TRACE AME

TRACE AIM

Australian Merino Exports / CANYON Better Future - Sustainability

TRACE AME are leading the way for socially responsible, fully traceable Merino wool sought after by A-Grade brands worldwide. Through a unique, highly tailored program, TRACE AME delivers the highest quality, socially responsible Merino wool, meeting growing consumer demand and contributing to customer objectives.

CANYON was asked to create a brand and visual language that reinforces the high quality and social responsibility of their offer with credibility and reassurance to all their clients.

The design challenge was to create a brand and visual language that reflected a strong social responsibility and talks to a diverse audience. Illustration and animation played a key role in reflecting this and bringing the TRACE journey to life.

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Examples from the new TRACE AME digital identity via Today.