Fiesta de La Simcha Impact Report

IMPACT REPORT

DREAM UP EVENTS JANUARY 23, 2025

“Investment in the Arts is the Foundation for Building Vibrant Communities.”

– Americans for the Arts We are witnessing an alarming rise in racist, anti-immigrant, anti-Hispanic, and antisemitic hate crimes across Massachusetts.

Fiesta de la Simcha was created as a powerful response to these divisions—a model for building bridges of unity and understanding. This unique event brought together artists, organizations, and audiences to celebrate the rich musical traditions of their own cultures while embracing those of their neighbors.

46% 700 600

Increase in Hate Crimes Since 2020

Reported Hate Crimes in Massachusetts

500 400 300 200 100

It was a moment to sing, dance, and connect—not to shout or divide. Through the shared joy of music and cultural appreciation, Fiesta de la Simcha reminded us of our shared humanity.

What better way to strengthen our community?

0 2020

2021

2022

Source: MA Office of Public Safety and Security

2023

The Organizations Behind The Fiesta

Our Marketing Partners

Greater Collaboration Leads to Greater Participation Participation

23%

10%

8% 59%

2 Communities

4 Fiesta Events

Student Workshop: 75

Cons ervatory Concert: 432

Stavans Book Signing: 58

Bombyx Concer t: 16 4

729 Fiesta Goers

Presenting these klezmer-cuatro concerts in Springfield and Northampton gave more people more opportunities to experience and appreciate the diversity that enriches our communities.

Fiesta Budget: $16,402 Expenses

Revenue

7% 9%

15% 40% 25%

18%

60%

26%

Foundations: $6500

Corporate Sponsors: $4250

Earned Revenue: $4152

Government : $1500

Artists/Director: $9902

Production: $2884

Hospitality: $2466

Marketing: $1150

Coordinating events in two locations enabled both communities to benefit from the economy of scale.

Fiesta Benefactors The Cohen-Musicant Family Fund

Maestro Sponsors

Ensemble Sponsors

This program is funded in part by a grant from the Springfield Cultural Council, a local agency which is supported by the Mass Cultural Council, a state agency.

Summary Fiesta de la Simcha was a trailblazing multicultural initiative celebrating artistic expression and fostering connections between the local Hispanic and Jewish communities.

The project was a resounding success by all traditional measures: • Attendance at all events met or exceeded expectations.

• Eleven community partnerships were established, marking a historic effort in cultural sharing.

• Seven of the region’s leading charitable donors generously supported the event.

• Made possible through the collaborative effort of cultural, educational, and religious organizations, The experience proved deeply inspiring for the participating musicians, highly enjoyable for audiences, and a source of tremendous pride for families who saw their children perform.

Fiesta events posed profound questions about identity, unity, and cultural exchange. Does singing a 100year-old Jewish labor song in both Spanish and Yiddish inspire new perspectives? Can hearing the cuatro, Puerto Rico’s treasured traditional instrument, inspire students and add to their ethnic pride? Does learning to sing, dance, or simply enjoy art in a culturally diverse setting foster appreciation and understanding?

Fiesta de la Simcha enriched our community by demonstrating how the arts can transcend generational and cultural divides, build bridges, and joyfully bring people together.

Fiesta Marketing

A J

U

C

RA

OF

R

I

Y

FREE TICKETS AND INF O a t WWW.D R EA MU PEVEN TS.OR G

Facebook Post Concert Video Links Ale Briedr Live at Bombyx

PRESENTED BY

WITH SUPPORT FROM

Facebook Ad

Complete Springfield Conservatory Concert

The Cohen-Musicant Family

IN PARTNERSHIP WITH

Flier/Poster

Beit Ahavah | Bomba de Aqui | Congregation B’nai Israel | Springfield Cultural District | Springfield JCC | Temple Beth El