How Tech is Changing the World of Lead Generation

From awareness to purchase, Brivity Connect hits all aspects of the marketing funnel

Amy Gerrish, Director of Brivity Consumer Leads

Funnels have fundamentally shifted in the world of marketing. They used to look like this:

• Radio listeners and TV viewers hear an ad (awareness)

• Potential clients visit a store or an office (traffic)

• Some of those people purchase a product or a service (conversion)

Currently, with everyone’s attention tuned to their mobile devices, and online shopping at an all-time high (partially pandemic-fueled), a digital marketing funnel is more important than ever.

So we developed Brivity Connect, designed for optimal lead and traffic generation, along with promoting continued awareness. In ecommerce, for a purchase made at the retailer’s website, the conversion happens online. In real estate, it’s not nearly so easy. The conversion usually happens over the phone or via text, an inbound form-fill on an agent’s website, or an inperson event. The Brivity Platform marketing funnel connects prospective buyers and sellers directly, by providing userbehavior data ranging from website visits to homes-favorited and more. Coupled with the platform’s long-term nurture plans, you have a machine built for lead conversion.

A breakdown of the Brivity Connect funnel:

• Buyer lead generation (awareness)

• Buyer revisits your website (traffic)

• Buyer sees your brand across the internet (continued awareness)

• Brivity Platform (conversion)

Lead Generation

Because Brivity is constantly pulling in live and dynamically updated home listings from agents’ IDX feed, our content stays fresh and relevant to our users. When they see a post on Facebook, they’re able to scroll through homes for sale on their device with ease.

When they find a home they like, they can simply click to view pictures and details on the agent’s website. Most importantly, they are qualified before they do so. After asking prospective clients when they are looking to move and whether they have a home to sell, we discovered 10 to 15% of buyer leads are actually seller leads, too.

Revisits Via Retargeting

Technology can track your leads to see what homes they are most interested in, so next time they check Facebook, Brivity will deliver them a new ad with even more homes of interest, no questions asked. Users can go straight to the agent’s website to look at homes. On the back-end, the Brivity Platform reports what homes they are looking at and how many times they revisit the website.

Continued Awareness Via Remarketing

The old 1930s marketing “rule of seven” was that a lead must see your ad seven times before making a purchase. Today, it is more like 40 to 70 times. A continued awareness campaign keeps your brand top-of-mind on the popular sites an agent’s leads might visit.

Conversion In The Brivity Platform

Combining the campaigns with the tracking and automated nurture plans in the Brivity Platform gives you all the data insights and communication starters you need to convert leads!

Bottom Line

Brivity Connect hits all facets of the marketing funnel, making it easier for agents to convert by providing data on lead-behavior insights and leveraging automated nurture technology.

See For Yourself

Interested in learning how Brivity Connect can boost your leads? Schedule a demo at info.brivity.com/connect.