2013 MEDIA KIt

NYC COMMUNITY MEDIA MEDIA KIT 2013

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At NYC COMMUNITY MEDIA we have a simple but important mission — to serve the residents, visitors and workers of the communities we report on with the most relevant news, information and opinions that affect their lives.

Being a part of the neighborhood matters.

Warren E. Buffett on the importance of community newspapers Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013 “Newspapers continue to reign supreme in the delivery of local news.

If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to

Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers.

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most acclaimed and respected community newspapers and websites serving the city.

T H E V I L L AG Ewww.thevillager.com R .CO M Our mission is dedicated to providing New York residents with indepth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work.

Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy.

Connecting you and your business with your market, your community and your neighbors is what we do best.

Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.

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THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933

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he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy- the neighborhoods covered by The Villager are among the most dynamic, colorful, contentious and exciting places on the planet.

For over 70 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged audiences, making it the perfect environment for businesses to connect with their customers.

It’s the people who live, work and play here that make this area of the city such a desirable market.

The Villager covers it best, winning 9 awards in the New York Press Association’s 2012 Better Newspaper Contest — including First Place Best Column, First Place Art Photo and awards for News Story, Feature Story, Arts Coverage, Feature Photo, Spot News Photo and Editorial Cartoon.

The Villager is available exclusively as a paid publication, sold by subscription and at newsstands.

“Our account exec couldn’t have been more helpful in launching a campaign to get the results we needed. We were delighted.�

MAUREEN DOWDELL Director of Public Relations 4DIPMB $BOUPSVN PO )VETPO

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DOWNTOWN EXPRESS The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade

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owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, indepth information about quality-of-life, civic and political events, schools and business.

HEALTH AND L FITNESS SPECIA VOLUME 25, NUMBER

MARCH 20-APRIL 2,

21

2013

P 10 - 14

RARE PEEKS AT THE WOOLWORTH BEFORE NIAL THE BUILDING’S CENTEN was the building at 792 feet the world.

BY TERESE LOEB tallest building in KREUZER so until 1930, U.S. It remained building n April 24, 1913, when the Chrysler President Woodrow surpassed it. butbuildWilson pushed a As the Woolworth ton in Washington, ing celebrates its centennial, dynamos D.C. that fired up of course no longer the newly it is, near the tallest in the basement of build- anywhere New York finished Woolworth building even in in still ing at 233 Broadway but many people The lights City, it to be one of the New York City. flashed on consider skybeautiful in the building most of city’s The exterior, with all at once as thousands Hall Park scrapers. of terra people in City its delicate tracery more its watched. Thousands side cotta ornamentation and Jersey roof, is a wellstood on the New to see copper-clad of the skyline. of the Hudson River feature Newspaper known Lower the spectacle.

The interior of the people less accounts said that away, Manhattan building is the miles to out at sea, 100 known except of elec- well witnessed the flash 26 Continued on page tric light.

At the time, the Woolworth

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Downtown Express is the only publication focusing exclusively on all the neighborhoods below Canal Street: Tribeca, the Financial District, City Hall, the Seaport, Chinatown and Battery Park City.

STATUE OF LIBERTY TO OPEN JULY 4 e on Ellis gy infrastructur the

BY KAITLYN MEADE and wiping out reopen Island Lady Liberty will screening system e Day, in security are fully commitby Independenc but we the second — this crown time to catch traf- ted to reopening for half of summertime e on jewel as soon as it’s safe and not a second fic. In a teleconferenc Secretary visitors March 19, U.S. said Salazar.

Kenneth later,�

Charles of the Interior Senator statue was who was on Salazar said that

by July 4 Schumer, call, was exciton track to open the press back the of this year, bringing tour- ed about the impact and have on much-needed jobs reopening would economy. ism to Lower Manhattan. city’s statue the sumiconic The “Being open for the since season isn’t has been closed roared mer tourism symbolically, Superstorm Sandy on Oct. just importantto the city’s into the harbor it’s a boon businesses, as and 29, 2012. economy inflict“Hurricane Sandy statue attracts millions on facili- the from all over the ed major damage the Statue of tourists ties that support the 27 Continued on page of Liberty — destroyingenerthe docks, crippling ĂŠ xÂŁxĂŠ ĂŠ-/, /ĂŠU

photo by Scot Surbeck Downtown Express

TOWERING RUN

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News Coverage and the second-place winner for editorials.

Downtown Express reaches an incredibly diverse mix of residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their community.

As lower New York continues its breathtaking pace of projects and the completion of the World Trade Center, the positive impact on the economy of these neighborhoods will be considerable. Downtown Express resource to its residents and workforce.

“Downtown Express helps spread the word about our youth programs, brings in new participants and is critical in creating a sense of community downtown. It is a must-read every week for its local news, and forceful and independent editorials.�

BOB TOWNLEY

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GAY CITY NEWS

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FREE

28 Opera Capitals Hits 12 Other 2013? 11 Sandy's Direct 33 GENDA in to Washington Mr. Maloney Goes

TWENTY THREE VOLUME ELEVEN, ISSUE 20, 2012 NOVEMBER 7 -

ELECTION

2012

“KEEP

REACHING, KEEP FIGHTING�

Gay City News speaks to the core of �America’s most influential untapped market� according to The Wall Street News, reaching more GLBTQ New Yorkers than all national gay magazines combined.

Gay City News is distributed throughout Manhattan as well as select neighborhoods in Brooklyn and Queens.

Sponsorship & Partner Opportunities: As one of the nation’s leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations for a variety of dynamic events and promotions. For complete details, contact the marketing department at (646) 452-2496.

Gay CIty News editor Paul Schindler’s alwaysstrong opinions make the paper kind of a must-read even outside the community.�

BEN SMITH

Photo courtesy of Chip

Gay City News is dedicated to providing the most insightful, informative and up-to-date coverage about New York City’s diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.

Somodevilla / Getty

Images

ay City News boasts America’s most experienced and pioneering team in GLBTQ journalism, a team that since the 1980’s has chronicled cross-currents, struggles and triumphs of the gay civil rights movement and

Sweep! rriage Equalitys 14-1 9, 32-33 Four-State MaElect ion Coverage, page

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anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. It’s mix of residents-from families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing growth and development.

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2013

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Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the most exciting places to live and visit anywhere in the world.

Chelsea has also become home to America’s most innovative

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DEMOGRAPHICS Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the most esoteric and breaking news, plus art and entertainment coverage that is simply unmatched.

Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA awards.

Chelsea Now provides advertisers with the direct connection to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be.

�We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...�

ANNE WACHNICKI

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THE EAST VILLAGER & Lower East Sider

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he East Villager & Lower East Sider is the newspaper of record for the neighborhood of

change has been a constant.

This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe.

A rich population of students from a number of acclaimed colleges and universities make their home here as well.

The East Village and Lower East Side make up one of the most densely populated neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods and services.

“This is a great addition to the East Village. Love the coverage.�

HARRY HANSON

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NYC COMMUNITY MEDIA 2013

Media Kit : Advertising Calendar

ADVERTISING CALENDAR /:$ $PNNVOJUZ .FEJB 1SJOU 1VCMJDBUJPO %BUFT For more information contact Francesco Regini, Sr. VP Sales and Marketing Francesco@TheVillager.com ∙ 646 452 2496 ∙ 212 229 2790 (Fax)

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SPECIAL SECTIONS JANUARY Progress Report: Featured in The Villager, East Villager, Downtown Express, Chelsea Now

FEBRUARY Wedding Pride: Featured in: Gay City News

MARCH Senior Health: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News

APRIL Tribeca Film Fest: Featured in: Downtown Express, The Villager, Chelsea Now

MAY Taste of Tribeca: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News

JUNE Pride: Featured in: Gay City News, Chelsea Now, The Villager, East Villager Summer Festivals Directory: Featured in: Downtown Express, The Villager, Chelsea Now

JULY 2013 Handbook: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News

AUGUST Fringe NYC: Featured in: Chelsea Now and Gay City News

SEPTEMBER Fall Festivals Directory: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now The Villager 80th Anniversary

OCTOBER Upcoming Elections: Featured in: Downtown Express, The Villager, East Villager, Chelsea Nowl, Gay City News Small Business: Featured in: Chelsea Now

NOVEMBER Holiday: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News

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DISTRIBUTION

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READERSHIP THE VILLAGER 30,000 GAY CITY NEWS 100,000 DOWNTOWN EXPRESS 100,000 CHELSEA NOW 75,000 EAST VILLAGER 20,000

THE VILLAGER:

GAY CITY NEWS:

EAST VILLAGER:

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MANHATTAN:

CHELSEA NOW:

DOWNTOWN EXPRESS:

QUEENS: BROOKLYN:

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ADVERTISING

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The following standards are recommended for black and white newspaper ads: Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%. t Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow. t All continuous tone images should be at least 170 ppi at their final output size. t Line art should be at 1016 ppi. t All supplied ads should have a minimum of 5% in the highlight and a maximum of 80% in the shadow area. t Any part of the ad not intended to print solid black should be created at a maximum of 75%. t A minimum of 20% contrast between foreground and background is suggested. t Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse. t All type intended to print solid black should be set at 100% black. t Surprinted type should be solid black and contrasted against a 30% or less black screen. t Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher. t Fine serif typefaces should be avoided. t We will not modify PDF files. t

FOUR-COLOR We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auburn over an auburn background. t Tone (or Contrast) Reproduction t Newsprint offers less contrast than text matte or coated stocks. The darkest four color area should not exceed 240%, the dot percentage should not exceed 90%. t

Dot gain is approximately 30%.

Reversed type or four-color black type should be at least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.

FONTS t

Since we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.

RESOLUTION AND LINE SCREEN Images @ 203.2 dpi (8 pixels/mm) t Line Art @ 1016 ppi (40 pixels/mm) t Output screen ruling @ 100 lpi t

TO SUBMIT FILES BY DISK PDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.

TO SUBMIT FILES BY EMAIL (25MB OR SMALLER) ads@thevillager.com

CAMERA-READY MATERIALS DEADLINE Noon on the business day following space reservation deadline.

INSERTS $97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.

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DEADLINES & SPECS Approved artwork is due 7 days prior to publication date.

EMAIL all ad creatives to: Ads@TheVillager.com.

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eNEWSLETTERS Our eNewsletters are a smart and effective way to reach a concentrated, opted-in audience of dedicated readers. Your ad will be surrounded by updated editorial from the most recent online issues of our papers.

THE VILLAGER

CHELSEA NOW

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GAY CITY NEWS

DOWNTOWN EXPRESS

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NYC Community Media delivers just that - Communities where our customers live, work and play.

DANA THAYER

Senior Vice President, Marketing Chelsea Piers

Our “Stand with Japan� event on Sunday went very well, so many people came out to show their support and to participate in the activities.

We raised more than $20,000 in just 3 hours.

Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support.

Thank you so much, AYAKO ALLEN

The Villager is a great avenue to build community support for our youth softball and baseball programs.

The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar.

We’ve enjoyed a long and fruitful relationship and look forward to many years to come.

DANIEL MILLER

President Greenwich Village Little League

Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations.

With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year.

Thank you!

HOLLY REDHEFFER National Sales Management & Marketing Project Manager American Golf Corporation

I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward. We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course it’s hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown.

ALICIA SALZER MD

Co-Founder, Medhattan Immediate Medical Care

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FRANCESCO REGINI

SENIOR VP OF SALES & MARKETING FRANCESCO@THEVILLAGER.COM 646-452-2496

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