner/Creator CAI-HAO Interior Space Design

GOLD AWARD

Team Pei-Ching, Su Tsai-Ying, Wu

SILVER AWARD

Aesthetic charisma Project Commissioner/Creator Evermore International Design Co.

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Interior Design - International Residential


House with Stillness Project Commissioner/Creator idesign

SILVER AWARD

Space dialogue Project Commissioner/Creator SI JI FANG MING Interior Design

SILVER AWARD

Warm sunlight Project Commissioner/Creator QIN ZHEN NAN Interior Design

SILVER AWARD

Interior Design - International Residential

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The Tea Centre Project Commissioner/Creator McCartney Design

GOLD AWARD

Team Gary McCartney - Creative Director Tarquin Willis - Design Director Lauren Gelling - Designer Emma Greenstein - Designer Retail Oasis - Strategy Sinéad Kelly - Client Services Director

SILVER AWARD

gentSac Project Commissioner gentSac Creator Landini Associates

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Interior Design - Retail


MOOII Project Commissioner MOOII Creator GC Studio SILVER AWARD

Professionail Hornsby Project Commissioner Professionail Hornsby Creator Jason Byrne SILVER AWARD

Trend Project Commissioner/Creator McCartney Design

SILVER AWARD

Interior Design - Retail

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Exploring Tree Macarthur Project Commissioner/Creator Exploring Tree

GOLD AWARD

Team BJ Legge Builders Foster and Associates Robin Mackay Architects

The moment you walk through our doors you will experience early childhood education like you have never seen before. The facilities and attention to detail in the centre are unsurpassed. Exploring Tree Macarthur has incorporated innovative design, inspired by Reggio Emilia in our approach to early childhood education. Our floor plan makes use of natural light and views to our outdoor play spaces. The indoor and outdoor areas flow, and are functional. Our playground has 170 meters of hand painted murals, which reflect the play areas, and there are endless opportunities for exploration and imaginative play.

50

Landscape Design


Optus Flagship Store - Sydney Project Commissioner Collectivus Creator Vivid Lighting GOLD AWARD

Team Adrianna Barr - Lighting Designer Lauren King - Lighting Director

The Tea Centre Project Commissioner/Creator McCartney Design

SILVER AWARD

Lighting Design

51


Norwest Smart City Project Commissioner Mulpha NORWEST Creator a+ Design Group GOLD AWARD

Team Tony Leung Chuan Fu Will Qin

Taking a page out of Ridley Scott’s 1982 classic, Blade Runner, A+ Design Group have been engaged by Mulpha Norwest as ‘Futurist thinkers’ with a view to conceive a new way of life, where technological and environmental advancements have freed us from our everyday constraints and to imagine life in a city where anything is possible. Driven with the desire to believe in a place where the impossible becomes possible, the team deep dived into what ultimately lies ahead of us all. From housing to transport, clothing to communication, the environment, social interaction, built form, materials and the basis of physics as we understand them today were challenged with a view to how they will influence the way we live.

52

Urban Design


Stanton Road Project Commissioner Homeowner Creator Brett Mickan Interior Design GOLD AWARD

Team Brett Mickan Nick English Kim Nguyen

A creative couple, who have a passion for contemporary art, and their 2 young children living in an ornate Period Home. While respecting the architecture and detailed ornamentation, we transformed their home to reflect the creative energy of the family. The result is a home that is simultaneously traditional and contemporary.

Interior Design - Residential

53


Object

Architecture - Public & Institutional


Product Design Homewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

Architecture - Public & Institutional


HALO Cup - Iconic Coffee Cup Project Commissioner/Creator Affnyt

GOLD AWARD

Team Rob Kid - Founder and Designer Job Quinton - Co-founder

The Halo Cup was born out of a passionate company philosophy To take us back to a time when less meant more, when we made conscious choices about the things we owned, and when there was a genuine value in craftsmanship and its blending of passion, creativity and ingenuity. HALO is a unique mug that blends innovation and design into a truly different drinking experience. The fine bone china is crafted into prefect curves designed to fit the palm of your hand, the soft silicone band encircles HALO providing a reassuring feel, replacing the traditional handled design. Innovation comes in the form of a double walled design which keeps surfaces cool to touch and drinks warmer for longer. The perfect blend of form and function.

56

Product Design - Homewares


901 Carfa Project Commissioner/Creator Real Steel Design Corporation

SILVER AWARD

P51 Carfa Project Commissioner/Creator Real Steel Design Corporation

SILVER AWARD

LinktGO mobile tolling solution Project Commissioner/Creator Transurban

GOLD AWARD

Product Design - Homewares // Product Design - Technology

57


Experience

Architecture - Public & Institutional


Advertising Outdoor Retail POS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Print. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

Graphic Design Environmental.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Identity and Branding.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Illustration and Type. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Three Dimensional. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

Marketing Event Experience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Branded Experience.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 Sales Promotion.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Film Video Viral. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

Pop-Ups Display Exhibit & Set Design. . . . . . 82 Service Community. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 Government. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Health/Active Life.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

Architecture - Public & Institutional


GOLD AWARD

Oakley Prizm Technology Window Display Project Commissioner Oakley Creator Dashing Group Team David Doyle - Creative Director Jemma Caprioli - Chief Customer Officer Aaron Dimtsas - Account Manager Andrew Bezzina - Industrial Designer

A new cutting-edge lens technology in sports eyewear calls for an equally impressive window display to match. With this in mind, we partnered with Oakley to create bespoke windows to build awareness and consideration for the product and ultimately change behaviours, drive sales and build advocacy for the brand. From concept and design to production and installation, we were asked to create and deliver an eye-catching window display campaign to promote and build awareness of the enhanced features of the new Prizm lens technology in the latest range of Oakley sports eyewear.

60

Advertising - Outdoor Retail POS


The Aristocrat Project Commissioner Luxcon Group Creator Toast Creative GOLD AWARD

Team Nick Sammut – Executive Creative Director John Kendall – Strategist Cathy Ferolino – Account Manager Dan Clark – Creative Director Drew Fellows – Art Director Patricia Lima – Graphic Designer

The Aristocrat of Rose Bay is a mixed-use development by luxury developer Luxcon. The boutique property is located in the southern precinct of Rose Bay just minutes away from Sydney’s famous Bondi beach, Rose Bay Marina and Westfield Bondi Junction. The 28 apartment development, which includes a penthouse unit, is designed by Sydney practice, PBD Architects. These residences have been designed with the highest amenity complimented with pragmatic, efficient configurations. Aristocrat’s architectural design celebrates an emerging style that embraces opulence and fine detailing, a move away from the minimalist, medium density developments of the past. It intends to attract a high earning, style motivated market seeking a prestige, elite lifestyle in the heart of the Eastern Suburbs.

Advertising - Print

61


Westpac Sydney Project Commissioner Westpac Group Creator THERE GOLD AWARD

Team Paul Tabouré - Executive Creative Director Charlie Bromley - Design Lead/ Head of Environments Jon Zhu - Senior Designer Lauren Barber - Designer Mansur Amiri - Designer Christina Maricic - Designer Danielle Senecky - Project Manager Tania Sacco - Project Manager

SILVER AWARD

Coogee Life Savers Pavilion Project Commissioner Randwick City Council Creator Frost*collective

62

Graphic Design - Environmental


HCF Sydney Project Commissioner HCF Creator THERE SILVER AWARD

Investa New Workplace @ 420 George Street Sydney Project Commissioner @ 420 George Street, Sydney Creator THERE SILVER AWARD

Roche Sydney Project Commissioner Roche Creator THERE SILVER AWARD

Graphic Design - Environmental

63


New Look for APN Outdoor Project Commissioner APN Outdoor Creator Hulsbosch GOLD AWARD

Team Hans Hulsbosch - Executive Creative Director James Nielsen - Design Director Benni Weller - Design Director Kate Hunter - Designer Chris Round - Copywriter Vivienne Buls - Senior Graphic Artist Ian Boniface - Finished Artist Gavin Prentice - Finished Artist Jaid Hulsbosch - Director Carolyn Pitt - Client Services Director Emma Burn - Strategy Director Hannah Sharp - Senior Account Manager

SILVER AWARD

Body Project Project Commissioner/Creator McCartney Design

64

Graphic Design - Identity and Branding


HQ: No.2 Bligh Street Project Commissioner Cushman & Wakefield Creator Traffic SILVER AWARD

Investa brand refresh Project Commissioner Investa Creator Milo & Co SILVER AWARD

Sovereign Hills Brand and Creative Strategy Project Commissioner Lewis Land Group Creator Bullet Studios SILVER AWARD

Graphic Design - Identity and Branding

65


35 Years of Iconic Branding in Australia Project Commissioner/Creator Hulsbosch

GOLD AWARD

Team Hans Hulsbosch - Executive Creative Director James Nielsen - Design Director Benni Weller - Design Director Gawen Rudder - Copywriter Vivienne Buls - Senior Graphic Artist Ian Boniface - Finished Artist Gavin Prentice - Finished Artist Jaid Hulsbosch - Director Jo Linden - Production

SILVER AWARD

Metropol Project Commissioner Geocon Creator THERE

66

Graphic Design - Publication


Ocean Magazine Project Commissioner Ocean Media Creator Sonnet SILVER AWARD

Shoreline Project Commissioner MADE Property Group Creator Hoyne SILVER AWARD

Workshop Project Commissioner Milligan Group Creator Hoyne SILVER AWARD

Graphic Design - Publication

67


Australian Road Research Board Project Commissioner Australian Road Research Board Creator Davidson Branding GOLD AWARD

Team Grant Davidson - Strategy Michael Callan - Design Director Kevin Lam, Celina Laurilla, Sam Chisholm - Designers Barry Rochford - Finished Art Amelia Ropé - Account Service

SILVER AWARD

Creating The Code Read (Dyslexia Network) Brand Project Commissioner Code Read Dyslexia Network Creator Principals

68

Graphic Design - Illustration and Type


Harts Landing Project Commissioner/Creator PAYCE

SILVER AWARD

Team PAYCE - Developer Hoyne - Creative Agency LINK - Sales & Marketing BINYAN - Computer Images Robertson + Marks - Architect Turf Design - Landscape Architect JAPM - Project Managers Dasco Australia - Builder Evolve Housing - Land Owner

Rebranding TopDraw Animation Project Commissioner TopDraw Animation Creator Principals SILVER AWARD

Graphic Design - Illustration and Type

69


The Orchards Project Commissioner Sekusui House Creator Toast Creative SILVER AWARD

Team Nick Sammut – Executive Creative Director Malcolm Gray – Creative Director Ramiro Rey – Conceptual Design Director Cathy Ferolino – Account Manager

The Orchards is one of the most significant residential masterplanned communities to be introduced to Australia in over a decade. This luxury $1.4B residential project is positioned amid the urban renewal of the Norwest and located on what was NSW’s first orangery established in the early 1800’s. The development comprises 7 stages and 1,300 apartments across 8.8 hectares and heralds an exciting new benchmark for Sydney living. Toast Creative was commissioned by Sekisui House to capture the essence of The Orchards Masterplan with a brand logo mark and visual language. Toast needed to create a real and authentic brand that could masterfully convey a narrative of the site’s deep sense of history and agricultural prosperity.

70

Graphic Design - Illustration and Type


Pierside Opening Event Project Commissioner PAYCE Creator Kreate GOLD AWARD

Team PAYCE - Developer Sekisui House Australia Developer Sydney Olympic Park Authority Owner Kreate - Event Management

Commanding the best position at the northernmost tip of Wentworth Point, Pierside continues the focus of PAYCE and Sekisui House in creating market leading retail centres to create community and entertainment hubs that maximise their trade area. Pierside was opened in October 2017 and an event was created that was tailored to the specific area. The focus of the event was a nautical, whimsical, fun and entertaining theme. The event objectives were to showcase the retailer and establish the relationship with the local residents and visitors.

Marketing - Event Experience

71


amp. Skincare Technology Project Commissioner amp. Skincare technology Creator Made Somewhere GOLD AWARD

Team Made Somewhere Christian Andree - Project Lead Elki Lemmetty - Creative Lead amp. skincare technology Will Knox - Co-founder Jeff Reid - Co-founder Sami Sloane - Digital Experience Manager New Directions Rachel Dan - Production Lead

Australian technology innovator amp. focuses on adapting medical science to provide effective skin care solutions. With the launch of their first product ‘Hyaluronic Eye Device Patches’ Made Somewhere was tasked with the creation of the amp. brand, packaging, collateral and ultimately taking the product to market. Made Somewhere’s brief was in the creation of the amp. brand, packaging, illustrations, collateral and taking the product to market. The brand had to be both aspirational and achievable and demonstrate the technologic led background of amp. as well as sit in the beauty realm. As amp. was a premium skin care solution and the first true wearable, digital anti-ageing solution on the market in Australia it was imperative that the brand and packaging were premium, engaging and userfocused in design and functionality.

72

Graphic Design - Three Dimensional


Hunt and Brew Project Commissioner Hunt and Brew Creator Boxer & Co GOLD AWARD

Team Nicoletta Braach-Maksvytis Designer Kerby Rosanes - Illustrations Mark Haygarth - Creative Director

Hunt and Brew was born out of a brief to create a premium cold brew coffee range for launch in WA, made using the finest single origin beans and fresh WA milk. Insights from research showed that young adults were looking for a more boutique product that reflected their desire for coffees from local, specialty cafes. Hunt and Brew needed to create a product that answered the consumer need for a premium, chilled coffee that delivered a full-bodied and satisfying flavour experience. With competition growing in the WA Flavoured Milk category, it was imperative that Hunt and Brew went to market with a brand that felt bold enough to enter the target market; 25 – 45 year old ‘hipsters’ seeking the ultimate coffee hit.

Graphic Design - Three Dimensional

73


Life Basics Project Commissioner Nourished Life Creator Sonnet SILVER AWARD

Team Gareth Procter - Creative Director Pablo Ostolaza - Strategy Director Libby Cunniffe - Designer Maddie Allington - Designer

SILVER AWARD

Pietro Gallo Estate Project Commissioner Pietro Gallo Estate Creator Squad Ink

74

Graphic Design - Three Dimensional


The Relic Project Commissioner MICA Australia Creator Toast Creative SILVER AWARD

Team Nick Sammut – Executive Creative Director Cathy Ferolino – Account Manager Drew Fellows – Art Director Ramiro Rey – Conceptual Design Director

The Relic, from Millon Wines, hails from some of Australia’s oldest and most respected wine regions. Product from Millon Wines are made to consistently display true regional expression. The commercial release of Relic presented a rare and limited opportunity to tap into the luxury wine market in China, where Australian wines are held in high regard. Relic is a limited release Barossa Valley Shiraz. We were commissioned to design a gift packaging experience for this exclusive vintage that could entice Chinese wine collectors to part with the high-end price point of approximately $A700. The packaging needed to appeal to a sophisticated and international wine-savvy audience whose purchase would be for both corporate gifting and for personal consumption. The brief’s scope included naming, bottle design, bottle labels and presentation packaging.

Graphic Design - Three Dimensional

75


Play Pod Project Commissioner/Creator Hoyne with Scott Carver

GOLD AWARD

Team Hoyne: Matt Barratt - Creative Director Peter Drew - Creative Director CGI Pete Georgiou - Designer Director, Kieryn Humphries - Designer Director Megan Hanney - Strategist Nathan Hotten - Senior Creative Artworker Sophie Noble - Copywriter Scott Carver: Angela Biddle - Director Sarah Davis - Senior Associate Chris Raddatz - Graduate of Architecture

The Play Pod originated through a collaboration between two leaders in design thinking and placemaking - Hoyne and Scott Carver. They recognised that Sydney, like any metropolis, has many underutilised, ugly or unsafe vacant spaces dotted around the city. They asked, “how can these spots be put to better use for the community?”. From this, the Play Pod was born, making its debut at the Sydney Design Festival. Flexible and portable, the Play Pod is so much more than the sum of its sides. Multifaceted and engaging, its modular design can be manipulated for a variety of uses creating new spaces for experiences to unfold. A play area for kids. A space to unwind. A library. A classroom. A cinema. A stage… how you use it is up to you.

76

Marketing - Branded Experience


East End Newcastle Project Commissioner Iris Capital Creator Metropolis SILVER AWARD

Grand Central Towers Project Commissioner Geocon Creator THERE SILVER AWARD

Natura, Macquarie Park Project Commissioner Romeciti Creator Frost*collective SILVER AWARD

Marketing - Branded Experience

77


Teneo Project Commissioner Lenland Property Development Creator Toast Creative SILVER AWARD

Team Nick Sammut – Executive Creative Director Cathy Ferolino – Account Manager Jamie Irawan – Marketing Coordinator Dan Clark – Creative Director Drew Fellows – Art Director Patricia Lima – Graphic Designer Elizabeth Gatenby - Designer Yuri Fontes – Digital UX/UI Designer

Teneo is Lenland’s impressive boutique collection of 61 contemporary apartments and terraces grouped across five storeys, located in Ralph Street, Alexandria. As a truly inner-city suburb that has shed its industrial past, Alexandria has become one of city’s most talked-about locales. Lenland and property management company CBRE were acutely aware of the Teneo’s competition as part of the area’s revitalisation. The team commissioned Toast Creative to conceive a fresh and different approach and to create and produce a full-bodied campaign that could set the development apart with a genuine point of difference. While the marketing campaign was indeed genuine, it also ticked the boxes of unusual, surprising and culturally exciting.

78

Marketing - Branded Experience


SantApplaws Project Commissioner MPM Products Creator Toast Creative GOLD AWARD

Team Emile Rastoll – General Manager Scott Bouquet – Marketing Account Director Flavia Torrado – Account Executive Dan Clark – Creative Director Patricia Lima – Graphic Designer Elizabeth Gatenby - Designer Stephen Kung - Designer

Applaws is a premium UK dog and cat food brand known for its highgrade ingredients. Competing in a saturated market in Australia and New Zealand it was suffering from low brand awareness amongst an enormous range of price points and quality disparity. Applaws is available in major retailers and has veterinarian endorsement where it is also sold, as well as on multiple online pet sites. The impressive Australian pet ownership statistics made clear the opportunity that Applaws wanted a slice of. The Applaws team approached Toast to put together a sustained strategic marketing programme to help the brand build a greater share of voice, which if effective would grow the brand’s awareness and ultimately gain sales traction in both the Australian and New Zealand markets.

Marketing - Sales Promotion

79


GOLD AWARD

Mrs Sippy Bali Go-To-Market Events Strategy Project Commissioner Mrs Sippy Bali Creator Traffic

SILVER AWARD

NurseWatch - My Father is my Hero Project Commissioner NurseWatch Creator Cord & Berg

SILVER AWARD

Making Moments Uniquely Yours Project Commissioner De’Longhi Australia Creator Focus Creative

80

Marketing - Film Video Viral


The Orchards Immersion Room Project Commissioner Sekusui House Creator Toast Creative SILVER AWARD

Team Nick Sammut – Executive Creative Director Ramiro Rey – Conceptual Design Director Malcolm Gray – Creative Director Cathy Ferolino – Account Manager Nick Holton – Digital Producer Yuri Fontes – Digital UX/UI Designer

The Orchards project is a $1.4B Sekisui House master planned luxury development in the Norwest, Sydney’s fastest growing region. It comprises 7 stages, across 8.8 hectares and will yield 1,300 apartments on completion. The creation of a brand video was proposed to activate a truly genuine experience of the brand. It needed to deep-dive, and immerse interested and potential buyers in not only the reality of living at The Orchards, but the extraordinary community prosperity the region once enjoyed as the site of the first orchard in NSW.

Marketing - Film Video Viral

81


Play Pod Project Commissioner/Creator Hoyne with Scott Carver

GOLD AWARD

Team Hoyne: Matt Barratt - Creative Director Peter Drew - Creative Director CGI Pete Georgiou - Designer Director, Kieryn Humphries - Designer Director Megan Hanney - Strategist Nathan Hotten - Senior Creative Artworker Sophie Noble - Copywriter Scott Carver: Angela Biddle - Director Sarah Davis - Senior Associate Chris Raddatz - Graduate of Architecture

SILVER AWARD

Container - The box that changed the world Project Commissioner/Creator Australian National Maritime Museum

82

Pop-Ups Display Exhibit & Set Design


Natura, Macquarie Park Project Commissioner Romeciti Creator Frost*collective SILVER AWARD

Samsung ‘The Frame’ TV Display Project Commissioner Samsung Creator Greater Group SILVER AWARD

Westfield - Home for Christmas Project Commissioner Scentre Group Creator Chas Clarkson Christmas & Illumination SILVER AWARD

Pop-Ups Display Exhibit & Set Design

83


Black Dog Institute Project Commissioner Black Dog Institute Creator Toast Creative GOLD AWARD

Team Nick Sammut – Executive Creative Director Cathy Ferolino – Account Manager Drew Fellows – Art Director Ramiro Rey – Conceptual Design Director

Black Dog Institute is a world leader in diagnosis, treatment and prevention of mood disorders. The Institute’s mission is to reduce the incidence of mental illness and the stigma surrounding it, to actively reduce suicide rates and to empower everyone to live the most mentally healthy lives possible. Black Dog Institute approached Toast Creative to give the brand a youthful refresh that was more closely aligned with its ethos and values. Part of the brief was its acknowledgement that it needed a more refined visual style for use across the brand’s broad scope of communications. For an organisation dealing with mental health, a challenging topic often shunned or ignored, it was key for the organisation’s branding to communicate with clarity and character to both public and private companies as well as to the broader community.

84

Service - Community


NSW Case Law Project Commissioner Department of Justice Creator Toast Creative GOLD AWARD

Team Nick Sammut – Executive Creative Director Cathy Ferolino – Account Manager Drew Fellows – Art Director Ramiro Rey – Conceptual Design Director

www.caselaw.nsw.gov.au was developed in 1999 to publish decisions for public access coming from New South Wales Courts and Tribunals administered by the NSW Department of Justice. The collection of decisions from civil and criminal matters published on NSW Case Law come from ten courts and five tribunals across the State. Having recently and successfully delivered a project for the Department of Justice called Juror - www.juror.nsw.gov.au, Toast was appointed UX/digital partner to strategically assess the online navigation and customer experience of its browser application on NSW Case Law platform - (www.caselaw.nsw. gov.au), execute a full brand communications audit as well as create the brand identity, digital brand, Style Guide, templates and stationery. Toast was also tasked with assisting with UI.

Service - Government

85


Virgin Active Barangaroo Project Commissioner Virgin Active Creator Endrim Consulting GOLD AWARD

Team Simon Trude, Managing Director Andrea Zarantonello, Senior Interior Designer Ellen Young, Design Strategy Director Stephanie Jowett, Designer Brendon Nolan, Architectural Technologist Teresa Peng, Interior Architect

The ‘immersive fitness’ trend is changing the way we approach exercise, combining innovative workouts with traditional training methods to deliver sweat-inducing sessions, connecting with an ever-widening audience and thus attracting new customers. Our multidisciplinary team worked closely with the client to deliver the very best in architecture, art, science and technology. The overarching design is crafted around the ‘7 Dimensions of Wellness’ with natural and sustainable finishes, biophilia to improve air quality and intelligent lighting aligned with your circadian rhythm. Everything about the design, materials, programs and music is aligned to create a polysensory experience. The brief was to create the ultimate ‘boutique’ fitness experience. Moving away from a traditional gym approach, we redefined what ‘active’ means by creating a holistic ‘health and wellness’ concept that goes far beyond just physical fitness.

86

Service - Health/Active Life


Vive Active Project Commissioner Vive Active Creator Siren Design SILVER AWARD

Driven by his own experiences of boring rehab studios, founder Guy Leech wanted to create a ‘Disneyland for people who wanted to work out’ – an energized and engaging cuttingedge studio with an immersive light and sound experience that inspired clients to join and connect with the Vive Community. Through the use of specialist lighting, sound and high end equipment, Siren was able to create an immersive, all-sensory experience. Vive Active engaged the team at Siren Design to incorporate the cutting edge visual display designed by the creators of Vivid Sydney Light Festival, Spinifex Group.

Service - Health/Active Life

87


Fitness Playground Project Commissioner Fitness Playground Creator Toast Creative SILVER AWARD

Team Nick Sammut – Executive Creative Director Cathy Ferolino – Account Manager Drew Fellows – Art Director Ramiro Rey – Conceptual Design Director

With marketing efforts focusing on growing the membership base and plans to open new locations, the Fitness Playground team saw an opportunity to ignite the brand online with the launch of a new website and the production of a dynamic brand video. Additionally, Toast Creative tweaked the brand logo and provided input into the environmental design. The beauty of the Fitness Playground brand is its distinctive simplicity. By reminding the client about where it all started we could focus on celebrating the brand’s offer. With over 60 different types of fitness classes, and an extraordinary array of equipment to match, this innovative fitness brand required a ‘less is more’ approach.

88

Service - Health/Active Life



Digital

Architecture - Public & Institutional


Digital Design Community. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Corporate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 TravelTech.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Business Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 New Service or Application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 EdTech.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96 Expanded Service or Application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Retail & Shopping. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Entertainment & Leisure.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Government Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100 Food & Drink. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Health. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Home & Living. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

Architecture - Public & Institutional


Save The Children website Project Commissioner Save The Children Creator Luminary GOLD AWARD

Team Adam Griffith - Account Manager Belinda McPhee and Catherine Cattach - Producers Reggie Rombang, Anangga Dipa Drew Foster, Allen Chen - Front End Developers Andik Subiantoro, Hadi Wijaya, Jessica Djauhari, Yoki Satria, Emmanuel Tissera - Back End Developers Fab Ferrante - Designer Filya Mustikawati - QA Andrew Radburnd - DevOps

Save the Children is one of Australia’s largest aid agencies dedicated to helping children. Its mission is to support the most vulnerable children in Australia and abroad, protecting them from harm and giving them access to quality education and health services. The organisation’s website plays a critical role in receiving donations and disseminating information about emerging crises and aid requirements. This information is often time-critical, so it’s imperative that the website is efficient and easy for content administrators to use. It’s also vital that it achieves cut-through amid a very crowded charity space. It was with these driving forces in mind that Save The Children approached Get Started to help it redesign and re-platform its website, which was limiting the charity’s ability to fully realise its potential to provide assistance to the children most in need.

92

Digital - Community


Holding Redlich website Project Commissioner Holding Redlich Creator Luminary SILVER AWARD

Team Marty Drill - Account Director Matt Stobo and Mark Price Producers Anangga Dipa - Front End Developer Emmanuel Tissera - Back End Developer Fab Ferrante - Designer Andrew Radburnd - DevOps

Holding Redlich is a major Australian law firm that had a website that was due for a refresh. It no longer represented how clients or internal stakeholders saw the firm. The new design needed to make people feel like they were in the right place something that would attract the right clients and the right staff. It needed to start with a focus on content and mobile first. The site would be a tool for clients and staff to access the collective knowledge of the firm. With over 5000 pages of content, the site needed to act as both a repository and a resource of knowledge. Overall, Holding Redlich needed a site it could be proud of.

Digital - Corporate

93


Oliver Hume website Project Commissioner Oliver Hume Creator Luminary GOLD AWARD

Team Liam Thomas - Account Director Tess French - Designer Drew Foster, Allen Chen - Front End Developers Jess Djauhari, Yoki Satria, Emmanuel Tissera - Back End Developers Filya Mustikawati - QA Andrew Radburnd - DevOps

Oliver Hume is a specialist property research and advisory firm. It sells more property offthe-plan than any other agency in Australia, but its heartland has typically been in the Business to Business (B2B) space. In recent times, the company has shifted its focus to include more Business to Consumer (B2C) operations. It needed a new website that would reflect this shift in focus, particularly from an information infrastructure perspective. The company was also seeking a design that would better align with its overall brand style.

94

Digital - Corporate


LinktGO Project Commissioner Transurban Creator Outware Mobile GOLD AWARD

Easy Payslip - The Payroll App Project Commissioner Easy Payslip Creator Fuse Mobile GOLD AWARD

LinktGO mobile tolling solution Project Commissioner Transurban Creator Outware Mobile GOLD AWARD

Digital - TravelTech // Digital - Business Operations // Digital - New Service or Application

95


GOLD AWARD

Onboard Room Project Commissioner/Creator Deloitte Digital

SILVER AWARD

Australian Apprenticeships Pathways website Project Commissioner Integrated Information Service Creator Luminary

96

Digital - EdTech


The Orchards App Project Commissioner Sekusui House Creator Toast Creative GOLD AWARD

Team Nick Sammut – Executive Creative Director Ramiro Rey – Conceptual Design Director Cathy Ferolino – Account Manager Nick Holton – Digital Producer Yuri Fontes – Digital UX/UI Designer

The Orchards is a $1.4B Sekisui House residential, master-planned luxury development in the Norwest, Sydney’s fastest growing region. As the largest of its kind to be introduced to Australia in over a decade, it comprises 7 stages, across 8.8 hectares and will yield 1,300 apartments on completion. Snepo Research specialises in interactive software across multiple digital platforms. Toast briefed Snepo to develop custom C++ and iOS applications for The Orchards Display Suite. The intention was to create an immersive digital and physical experience that took potential buyers on a personalised sales journey. The digital experience involved over 21 large format screens wrapping around the Display Suite. As potential buyers move from zone to zone they are presented with custom content that can be modified to suit the sales narrative.

Digital - Expanded Service or Application

97


Fone King Project Commissioner Fone King Creator Toast Creative GOLD AWARD

Team Nick Sammut – Executive Creative Director Cathy Ferolino – Account Manager Drew Fellows – Art Director Ramiro Rey – Conceptual Design Director

Fone King is a leading phone repair and accessories retailer in Australia that launched in 2003 when it became clear that it was rare if you didn’t own a mobile phone. The problem was there was no-one providing advice if things went wrong. In the telecommunications industry the store experience is consistently vibrant, eye catching and cutting edge. Fone King has always stayed ahead of the game in this challenging and fastmoving sector but they realised they had neglected their online presence which was disconnected from the brand’s retail experience. Fone King commissioned Toast Creative to elevate the brand online requiring a website redesign. The team was briefed to design and develop a new website and supply brand copywriting that could set a clear tone of voice both visually and through its brand language.

98

Digital - Retail & Shopping


British & Irish Lions New Zealand Tour 2017 Project Commissioner The British Lions Creator APD GOLD AWARD

Looksy Project Commissioner/Creator Night Shift Media

SILVER AWARD

Digital - Entertainment & Leisure

99


My Greater Sydney - a digital journey through region and district planning Project Commissioner/Creator Greater Sydney Commission GOLD AWARD

Team Greater Sydney Commission Digital Team Adelphi Digital Consulting Group

The Greater Sydney Commission is leading metropolitan planning with a bold vision to reshape Greater Sydney as a metropolis of three cities. Following extensive community engagement, the Commission recently launched final strategic plans for the region and its districts. Knowing these plans will form Greater Sydney’s blueprint for next 40 years, providing enhanced accessibility for community engagement was extremely important. Adelphi Digital was given a brief to publish A Metropolis of Three Cities - the Greater Sydney Region Plan, and its district plans. However, the Greater Sydney Commission wanted more than simply a series of PDFs. In addition to a bright, modern design, they wanted to put Sydneysiders’ needs front and centre.

100

Digital - Government Services


True North Spirits Website Project Commissioner True North Spirits Creator Squad Ink GOLD AWARD

Looksy Project Commissioner/Creator Night Shift Media

SILVER AWARD

Tiger Coffee Website Project Commissioner Tiger Coffee Creator Dave Clark Design Associates SILVER AWARD

Digital - Food & Drink

101


GOLD AWARD

RESILnZ Project Commissioner Access Wellbeing Services Creator Tonic Digital

GOLD AWARD

Lawn Solutions Australia Website Refresh Project Commissioner Lawn Solutions Australia Creator Focus Creative Team Lawn Solutions Australia - Client Focus Creative - Strategic & Creative Lead / Digital UX Design Handmade Web - IA / Digital Development

102

Digital - Health // Digital - Home & Living


Project Index

35 Years of Iconic Branding in Australia

66

901 Carfa

57

Aesthetic charisma

46

amp. Skincare Technology

72

Australian Apprenticeships Pathways website

96

Australian Road Research Board

68

Barangaroo House

19

Bays 6 7 & 8

32

Black Dog Institute

84

Body Project

64

Boston Scientific

29

British & Irish Lions New Zealand Tour 2017

99

Caroma on Collins

18

Container - The box that changed the world

82

Coogee Life Savers Pavilion

62

Creating The Code Read (Dyslexia Network) Brand

68

CTS Chengdu Ocean Spring Showing Center

44

David Jones Food Hall Bondi Junction

38

East End Newcastle

77

Easy Payslip - The Payroll App

95

Emanuel Synagogue

35

Exploring Tree Macarthur

50

Fitness Playground

88

Fone King

98

FromHereOn 31 gentSac 48 GNC 25 Grand Central Towers

77

HALO Cup - Iconic Coffee Cup

56

Harts Landing

69

HCF George St

36

HCF Sydney

63

Heavenly place

21

Holding Redlich website

93


Project Index

Home is where hipages is

34

House of light

45

House with Stillness

47

HQ: No.2 Bligh Street

65

Hunt and Brew

73

icare ilabs

29

Investa brand refresh

65

Investa New Workplace @ 420 George Street Sydney

63

Isles Lane Bar & KItchen

38

Jewel / Pierside

22

Kanagra 23 Lawn Solutions Australia Website Refresh

102

Life Basics

74

LinktGO 95 LinktGO mobile tolling solution

57, 95

Little Bonny’s

39

LJ Hooker Willoughby Artarmon

20

Longrain Tokyo

44

Looksy 101 Lotus Square Art Center

35

Making Moments Uniquely Yours

80

McDonalds Sydney International Terminal 1

40

Metropol 66 Mikalojus Konstantinas C̆iurlionis Concert Centre

24

Mode Kitchen and Bar

39

MOOD BAR

43

MOOII 49 Mrs Sippy Bali Go-To-Market Events Strategy

80

Mulpha House

27

MUSE 33 My Greater Sydney - a digital journey through region and district planning 100 Natura, Macquarie Park

77, 83

New Look for APN Outdoor

64

Norwest Smart City

52


NSW Case Law

85

NurseWatch - My Father is my Hero

80

Oakley Prizm Technology Window Display

60

Ocean Magazine

67

Oliver Hume website

94

Onboard Room

96

One The Waterfront Parkside

28

Optus Flagship Store - Sydney

51

Optus George Street

36

P51 Carfa

57

Pernod Ricard

30

Pierside Opening Event

71

Pietro Gallo Estate

74

Play Pod

76, 82

Professionail Hornsby

49

Rebranding TopDraw Animation

69

Reconstitution and Rebirth

21

RESILnZ 102 RMA Show Room and Cafe

40

Roche Sydney

63

Samsung ‘The Frame’ TV Display

83

SantApplaws 79 Sarah & Sebastian Flagship

37

Save The Children website

92

Shoreline 67 Siam Commercial Bank Learning Academy

42

Sofitel Darling Harbour

41

Sovereign Hills Brand and Creative Strategy

65

Space dialogue

47

Spicy Joint

39

Stanton Road

53

Suncorp Discovery Store

37

Teneo 78 Territory 42


Project Index

Terroir manor

21

The Albany Crows Nest

26

The Aristocrat

61

The boundary of transparency

43

The Orchards

70

The Orchards App

97

The Orchards Immersion Room

81

The Relic

75

The Tea Centre

48, 51

Theme Building

46

Tiger Coffee Website

101

Trend 49 True North Spirits Website

101

Uber Brisbane Greenlight Hub

30

UTS Institute for Sustainable Futures

34

Virgin Active Barangaroo

86

Virtue 43 Viva la Vivace

45

Vive Active

87

Warm sunlight

47

Westfield - Home for Christmas

83

Westpac Perth Head Office

30

Westpac Sydney

62

Wilkhahn Showroom

37

Workshop 67 YX TASTE

45

Acknowledgements Graphic Design Community Activation Executive Liaison Annual Co-ordinator Awards Operations Technology Lead Strategy & Signals Herding cats

Brand by Name Bec Andrews Anna Diep Lucy Grant Ulli Maas Dean Grande Brendan Lewis Mark Bergin


Infinite innovation and high fives!

6–10 FEB 2019 Fed Square, Melbourne

//pausefest.com.au


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