IRA Messaging Compressed

TALKING ABOUT THE INFLATION REDUCTION ACT Community-specific, culturally competent messaging to celebrate the successes of the IRA

TABLE OF CONTENTS The Inflation Reduction Act by the Numbers Facts and Figures

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Talking about the Inflation Reduction Act Topline messaging guidance for the IRA

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Talking about the Inflation Reduction Act in Spanish Topline messaging guidance for the IRA in Spanish

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Audience-specific messaging documents Jobs & the Economy

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Labor & Unions Climate Change

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Health Care & Child Care

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Rural Communities

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Latino Communities

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Black Communities

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Questions?

Contact Information

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THE INFLATION REDUCTION ACT BY THE NUMBERS The Inflation Reduction Act delivers on President Biden’s promise to build an economy from the bottom up and the middle out while lowering the costs of prescription drugs, health care, and energy bills – paid for by making big corporations and tax cheats pay their fair share and without raising taxes on anyone making under $400,000.

THANKS TO THE INFLATION REDUCTION ACT:

300K * new, clean energy jobs created and more on their way

$35 per month insulin cap

$2,000

yearly cap on out-of-pocket costs for prescription drugs

$2,000 per year savings on energy costs for families

1.5

million

†

$361

billion people on medicare are saving money on their prescription drugs

*(Climate Power, 6/20/24) †(WH, 2/12/24)

in investments across 47 states and Puerto Rico

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TALKING ABOUT THE INFLATION REDUCTION ACT DO’S AND DON’TS

DO Keep your messaging people- and impact-focused, using local examples wherever possible. Remember — people are the engine of this country; government is the support to give them tools and opportunities to succeed.

Draw contrast. The Biden-Harris Administration stands for working people over Big Pharma, corporate price gougers, etc.

Focus on the economic impact on everyday Americans — costs are lower, unemployment is down, etc

DON’T Try to explain the technical nuances of the policies — focus on the outcomes instead.

Use too many stats — use a few audience-friendly stats and focus on local examples.

Forget to emphasize the administration’s leadership in passing the IRA, including that VP Harris’ historic tie-breaking vote in the Senate!

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TALKING ABOUT THE INFLATION REDUCTION ACT INFLATION REDUCTION ACT MESSAGE FRAME When the Biden-Harris Administration took office, they inherited an economy that was reeling from the COVID-19 pandemic with skyrocketing inflation and an economy on the brink.

But thanks to their leadership, the Inflation Reduction Act (IRA) has reigned in costs for hardworking American families, lowered inflation and finally invested in mitigating the climate crisis. For instance, the Biden-Harris Administration has:

Tackled inflation and lowered costs for everyday Americans. With the prices of everyday goods and services falling, the Biden-Harris Administration has addressed inflation and pressured large retailers like Wal-Mart and Target to lower their prices.

Lowered prescription drug prices and capped Medicare costs. By capping insulin costs at $35 per month for Medicare recipients and limiting annual out-of-pocket Medicare costs to $2,000 annually, the Biden-Harris Administration is standing up to Big Pharma and fighting for everyday Americans.

Cut energy costs and tackled the climate crisis. The Biden-Harris Administration has cut energy costs, saving families an average of $1,000 a year on their energy bills while strengthening the production of clean energy like wind and solar.

In two short years, President Biden and Vice President Harris’ Inflation Reduction Act has brought our economy back from the brink — creating an American manufacturing renaissance and putting money back in the pockets of everyday, hardworking Americans, all while making big corporations and tax cheats pay their fair share and without raising taxes on anyone making under $400,000.

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HABLANDO SOBRE LA LEY DE REDUCCIÓN DE LA INFLACIÓN QUÉ HACER Y QUÉ NO HACER

QUÉ HACER Mantener el mensaje enfocado en las personas y en el impacto, usando ejemplos locales donde sea posible. Recuerda: las personas son el motor del país; el gobierno es el apoyo que da las herramientas y oportunidades para el éxito.

Resaltar el contraste. La administración Biden-Harris defiende a las personas trabajadoras frente a las empresas farmacéuticas, las corporaciones que se aprovechan de las personas, etc.

Enfocar el impacto económico en las personas – los costos son más bajos, el desempleo ha bajado, etc.

QUÉ NO HACER Usar demasiadas estadísticas – es mejor usar solo algunas estadísticas de fácil comprensión para el público y enfocarse en ejemplos locales.

Usar demasiadas estadísticas – es mejor usar solo algunas estadísticas de fácil comprensión para el público y enfocarse en ejemplos locales. ¡Olvidar destacar el liderazgo de la administración en la aprobación del IRA, incluyendo el histórico voto de desempate de la vicepresidenta Harris en el Senado!

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HABLANDO SOBRE LA LEY DE REDUCCIÓN DE LA INFLACIÓN MENSAJES SOBRE LA LEY DE REDUCCIÓN DE LA INFLACIÓN Cuando la administración Biden-Harris asumió el cargo, heredó una economía que estaba sufriendo por la pandemia de COVID-19, con una inflación alta y una economía al borde de crisis.

Pero gracias a su liderazgo, la Ley de Reducción de la Inflación (IRA) ha reducido los costos para familias trabajadoras, ha reducido la inflación, y por fin, ha invertido en mitigar la crisis climática. Por ejemplo, la administración Biden-Harris ha:

Abordado la inflación y reducido los costos para los estadounidenses.

Con la disminución de los precios de cosas y servicios cotidianos, la administración Biden- Harris ha abordado la inflación y ha presionado a empresas grandes como Walmart y Target a reducir sus precios.

Reducido los precios de los medicamentos recetados y limitado los costos de Medicare. Al limitar el costo de la insulina a $35 dólares al mes para los beneficiarios de Medicare y los gastos de bolsillo de Medicare a $2,000 dólares anuales, la administración Biden-Harris se enfrenta a las empresas farmacéuticas y lucha por todos los estadounidenses.

Reducido los costos energéticos y abordado la crisis climática.

La administración Biden-Harris ha recortado los costos de energía, ahorrándole a las familias un promedio de $1,000 dólares al año en sus facturas de energía, todo mientras reforzando la producción de energía limpia como la energía eólica y solar.

En solo dos años, la Ley de Reducción de la Inflación del presidente Biden y la vicepresidenta Harris ha sacado a nuestra economía del borde de una crisis – creando un renacimiento de la industria de manufactura estadounidense y devolviendo dinero a los bolsillos de los estadounidenses trabajadores, todo mientras haciendo que las corporaciones grandes paguen lo que les corresponde en impuestos, y sin aumentar los impuestos a quienes ganan menos de $400,000 dólares.

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THE INFLATION REDUCTION ACT DELIVERS ON THE ECONOMY MESSAGE FRAMES: Center the generational impact of the IRA’s investments to lower costs, build our economy, and help working families get ahead.

Tie back to key issues: bringing jobs back to the United States, investing in ourworkforce, and creating new good-paying union jobs that don’t require a college degree.

Make people the center of the story: Position the government as a supporting actor rather than the star and relate how policy helps hardworking people.†

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are laser-focused on lowering costs and improving wages for hardworking families.

The Biden-Harris Administration has made generational investments to bring back jobs that had previously been sent overseas, create apprenticeship programs that help prepare the workforce of tomorrow, and expand opportunities for good-paying union jobs that don’t require a college degree.

Meanwhile, Republicans in Congress voted against the Inflation Reduction Act and have fought tooth and nail for the ultra-wealthy and large corporations.

Together with Democrats in Congress, President Biden and Vice President Harris will continue to work so that hardworking families can get ahead.

JobsNarrative Narrative †WinningJobs *Winning

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THE INFLATION REDUCTION ACT DELIVERS FOR UNION WORKERS MESSAGE FRAMES: Center bringing jobs back to the United States and putting workers ahead of big corporations.

Tie back to key issues: improving access to workforce development, strengthening the economy, and removing roadblocks to unions fighting for their members.

Make them the center of the story: Position the government as a supporting actor rather than the star and relate how policy helps hardworking people.†

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are laser-focused on raising incomes and lowering costs for hardworking families.

The Biden-Harris Administration has worked to empower union workers — creating more good-paying union jobs that don’t require a college degree, investing in apprenticeship programs, and removing roadblocks to organizing.

Meanwhile, Republicans in Congress voted against the Inflation Reduction Act and have endorsed plans that threaten Social Security and Medicare, let big corporations take advantage of workers, and raise prices across the board.

Together with Democrats in Congress, President Biden and Vice President Harris will continue to fight for and invest in working families.

†Winning Jobs Narrative

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THE INFLATION REDUCTION ACT DELIVERS ON CLIMATE CHANGE MITIGATION MESSAGE FRAMES: Center the generational impact of the IRA’s investments in climate change mitigation, our economy, and working families.

Tie back to key issues: lowering energy costs, strengthening the economy, improving climate resiliency, and turning the United States into a world leader in the clean energy future.

Create contrast: Big Oil executives continue to ignore settled science to make a buck. Remind people that they are pushing Republicans in Congress to repeal the IRA.† Make people the center of the story: Position the government as a supporting actor rather than the star and relate how policy helps hardworking people.†

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are laser-focused on fighting the climate crisis — all while raising incomes and lowering costs for hardworking families.

The Biden-Harris Administration has made generational investments in our clean energy future — turning the climate crisis into economic opportunity by investing in working families to turn the United States into the world leader in low-cost clean energy and climate resiliency.

Meanwhile, Republicans in Congress voted against the Inflation Reduction Act, continuing to question settled climate science and backing their Big Oil corporate donors' wishes to repeal the IRA. Together with Democrats in Congress, President Biden and Vice President Harris will continue to fight for and invest in communities to fight the climate crisis.

†Winning Jobs Narrative

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THE INFLATION REDUCTION ACT EXPANDS ACCESS TO AFFORDABLE HEALTH CARE The Inflation Reduction Act takes historic action to lower health care costs for tens of millions of Americans – but only about half of Americans know about any of its health care provisions. When people learn about these health care provisions, more than 4 in 5 Americans support them.*

MESSAGE FRAMES: Center lower costs: $35 monthly cap on insulin for Medicare recipients, providing free vaccines to Medicare recipients, and negotiating lower drug prices.

Make working people the star of the story: Position the government as a supporting actor rather than the star and relate how the policy helps hardworking people.

Draw a contrast: MAGA Republicans want to raise costs for hardworking families and give more tax breaks to drug and insurance companies. Republicans in Congress unanimously voted against the Inflation Reduction Act and have worked incessantly to repeal it.

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are laser-focused on lowering health care costs for hardworking families.

Through the Inflation Reduction Act, the Biden-Harris Administration has capped the monthly price of insulin to $35 and provided free vaccines for people on Medicare while allowing Medicare to negotiate lower drug prices for the first time in its history.

Meanwhile, every single Republican in Congress voted against the Inflation Reduction Act and has endorsed plans to fully repeal the prescription drug provisions that are saving Americans thousands of dollars per year on their health care.

Together with Democrats in Congress, President Biden and Vice President Harris will continue to fight for improved access to affordable health care.

*Navigator Research

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THE INFLATION REDUCTION ACT DELIVERS FOR RURAL COMMUNITIES MESSAGE FRAMES: Rural Americans often feel left behind or overlooked — emphasize the real, tangible ways their lives are being improved by the IRA. That being said, rural Americans have many of the same concerns as urban Americans: the cost of living, creating good-paying jobs, and fixing infrastructure and pollution in their communities.* Make them the center of the story: Position the government as a supporting actor rather than the star and relate how policy helps hardworking rural Americans.†

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are growing our economy by raising Americans’ incomes and lowering costs for hardworking rural Americans.

This Biden-Harris Administration has invested billions in rural projects to expand access to high-speed internet, lower energy costs, and strengthen local and regional food systems.

Meanwhile, every Republican in Congress voted against the Inflation Reduction Act, including programs to lower health care costs, combat climate change, and support energy-producing communities.

Together with Democrats in Congress, President Biden and Vice President Harris will continue to fight for and invest in rural working families.

*Hyphen and HIT Strategies†Winning Jobs Narrative

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THE INFLATION REDUCTION ACT DELIVERS FOR LATINOS MESSAGE FRAMES: Center the three Es: economy, equity, and the environment.* Tie back to key issues: lowering health care costs, tackling the rising cost of living, and creating jobs.

Make them the center of the story: Position the government as a supporting actor rather than the star and relate how policy helps hardworking people.† Emphasize the leadership that Latino-led organizations had in passing the IRA

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are growing our economy by raising Americans’ incomes and lowering costs.

The Biden-Harris Administration has worked to cap the cost of prescription drugs, lower housing costs, and invest in the workforce of tomorrow.

Meanwhile, Republicans in Congress voted against the Inflation Reduction Act, including programs that allow Medicare to negotiate lower drug prices, increase housing supply, and bring manufacturing back from overseas to create more, better-paying jobs.

Together with Democrats in Congress, President Biden and Vice President Harris will continue to fight for and invest in working Latino families.

†Winning Jobs Narrative

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THE INFLATION REDUCTION ACT DELIVERS FOR BLACK AMERICANS MESSAGE FRAMES: Center the three Es: economy, equity, and the environment.* Tie back to key issues: improving access to education, strengthening the economy, and reducing health care costs.

Make them the center of the story: Position the government as a supporting actor rather than the star and relate how policy helps hardworking people.† Emphasize the leadership that Black-led organizations had in passing the IRA

PRIME

EVIDENCE

CONTRAST

FUTURE

President Biden and Vice President Harris are laser-focused on raising incomes and lowering costs for Black families.

The Biden-Harris Administration has worked to lower prescription drug costs, make housing more affordable, and create more good-paying jobs.

Meanwhile, Republicans in Congress voted against the Inflation Reduction Act and have endorsed plans that threaten Social Security and Medicare.

Together with Democrats in Congress, President Biden and Vice President Harris will continue to fight for and invest in Black families.

*Hyphen and HIT Strategies†Winning Jobs Narrative

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QUESTIONS?

PAYDON MILLER Director of Strategic Initiatives paydon@buildingbacktogether.org | (920) 246-0441

EILEEN GARCIA Deputy Director of Strategic Initiatives eileen@buildingbacktogether.org | (786) 486-1302

ASHLEY ALVAREZ Political Director ashley@buildingbacktogether.org | (708) 833-0048

BART RUTHERFORD State Partnerships Director bart@buildingbacktogether.org | (862) 823-2412

BLAKE GOODMAN Communications Director blake@buildingbacktogether.org | (516) 361-4644

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