What to Avoid The Recipe for Bad Solar Energy Leads
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Acquiring solar energy leads is one of the most essential parts of running a panel installation business. But getting ones that turn into sales can be a complicated process. This is why many contractors opt to outsource the work of lead generation and just buy leads straight from marketing agencies.
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However, this isn’t a guarantee that the leads are solid. The majority of solar marketing companies use generation tactics that produce iffy results. Their only concern is meeting the basic requirements to sell it to you, not making sure that every lead provided has a high likelihood of success.
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When considering a solar marketing agency to buy from, it’s important to look out for some of the most common and faulty lead generation practices. Acquisition Through Cold-Calling Solar panels are a great product with a wealth of benefits. But that doesn’t mean homeowners want to be pestered about them while they’re watching their favorite show.
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Cold-calls from telemarketers are met with annoyance most of the time, and mere tolerance in the best moments. This doesn’t set the stage for a likely sale. Worse even, it means contractors usually have to put in a lot more work to educate the customer, because the cold-call was the first time they’d even considered solar. And yet, most solar energy leads companies use cold-calling to acquire their leads. Instead of trying to attract homeowners who already have an interest in going solar, these agencies resort to interrupting family dinners and waking people up at the crack of dawn.
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Screening Only by Automated Systems or Overseas Staff In order to make sure a lead is even a real homeowner, an agency will need to do some screening. Now, some don’t even bother with this step, but plenty of those that do fail to do it properly.
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The ones that put in the least effort will rely on automated systems to perform quality checks. But these can only verify basic information, such as whether or not the address, name, and phone number are real and matching. Automated systems can’t tell you much about the homeowner’s financial situation or their property’s suitability for a solar system.
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Companies that understand this will hire human staff to do screening calls with the leads. The trouble is, most of these agencies go the cheap route by hiring people overseas.
This often results in big communication issues, as well as a lack of knowledge about typical solar practices and programs in the United States. Homeowners are going to have a hard time feeling confident about the information they’re getting from someone located half-way around the globe, who may only have marginal proficiency in the English language. WWW.GRIDFREEDOM.COM
Get Leads of a Higher Standard Agencies who use the tactics described above just don’t have the ability to provide consistently profitable leads. It’s the companies who go the extra mile that are going to deliver sales opportunities you can feel good about. Here at Grid Freedom, we don’t spare any effort. We attract already-interested homeowners by producing the information and request forms that they’re looking for, and we use the industry’s most thorough screening process. Each lead is personally called by one of our staff members located in our New Jersey office, who then takes time to discuss the lead’s qualifications and prime them for your sales pitch.
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It’s a process that has paid off well, both for us and our many happy contractors. Want to cash in on the profits? We invite you to sign up for a free membership.
Find Your Next Sale at Gridfreedom.com
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