No. 012 | February 2024

ISSUE 12

FEBRUARY 2024

DRAX DIGEST A MONTHLY NEWSLETTER FOR THE DRAX COMMUNITY

2 WELLNESS TRAVEL TIPS

FEATURING WELLNESS+ STUDIO MADISON AVENUE’S HOTTEST LOCAL BUSINESS

Michael Ennis | Publisher

ADVERTISE YOUR BUSINESS IN DRAX DIGEST!

DRAX PUBLISHING

Eleonora Fogg | Editor

CONTENTS

02 LETTER FROM THE PUBLISHER

03 - 04 BUSINESS HIGHLIGHT

05 - 07 DRAX NEWS

08 TEAM PROFILE

09 TRAVEL WELLNESS TIPS

10 DRAXVERTISEMENTS?

11 RECIPE OF THE MONTH

LETTER FROM THE PUBLISHER

Dear Readers, Thank you for being here with us through the past year to what is now our 12th issue. Next month marks our first anniversary of the digest, which was born out of a spontaneous idea — a possibility — much like the birth of DRAX Publishing itself.

DRAX Publishing unfolded in a slew of craziness as we scrambled to produce Mrs.: The Book, our first publication, for Mrs.’s 93rd birthday last April. I've had the great privilege of working for Mrs. for nearly twenty years, and this volume was meant to share her generosity, unfailing loyalty, and the remarkable person she is. The person who has done so much to transform us all at DRAX to be the best versions of ourselves.

The Mrs. Book project and its great success prompted the creation of DRAX Publishing, another branch of Mrs.’s legacy of beauty, innovation, and compassion, which we hope will become a platform for emerging artists in writing, design, and photography to share their diverse voices and stories with the world.

Thank you for your ongoing support. It’s a privilege to see DRAX’s businesses transform from ideas into tangible companies with visions, mission statements, passionate employees, and loyal cheerleaders.

Michael Ennis Publisher DRAX Publishing Don’t hesitate to contact us with your ideas for future issues at eleonora@svvl.net!

I hope this monthly newsletter is as much a gift to you as it is for Mrs., me, and our creative team.

With heartfelt gratitude,

s i n n E l Michae 02

BUSINESS HIGHLIGHT

Wellness+ Studio

“Wellness+ Studio is a Zen garden carved into the fortress that is the Gagosian building on Madison Avenue. Its primary focus is on the body—being healthy, making sure you look good, but also ensuring its efficiency. Their philosophy is to treat the body as truly sacred, not just a machine. As such, the studio isn’t trying to peddle customers with gimmicky drinks or false promises of fast results. Instead, it is a collaborative process between trainer and trainee to build the body to reach its full potential. Their holistic approach is guided by the four stones of their logo: Nutrition, Exercise, Recovery, and Rest. Though so many of us hinge on the first two pillars, Peña says it is the last two that are crucial for success. “We want you to cultivate yourself,” she explains. “[Whether that’s] finding the best version of you and the goals you want to achieve or just staying stable in your age.”

- Alex Fener, AVENUE Magazine | January 2024

03

BUSINESS HIGHLIGHT

Wellness+ Studio has seen massive success in the past several months, a fitting trend for the business's first anniversary. Wellness+ Studio has been featured in many articles across over ten digital and physical press platforms, including esteemed health and wellness and local business magazines!

You can also see the Studio featured throughout the Upper East Side on LinkNYC’s digital advertisement kiosks!

04

DRAX News All the updates on all the DRAX businesses all in one place. How many more times can we use the word all in this intro?

DRAX PUBLISHING DRAX Publishing is on the brink of many new and exciting projects! With photography completed for the book on Mrs.’s Indian miniatures, the rest of the process awaits. Another secret project is full of buzz! Any guesses on what it could be?

In other exciting news, we are running some small experiments, including advertising, to practice and visualize what a sophisticated, broader audience digest publication might look like. Read more about advertising in DRAX Digest on page 10!

BREAD STORY Nothing says “I love you” or “Be my Valentine,” like fresh-baked pastries made with love by Yann and the Bread Story team. Don’t forget to stop by Bread Story to stock up on new, unique Valentine’s Day treats, including heart-shaped palmiers, heavenly crisp red croissants (filled with whipped vanilla ganache and raspberry jam), and chocolate ganache and salted caramel-filled croissants! If you haven’t already, follow Bread Story on Instagram, where you can see Yann in action, making all these unique goodies from start to delicious finish!

05

DRAX NEWS

WILLIAM J. VON LIEBIG FOUNDATION The

Foundation

period

of

has

peace

entered

its

after

the

excitement of the annual von Liebig Prize.

During

working

this

on

time,

building

we

are

connections

with other non-profits through the efforts of the Suzanne von Liebig Institute

and

strengthening

our

public and social media presence through the help of the Founder of Got2GoNYC, Teddy Siegel!

Keep an eye out for new content from

The

William

J.

von

Liebig

Foundation as we establish our nonprofit’s brand identity and build our community. Follow our Instagram handle, @wjvl.foundation, to stay updated

on

all

things

animal

welfare!

DRAX PRODUCTIONS After navigating the unpredictable waves

of

company strikes

being

a

production

in

2023

(with

and

issues

accompanying

post-pandemic

recovery),

all

the DRAX

Productions looks towards a vibrant 2024 with dreadful horror projects in the works with dreadfully big names. Stay tuned for updates and projects sure to make you want to stay far away from wild forests and dark places.

06

DRAX NEWS

THE SVL INSTITUTE The SvL Institute’s Community Outreach Dinner on January 20th was a huge success!

We had attendees from all over Connecticut, and even Massachusetts come to Burr Hall Farm for a beautiful, delicious dinner crafted by our very own Chad Brauze.

The evening was filled with deep, meaningful conversations and connections between individuals from diverse non-profit spheres.

Climate and environmental non-profits spoke to the women’s rights non-profits, while the arts organizations bonded with the farmers and animal welfare activists. The atmosphere was full of openness, gratitude, and hope for a brighter future.

Due to the success of our first-ever community outreach event, SvLI is planning another event for organizations in New York!

We look forward to another amazing afternoon of listening and connection as we continue to learn how to maximize our impact as a new non-profit.

BURR HALL FARM If you like farmer’s markets, you’re in luck! Burr Hall Farm’s delicious natural

produce

may

make

an

appearance at a farmer’s market near you this summer.

Keep your eyes and ears peeled for dates, times, locations, and seasonal produce options. We will

April 6th, 2024 1 to 4 o’clock 969 5th Avenue, New York, NY

07

also provide baskets with produce and baked goodies in partnership with Bread Story!

TEAM PROFILE

Our loyal, funny “gangsta” with a heart of gold, Jack, never ceases to make every day at 969 an adventure. Even on the most chaotic days, Jack helps us all release stress by making us fall into fits of laughter from all his stories of places near and far, filled with the most vibrant characters. For over 25 years, Jack has acted as a chauffeur and household manager for the DRAX Group, and his comedic skills and delivery only improve with time.

WELLNESS TIPS

Travel Wellness Essentials It isn’t unusual to neglect our health when traveling. With the vacation and travel season approaching, prioritizing well-being is essential. Check out these five tips to stay healthy and energized while on the go!

01

Protect Your Eyes and Skin Protecting your eyes and skin from sun damage is crucial for maintaining good health and preventing long-term damage. The sun emits harmful UV rays that can cause various health problems like sunburn, skin cancer, and cataracts and contribute to signs of aging.

So make sure to pack sunglasses, which block 100% of UVA and UVB rays, and a broadspectrum sunscreen with an SPF of at least 30!

Stay Active and Stretch!

Staying active and stretching while traveling is important for both physical and mental health.

Sitting for long periods of time during travel can cause stiffness and muscle cramps. Taking breaks to stretch and move around can help prevent these issues and keep you refreshed and energized. Something as simple as taking short walks and doing dynamic stretches will help you stay mobile and active. So, whether you're on a plane, train, or road trip, make sure to take the time to move your body and stretch. Your body will thank you for it!

09

02

DRAXVERTISEMENTS?

Want to Advertise on DRAX? Yup, you heard that right; advertisements are coming to the DRAX Digest! We will do our firstever DRAXvertisement test drive in our next issue; simply send in your completed ad design, and we will add it to our ad page. Email Eleonora Fogg at eleonora@svvl.net to learn more about file requirements and deadlines or if you have any questions.

Disclaimer: The following ads are inspirational examples for anyone looking to advertise on DRAX Digest next month and are in no way intended to influence your purchasing decisions.

10

Winter Avocado Citrus Salad

by Christopher Varroux-Renaud

Ingredients: For the Salad: 3-4 cups mixed greens 3 large navel or cara oranges 2 clementines or mandarins 1 blood orange 1 avocado Fresh mint and dill, to taste For the Vinaigrette: 3 TB sherry vinegar 2 TB whole grain dijon mustard 6 TB olive oil 1 shallot, finely minced Salt and pepper, to taste Directions: 1.Start by making the dressing: add all the ingredients to a small mixing bowl, whisking until emulsified, and the vinaigrette has the desired consistency. Adjust the seasoning as needed. Set aside for later use.

2.Prepare the fruits. Carefully peel all the citrus fruits with a knife. Cut into round slices or wedges, discarding all visible seeds. Peel the avocado, slicing it finely.

3.To assemble the salad, lay the greens at the bottom of the plate or a beautiful large platter, arranging the citrus and avocado slices neatly on top.

4.Drizzle generously with the vinaigrette.

5.Evenly top the salad with nice, whole leaves from the fresh herbs.

6.Serve as is, or pair perfectly with a crispy baked salmon or baked cheese.

7.Enjoy! :)

11

Photo courtesy of Canva