NIZNICK RESPONDS TO NOBELACTIVE'S CAIMS OF MUCOINTEGRATION

NobelBiocare’s Linkedin postings promoting the NobelActive with the top 2mm relatively smooth and colored gold by anodizing like the platforms of its Regular Platform 4.3mm & 5.0mm implants. The Posting asked the question ‘What is your favorite color’ Niznick Responds: “I don’t think fibroblasts have a favorite color!” Instead of just leaving the top 2mm of the implant with the relatively smooth machined surface to overcome concerns about exposed rough, porous TiUnite contributing to perimplantitis, Nobel created a new marketing story “Welcome to the MucointegrationTM era” claiming soft tissue attachment.

The TiUltra implant with a hybrid surface is created by first applying prolonged anodizing to the body of the implant to produce the rough, porous TiUnite surface. The implant is then inverted and the top 2mm are anodized only long enough to create the gold color of the 4.3mmD and 5.0mmD Implant platforms.