Downtown Memphis Parking Study Update

PARKING INVENTORY IN DOWNTOWN MEMPHIS

On-Street Parking

sas St Blvd Ave

Unio

Jefferso

n Av e

n Ave

e

E Pon tot S 4th St

ain SM

St

St

Un ion A ve

oc Ave

Linden Av e

Bellevue St

Av

St

ot

nA ve

Ave

Vance Av e

# OF OFF% OF OFFAVAILABILITY STREET SPACES STREET SPACES

Un ion A ve

DPA

5,573

9%

PUBLIC

17,630

27%

PRIVATE

40,609

64%

Lin den Ave

Peabody Ave

S. Danny Thomas Blvd

Carolina Ave

2nd St

Main St

Front St

GE Patterson Ave

Clevelan d St

St

de

Madison

3rd

Lin

Ta lb

n Av e

Pauline S t

Unio

Fro nt S

e sid r e iv

Dunlap

Pl

t

Dr

PoplarAv e

e Av

R

n Av e

all

ody

t

63,812

erso

sh

Pea b

le S

on A ve

r Ma

Bea

ingt

as

N. 2

nd S

t

ison

Ave

Bellevue

n St Mai

Mad

OFF-STREET SPACES

Camilla S t

N. 2 t St Fron

Jeff

Was h

Ayers St

.B. K ing

Mai rbor Rive r Ha

ms

Wol f

500 1,000 Feet

Ada

e Av

Study Area

r Av e

a am ab

Other

Pop la

Al

Subareas

I-40

N.B

No Parking

n St

Garage

t

Unregulated

I-40

nd S

2 Hour Metered

7,552

N. Mana s

DPA Private Public

Manass

1 Hour

0

is Ave

Off-Street Parking

N.B.B. King Blv d

30 Min

ON-STREET SPACES

A.W. Will

N. 3 rd S t

Mai

n St

Parking Facilities in Downtown Memphis Parking Study Area

N. 2 nd S t

ALL ON-STREET AND OFF-STREET SPACES

TOTAL

63,812

Crump Blvd

% of total 45% 40%

TOTAL ON-STREET PARKING SPACES, BY SUBAREA 2,925 spaces in subarea

% of total 45% 40%

35%

35%

30%

30%

25%

25%

20%

20% 1,004

15%

916

10%

842

830 530

The Edge

South End

South City

Downtown Center

16,235

South Main

9,346

10% 364 141

Medical District

21,910 spaces in subarea

15%

5% 0%

TOTAL OFF-STREET PARKING SPACES, BY SUBAREA

Civic Center

Uptown

6,108 4,580

5% 0%

Medical District

Downtown Center

Civic Center

Uptown

South City

3,188 The Edge

2,695

2,162

South End South Main

Occupancy Rate

WEEKDAY UTILIZATION, 7 AM TO 7 PM DOWNTOWN STUDY AREA BY SUB AREA

91% or Greater

Counts were conducted on Sept. 25th, Sept. 26th, Sept. 27th, and Oct. 2nd

AM

81% 90%

61% 80%

31% 60%

30% or Less

• Highest utilization for both public and private is in the Medical District • Less than 30% utilization within The Edge District and South City • Residential parking shows highest overall utilization rates • Downtown Center accommodates greatest mix of uses Off-Street Utilization by Land Use 100% 90% 80% 70% 60% 50% 40% 30% 20%

DPA, Public, and Private utilization rates represent the average district rate by access.

MIDDAY

10% 0% Civic Center

Downtown Center Industrial

South Main

Institution

South End

Mixed

Office

South City

The Edge

Residential

Retail

Uptown

Medical District

Tourism/Hotel

• Institutional uses peak in Uptown and Medical District • Residential uses show similar usage patterns as AM with exception of South End and Uptown • Highest utilization rates surveyed in the DPA facilities • Private facilities show less than 50% utilization overall Off-Street Utilization by Land Use 100% 90% 80% 70% 60% 50% 40% 30% 20%

DPA, Public, and Private utilization rates represent the average district rate by access.

PM

10% 0% Civic Center

Downtown Center

Industrial

South Main

Institution

South End

Mixed

Office

South City Residential

The Edge Retail

Uptown

Medical District

Tourism/Hotel

• Residential utilization increase to highest rates of the day with South Main over 70% • Overall reduction of utilization with exception on Downtown Center • Retail use increases in PM period in Downtown Center and South Main • Tourism/Hotel usage remains steady throughout the day Off-Street Utilization by Land Use 100% 90% 80% 70% 60% 50% 40% 30% 20%

DPA, Public, and Private utilization rates represent the average district rate by access.

10% 0% Civic Center

Downtown Center

Industrial

South Main

Institution

South End

Mixed

Office

South City Residential

The Edge Retail

Uptown Tourism/Hotel

Medical District

Occupancy Rate

WEEKEND UTILIZATION, 9 AM TO 7 PM DOWNTOWN STUDY AREA BY SUB AREA

91% or Greater

Counts were conducted on Sept. 22nd, Oct. 6th, and Oct. 13th

AM

81% 90%

61% 80%

31% 60%

30% or Less

• Office usage low throughout study area • Civic Center utilization below 25% • Residential parking shows highest overall utilization rates • Retail and Tourism/Hotel uses dominate parking usage in the Downtown Center

Off-Street Utilization by Land Use

100% 90% 80% 70% 60% 50% 40% 30% 20%

DPA, Public, and Private utilization rates represent the average district rate by access.

MIDDAY

10% 0% Civic Center

Downtown Center Industrial

South Main

Institution

South End

Mixed

Office

South City

The Edge

Residential

Retail

Uptown

Medical District

Tourism/Hotel

• Institutional uses remain low on the weekend in Uptown and Medical District • Residential uses increase to 100% in South Main and The Edge • Highest utilization rates surveyed in the DPA facilities consistent with weekdays • Private facilities show less than 40% utilization overall Off-Street Utilization by Land Use 100% 90% 80% 70% 60% 50% 40% 30% 20%

DPA, Public, and Private utilization rates represent the average district rate by access.

PM

10% 0% Civic Center

Downtown Center

Industrial

South Main

Institution

South End

Mixed

Office

South City Residential

The Edge Retail

Uptown

Medical District

Tourism/Hotel

• Residential utilization remains at close to 70% • Retail usage increases to its peak in the PM • Industrial usage remains consistent throughout the day in the South Main and South End subareas

Off-Street Utilization by Land Use 100% 90% 80% 70% 60% 50% 40% 30% 20%

DPA, Public, and Private utilization rates represent the average district rate by access.

10% 0% Civic Center

Downtown Center

Industrial

South Main

Institution

South End

Mixed

Office

South City Residential

The Edge Retail

Uptown Tourism/Hotel

Medical District

DOWNTOWN MEMPHIS PARKING STUDY MAJOR NEEDS ASSESSMENT

PARKING REVENUE COLLECTION

PARKING ENFORCEMENT

Ticket and permit revenue is directed to General Fund.

Only four technicians from the City Engineering Dept. and one Police Officer enforce on-street parking.

Inconsistent

SIDEWALK CONDITIONS

USE OF LAND AS SURFACE PARKING LOTS

Ticket processing and collections are backlogged within the City Court Clerk’s Office, which lacks some enforcement power.

Poor maintenance of sidewalks and missing lighting leads to a low perception of safety.

Major roads, like Danny Thomas Blvd, are barriers.

Higher and better uses not incentivized. Use of land as parking is often more profitable than developing the land based upon current market conditions.

DOWNTOWN RESIDENTIAL PARKING

No city residential permit parking program for on-street or off-street spaces.

Lack of reserved spaces and/or the need to pay some meters until 10PM discourages some from downtown living.

DOWNTOWN MEMPHIS PARKING STUDY BIG IDEAS

REIMAGINE THE DPA AS THE DOWNTOWN MOBILITY AUTHORITY • Support high-impact development while implementing broader mobility reforms Downtown.

• Leverage newly developed partnerships with City, County, MATA, and others to develop strategies that: • reduce parking demand • enact shared parking agreements • implement performance-based management

UTILIZE EXISTING PARKING FIRST • Maximize use of existing parking facilities before investing in new public parking structures • Implement operational improvements, including: • shared parking • wayfinding signage

• real-time availability technology • pedestrian improvements

BUILD NEW PARKING SPARINGLY AND STRATEGICALLY • Identify the areas of Downtown where new parking supply is most likely to be needed and yield long-term return on investment.

• When DMC must build new parking, put it in the right place to unlock the long-term development potential of neighborhoods.

DOWNTOWN MEMPHIS PARKING STUDY FUTURE PARKING DEMAND ANALYSIS

BASELINE DEMAND

PARKING SPACES NEEDED TO MEET SHARED DEMAND EXISTING INVENTORY

IMMEDIATE GROWTH

5-YEAR GROWTH

20-YEAR GROWTH

GROWTH DEMAND

UPTOWN

6,249

5,300

6,200

7,200

The study team identified a short-term, medium-term, and long-term future scenarios that add residential, retail, service, and office space to existing land uses in downtown Memphis.

CIVIC CENTER

7,298

7,000

8,000

8,900

DOWNTOWN CORE

17,065

8,600

11,000

11,900

SOUTH MAIN

2,692

1,500

2,000

2,300

SOUTH END

3,611

1,500

1,800

1,900

5,422

4,500

5,000

5,300

Active land uses within the study area come from the most recent Shelby County tax assessor data and field inventory.

LAND USE CATEGORY

IMMEDIATE GROWTH

5-YEAR GROWTH

RESIDENTIAL (UNITS)

7,396

16,746

SUBAREA

20-YEAR GROWTH

20,095

RETAIL

1,807,706

2,081,477

2,497,772

SOUTH CITY

SERVICE*

1,738,758

1,746,530

2,095,836

THE EDGE

4,134

1,500

1,800

2,100

OFFICE** UNIVERSITY STUDENTS

6,357,545 14,485

8,081,177 19,485

9,697,412 23,382

MEDICAL DISTRICT

24,835

20,600

22,600

25,500

* Includes restaurants, dry cleaners, banks, auto repair service, etc. ** Includes medical and dental office space, but not medical clinics or hospitals

ESTIMATED PARKING SPACES DEMANDED PER SCENARIO EXISTING INVENTORY: 71,364 IMMEDIATE GROWTH: 50,500 5-YEAR GROWTH: 58,400 20-YEAR GROWTH: 65,100

IMMEDIATE GROWTH Represents a continuation of existing policy conditions and an assumption that user behavior remains unchanged in each subarea

Shared parking that integrates more private spaces into the public supply will help reduce the need for new spaces and may be beneficial to minimize special event disruption and accommodate future development.

5-YEAR GROWTH • Includes projects that are likely to be approved in the next 5 years based on DMC input and office, retail, and residential market analysis studies of the Downtown Memphis area, including the ongoing Downtown Memphis Master Plan • Assumes absorption of current retail and office vacancies

20-YEAR GROWTH Represents 20% growth (consistent with other recent “boom” cities such as Austin and Nashville) in the retail, service, and office sectors plus sustained student enrollment growth at institutions in the Medical District over Scenario 2 land use totals

DOWNTOWN MEMPHIS PARKING STUDY: STRATEGIES REIMAGINE THE DOWNTOWN PARKING AUTHORITY (DPA) AS THE DOWNTOWN MOBILITY AUTHORITY (DMA)

WIDEN THE DPA MISSION TO ADDRESS DOWNTOWN MOBILITY

REINVEST PARKING REVENUES INTO DOWNTOWN AND EVALUATE ALLOCATION OF ADDITIONAL REVENUE TO MULTIMODAL IMPROVEMENTS

COORDINATE MOBILITY SERVICES AND PROGRAMS FOR DOWNTOWN EMPLOYEES

EVALUATE A PARK-N-RIDE OR CIRCULATOR SHUTTLE TO IMPROVE TRANSIT CONNECTIONS AND ACCESS TO REMOTE PARKING

ENHANCE PEDESTRIAN CONNECTIONS

DOWNTOWN MEMPHIS PARKING STUDY: STRATEGIES UTILIZE EXISING PARKING SPACES FIRST

DYNAMICALLY REGULATE CURB SPACE TO MAXIMIZE FLEXIBILITY AND MANAGE DEMAND

EXPAND AND CLARIFY ON-STREET PARKING SUPPLY

ENHANCE EVENT MANAGEMENT PRACTICES TO MAXIMIZE PARKING SYSTEM

FULLY INVEST IN AND IMPLEMENT COMPREHENSIVE SIGNAGE AND WAYFINDING SYSTEM

IMPLEMENT A PERFORMANCEBASED PRICING PROGRAM

ALLOCATE SUFFICIENT RESOURCES TO PARKING ENFORCEMENT

USE TECHNOLOGY STRATEGICALLY TO ENHANCE PARKING OPERATIONS

PILOT A SHARED PARKING PROGRAM AND FACILITATE SHARED PARKING

ADD AN AFFORDABLE PARKING PROGRAM FOR LOW-INCOME EMPLOYEES

SET A PERFORMANCEBASED PARKING DEVELOPMENT POLICY

DOWNTOWN MEMPHIS PARKING STUDY: STRATEGIES BUILD NEW PARKING SPARINGLY AND STRATEGICALLY

STRATEGICALLY INVEST IN PUBLIC AND SHARED PARKING SUPPLY IN KEY LOCATIONS

PLAN FOR LONGTERM MOBILITY AND PARKING TRENDS

CONTINUE TO STRENGTHEN SUPPORT FOR WALKABLE, MIXEDUSE DEVELOPMENT DOWNTOWN

REQUIRE AND ENFORCE TDM PROGRAMS FOR ALL NEW DOWNTOWN DEVELOPMENT ABOVE A CERTAIN SIZE

INCENTIVIZE THE SHARING OF PARKING

DOWNTOWN MEMPHIS PARKING STUDY NEXT STEPS

PARKING INVESTMENT DECISION PROCESS

PARKING INVESTMENT MAPPING TOOL

• What decisions need to be made for the DPA to support continued economic vitality?

• Based on future demand, where does investment in parking supply need to be prioritized?

• What areas would yield the best investment return?

OVERALL ACTION PLAN

FINAL REPORT

• How can the DPA prioritize available parking funding?

• Implementation Action Plan for the short, medium, and long-term • Identification of partner actions

Documentation of existing conditions, future demand estimates, investment decision process, and overall action plan