Why 2022 Marketing Should Prioritize Qualified Solar Leads
Building Buzz •
As the new year begins, the American public is facing rising inflation, an Omicron surge, and overall economic volatility. Combining those pressures with concerns over climate change and affordable energy is setting the stage for a major boost in solar interest.
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Households are eager to find ways that they can cut down their basic bills and adapt to the growing cost of living. And yet, all the buzz over solar may not entirely be a blessing.
Homeowners are Desperate for Solar, But… •
Many are just not in a position to afford it. So while there may be no shortage of people who are making inquiries, the likelihood that these people will turn into paying customers is low.
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After two trying years, contractors can’t afford to spend time weeding through dead-end leads. They need to focus on those who are actually ready and set to buy. This is why it’s essential for contractors to target leads that have already been screened for their qualifications.
Grid Freedom Connects Contractors with Qualified Leads • Many installers are eliminating the stress of lead filtering by sourcing qualified leads from Grid Freedom. Our agency implements a dedicated screening process that selects for only the leads who are actually qualified to go solar ASAP.
• Screenings are performed by phone, with live agents who know how to ascertain a customer’s level of solar readiness. Leads chosen as qualified buyers are then scheduled for their first appointment with the contractor that purchases access rights.
• Revamp
your marketing plan so that you invest in worthwhile prospects. Get pre-screened leads at GridFreedom.com