"Selling York" Recruiter Presentation

WELCOME RECRUITERS “How to Sell York”

“How to Sell York”

www.yorkpa.org

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TOUR

PLAY

EAT www.yorkpa.org

SHOP 4

Did you know…

www.yorkpa.org

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TOUR Sunrise Soap Company , Bluett Bros. Violins, Martin’s Potato Chips, Snyder’s of Hanover, Utz Quality Foods, York City Pretzel Company and much more!

June 14-17, 2017 Official Kickoff Celebration 9 a.m. on Wednesday, June 14 at Brewery Products www.yorkpa.org With the iconic Budweiser Clydesdales

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TOUR

• Mason-Dixon Wine Trail operates year-round.

• Two signature events: • Wine Just Off The Vine in November • Tour de Tanks in March • 17 wineries in the region www.yorkpa.org

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• Susquehanna Ale Trail is a year-round passport program for breweries and brewpubs • 9 breweries in the region www.yorkpa.org

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COMING SOON!!!

Keystone Craft Spirits Trail

www.yorkpa.org

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Where to Eat

EAT

From farm-to-table experiences that star local ingredients to fine French cuisine to casual lunch spots, there’s a place to gather over a great meal.

Wyndridge Farm, Sweet Willows Creamery, The First Post, The Accomac & Fractured Prune Doughnuts

www.yorkpa.org

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Things to Do

Team up to tackle a challenging ropes course, hike through scenic landscapes or explore York’s colonial history or visit one of our performing arts theaters.

www.yorkpa.org

York County History Center, York County Heritage Rail Trail, Hickory Falls FEC, Shank’s Mare Outfitters, Nixon Park Nature Center, Steam Into History & York Revolution Baseball Team

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Visitor Information Center at Central Market

Visitor Information Center at Harley-Davidson

Open: Tue-Sun 7:30 a.m. - 2 p.m.

TOUR

Open Daily 9 a.m. – 5 p.m.

PLAY

EAT www.yorkpa.org

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/ExploreYorkPA /MasonDixonWineTrail /SusquehannaAleTrail

/YorkCountyPA

/ExploreYorkPA @ExploreYorkPA @MasonDixonWine @SusquehannaAle

/ExploreYorkPA

888-858-YORK

TOUR

www.yorkpa.org

PLAY

EAT www.yorkpa.org

SHOP 13

Schuylkill River Heritage Area

Driving,Strategic/Management enhancing and encouraging investment Action Planning Force Meeting inTask Downtown York August 3, 2016

Our Mission Downtown Inc is an organization that works every day to drive, enhance and encourage investment in Downtown York.

We know a vibrant Downtown is the key to a healthy regional economy that attracts and retains the best companies and the employees they need to be successful.

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Our Focus Area

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Our Approach • Urban Landscape • Public Safety • Economic Development • Marketing and Promotion

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Clean-Up Crew

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Extend the Rail Trail

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Public Safety Since 2011 and the creation of the Downtown Neighborhood Police Unit:

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55% reduction in reported crime

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100% reduction in assaults with firearms

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500% reduction in reported robberies in the Downtown BID

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*figures according to York City Police Department

DOWNTOWN RIBBON CUTTINGS 39

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2011

2012

2013

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2014

2015

2016

Marketing & Promotion

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20,000+ Online Followers

More than 3 million people read Downtown Inc Facebook content in 2016.

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Growth in First Fridays Increased Business Participation 2006: 12 2016: 75 Rapid Growth in Foot Traffic Counts April 2015: 1,266 April 2016: 4,000 August 2015: 5,000 August 2016: 8,500 Light Up Night: 10,000+ 29

• Over 58,000 people attended Downtown Inc events in 2016: First Fridays, Go Green in the City, York City Boutique Week, Walking Tours, Masquerade Ball, Small Business Saturday

• Downtown Inc events had an economic impact of more than $1 million in our community, according to figures by Americans for the Arts

• More than $100,000 is spent in Downtown York every First Friday and on Small Business Saturday; $500,000 spent during Restaurant Week

David Yohn – Yohn Property Management:

When Yohn saw the growing number of downtown businesses open on First Fridays and the growing crowds the event draws, it convinced him there's demand for high-quality apartments in the heart of York.

"When you see things like that, you think the city is ready to come back alive," he said.

(York Daily Record, June 2015)

Dylan Bauer - RSDC:

Having relationships with other investors has expedited progress, added Bauer, a former ice cream vendor at Central Market. “No one was going to First Friday. I made $30 or $40 a night. Now I hear comments like ‘it's the coolest thing and I can't go everywhere in the same night.’”

(Central Penn Business Journal, August 2015)

• More than 300 Residential units in the pipeline.

• Retained Real Property Research Group, Inc. (RPRG) to conduct a market feasibility analysis for developing rental communities in the Central Business District (CBD) which projected significant unmet demand for approximately 100 additional units in the CBD. • Market demands are such that an unmet demand for rental units is likely over at least the next 3 years.

29 one and two bedroom loft style apartments with rents ranging from $900–$1400 a month.

One West

The initial 15 apartments range in size from a 789-square-foot one bedroom to a 1,315-square-foot two bedroom, one-and-a-half bath unit, leasing for $900 to $1,300 a month.

REVI Flats 1-2 Bedroom Lofts and Flats at REVI will range from $800 - $1450.

CODO York CODO 241 and CODO 28 offer 2-and 3-story units, lofts and flats.

Northwest Triangle 150-plus apartments and about 14,000 square feet for retail use.

WHY YORK COUNTY? A LOOK INTO THE LATEST REAL ESTATE INFORMATION

GOOD NEWS!

The Real Estate Market is very active!

Agents/Companies are reporting higher traffic levels to their offices, websites, & open houses

2016 York County Real Estate Market Report The REALTORS® Association of York & Adams Counties (RAYAC) represents over 900 REALTOR® members who work for the best interest of consumers - home buyers and sellers - and advocate for private property rights. RAYAC members also include commercial REALTORS, property managers and appraisers.

This annual report provides an overview of York County’s real estate market as well as providing housing trends for each of the 16 school districts. The data was derived from the Multiple Listing Service of the REALTORS® Association of York & Adams Counties.

The statistics do not represent every real estate transaction in the county. It does not include private real estate transactions or new construction that did not involve a REALTOR®.

Housing continues to be a significant economic sector within our community. It is the source of direct employment for a variety of trades and professions such as construction, finance and insurance. Housing sales also create a huge and often unrecognized impact on the larger economy because it unleashes additional spending as buyers transform a house into their home to reflect their tastes and interests.

STATISTICALLY SPEAKING‌

In most School Districts throughout York County there are more sales and homes are selling for higher prices County Wide Comparison from January-April 2016 to January-April 2017: Median Sales Price is up 7% Number of Homes Sold is up 4% *According to the latest Realtors Association of York & Adams Counties (RAYAC) Housing Statistics

HOW DOES YORK COUNTY COMPARE?

According to Sperling’s Best Places‌

COST OF LIVING

York, Pennsylvania

United States

Overall

95

100

Grocery

102.6

100

Health

94

100

Housing

85

100

Utilities

104

100

99

100

Transportatio n

Miscellaneou s Housing is the biggest 100 factor in the cost 100 of living difference!

Cost of living indices are based on a US average of 100. An amount below 100 means York County, Pennsylvania is cheaper than the US average. A cost of living index above 100 means York County, Pennsylvania is more expensive.

York County, Pennsylvania cost of living is 95.10.

In 2016, 20% of the homes sold in York County were priced under $100,000, 49% of the homes sold were priced between $100,00-$199,999, 21% of the homes sold were priced between $200,000-$299,999 and 10% of the homes sold were priced over $300,000.

The average days on market for York County in 2016 was 64 days. This reflects an 8% decrease on average days on market over 2015 sales.

The months supply of inventory indicates how many months it would take for all the current homes for sale on the market to sell, given a monthly sales volume. Six months supply of inventory is considered a balanced market. The greater the number indicates there are more sellers than buyers in the market. The lower the number indicates there are more buyers than sellers.

Source: Prothonotary of York County

A short sale is when the proceeds from a sale of real estate falls short from paying the balance of the liens on the property, but the lien holder agrees to release the lien and accept less than the amount owed on the debt.

A REO Sale is a Real Estate Owned Sale which is a class of property typically owned by a bank or government entity as a result of a foreclosure on a property.

The RAYAC Multi-List System only captures a part of the new home construction market which involved a REALTOR®.

Transportation

RELOCATION AGENT REQUIREMENTS

 Background Checks  Experienced in the Real Estate Industry  Optimistic/Enthusiastic- likes to work with buyers!  Servant Oriented  Pick up at hotels  Coordinate visits  Survival Kit- make it fun!

PROCESS OF WORKING WITH A RELO BUYER

 Communication  Visits  Home/Community Tours  Access to Information about Schools, Churches, Etc.  Customer Interests

HOME FINDING PROCESS BEFORE THE INITIAL VISIT

 Research Home Criteria & Match with Potential Homes  Price Range, School Districts/Areas, # of bedrooms/bathrooms, etc.

 Send updates with new inventory  MLS updates are more accurate than Zillow, Trulia, Realtor.com

Happy Customers!

Workforce & Education “To engage employers, educators and community partners to create a life-long learning environment that will attract and retain strong businesses and a diverse talented workforce critical for sustaining a vibrant community and a growing, innovative economy.�

Cost of Living Rack Cards

Recruiting Package

YRK Magazine

CreativityUnleashed.com

Tools in the Works…

■ Ambassador Team ■ Speakers’ Bureau

CreativityUnleashed.com York County: Creativity Unleashed @YorkUnleashed Kim Lentz Manager, Workforce Development kjlentz@ycea-pa.org

Your recruits’ first impression of York will likely be the Hotel & Front Desk Staff

Make sure that your Hotels’ Front Desk staff is thoroughly trained on how to handle recruits, with up-to-date knowledge of Attractions, Restaurants & Events happening in York.

“How to Sell York”