2012 Annual Report

ANNUAL REPORT

2012

DRA’s Impact on Downtown Raleigh’s Quality of Life & Economic Success

THE DOWNTOWN RALEIGH ALLIANCE ANNUAL REPORT TWO THOUSAND AND TWELVE YouRHere.com

m

a letter from our

BOARD CHAIRMAN The Downtown Raleigh Alliance (DRA) is an award-winning nonprofit organization responsible for revitalizing Raleigh’s downtown by enhancing its quality of life and contributing to its economic success through these core services: 1.

Safety, Hospitality & Clean Ambassadors

2. Strategic Branding & Community Communications 3. Special Events Production & City Plaza Programming 4. Retail Attraction & Merchant Promotions 5. Strategic Partnerships & Stakeholder Engagement DRA has evolved from a single-issue organization to an entrepreneurial and professionally-operated organization with a singular focus on the best solutions for downtown. Our strong partnership with the City of Raleigh has enabled the organization to make a lasting impact on its city center and its stakeholders. Our stakeholders own property in downtown, own a business in downtown, live in downtown (condo, apartment, or home), work for a downtown company, or attend school in downtown. Here’s a summary on DRA’s stakeholders (the three million visitors who come to downtown annually also benefit from DRA’s services):

• 1,200 property owners

• 1,000 business owners

• 38,000 employees

• 5,500 residents

• 3,000 students (Shaw University, William Peace University, Campbell Law School)

• 400 dues-paying members

Get involved! We welcome everyone in the community to participate in DRA’s mission. Our membership program is a great opportunity for individuals or companies located inside downtown or throughout the Triangle to get involved with DRA. It has been an honor to serve as DRA’s board chairman. I thank our stakeholders for the privilege of allowing DRA to carry out such an important mission.

Clymer Cease, Pearce Brinkley Cease + Lee Printed on paper from recycled post-consumer waste

3

AN INVITING AND SAFE DOWNTOWN | 4

AN INVITING & SAFE DOWNTOWN By providing public safety support and hospitality services, the DRA

SECURITY IMPACT METRICS • 1,229

safety escorts—the highest total since the program was established in 2005—and the number has quadrupled since 2009

Ambassadors make downtown Raleigh an attractive, safe, and friendly destination. These well-trained Ambassadors provide superb customer service to residents, workers, and visitors, establishing a foundation for a prosperous downtown and a welcoming community. These “concierges of the streets” offer directions, maps/guides, and more.

Composed of 18 Heartsaver/CPR certified Ambassadors, the team handles a variety of situations from deterring aggressive panhandling to providing parking deck security. Through safety escorts and security

• Panhandling incidents decreased by over

500 to 2,719 in 2012

• Patrolled

9 parking

garages and four surface

patrols on the streets and in parking garages, their presence adds additional “eyes and ears” to the downtown environment.

The Ambassadors increased their visibility and strengthened their ability to impact the community through:

lots, seven days a week • Ongoing presentations to new businesses, homeowner associations, •2 49

requests for police,

fire or EMS assistance

•3 ,222

miles patrolled on

bicycle—longer than the distance between Raleigh and Seattle

and community groups • Airing PSAs daily on the Raleigh Television Network • Safety presentations to assist over

500 Red Hat

employees in their transition to downtown

• Stricter enforcement and collaboration with the Raleigh Police Department and coordinated efforts to continue the “Promote Real Change” campaign, which resulted in fewer panhandling incidents

80% 84% 94% of people feel safe in downtown’s parking garages

of people feel safe in downtown

rate safety as a very important factor in influencing the likeability of a downtown

SAFETY HOURS & HOTLINE

AWARD Raleigh Chief of Police ­­­­Dolan awarded

Monday-Friday // 6 am-12 am, Saturday // 10 am-12 am

Safety Ambassador Tim Harvey the distinguished “Chief’s Citation” for his

Additional parking deck patrols Thursday-Saturday // 12 am-2 am, Sunday // 7 pm-12 am

commendable assistance of a Raleigh Police Officer. Ambassador Harvey intervened when an officer was being

Hotline

attacked by an aggressive male whom

919.368.7962

the officer was trying to arrest.

© Carolyn Scott

© Carolyn Scott

© Carolyn Scott

© Carolyn Scott

4,777 motorist assists

126,152 maps & guides distributed

18,377 directions given

“George helped me jump my car and got me out of a bind. He was professional, friendly, and accomplished the work in little time. I’m thankful for the role the Ambassadors play in our city.”

- Carson Speight, VP, BB&T Retirement & Institutional Services

5

It’s what we don’t see on the streets and sidewalks—cigarette butts, debris, weeds, and graffiti—that create a welcoming environment conducive to economic vitality and livability. The Ambassador Clean Team makes a noticeable difference every day by cleaning and maintaining the appearance of the pedestrian areas downtown. For issues the team doesn’t tackle directly, Ambassadors communicate closely with city departments to ensure that concerns are addressed.

CLEAN TEAM IMPACT METRICS •1 ,542

instances of graffiti removed or reported for further action

• Removed weeds from 283

block faces

SURVEY RESULTS • 85% of downtown stakeholders think downtown sidewalks are clean • “Clean and well-maintained public spaces” is one of the

top 3 descriptors of

downtown

© Carolyn Scott

A PRISTINE DOWNTOWN | 6

A PRISTINE DOWNTOWN

82,164

pounds of trash removed from downtown sidewalks

1,019 hours logged vacuum sweeping sidewalks

© Carolyn Scott

© Carolyn Scott

© Carolyn Scott

The Clean Team also provides additional event assistance, including the setup and breakdown of barricades, tents, and other equipment during the six-month farmers market season.

CLEAN TEAM HOURS Monday – Friday // 7 am-3:30 pm, Summer: 7 am-6:30 pm Saturday // 10 am-6:30 pm

“Having lived in Raleigh for over 20 years I have watched with pleasure the improvements in our downtown area. The addition of Ambassadors is a large part of that improvement.

I have encountered them numerous times and find their presence most reassuring.”

- Jan Lewis

7

A VIBRANT DOWNTOWN | 8

A VIBRANT DOWNTOWN 38 street-level businesses opened in 2012 continuing the positive trend of the last few years The Downtown Raleigh Alliance is contracted by the City

IMPACT—NEW BUSINESSES DRA ASSISTED •T he Architect Bar & Social House

of Raleigh for retail recruitment and economic development initiatives that support downtown’s revitalization. DRA is proud to contribute to the continued evolution of downtown’s emerging role as a shopping destination, as well as its very strong presence of dining and nightlife.

New and diverse storefront businesses bring a direct economic impact by increasing tax revenues and creating employment opportunities.

• Bida Manda

Indirectly, they influence businesses and residents in their decisions to

• Bolt Bistro

locate downtown.

• Cofre Consignment • Crystal Nichole Boutique • DECO Raleigh • Downtown Dental

city of raleigh financing programs Our efforts to recruit new and improve existing merchants include promoting the city-sponsored Downtown Loan Pool and Façade Grant Programs and providing a preliminary review of submitted loan pool

• Estate Boutique

applications. The loan pool provided $150,000 to three businesses

• Feelgoodz Treehouse

in 2012 for gap financing to upfit street-level spaces, purchase equipment,

• Hampton Inn & Suites

acquire real estate, and use for capital expenses.

• Lumina Clothing

NAME

PROJECT

LOAN

• ORO Restaurant & Lounge

Claremont Real Estate LLC/

Rehab of existing space for

$50,000

• Tipping Paint Gallery

Hibernian Entertainment Co.

new retailer

• TRIG Modern

Raleigh Times Bar

Expansion project

$50,000

Zpizza

Expansion and new services

$50,000

• Zinda

“Downtown Raleigh Restaurant Week brings residents from all over the Triangle to the downtown area to enjoy the culinary scene it has to offer. The week is always busy, filled with great diners who may not have otherwise come downtown.” -cara Zalcberg Hylton, Owner, ORO Restaurant & Lounge

27 storefronts that were vacant in 2011 are now activated We strive to be the thought leaders on downtown market trends by researching key information that takes the economic temperature of downtown, tracks progress, and serves as a resource for developers, brokers, investors, property owners, prospective tenants, and other industry professionals such as architects, bankers, and engineers.

• Nearly 250 attended the first State of Downtown event in April for presentations about downtown’s current developments and for the release of the first State of Downtown, a comprehensive economic report, which has received more than 55,000 page views © Stacey Simeone

• Completed comprehensive street-level inventory • Solicited

3,100 responses to Downtown Stakeholder Survey to gather feedback about DRA programs

and other downtown issues creating benchmarks for future performance measurement, the results of which are highlighted throughout this report

2012 types of new businesses

IMPACT METRICS Arts & •6

Gifts

out of 10 people

13%

want to improve the quality and quantity of downtown retail • Revenue

increased 11% for

food and beverage establishments in downtown over last year SOURCE: Wake County Revenue Department

Restaurants

Health &

& Bars

Services

42%

21% Clothes & Accessories 24%

9

destination to live, eat, shop, and play; and drive consumer spending.

Through multifaceted marketing campaigns highlighting the unique, diverse, and independently-owned businesses, DRA leverages funds to maximize the positive economic impact for retailers.

© Cheryl Gottschall

that aim to raise awareness; enhance downtown’s reputation as a

“We want downtown Raleigh to be THE destination for cool shopping in the area, so we strive to identify new products that will supplement the excellent crafts, art, and products already available downtown.” - PAM BLOnDIN, Owner, DECO Raleigh In November 2012, DECO Raleigh opened its doors—activating a prime downtown street corner—with a DRA coordinated ribbon cutting. In addition to providing a very large pair of scissors, DRA enrolled City Councilor Mary-Ann Baldwin to © Stacey Simeone

kick off the celebration. We promoted the grand opening to our members, stakeholders, and the public through press releases and electronic media.

downtown raleigh restaurant week Now in its fourth year, Downtown Raleigh Restaurant Week celebrates the diversity and culinary talent in the downtown core. It has a significant impact on the local economy by encouraging diners to eat out during a typically slow time of the year. The 2012 Restaurant Week featured a new appetizer special option and boasted tastes found around the globe—from New Orleans fare at the Big Easy to Lebanese cuisine at Sitti. Restaurateurs report growth in the number of diners each year.

• 31

participating restaurants—11% more than 2011 • 340,000 menu downloads—1.5 times 2011

© Cheryl Gottschall

A VIBRANT DOWNTOWN | 10

149 merchants participated in DRA produced promotions

SHOP DOWNTOWN raleigh Shop Downtown is a campaign that promotes downtown as a unique shopping experience where consumers will find a treasure trove of eclectic stores in our vibrant center city. In addition to print collateral, which includes a map and guide listing participating retailers, and the Holiday Passport incentive program, we revamped our website. The new site (ShopDowntownRaleigh.com) features retailer profiles, great gift ideas, and shopping events. As a result, website traffic increased 86%.

• 33

participants—18% more than last year • Tracked more than $119,400 in consumer spending—39% more tracked spending within a shorter duration of time than in 2011

first friday For over two decades, First Friday has been the foundation event in defining downtown as the premier destination for arts and culture. Galleries, studios, museums, and alternative art venues stay open late on the first Friday of every month. This self-guided tour brings thousands downtown to experience the thriving arts scene and enjoy specials at participating retailers and restaurants. We developed media partnerships and updated participants of media coverage with a monthly “First Friday has buzz” e-mail highlighting coverage such as the News 14 First Friday gallery representative interview coordinated by DRA, First Friday article in the Midtown Raleigh News, First Friday picks on Triangle.com, and WRAL.com’s First Friday guide.

85 participants • 56% increase in Facebook fans •

“Visual Art Exchange is proud to be part of the First Friday Gallery Walk. We moved across town last year and are thrilled to report the crowd for the monthly gallery walk is busy and vibrant here in the Warehouse District. It has spread all over downtown Raleigh and is attracting new people downtown each month.

The growing retail selection downtown and the enthusiasm of the restaurants and bars will help fuel continued growth for the event.”

- SARAH POWERS, Executive Director, Visual Art Exchange

11

A CONNECTED DOWNTOWN | 12

A CONNECTED DOWNTOWN It’s not uncommon to hear the remark, “Downtown has

COMMUNICATIONS IMPACT METRICS •

11,339 facebook fans*—46% greater than 2011

• 7,297 twitter

followers*—more than double that of 2011

•7 0.6

million web

hits to www.YouRHere.com

•1 0,000+

subscribers to our monthly e-newsletter

changed so much in the last five years; I don’t even recognize it.” DRA embraces the challenge of changing long-held perceptions of downtown. We raise awareness about downtown’s vitality and engage people in the downtown community. We connect to our community through our member programs, communications campaigns, and networking events.

As a champion of downtown, DRA tells the story of the revitalized center city by strategically using our award winning “You R Here” brand to feature our cultural, civic, and economic assets. The brand captures the vibrancy, diversity, and entrepreneurial spirit of downtown while raising awareness, peaking interest, and ultimately getting people involved downtown.

We use many channels to communicate downtown’s continuing transformation—from press releases, media partnerships, and print collateral to social media activity. Our website and monthly e-newsletter serve to promote events while also functioning as

DRA PROGRAM WEBSITES • www. FirstFridayRaleigh.com • www. RaleighEatLocal.com • www. ShopDowntownRaleigh.com • www. DineDowntownRaleigh.com • www. RaleighWinterfest.com • www.DowntownRaleighLivingTour.com *All DRA programs combined

downtown information resources.

© Carolyn Scott

“It was very obvious that this small group was as passionate about the revitalization of DTR as we were. As a small business we count on the referrals of our patients and friends. DRA has made this task much easier by facilitating wonderful networking events.” - Tasha Holden, Downtown Raleigh eyecarecenter

400 dues-paying members, a 93% retention rate from 2011 Membership is an opportunity for a very diverse group of property owners, businesses, retailers, nonprofit organizations, residents, and individuals throughout the Triangle to connect around their common interest of supporting downtown’s revitalization. Our members are a dynamic community that not only enhance our mission, but also inform our work and the services we provide by offering many unique perspectives. This growing network enables us to be a better advocate for downtown and builds fundamental relationships for downtown’s growth. The DRA also connects members to the downtown community by producing a monthly member e-newsletter and sending notifications highlighting new business openings, downtown activities,

© Carolyn Scott

and civic conversations.

© Carolyn Scott

© Carolyn Scott

OVER 600 PEOPLE ATTENDED the 2012 Annual Meeting and Awards Ceremony themed “Destination Downtown: Right On Track,” with a special marketing effort to engage downtown residents.

470 DOWNTOWN ADVOCATES attended multiple member networking events, including bi-monthly Meet Downtown receptions. In addition, we hosted a luncheon that showcased downtown women who are leading entrepreneurs.

13

We enhance downtown Raleigh as a destination by creating memorable experiences through special events.

With support from corporate sponsors and logistical assistance from the Ambassadors, DRA produces festivals and activites that strengthen our collective downtown community. DRA further enriches the visitor experience by facilitating the event application process, programming City Plaza, and promoting downtown activity.

© Sterling Stevens

DOWNTOWN RALEIGH LIVING TOUR In 2012 we renamed our home tour to capture the entire experience of living downtown. In addition to showcasing the diverse variety of downtown living spaces—new condos, town homes, and historic bungalows—participating retail businesses and restaurants offered specials and raffles.

• Over 725

attendees visited 24 downtown homes • 113 volunteers worked 339 hours

© Carolyn Scott

A MEMORABLE DOWNTOWN | 14

A MEMORABLE DOWNTOWN

© Carolyn Scott

Being a vendor has allowed us to connect with our target audience, test the market for our products, and establish a customer following in a cost effective and relatively lowrisk setting. We made beneficial connections with both vendors and customers. - Kim Hunter, Sarah Cecilia Good Food Company RALEIGH DOWNTOWN FARMERS MARKET More than just a farmers market, our 27 week-long Wednesday market provides an opportunity for workers, residents, and visitors to enjoy their downtown community. In addition to live music, local lunch options, cooking demonstrations, product tastings, and community nonprofit involvement, the market hosted four food festivals throughout the season: Pig Pickin’ Kickoff, Tomatolicious, CHEESE PLEASE!, and the Honey Buzztival.

• Over 54,000

shoppers throughout the season • Market customers spent over $170,000 on local agriculture and artisan food products

• Accommodated 22%

more vendors each week with a

new site layout • Launched market Supplemental Nutrition Assistance Program (SNAP) and conducted nearly $1,600

in EBT transactions

CITY PLAZA PROGRAMMING DRA is responsible for programming City Plaza, downtown’s premier public space for outdoor events. The Ambassadors ensure that ample seating and decorative umbrellas are well-placed and maintained each day, and they assist with event setup and breakdown. We also facilitate regular meetings with plaza tenants, property owners, and city officials to ensure successful collaboration with plaza festivals. Of the 142

days of activities in City Plaza, DRA produced 87.

15

downtown streetscape Our public space management responsibilities include streetscape beautification. We bring color and motion to the pedestrian environment by coordinating street banners lining major thoroughfares that create awareness about cultural events, conventions, and civic programs. In addition we provide holiday lighting and other festive enhancements.

•

192 banners representing 15 distinct conventions, cultural programs, and organizations

patriotic occasions • 47,500 LED lights on 95 trees lining Fayetteville St.

• 50 American flags for

events task force With over 30 members representing public and private interests, the Events Task Force (ETF), a committee managed by DRA, centrally processed and approved 108 outdoor event applications in 2012. By coordinating everything from street closures and electricity needs to permits and crowd control, the ETF serves as a resource for event producers, streamlines the application process, and facilitates communication between event producers, city agencies, and the public.

DRA markets events several ways, including on our web calendar which featured 1,310 community events in 2012. We keep the community informed with weekly street closure notifications.

New events like “The Works,” an Independence Day celebration attracting over 70,000 people, and Oak City 7, a free concert series, added to the already robust variety of annual favorites such as Artsplosure, Hopscotch, and First Night that take place in downtown Raleigh.

© Carolyn Scott

A MEMORABLE DOWNTOWN | 16

108 outdoor events filled the streets of downtown with hundreds of thousands of people—16% more than 2011

What began as a tree-lighting ceremony four years ago is now Raleigh Winterfest—a two-month experience beginning with a fantastic kickoff party. City Plaza becomes a winter wonderland featuring the largest outdoor natural ice rink in the region. The 2012

© Hudson Haines

© Carolyn Scott

kickoff event featured a 40-foot movie screen, Ferris wheel, and carousel in addition to local entertainment, food artisans, and the mayor’s tree lighting. The event attracted 20,000 people on opening night, due in part to a great partnership with the City of Raleigh.

AT&T Raleigh Winterfest attracted 17,192 skaters during its two-month season

© Carolyn Scott

“Raleigh Winterfest brings a blast of winter fun straight into downtown—from ice skating and sledding to the annual lighting of the Christmas tree to kick off the holiday season. It’s no surprise that the annual festival has quickly become a popular tradition providing fun for all ages.” - Mayor Nancy McFarlanE

•3 8-foot Spruce Pine Tree with 14,000 LED lights—our tallest tree ever • 15 performance groups and two main stage performers • 3,630 Facebook fans • Programmed Sledding Sundays, Date & Skate Thursdays, and Rock Around the Rink Fridays

17

Strategic partnerships with key stakeholders in the

© Carolyn Scott

A COLLABORATIVE DOWNTOWN | 18

A COLLABORATIVE DOWNTOWN “Thank you so much to all of you for organizing the Activate Raleigh event! It was so great to be able to do something philanthropic on 9/11. I think the rest of our employees really enjoyed it too. In fact, there was talk about continuing to work with the BackPack Buddies program on a regular basis.”

- KELLY SIZEMORE, Kimley-Horn & Associates

public and private sectors are fundamental assets for the continued revitalization of downtown. They enhance DRA services and leverage our limited resources for greater impact.

DOWNTOWN VISION PLAN DRA is working closely with the City of Raleigh to develop a 10-year strategic vision

plan for downtown. The planning

process will provide an opportunity for DRA stakeholders and the community to actively participate in defining a vision, identifying catalytic projects, and pinpointing action steps. DRA will play many roles in the process—partner, implementer, advocate, and

catalyst. Thus far, we have raised $250,000 to contribute to the planning process.

BEST RALEIGH (Beautifying Emerging Spaces Together) • Engages property owners to support the arts community by enhancing the appearance of under-utilized storefronts • In the spring of 2013, the Dillon Supply Company Building will add to the four already completed storefronts Glenwood South Global Fare • Partnered with a contractor and Glenwood South merchants to produce a street festival showcasing the sights, sounds, smells and tastes of the district • Event featured a boutique bazaar, live music, Iron Chef Competition, and street performers HUB Raleigh • Supports growth of entrepreneurial activity through our work with this innovative creative co-working space

Marketing the R-LINE, downtown’s free circulator, in partnership with the city clearly illustrates how the adoption of our “You R Here” brand by partner organizations expands our visibility and raises awareness about downtown amenities.

• Over 304,000 rode the R-LINE in 2012

• Ridership has grown year after year and was up • Experienced a record high of 6,934

9% from 2011

riders in a single week this year

Downtown’s free public wi-fi is also co-promoted by DRA and the city to enhance Raleigh’s image as a technologically innovative location © Cheryl Gottschall

for businesses.

• Users logged an average of 106,000

sessions per month on

downtown’s free public Wi-Fi—283% more than 2011

© Carolyn Scott

© Carolyn Scott

CO-BRANDING: THE R-LINE AND DOWNTOWN RALEIGH FREE PUBLIC WI-FI

activate raleigh

clean is green DRA partnered with the City of Raleigh to develop

For the first time, DRA partnered with Activate Good

and promote the “Clean is Green Raleigh” campaign,

for a community-wide volunteer service day in honor of

ceremoniously unveiling the Big Belly solar trash

9/11. Volunteers contributed an additional 987 hours for

compactor and recycling unit pilot project in Glenwood

other DRA produced programs including our living tour,

South in May 2012. These solar-powered trash units

farmers market, and Winterfest kickoff celebration.

reduce overflows and decrease the number of collection trips by 80%, cutting related fuel use while reducing

• 2,324

staff time for pickups and wear and tear on streets.

• 967 volunteers from 30 host companies helped

•

20 Big Belly solar trash compactor and

complete

volunteer hours to Activate Raleigh 44 projects

recycling units installed—marking the first widespread public recycling effort in downtown Raleigh

19

In 1996 the Downtown Raleigh Alliance was created as a business-league nonprofit association for the purpose of revitalizing downtown. The by-laws state that DRA was created for “the delivery of services funded by the business improvement district (property assessment): to attract investors, businesses and developers to downtown; to recruit retail and service businesses and promote and encourage development; to undertake activities to promote a positive image of downtown and to improve its marketability; and to maintain continuous and positive dialogue with government leaders.” As you can see, DRA now fulfills its purpose more than ever through its core services and by virtue of its success and growth.

To further implement its mission, Raleigh Civic Ventures (RCV) was created in 2004 as a subsidiary of DRA to “serve as a supporting organization for the benefit of the Downtown Raleigh Alliance.” Creating RCV expanded the potential revenue sources for DRA by providing opportunities for charitable

donations. The first project

undertaken by RCV was to help solicit funding that paid for the lighting at Nash Square.

Mr. Frank Daniels, Jr., our 2013 Distinguished Leader Award recipient, served on the founding board.

In 2008, the combined budget for the two organizations was less than $1 million. At that time, our budget was significantly smaller than that of comparable downtown organizations operating in cities with similar populations to Raleigh. Five years later, the combined

$2.4 million budget provides a diverse array of revenue streams

that leverage one another. Multiple revenue streams reduce the risk to the organization by not relying heavily on any one source of revenue, which is a challenge for all nonprofits.

Annually, DRA’s finance committee develops the operating budgets that are approved by its board of directors. The organization operates with a balanced budget and demonstrates fiscal responsibility by remaining

debt free. Johnson Lambert

& Co. LLC, an independent accounting firm, audits the combined financial statements of DRA and RCV annually, and the firm’s reports have confirmed DRA’s sound financial standing.

© Luster Studios

A TRANSPARENT DOWNTOWN | 20

A TRANSPARENT DOWNTOWN

2012-2013 Combined Budgeted Revenues Property Fee for Service (FS) Corporate

Advocacy & Operations (AO)

36% SH

Special Events Production & City Plaza Programming (SE)

16% SE

Sponsorships (CS) Member Dues (MD)

Retail Attraction & Merchant Programs (RA)

25% FS

Strategic Partnerships &

28% AO

Stakeholder Engagement (SP) Strategic Branding & Communications (SB)

business improvement district

FRED FLETCHER

Pilot Mill Mordecai

Cameron Park

Glenwood-Brooklyn

PEACE ST

GLENWOOD AVE

CAPITAL DISTRICT

GLENWOOD SOUTH DISTRICT

DAWSON ST

N PERSON ST

BOYLAN AVE

William Peace University

WILMINGTON ST

Oakwood

EDENTON ST

WEST ST

NC STATE CAPITOL

Boylan Heights

HARGETT ST NASH SQUARE

OAKWOOD CEMETERY

MOORE SQUARE

FAYETTEVILLE STREET DISTRICT

W DAVIE ST

WAREHOUSE DISTRICT

Raleigh Convention Center

W SOUTH ST

MOORE SQUARE DISTRICT

Hunter-Thompson S BLOODWORTH ST

48% PA

Safety, Hospitality & Clean (SH)

9% RA

Assessment (PA)

FAYETTEVILLE ST

23% CS

2012-2013 Combined Budgeted Expenditures

2% SB

9% SP

MCDOWELL ST

4% MD

Performing Arts Center Shaw University CHAVIS PARK

South Park

21

BOARD AND STAFF | 22

BOARD & STAFF STAFF Roxanne Coffey | Office Manager roxannecoffey@downtownraleigh.org David a. Diaz | President & CEO daviddiaz@downtownraleigh.org Ellen Fragola | Marketing & Events Manager ellenfragola@downtownraleigh.org

OFFICERS & EXECUTIVE COMMITTEE 2013 Jill Wells Heath Chair Mulkey Engineers & Consultants Thomas S. Hill Vice Chair/Treasurer Highwoods Properties

Kimberley Jones | Assistant to the President kimberleyjones@downtownraleigh.org

Clymer Cease, Jr. Immediate Past Chair

RANDY Jones | Senior Director of Special Events randyjones@downtownraleigh.org LACIE LINDSTAEDT | Director of Communications & Membership lacielindstaedt@downtownraleigh.org

Pearce Brinkley Cease + Lee Joseph “Bo” Dempster, Jr. Secretary Poyner Spruill Rodney Gaddy

hallie mittleman | Director of Sustainability & Planning

At-Large

halliemittleman@downtownraleigh.org

Duke Energy

Marshall Munns | Budget Manager

Sharon Moe

marshallmunns@downtownraleigh.org Paul Reimel | Economic Development Manager paulreimel@downtownraleigh.org

At-Large North State Bank Jon Wilson At-Large Kimley-Horn and Associates, Inc.

Robert rutten | Director of Ambassador Services rrutten@blockbyblock.com

David A. Diaz (Ex-Officio) President and CEO

STACEY SIMEONE | Graphic Designer staceysimeone@downtownraleigh.org

Downtown Raleigh Alliance

The DRA board of directors and staff work as a team. The board provides leadership and sets the strategic direction for the organization. The staff implements the board’s direction on a day-to-day basis.

BOARD OF DIRECTORS 2013 David P. Adams

Richard French

Deborah K. Ross (Ex-Officio)

Capital Bank

French/West/Vaughan

NC General Assembly

J. Russell Allen (Ex-Officio)

Niall Hanley

Harvey Schmitt (Ex-Officio)

City of Raleigh

Hibernia Entertainment, LLC

Greater Raleigh Chamber of Commerce

Mary-Ann Baldwin (Ex-Officio)

Venessa Harrison

Jason Smith

City of Raleigh

AT&T North Carolina

18 Seaboard Restaurant

Jim Belt

Kathy Higgins

Josh Stein (Ex-Officio)

Downtown Resident / DLA

Blue Cross and Blue Shield of NC

NC General Assembly

Ashley Christensen

Andy Holland

Andrew Stewart

AC Restaurants

Wells Fargo Bank

Empire Properties

David Cooke (Ex-Officio)

Chad T. Lefteris

Debra M. Townsley

Wake County

Rex Healthcare

William Peace University

Sally Edwards

Sarah Powers

Caroline F. Welch

Marbles Kids Museum

Visual Art Exchange

ABC 11-WTVD

B. Keith Faulkner

Rebecca Quinn-Wolf

Dorothy C. Yancy

Campbell University School of Law

PNC

Shaw University

THANK YOU TO OUR 2012 OUTGOING BOARD MEMBERS John Healy, Jr.

John Idler

Jack Kimball

NC Museum of Natural Sciences

Hyde Street Holdings, LLC

ABC 11-WTVD

RE/MAX City Centre

Jim Brown

Kristi Hyman

John Kelly

RBC Bank (Now PNC)

Downtown Resident

Keen Strategy

© Stacey Simeone

Betsy Bennett

23

© Cheryl Gottschall | www.gottschallphotography.com

120 S. Wilmington St, Ste 103Street, • Raleigh, • YouRHere.com (p) • 919.832.0984 (f) 120 S. Wilmington Ste NC 10327601 • Raleigh, NC 27601• •919.832.1231 YouRHere.com • 919.832.1231