IRA Messaging Compressed

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THE INFLATION REDUCTION ACT BY THE NUMBERS

The Inflation Reduction Act delivers on President Biden’s promise to build an economy from the bottom up and the middle out while lowering the costs of prescription drugs, health care, and energy bills – paid for by making big corporations and tax cheats pay their fair share and without raising taxes on anyone making under $400,000.

THANKS TO THE INFLATION REDUCTION ACT:

* †

$2,000

300K yearly cap on out-of-pocket costs for prescription drugs

new, clean energy jobs created and more on their way

$35 per month insulin cap

$2,000 per year savings on energy costs for families

1.5 million people on medicare are saving money on their prescription drugs

billion

$361 in investments across 47 states and Puerto Rico

TALKINGABOUTTHE INFLATIONREDUCTIONACT

DO’SANDDON’TS

DO

Keepyourmessagingpeople-andimpact-focused,usinglocal exampleswhereverpossible.Remember—peoplearethe engineofthiscountry;governmentisthesupporttogivethem toolsandopportunitiestosucceed.

Drawcontrast.TheBiden-HarrisAdministrationstandsfor workingpeopleoverBigPharma,corporatepricegougers,etc.

FocusontheeconomicimpactoneverydayAmericans—costs arelower,unemploymentisdown,etc

Trytoexplainthetechnicalnuancesofthepolicies—focuson theoutcomesinstead.

Usetoomanystats—useafewaudience-friendlystatsand focusonlocalexamples.

Forgettoemphasizetheadministration’sleadershipinpassing theIRA,includingthatVPHarris’historictie-breakingvoteinthe Senate!

TALKINGABOUTTHE INFLATIONREDUCTIONACT

INFLATIONREDUCTIONACTMESSAGEFRAME

WhentheBiden-HarrisAdministrationtookoffice,they inheritedan economythatwasreelingfromtheCOVID-19pandemic withskyrocketing inflationandaneconomyonthebrink.

Butthankstotheirleadership,theInflationReductionAct(IRA)has reigned incostsforhardworkingAmericanfamilies,loweredinflationandfinally investedinmitigatingtheclimatecrisis. Forinstance,theBiden-Harris Administrationhas:

TackledinflationandloweredcostsforeverydayAmericans. Withthe pricesofeverydaygoodsandservicesfalling,theBiden-HarrisAdministration hasaddressedinflationandpressuredlargeretailerslikeWal-Martand Targettolowertheirprices.

LoweredprescriptiondrugpricesandcappedMedicarecosts. Bycapping insulincostsat$35permonthforMedicarerecipientsandlimitingannual out-of-pocketMedicarecoststo$2,000annually,theBiden-Harris AdministrationisstandinguptoBigPharmaandfightingforeveryday Americans.

Cutenergycostsandtackledtheclimatecrisis. TheBiden-Harris Administrationhascutenergycosts,savingfamiliesanaverageof$1,000a yearontheirenergybillswhilestrengtheningtheproductionofcleanenergy likewindandsolar.

Intwoshortyears,PresidentBidenandVicePresidentHarris’Inflation ReductionActhas broughtoureconomybackfromthebrink—creatingan Americanmanufacturingrenaissanceandputtingmoneybackinthe pocketsofeveryday,hardworkingAmericans, allwhilemakingbig corporationsandtaxcheatspaytheirfairshareandwithoutraisingtaxeson anyonemakingunder$400,000.

HABLANDOSOBRELALEYDE REDUCCIÓNDELAINFLACIÓN

QUÉHACERYQUÉNOHACER

QUÉHACER

Mantenerelmensajeenfocadoenlaspersonasyenelimpacto, usandoejemploslocalesdondeseaposible.Recuerda:laspersonasson elmotordelpaís;elgobiernoeselapoyoquedalasherramientasy oportunidadesparaeléxito.

Resaltarelcontraste. LaadministraciónBiden-Harrisdefiendealas personastrabajadorasfrentealasempresasfarmacéuticas,las corporacionesqueseaprovechandelaspersonas,etc.

Enfocarelimpactoeconómicoenlaspersonas –loscostossonmás bajos,eldesempleohabajado,etc.

QUÉNOHACER

Usardemasiadasestadísticas–esmejorusarsoloalgunasestadísticas defácilcomprensiónparaelpúblicoyenfocarseenejemploslocales.

Usardemasiadasestadísticas–esmejorusarsoloalgunasestadísticas defácilcomprensiónparaelpúblicoyenfocarseenejemploslocales.

¡Olvidardestacarelliderazgodelaadministraciónenlaaprobación delIRA,incluyendoelhistóricovotodedesempatedela vicepresidentaHarrisenelSenado!

HABLANDOSOBRELALEYDE REDUCCIÓNDELAINFLACIÓN

MENSAJES SOBRE LA LEY DE REDUCCIÓN DE LA INFLACIÓN

CuandolaadministraciónBiden-Harrisasumióelcargo, heredóuna economíaqueestabasufriendoporlapandemiadeCOVID-19,conuna inflaciónaltayunaeconomíaalbordedecrisis.

Perograciasasuliderazgo,laLey deReduccióndelaInflación(IRA) ha reducidoloscostosparafamiliastrabajadoras,hareducidolainflación,y porfin,hainvertidoenmitigarlacrisisclimática. Porejemplo,la administraciónBiden-Harrisha:

Abordadolainflaciónyreducidoloscostosparalosestadounidenses. Conladisminucióndelospreciosdecosasy servicioscotidianos,la administraciónBiden-Harrishaabordadolainflacióny hapresionadoa empresasgrandescomoWalmartyTargetareducirsusprecios.

Reducidolospreciosdelosmedicamentosrecetadosylimitadolos costosdeMedicare. Allimitarelcostodelainsulinaa$35dólaresalmes paralosbeneficiariosdeMedicarey losgastosdebolsillodeMedicarea $2,000dólaresanuales,laadministraciónBiden-Harrisseenfrentaalas empresasfarmacéuticasyluchaportodoslosestadounidenses.

Reducidoloscostosenergéticosyabordadolacrisisclimática.

LaadministraciónBiden-Harrisharecortadoloscostosdeenergía, ahorrándolealasfamiliasunpromediode$1,000dólaresalañoensus facturasdeenergía,todomientrasreforzandolaproduccióndeenergía limpiacomolaenergíaeólicaysolar.

Ensolodosaños,laLeydeReduccióndelaInflacióndelpresidenteBidenyla vicepresidentaHarrisha sacadoanuestraeconomíadelbordedeunacrisis–creandounrenacimientodelaindustriademanufacturaestadounidensey devolviendodineroalosbolsillosdelosestadounidensestrabajadores,todo mientrashaciendoquelascorporacionesgrandespaguenloqueles correspondeenimpuestos,ysinaumentarlosimpuestosaquienesganan menosde$400,000dólares.

MESSAGEFRAMES:

THEINFLATIONREDUCTION ACTDELIVERSONTHE ECONOMY

CenterthegenerationalimpactoftheIRA’sinvestmentstolowercosts,buildour economy,andhelpworkingfamiliesgetahead.

Tiebacktokeyissues:bringingjobsbacktotheUnitedStates,investinginourworkforce,an dcreatingnewgood-payingunionjobsthatdon’trequireacollege degree.

Makepeoplethecenterofthestory:Positionthegovernmentasasupporting actorratherthanthestarandrelatehowpolicyhelpshardworkingpeople.†

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisarelaser-focused onloweringcostsandimprovingwagesforhardworkingfamilies.

TheBiden-HarrisAdministrationhasmadegenerationalinvestmentstobringback jobsthathadpreviouslybeensentoverseas,createapprenticeshipprograms thathelppreparetheworkforceoftomorrow,andexpandopportunities forgood-payingunionjobsthatdon’trequireacollegedegree.

Meanwhile,RepublicansinCongressvotedagainst theInflationReductionAct andhavefoughttoothandnailfortheultra-wealthyandlargecorporations.

TogetherwithDemocratsinCongress,PresidentBidenandVicePresidentHarris

MESSAGEFRAMES:

THEINFLATIONREDUCTION ACTDELIVERSFORUNION WORKERS

CenterbringingjobsbacktotheUnitedStatesandputtingworkersaheadofbig corporations.

Tiebacktokeyissues:improvingaccesstoworkforcedevelopment,strengthening theeconomy,andremovingroadb lockstounionsfightingfortheirmembers.

Makethemthecenterofthestory:Positionthegovernmentasasupportingactor ratherthanthestarandrelatehowpolicyhelpshardworkingpeople.†

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisarelaser-focusedonraising incomesandloweringcostsforhardworkingfamilies.

TheBiden-HarrisAdministrationhasworkedtoempowerunionworkers—creatingmore good-payingunionjobsthatdon’trequireacollegedegree,investinginapprenticeship programs,andremovingroadblockstoorganizing.

Meanwhile,RepublicansinCongressvotedagainsttheInflationReductionActandhave endorsedplanst hatthreatenSocialSecurityandMedicare,letbigcorporationstake advantageofworkers,andraisepricesacrosstheboard.

TogetherwithDemocratsinCongress,PresidentBidenandVicePresident Harriswillcontinuetofightforandinvestinworkingfamilies.

THEINFLATIONREDUCTION ACTDELIVERSONCLIMATE CHANGEMITIGATION

MESSAGEFRAMES:

CenterthegenerationalimpactoftheIRA’sinvestmentsinclimate changemitigation,oureconomy,andworkingfamilies.

Tiebacktokeyissu es:loweringenergycosts,strengtheningtheeconomy, improvingclimateresiliency,andturningtheUnitedStatesintoaworld leaderinthecleanenergyfuture.

Createcontrast:BigOilexecutivescontinuetoignoresettledsciencetomakea buck.RemindpeoplethattheyarepushingRepublicansinCongresstorepealtheIRA.†

Makepeoplethecenterofthestory:Positionthegovernmentasasupportingactor ratherthanthestarandrelatehowpolicyhelpshardworkingpe ople.†

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisarelaser-focusedonfightingtheclimate crisis—allwhileraisingincomesandloweringcostsforhardworkingfamilies.

TheBiden-HarrisAdministrationhasmadegenerationalinvestmentsin ourcleanenergyfuture—turningtheclimatecrisisintoeconomicopportunityby investinginworkingfamiliestoturntheUnitedStatesintotheworld leaderinlow-costcleanenergyandclimateresiliency.

Meanwhile,Republicansin CongressvotedagainsttheInflationReductionAct, continuingtoquestionsettledclimatescienceandbackingtheirBigOil corporatedonors'wishestorepealtheIRA.

TogetherwithDemocratsinCongress,PresidentBidenandVicePresidentHarriswill continuetofightforandinvestincommunitiestofighttheclimatecrisis.

THEINFLATIONREDUCTION ACTEXPANDSACCESSTO AFFORDABLEHEALTHCARE

TheInflationReductionActtakeshistoricactiontolowerhealthcarecostsfortens ofmillionsofAmericans–butonlyabouthalfofAmericansknowaboutanyofits healthcareprovisions.Whenpeoplelearnaboutthesehealthcareprovisions, morethan4in5Americanssupportthem.*

MESSAGEFRAMES:

Centerlowercosts:$35monthlycaponinsulinforMedicarerecipients,providing freevaccinestoMedicarerecipients,andnegotiatinglowerdrugprices.

Makeworkingpeoplethestarofthestory:Positionthegovernmentasasupporting actorratherthanthestarandrelatehowthepolicyhelpshardworkingpeople.

Drawacontrast:MAGARepublicanswanttoraisecostsforhardworkingfamiliesand givemoretaxbreakstodrugandinsurancecompanies.RepublicansinCongress unanimouslyvotedagainsttheInflationReductionActandhaveworked incessantlytorepealit.

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisarelaser-focused onloweringhealthcarecostsforhardworkingfamilies.

ThroughtheInflationReductionAct,theBiden-HarrisAdministrationhascappedthemonthly priceofinsulinto$35andprovidedfreevaccinesforpeopleonMedicarewhileallowing Medicaretonegotiatelowerdrugpricesforthefirsttimeinitshistory.

Meanwhile,everysingleRepublicaninCongressvotedagainsttheInflationReductionA ctand hasendorsedplanstofullyrepealtheprescriptiondrugprovisionsthataresavingAmericans thousandsofdollarsperyearontheirhealthcare.

TogetherwithDemocratsinCongress,PresidentBidenandVicePresidentHarris willcontinuetofightforimprovedaccesstoaffordablehealthcare.

MESSAGEFRAMES:

THEINFLATIONREDUCTION ACTDELIVERSFORRURAL COMMUNITIES

RuralAmericansoftenfeelleftbehindoroverlooked—emphasizethereal, tangiblewaystheirlivesarebeingimprovedbytheIRA.

Thatbeingsaid,ruralAmericanshavemanyofthesameconcernsasurban Americans:thecostofliving,creatinggood-p ayingjobs,andfixing infrastructureandpollutionintheircommunities.*

Makethemthecenterofthestory:Positionthegovernmentasasupportingactor ratherthanthestarandrelatehowpolicyhelpshardworkingruralAmericans.†

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisaregrowingoureconomybyraisingAmericans’ incomesandloweringcostsforhardworkingruralAmericans.

ThisBiden-HarrisAdministrationhasinvestedbillionsinruralprojectstoexpandaccessto high-speedinternet,lowerenergycosts,andstrengthenlocalandregionalfoodsystems.

Meanwhile,everyRepublicaninCongressvotedagainsttheInflationReductionAct,including programstolowerhealth carecosts,combatclimatechange,andsupport energy-producingcommunities.

TogetherwithDemocratsinCongress,PresidentBidenandVicePresidentHarriswill continuetofightforandinvestinruralworkingfamilies.

THEINFLATION REDUCTIONACT DELIVERSFORLATINOS

MESSAGEFRAMES:

CenterthethreeEs:economy,equity,andtheenvironment.*

Tiebacktokeyissues:loweringhealthcarecosts,tacklingtherisingcostof living,andcreatingjobs.

Makethemthecenterofthestory:Positionthegovernmentasasupporting actorratherthanthesta randrelatehowpolicyhelpshardworkingpeople.†

EmphasizetheleadershipthatLatino-ledorganizationshadinpassingtheIRA

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisaregrowingoureconomyby raisingAmericans’incomesandloweringcosts.

TheBiden-HarrisAdministrationhasworkedtocapthecostofprescription drugs,lowerhousingcosts,andinvestintheworkforceoftomorrow.

Meanwhile,RepublicansinCongressvotedagainsttheInflationReductionAct,including programsthatallowMedicaretonegotiatelowerdrugprices,increasehousingsupply,and bringmanufa cturingbackfromoverseastocreatemore,better-payingjobs.

TogetherwithDemocratsinCongress,PresidentBidenandVicePresident HarriswillcontinuetofightforandinvestinworkingLatinofamilies.

THEINFLATIONREDUCTION ACTDELIVERSFORBLACK AMERICANS

MESSAGEFRAMES:

CenterthethreeEs:economy,equity,andtheenvironment.*

Tiebacktokeyissues:improvingaccesstoeducation,strengtheningthe economy,andreducinghealthcarecosts.

Makethemthecenterofthestory:Positionthegovernmentasasupporting actorratherthanthestarandrelatehowpolicyhelpshardworkingpeople.†

EmphasizetheleadershipthatBlack-ledorganizationsh adinpassingtheIRA

PRIME EVIDENCE CONTRAST FUTURE

PresidentBidenandVicePresidentHarrisarelaser-focusedonraising incomesandloweringcostsforBlackfamilies.

TheBiden-HarrisAdministrationhasworkedtolowerprescriptiondrugcosts,make housingmoreaffordable,andcreatemoregood-payingjobs.

Meanwhile,RepublicansinCongressvotedagainsttheInflationReductionActandhave endorsedplansthatthreatenSocialSecurityandMedicare.

TogetherwithDemocratsinCongress,Presid entBidenandVicePresidentHarris willcontinuetofightforandinvestinBlackfamilies.

QUESTIONS?

Director of Strategic Initiatives

paydon@buildingbacktogether.org | (920) 246-0441

Deputy Director of Strategic Initiatives

eileen@buildingbacktogether.org | (786) 486-1302

Political Director

ashley@buildingbacktogether.org | (708) 833-0048

State Partnerships Director

bart@buildingbacktogether.org | (862) 823-2412

Communications Director

blake@buildingbacktogether.org | (516) 361-4644

PAYDON MILLER
EILEEN GARCIA
ASHLEY ALVAREZ
BART RUTHERFORD
BLAKE GOODMAN

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IRA Messaging Compressed by Andrea Lozano - Issuu