Drew Gobbi NEXT Proposal

DALLAS’ HARMONIOUS HEARTH OF ARCHITECTURE + DESIGN By: Drew Gobbi

PROJECT STATEMENT NEXT, a global architecture and interior design firm based in LA is expanding their company to Dallas, TX. The allotted space for this project is approximately 11,000 square feet. The office is so be located on the 3rd floor of Victory Commons I – a modern live-work complex. The space has 30ft tall ceilings and looks towards the lively Victory Avenue of Dallas.

The vastly diverse and urban environment of Dallas seeks so foster ambitious and innovative work through tightly-connected client/team relationships. Spatial layout in this firm should encourage collaboration and communication between all inhabitants while maintaining a focused and functional work environment.

NEXT has communicated 5 key goals for this space: recruit and retain top design talent, encourage cross-generational mentoring, increase employee wellbeing, experience, engagement, and collaboration, utilize technology integrations to address seamless connectivity between global office teams and locations, those working from home, and clients, and finally, enable community outreach, including hosting student events and industry partners. Inherently, this project aims to consider the personal experience of each inhabitant which includes promoting inclusion, recognizing barriers, creating equitable experiences, and overall designing to accommodate and empower all.

SITE + CLIENT ANALYSIS 32.8 N -96.8 W

SITE

CLIENT Location: 2601 Victory Ave Suite 300 Dallas, TX 75201

Dallas is a densely populated urban city with a diverse and active population. The building that NEXT is located within is a corporate office building called Victory Commons I. It is just south of the DART rail station, a popular public transportation system downtown. American Airlines Center and Victory Park are also adjacent to the site, endorsing a highly active surrounding community.

46 young and passionate designers are coming together to establish 3 new design teams involved in corporate workplace, healthcare, education design.

The space should functionally facilitate this taskforce which includes 8 management directors, 31-person architecture and design staff, and a 7-person support team.

Clients and guest-employees will also inhabit the space at various times and in different sized groups

SITE + LOCAL AMENITIES MAP

DESIGN CONCEPT The concept of this project describes the space as a "Harmonious Hearth." A hearth is a symbol of home, comfort, and connection. It is a place that facilitates meaning, passion, and serves as a hub for innovation. Harmonious describes all things coming together as a unified whole. A harmonious environment is one that promotes inclusivity and support through purposeful interaction between its inhabitants.

This concept not only sets a precedent for NEXT’s company culture, but the central connectivity of the spacial design as well.

CONCEPT PRINICPLES

PROGRAM CONCEPT A centralized hearth within a space is an idea that was popularized by Frank Lloyd Wright in the mid- 20th century. It was derived from the role of a fireplace within residential spaces, and has since expanded it terms of application, context and building typologies. Within the conceptual development of NEXT Dallas, the idea of a hearth within a corporate workplace sparked the initiative regarding spatial organization. The organic division between employee and guest spaces joined together by a connective staircase that joins the reception, work-cafe, and mezzanine level acts as a central hub within the space. This central element combines both active and static uses and draws all inhabitants into the firm.

“Hearth” Precedent: Coonly House by Frank Lloyd Wright - 1907 MEZZANINE: EMPLOYEE + GUEST SPACES

WORK CAFE EMPLOYEE ONLY SPACES

MONUMENTAL CONNECTING STAIRCASE RECEPTION “HARMONIOUS HEARTH”

EMPLOYEE + GUEST SPACES

= EMPLOYEE CIRCULATION = CLIENT CIRCULATION = GUEST CIRCULATION

CIRCULATION DIAGRAM The key spatial separation between inhabitants of NEXT is between actively employed user, and guest users. This provided the best division of circulation paths throughout the space, allowing for a logical and functional plan when considering the different everyday interactions among each space.

The circulation of NEXT follows the spatial division patterns between both sides of the building. Specific user groups such as Team member vs. Director possess different paths within their designated employee or guest label.

The different zones throughout this space evoke varying levels of activity, ranging from quiet and focused, to noisy and dynamic. When planning out this space, this was something to keep in mind regarding spatial adjacencies, uses, and their inhabitants

The sizes and proportions, and typical layout of each space is taken into consideration through the block diagram phase. My approach was to determine how adjacent spaces can interact with each other in terms of both the existing building shape, and suggested square footage.

THE 4 ZONES OF NEXT

= CONNECT SPACES = COLLABORATE SPACES

PROPOSED ADDITION

• 2,500 sq. ft. mezzanine located on east side.

• Creative +Client Interactive spaces

= CREATE SPACES = CONCENTRATE SPACES

CONNECTIVE STAIRCASE • Joins the 2 levels

• Serves as ‘hearth’ of the project space

EXISTING STRUCTURE • Project Scope = 3rd floor • 11,000 Sq. Ft. • 30-foot ceilings

MOOD BOARD

CONNECT COLLABORATE

CONCENTRATE

CREATE

A

B

4

5

1

9

10 2

2

9

12 4

13 1

3

4

11

4

6

2

8

7

A

1

B 14

13 16

3

2

3

FLOOR PLAN SCALE: 1/16” = 1’

15

REFLECTED CEILING PLAN SCALE: 1/16” = 1’

MEET OUR DESIGNERS

LONGITUDINAL SECTION SCALE: 1/16” = 1’

9:24 AM

Thursday, October 26th

TRANSVERSE SECTION A SCALE: 1/8” = 1’

TRANSVERSE SECTION B SCALE: 1/8” = 1’

er Curiosity Tow Miami, FL 2019

Logo

Ergonomic Task Chair

Wheelchair Accessible Counter

Monitor, Keyboard, Mouse

File Storage

Privacy Shields

RECEPTION

Corporate Phone

The “H EARTH” ‘HEARTH” of NEXT

CONNECTING STAIRCASE

CLIENT PRESENTATION ROOM

20

23 C Pre orp lim orat ina e W ry or De kp sig lac nP eP rop roje os ct al

2023 Corporate Workplace Project Preliminary Design Proposal

CLIENT PRESENTATION ROOM

Monday 5/14 Advanced Seminar:

Rendering like a Professional

TRAINING CLASSROOM

Software: - Enscape - Photoshop - Lumion

- Foreground - Background - Depth of Field

und gro d ore un - F ckgrof Field a o - B pth e -D

: are tw e Sof nscap op - E tosh ho - P mion u -L

0 0/3 y1 nda d Mo nce va r: d A ina ke a li Semering al nd n Re essio f Pro

- Foreground - Background - Depth of Field

Monday 10/30 Advanced Seminar:

Rendering like a Professional

TRAINING CLASSROOM

Software: - Enscape - Photoshop - Lumion

9:24 AM

Thursday, October 26th

9:24 AM

Thursday, October 26th

WORK CAFE

MEZZANINE

MEETING ROOM

V-R EXPERIENCE SPACE

WORKSTATIONS

NEXT believes that adjecency of employees to their prospective leaders is a vital element of effective and functional communication.

Establishing 3 separate yet connected studio work spaces allows for concentrated collaboration within and between each sector.

CREATE STUDIO WORKSTATION ORGANIZATION

= Corporate = Healthcare = Education

INSPIRE

LEARN

LAYOUT B

LAYOUT 1

PRIVATE OFFICES

LAYOUT 2

LAYOUT 3

USER PROFILES

PATRICK DESIGN DIRECTOR:

TINA STUDIO DIRECTOR:

LIAM SUSTAINABILITY DIRECTOR:

- One each that leads Corporate, Education and Healthcare. They are responsible for staffing the projects and ensuring projects run smoothly. They work closely with their team,Studio Director partner, and project coordinator.

-In-person 3-5 days of the week - Adjecent to prospective employee group

- One each that leads Corporate, Education and Healthcare.

They are responsible for staffing the projectsand ensuring projects run smoothly. They work closely withtheir team, Design Director partner, and project coordinator.

-In-person 3-5 days of the week - Adjecent to prospective employee group

- Works with the entire office when needed to help provide guidance and deeper expertise - In-person 4/5 days of the week -Adjecent to all 3 studio sectors

TODAY’S AGENDA - Meeting 10am -Client Presentation 1pm

PRIVATE OFFICES