COMMUNITY MEDIA MK by Schneps Media

2012

MEDIA KIT What is Community Media?

anhattan south of 42nd Street is home to many of the world’s wealthiest and most diverse neighborhoods. Community Media reaches their inhabitants with five award-winning neighborhood and niche publications. We help advertisers targeting Tribeca, Greenwich Village, SoHo, Chelsea, East Village, Lower East Side, NoHo, the Financial District, Battery Park City and Seaport publicize their real estate, fitness centers, spas, retail establishments, hotels, restaurants, boutiques, hospitals, universities, business associations and non-profit organizations. Sponsors may direct their messaging to every corner of the Big Apple—with extra distribution in Chelsea, West and East Villages—by reaching the LGBT community through the pages of Gay City News, America’s premiere LGBT newspaper. We are your one-stop media souce. Our print and online editions effectively reach over a half-million readers every month, utilizing an efficient distribution network of streetboxes, retail establishments, cafes, bars, restaurants, office buildings, mailed subscriptions, newsstands, weekly e-blasts and web.

COMMUNITY MEDIA 2012 MEDIA KIT // NEWSPAPERS

Savoring dance by Camille, p. 23

West and East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933

Volume 81, Number 34 $1.00

January 26 - February 1, 2012

City Planning O.K.’s Rudin condo project for St. Vincent’s site

NEWSPAPERS:

The Preferred Channel of Consumers

BY ALBERT AMATEAU The City Planning Commission on Monday unanimously approved Rudin Management’s plan for the residential redevelopment of the former St. Vincent’s Hospital campus. The Jan. 23 vote, with Amanda Burden, commission chairperson, and 11 other commissioners attending, took less than 10 minutes. It was the next-to-last step in the city’s uniform land use review procedure,

VOLUME 24.41 FEBRUARY 29-MAR.6.2012

DOWNTOWN CHURCH UNCERTAIN ABOUT FUTURE ATWanna P.S. 89

or ULURP, for a project that would create 450 new condominium apartments on the east side of Seventh Ave. and a 17,000-squarefoot park in the triangle on the west side of the avenue. The City Council has the final word and must now vote within 60 days whether to approve the $800 million project. The redevelopment plan includes converting four former hospital buildings to

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buy Trump Soho hotel? Well, then, you’re hired!

B Y A L IN E R E Y N O L D S

These compelling facts underscore the strength of newspapers: 48% of U.S. adults read the printed edition of a newspaper on an average weekday. Customers for many products and services are the heaviest newspaper readers. Neighborhood newspapers provide advertisers with unique, local audiences. Newspapers are the most-used medium for coupons. Newspaper website users are prime prospects for advertisers...over 62% look for ads online.

s a federal court case pertaining to the separation of church and state drags on, one Downtown church is scrambling to find a new place to call home. BY ALBERT AMATEAU Lower Manhattan A partner in the 46-story Community Church, formerly called Construction workers wearing orange shirts held up signs backing the N.Y.U. 2031 project at Thursday’s full Mosaic Manhattan, has been holdTrump Soho, the condo ing the majority of its Sunday worBoard 2 meeting. hotel that opened in April ship services at Battery Park City’s in the Hudson Square P.S. 89 since2010 2003. But last Sunday, Feb. 26, thedistrict church’s congregation over the objections convened onofan neighborhood upper floor at 10 preservaDesbrosses St. in Tribeca, a space tion advocates, last week that carries a weekly rental fee put the on the aucnearly five times the building cost of the school space.tion block. The Downtown Alexchurch, Sapir,along the partner of with dozens of others across the the inBayrock Group city have been limbo over the in buildingtothe hotel law managed by BY LINCOLN ANDERSON the 300-person audience at P.S. 41 He noted the board had “avoided a due past weeks a municipal that bans them from holding worDonald Trump’s family, said In what opponents blasted as an repeatedly told N.Y.U. and the construc- melee” after the first of these hearings, ship services in city public schools. last week that the unsold “orchestrated” show of support for tion workers to “Build it Downtown!” when the auditorium at the A.I.A. In the mid-1990s, the Bronx condo and the public N.Y.U.’s 2031 large-scale development — meaning the university should Center proved to be too small for the Household of Faith, units an evangeliplan, union construction workers — develop its new space nearby in the overcapacity crowd, and the meeting cal Christian group that for years met at P.S. 15 in the Bronx, Lady along with university deans and even Financial District where Community had to be quickly moved to Ourhas took the city to court to contest the women’s basketball team coach Board 1 has an open invitation for of Pompei Church’s basement. the ruling. The Bronx church lost — testified on behalf of the ambitious N.Y.U. to come grow. Hoylman said, at this point, the the case that time around but ultimately won an injunction from the FREE development scheme at Community Several N.Y.U. faculty members also Downtown board will send a formal letter to N.Y.U. Express photo by TERESE LOEB KREUZER courts, which in turn exempted VOLUME ELEVEN, ISSUE TWOThree full Board packed meeting theonplan, saying regarding the plan, asking Greeted by2’s fireboat Forty board Three, Disney Fantasy spoke paid heragainst maiden call New York City it onwould Feb. 28. She will be christened in New York the on university all the churches from the policy. JANUARY 2012 March 1 and 18-31, will benight. permanently berthed in Port Canaveral, Fla. both their classrooms and their last Thursday disrupt to respond to it in writing. Following The case lay dormant until last And, in a first, a lone local resident families’ lives. that, there will be a second round of when a panel of federal summer, ing a toymeetings gun, that she to last week’s spoke in favor of the plan. But the Brad Hoylman, C.B. 2 chairperson, on brought the 2031 plan by thejudges C.B.ruled in favor of the city’s at 2 committees during February. policy. The Bronx church has since crowd mockingly accused him of being said 1,000 people had turned outmeeting. “It looks like the real one, but it’s not,” said contested the ruling on the grounds the board’s previous five hearingsLiang on of the item. paid off. of the first amendment right to free Meanwhile, local residents among the N.Y.U. “Core Proposal” this month. Continued on page 14 of religion. exercise Jerome Foy, a police officer for Manhattan As the Bronx Household of South’s Peddler Task Force, stressed that the B Y A LINE R EY NO LD S “Angry Birds.” onus is on the merchants to make sure they’re 5 15 CAN REwhich ET • N YC 10 013the • merchandise CO P Y RIG HT © 2legitimate 012 CO M MU N ITY MED I A, Continued LLC on page 14 In the days and weeks afterAL theST raid, receiving from disnlicensed vendors loitering along Canal resulted in close to 50 arrests, several mer- tributors. “These particular arrests are based on obserStreet aren’t the only ones selling coun- chants contacted Stringer’s office claiming to be terfeit handbags, toys and other knock-off surprised and confused, the Borough President vation… and by that time, the crime has been merchandise to passersby. said at the meeting. committed already,” said Foy. “Unfortunately, the Police have recently discovered several “The vendors said they tried to do the fact that you don’t know an item you’re selling local mom-and-pop business owners are also right thing and said they didn’t know that the is counterfeit is not a defense or excuse to the violating the law. But some of these businesses ‘Angry Birds’ merchandise was counterfeit,” Police Department.” In order for the cops to enforce the law, claim they’re being handcuffed and fined with- said Stringer. “This [meeting] is about building trust and collaboration, so we don’t have to Rovio, Gucci, and all the other brand-named out comprehending what they did wrong. The issue was cause for an information find people getting arrested and merchandise companies are responsible for training them on session Manhattan Borough President Scott confiscated.” the unique traits of their merchandise. Stringer convened for neigborhood vendors. Xiaomei Li, who sells merchandise at a store “We don’t make arrests on trademark counThe forum was hosted by local elected offi- at 58 Mott St., said that on Nov. 26 of last year, terfeit unless we have a complaint [from the cials and the New York Police Department’s a cop picked up a satchel on display and pro- brand-named company],” explained Lieutenant Manhattan South Peddler Task Force at the Lin ceeded to put her in handcuffs without offering Michael Dimino. Sing Association at 49 Mott St. last Friday, Feb. an explanation. Police officers, in turn, are responsible for 24. Specifically, the meeting was organized to “The officer arrested me on the spot, and I showing self-identification before making an ST. PAT’S PRODUCTIONS: arrest, Dimino said. If they don’t abide by this address the cops’ November raid of Chinatown didn’t even have a chance to complain,” said Li. OUR MARCH DOWNTOWN stores in search of counterfeit toys and t-shirts Yan Liang, a store owner at 153 Centre St., THEATER PICKS. carrying the logo of the cell phone action game, complained of being fined $900 twice for sellContinued on page 15 TURN TO PAGE 22. The Photo by Tequila Minsky

N.Y.U. calls out the troops in support of its mega-plan

Santorum’s Anti-Gay Evolution Page 9 New Trenton Marriage Push Page 14 DISNEY FANTASY FLOATS INTO NEW YORK CITY Page 18 William Christie at the Met Page 25 Anthony Rapp, Dublin Dreamer

‘Angry Birds’ raid leads to broader discussion on counterfeit goods

areas of the hotel would be auctioned in March or April. Sapir told the business press on Jan. 18 that the developers had received unsolicited offers from unnamed buyers. “They were numbers that we would be very happy selling at,” Sapir told Bloomberg News and Crain’s New York Business. Sapir said the auction of

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LETTUCE ENTER THE DRAGON PAGE 13

EDITORIAL, LETTERS PAGE 16

BY PAUL SCHINDLER Steampunked, p. 23

Politicians, particularly in the heat of an election contest, often fudge the facts. That’s no surprise, and there are no end of media outlets and advocacy groups — of varying reliability, to be sure — who put on a full court press ferreting out the “truthiness” of debate pronouncements, stump speeches, and campaign websites. Sometimes it’s child’s play to demonstrate that a candidate’s claim is a flatout falsehood, though even then it’s not always easy to prove the candidate THE WEST SIDE’S COMMUNITY NEWSPAPER knowingly deceived voters. But every once in a while, a politician says something untrue where the evidence is unmistakable that they knew they were lying. During a Republican presidential debate on January 7, Newt Gingrich, the former House speaker — amidst a rant about what the news media is ignoring — asked, “Should the Catholic Church be forced to close its adoption services in Massachusetts because it won’t accept gay couples, which is exactly what the state has done?” Catholic Charities of Boston had, in fact, elected to end its adoption services in 2006 after Massachusetts officials made clear that its decision to specifically bar adoptions by gay people ran afoul of state law. Gingrich was on a roll making the claim the Obama

VOLUME 4, NUMBER 37

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ROMNEY, continued on p.8

JANUARY NUARY 25 - FEBRUARY 7 7, 2012

Chelsea Hotel tenants back in court BY BONNIE ROSENSTOCK On January 19, the Chelsea Hotel tenants association returned to Housing Court for the next round of their case against Chelsea Dynasty LLC, the Chetrit Group, Chelsea Management LLC, Joseph and Meyer Chetrit, Michael Butler and Lilly Sirkin. Representing the tenants association were Janet Ray Kalson and Ron Languedoc of Himmelstein, McConnell, Gribben, Donoghue &

Joseph. Of the 35 tenants named in the Order to Show Cause, eight attended the proceedings. Fred Daniels of Daniels, Norelli, Scully and Cecere PC — a firm that specializes in debt collection — represented the respondentsowners. Butler, an executive with the Chetrit Group and named in the lawsuit, sat on the opposite side of the courtroom from the tenants. Valentine Moretti was the

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Newspaper print advertising reinforces and increases reader response from other types of media, like the Internet. Source: 2009 Newspaper Association of America’s “Why Newspapers?” report

OTDA grants final permit to Bowery Residents’ Committee The many faces of fiber, p. 16

East and West Village, Lower East Side, Soho, Noho, Little Italy and Chinatown

Volume 2, Number 26 FREE

Photo by Scott Stiffler

Christopher P. Moore (commissioner of the NYC Landmarks Preservation Commission) speaks at Jan. 15’s official landmarking of the Lamartine Place Historic District.

BY WINNIE McCROY Five months after the Bowery Residents’ Committee (BRC) began to move clients into its 127 West 25th Street facility, the facility is operating at full capacity. Despite the possibility that a long-standing lawsuit mounted against the BRC may undergo a final appeal, state agencies seemingly found no further reasons for withholding the certificate for the BRC’s

96-bed Reception Center (which serves homeless men with one or more diagnosed mental illnesses). “BRC’s programs in Chelsea and throughout NewJanuary York19City, are suc- 25, 2012 cessfully helping the people we serve,” said BRC Executive Director, Muzzy Rosenblatt. “Our programs at West 25th Street have already helped hundreds

Te amo, Bimbo:

Marker honors Manhattan’s only Two Boots tribute documented Underground Railroad station to an L.E.S. legend BY SCOTT STIFFLER A crowd of well-insulated locals, historic preservationists and elected officials — whose ranks far exceeded the number of degrees Fahrenheit — attended an outdoor ceremony on the afternoon of Sunday, January 15. Such events would normally be peppered with grumblings about having to “brave the cold” and complaints about

BY BONNIE ROSENSTOCK With great fanfare, family, friends and food, Two Boots Pizzeria kicked off its yearlong 25th anniversary celebration with a tribute to one of the Lower East Side’s most beloved figures, Bittman “Bimbo” Rivas. On Thursday evening, Jan. Continued on page 15 12, after much sampling of scrumptious Two Boots accompanied by the 5 15 C A N A L ST R E ET • N YC 10 013 • C OP Y R I G HT © 2 012 C OMMU N IT Y ME Dpizza, IA, LLC booming sounds of the Stumblebum Brass Band, the overflowing crowd was

the “bitter chill.” But more than one speaker alluded to how fortunate those in attendance were to be free, safe and generally comfortable — considering the dangers and indignities endured by those whom the gathering sought to honor. The ceremony, held to officially landmark the Lamartine Place Historic District, bestowed some hard-won and

long-sought respect upon a row of mid-19th century antebellum Greek Revival houses standing from 333 to 359 West 29th Street, between Eighth and Ninth Avenues. “For years, the community worked to designate this area as an historic district,” noted Assembly Member

Photo by Bonnie Rosenstock

Two Boots owner Phil Hartman and Michelle Rivas admiring the new mosaic mural of Bimbo Rivas at Hartman’s Avenue A pizzeria.

N.Y.U. takes heat on school and open space at hearings BY ALBERT AMATEAU New York University presented two more aspects of its 2031 redevelopment plan to hostile Village audiences over the past seven days. On Thurs., Jan. 12, Community Board 2’s Parks Committee heard an outline of the open space proposed for the university’s large-scale redevelopment of its two superblocks over the next 20 years. On Tues., Jan. 17, the board’s Education and Social Services Committee hosted a forum on the proposed public elementary school space proposed as part of the project, which is intended to add 2.5 million square feet of new construction on the superblocks, including 1.5 million of that aboveground and the rest belowground.

While the public school space is included in the 2031 land use review, it was still uncertain this week when or whether the proposed school would be built. N.Y.U. is proposing to provide 100,000 square feet of space for a 650-seat kindergarten-to-eighth grade public elementary school on the first seven floors of a new building, where the Morton Williams market is now located on the northwest corner of the south superblock. The proposed building, at the corner of Bleecker St. and LaGuardia Place, would also rise an additional six or seven stories for an N.Y.U. student dorm — but the dorm would be set back at the eighth floor to allow for a children’s playground on the roof of

the school space. Alicia Hurley, N.Y.U. vice president for government relations and community engagement, said the university is providing the property for the school for free, but that the city’s School Construction Authority would have to construct the “core and shell” of the school at its own expense. There would be separate lobbies and entrances for schoolchildren using the public school and N.Y.U. students using the dorm. The S.C.A. would be able to build the public school by 2025 or before. Although N.Y.U. and the S.C.A. have been discussing the school space, Hurley acknowledged that the agency

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feted with the unveiling of a mosaic of Rivas, created by artist Juan Carlos Pinto. Afterward, a small but enthusiastic group8conPAGE tinued to honor Rivas with reminiscences and poetry at the Nuyorican Poets Cafe on E. Third St. between Avenues B and C. PAGE Rivas, known to 3 all as Bimbo, was a Puerto Rican community activist, poet, playwright, actor, director and teacher, who coined the

EDITORIAL, LETTERS

REMEMBERING BOB BERGERON

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Authorities are still unable to bag army of knockoff vendors BY ALINE REYNOLDS On a recent weekday afternoon, about 30 men displaying counterfeit handbags, watches and other illicit merchandise lined Canal St. between Mercer St. and Broadway. As pedestrians passed, some of the vendors gestured to pocket-sized catalogues, featuring photos of the knockoff goods, while others whispered, “Gucci,” “Louis Vuitton” or simply “handbag.” One of them succeeded

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in hooking Calvin Morley, 18, of Bradenton, Florida. “They were trying to sell us G-Shock watches, which are normally about $120 new. I bought this one off a guy for $20,” Morley said as he pointed to the new watch on his wrist. Psyched about his purchase, Morley sought out another watch from a different vendor. “He was sketchy about

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EDITORIAL, LETTERS PAGE 10

IN ‘THE PICTURE BOX’ PAGE 14

5 15 C A N A L ST R E ET • N YC 10 013 • C O P Y R I G HT © 2 012 C O M M U N IT Y M E D I A , L L C

he New York Pres s Asso ciatio n (NYPA) and the Natio nal News pape r Asso ciatio n (NNA ) have recog nized Com muni ty Medi a with more than 155 awar ds over the past ten years , inclu ding NYPA’s top prize for exce llenc e (The Villag er) and Com muni ty Lead ershi p acco lades from both.

Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // THE VILLAGER

The Villager

reenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy, and Little Italy,—in short, the neighborhoods The Villager covers—are among the most dynamic, colorful, contentious and exciting places on earth. And it’s the people who live, work and play here that make this area such a desirable market. From preservation and quality of life to development, housing, parks, schools, politics and community boards, the news doesn’t stop. Because Villagers—active, committed and creative—don’t either. For over 70 years, The Villager has been Downtown Manhattan’s preferred news channel. The Villager offers the most in-depth local news — information you’ll find nowhere else. Whether it’s the waterfront, community board, politics, quality of life, local business, arts and

entertainment or profiles of newsmaking personalities, The Villager covers it best. The Villager was voted New York State’s best weekly community newspaper in 2001, 2004 and 2005 by the New York Press Association, winning the coveted Stuart C. Dorman Award.

READER DEMOGRAPHICS male 47% female 53% median age 47 AGES 25-34 18% AGES 35-54 57%

college-educated 84% employed 75% working full-time 68% professional /managerial 65%

median HHI $87,500 HHI $50k+ 64% HHI $75k+ 43%

married 34.9% with kids 23%

Source: PULSE RESEARCH

print ad rates

I have lived in the Village since 1956. I have read The Villager for all of those years and continue to read it every week. The Village would not be the place that it is today...were it not for The Villager.”

ED KOCH Former Mayor N E W Y O RK C I T Y

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Monthly WEB TRAFFIC 471,241 PAGE VIEWS 118,924 UNIQUE VISITORS 401,974 VISITS

Local display ad rates are net per insertion

PRINT EDITION

Reaching over 30,000 readers, The Villager is distributed every Thursday, subscription only. Print edition includes legal ads. The print edition is also online at www.thevillager.com. Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // DOWNTOWN EXPRESS

Downtown Express

owntown Express readers have the means—and motivation—to buy products that simplify their busy lives. While balancing many priorities— professional, family and community—they recognize the importance of taking care of themselves, their familes, friends and neighbors. Providing readers with crucial, ever-changing, in-depth information about quality of life, up-to-date news about civic and political events, schools and businesses, Downtown Express is a mustread in lower Manhattan. The

Downtown Express is the only publication focusing on all of the neighborhoods below Canal Street — Tribeca, Financial District, City Hall, The Seaport, Chinatown and Battery Park City.

READER DEMOGRAPHICS male 44% female 55% median age 42 AGES 25-34 30% AGES 35-54 62%

Downtown Express helps spread the word about our youth programs, brings in new participants, and is critical in creating a sense of community downtown. It is a must-read every week for its local news and forceful and independent editorials.” BOB TOWNLEY Executive Director MANHATTAN YOUTH

Monthly WEB TRAFFIC 529,853 PAGE VIEWS 129,109 UNIQUE VISITORS 321,836 VISITS PRINT EDITION

college-educated 94% employed 93% professional /managerial 65%

median HHI $112,500 HHI $100k+ 62% HHI $75k+ 74%

married 61% with kids 40%

Source: PULSE RESEARCH

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COLOR CHARGES [NET] FULL PAGE $395 // HALF PAGE $295 // QUARTER PAGE $195 Local display ad rates are net per insertion

Reaching over 100,000 readers, Downtown Express is distributed every other Wednesday with a residential focus in Tribeca, Financial District, City Hall, Chinatown, Battery Park, South Street Seaport, World Trade. 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The print edition is also online at www.downtownexpress.com Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // GAY CITY NEWS

Gay City NEWS

ay City News boasts America’s most experienced and pioneering team in LGBT journalism, a team that since the 1980s has chronicled cross-currents, struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic. Gay City News is dedicated to providing the most insightful, informative and up-to-date news about New York City’s diverse gay community. GCN speaks to the core of “America’s most

influential, untapped market,” according to The Wall Street Journal, reaching more LGBT New Yorkers than all national gay magazines combined.

READER DEMOGRAPHICS male 81% female 19% median age 42 AGES 25-34 17.9% AGES 35-54 66%

college-educated 79% employed 87% working full-time 78% professional /managerial 58%

median HHI $62,500 HHI $50k+ 63% HHI $75k+ 47%

married 3% Significant Other 42% with kids <1% Source: PULSE RESEARCH

print ad rates Gay City News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.” BEN SMITH, Politico.com

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COLOR CHARGES [NET] Monthly WEB TRAFFIC 1,010,168 PAGE VIEWS 290,530 UNIQUE VISITORS 710,157 VISITS

FULL PAGE $395 // HALF PAGE $295 // QUARTER PAGE $195 Local display ad rates are net per insertion

Print EDITION Reaching over 100,000 readers, Gay City News is distributed every 14 days (Wednesday) throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also online at www.gaycitynews.com. Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // Chelsea Now

Chelsea Now

anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. Its mix of residents—from families and single twentysomethings to artists and members of the LGBT community—continues to make the neighborhood thrive as a destination for new development, hotels, restaurants, theaters and nightlife activity. Bordered by the revitalized High Line in the Meatpacking District to Herald and Times Squares, Hell’s Kitchen and the Hudson River, this booming West Side locale represents a study in contrast—from tree-lined brownstone blocks to bustling avenues and high-

rises. Chelsea is also home to America’s most innovative technology firms. Chelsea Now is the ONLY publication devoted exclusively to this world-renowned locale, sharing the most esoteric and breaking news from Manhattan’s epicenter of art and fashion.

READER DEMOGRAPHICS male 52% female 48% median age 37 AGES 25-34 26% AGES 35-54 37%

college-educated 81% professional /managerial 71%

median HHI $84,500 HHI $50k+ 62% HHI $75k+ 47%

married/PARTNER 36% with kids 26% Source: PULSE RESEARCH

print ad rates We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...” ANNIE WACHNICKI Marketing Manager NEW MUSEUM, MANHATTAN

Monthly WEB TRAFFIC 417,953 PAGE VIEWS 102,155 UNIQUE VISITORS 210,044 VISITS

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PRINT EDITION Reaching 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway. Plus high-traffic indoor locations, including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also online at www.chelseanow.com Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // The EAst villager

The East Villager & Lower East Sider

he East Villager and Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by boundaries that run from Broadway to Avenue D, 23rd Street to Delancey. Every other week we deliver 20,000 copies to hundreds of locations including dozens of street boxes, doorman buildingand businesses throughtout the area. For over 70 years, The Villager has been the most authoritative voice in Manhattanâ&#x20AC;&#x2122;s West Village, documenting politics, arts, neighborhood events, crime and an ever changing array of personalities and issues. The East Villager and Lower East Sider will use the same formula to take a bi-weekly

snapshot of life in one of New Yorkâ&#x20AC;&#x2122;s most iconic neighborhoods. It is the East Village that has been at the heart of just about every revolution that has spun out of New York...from fashion and the arts, literature, civil rights and immigration, politics, technology and even architecture.

READER DEMOGRAPHICS male 55% female 45% median age 41 AGES 25-34 19.9% AGES 35-54 64%

college-educated 88% employed 79% working full-time 81% professional /managerial 30%

median HHI $52,500 HHI $50k+ 47% HHI $75k+ 41%

married 29% SIGNIFICANT OTHER 22% with kids 15% Source: PULSE RESEARCH

print ad rates This is a great addition to the East Village. Love the coverage. Harry Hanson Hanson Fitness

Monthly WEB TRAFFIC 243,890 PAGE VIEWS 32,233 UNIQUE VISITORS 88,061 VISITS

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COLOR CHARGES [NET] FULL PAGE $395 // HALF PAGE $295 // QUARTER PAGE $195 Local display ad rates are net per insertion

PRINT EDITION Reaching over 20,000 readers every other Thursday The East Villager and Lower East Sider is distributed to dozens of locations within the district of Manhattan that is defined by Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and single copy distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also online at www.eastvillagernews.com. Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // readership & distribution

Distributed throughout MANHATTAN, BROOKLYN, QUEENS and the BRONX. 500 distribution points every other Thursday.

Distibution by ZIP CODE: THE VILLAGER: 10001, 10014, 10003, 10013, 10012 EAST VILLAGER: 10009, 10003, 10002, 10012, 10010 CHELSEA NOW: 10001, 10018, 10016 DOWNTOWN EXPRESS: 10004, 10280, 10007, 10038, 10002, 10007, 10014 GAY CITY NEWS: ALL OF THE ABOVE + 10017, 10036, 10019, 10023, 10025, 10027, 10029, 10128, 10028, 10021, 10022, 10034, 10026 QUEENS: 11368, 11355, 11367, 11109, 11101 BROOKLYN: 11201, 11231, 11215, 11205 Community Media | 515 Canal Street | New York, NY 10013

The Villager 30,000 East Villager 20,000 Chelsea Now 75,000 Downtown Express 100,000 Gay City News 100,000

COMMUNITY MEDIA 2012 MEDIA KIT // WEB ADVERTISING

EMAIL BLAST

MONTHLY WEB ad rates [NET] SMALL RECTANGLE 300X250 PX RIGHT MARGIN WIDE SKYSCRAPER 300X600 PX RIGHT MARGIN LEADERBOARD 975X121 PX PUSH DOWN 970X60 PX EXPANDING

1 SITE

2 SITES

3 SITES

$685

$1160

$1640

4 SITES $2050

5 SITES $2390

E-newsletters:

The Villager: 2,000+ subscribers $149

835

940

995

1420

1600

1685

2005

2255

2380

2505

2820

2975

2920

2820

3475

Downtown Express: 8,000+ subscribers $249

Gay City News: 17,000+ subscribers $499

Chelsea Now: 2,000+ subscribers $149

Monthly TRAFFIC

sea Chelnow

Page Views

unique visitors

# of Visits

471,241

118,924

401,974

529,853

129,109

321,836

1,010,168

290,530

710,157

417,953

102,155

210,044

243,890

32,233

88,061

Average Length of Visit: 4.16 minutes. Source: OCTOBER 2011 internal metrics.

DIGITAL AD SPECS/DEADLINES DEADLINES are 7 days in advance of publication for both insertion orders and acceptable artwork. EMAIL all ad creatives to: ads@CommunityMediaLLC.com. We do not accept Flash files for email blasts. 1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your sales representative. No flash ads accepted for E-blast 2. Files must be no larger than 30k. 3. Schedule, all URLs and billing info must be included in email.

Community Media | 515 Canal Street | New York, NY 10013

COMMUNITY MEDIA 2012 MEDIA KIT // Print ad Creation + submission

Print ad creation + submission ABOUT YOUR ARTWORK

To Submit Files By Disk

Four-color or black and white creatives submitted electronically must be industry-

PDFâ&#x20AC;&#x2122;s can best be submitted by FTP or delivered

standard Adobe Acrobat PDF files.

by email. CDs can be delivered to our office.

Black and White

To Submit Files By Email (5mg or smaller)

The following standards are recommended for black and white newspaper ads: Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%. Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow. All continuous tone images should be at least 170 ppi at their final output size. Line art should be at 1016 ppi. All supplied ads should have a minimum of 5% in the highlight and a maximum of 80% in the shadow area. Any part of the ad not intended to print solid black should be created at a maximum of 75%. A minimum of 20% contrast between foreground and background is suggested. Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse. All type intended to print solid black should be set at 100% black. Surprinted type should be solid black and contrasted against a 30% or less black screen. Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher. Fine serif typefaces should be avoided. We will not modify PDF files.

ads@communitymediallc.com

Deadline For Camera-Ready Materials Noon on the business day following space reservation deadline.

INSERTS $97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.

POSTAL ADDRESS COMMUNITY MEDIA, LLC 515 Canal Street New York, NY 10013 Tel: (212) 229-1890

Four-Color We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auborn over an auborn background.

Tone (or Contrast) Reproduction Newsprint offers less contrast than text matte or coated stocks. The darkest fourcolor area should not exceed 240%, the dot percentage should not

FULL PAGE 9.875 W x 11.4 H

exceed 90%. Dot gain is approximately 30%. Reversed type or four-color black type should be at least 14 pt. and a medium-to-

1/2 PAGE V 4.85 W x 11.4 H

bold sans-serif typeface is recommended. Dropped-out (reversed) type in a blackonly area should be at least 10 pt. medium to bold sans-serif typeface.

Fonts Since we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.

Resolution and Line Screen Images @ 203.2 dpi (8 pixels/mm) Line Art @ 1016 ppi (40 pixels/mm) Output screen ruling @ 100 lpi

1/2 PAGE H 9.875 W x 5.6375 H

1/2 H

1/2 V

1/4 PAGE 4.85 W x 5.6375 H 1/8 PAGE 4.85 W x 2.75 H

1/4

1/8

FRONT STRIP 9.875 W x 2.0 H Community Media | 515 Canal Street | New York, NY 10013

FRONT STRIP

COMMUNITY MEDIA 2012 MEDIA KIT // editorial calendar

GayCity

The

East

2012 editorial calendar

Chelsea now

january

JANUARY 11

JANUARY 4 JANUARY 11

JANUARY 4

JANUARY 5 JANUARY 12

JANUARY 25

JANUARY 18 JANUARY 25

JANUARY 18

JANUARY 19 JANUARY 26

February

FEBRUARY 8

FEBRUARY 1 FEBRUARY 8 FEBRUARY 15 FEBRUARY 22

FEBRUARY 1 WEDDINGS/VALENTINE FEBRUARY 15

FEBRUARY 2 FEBRUARY 9 FEBRUARY 16

FEBRUARY 23

FEBRUARY 29

MARCH 7 MARCH 14 MARCH 21

MARCH 14

MARCH 1 THRIVE MARCH 8

MARCH 1 MARCH 8

MARCH 28

MARCH 15 MARCH 22 MARCH 29

APRIL 4 APRIL 11 PROGRESS APRIL 18 TRIBECA FILM

APRIL 11

APRIL 5 APRIL 12 PROGRESS APRIL 19 TRIBECA FILM

APRIL 5 APRIL 12 APRIL 19 TRIBECA FILM

APRIL 25

APRIL 26

MAY 3 MAY 10 UNION SQUARE MAY 17 MAY 24 HANDBOOK MAY 31 THRIVE

MAY 3 MAY 10 UNION SQUARE

JUNE 7 VOLUNTEERS JUNE 14 JUNE 21 PRIDE JUNE 28

JUNE 7 VOLUNTEERS

JULY 5 JULY 12 ARTS JULY 19 JULY 26 MEAT MARKET

JULY 5

FEBRUARY 22

MARCH 7

March

MARCH 21

APRIL 4

april

APRIL 18 TRIBECA FILM

NEWS

MAY 2

MAY 9 WEDDINGS

may

MAY 16

MAY 30

MAY 30 HANDBOOK

JUNE 13

JUNE 13 GRADS

JUNE 27 PRIDE

JUNE 27

JULY 11

JULY 25

AUGUST 8 FRINGE FEST

AUGUST 22

MAY 23

JUNE 6 PRE-PRIDE

june

JUNE 20 PRIDE

JULY 4 POST-PRIDE

july August

JULY 18 WEDDINGS: ANNIVERSARY

MAY 24

JUNE 21 PRIDE

JULY 19 ARTS

AUGUST 2 AUGUST 9 FRINGE FEST

AUGUST 2 MEAT MARKET

AUGUST 15

AUGUST 16 AUGUST 23 THRIVE AUGUST 30 SCHOOL

AUGUST 16 AUGUST 30 SCHOOL

SEPTEMBER 5

SEPTEMBER 5 SCHOOLS

SEPTEMBER 12

SEPT. 6 SCHOOL/THRIVE SEPT. 13

SEPT. 13

SEPTEMBER 19 PROGRESS

SEPTEMBER 19

SEPTEMBER 26 10TH ANNIVERSARY

SEPT. 20 SEPT. 27 HUDSON SQ.

SEPT. 27 HUDSON SQ.

OCTOBER 10

OCTOBER 4 OCTOBER 11 THEATER OCTOBER 18 EV/LES

OCTOBER 11 THEATER

OCTOBER 24 ELECTIONS

OCTOBER 25

OCTOBER 25 EV/LES

NOVEMBER 8 NOV. 15 PROGRESS NOV. 22 THANKSGIVING

OCTOBER 3 HUDSON SQUARE

OCTOBER 3

October

Villager

AUGUST 1

AUGUST 29

September

Villager

OCTOBER 17 THEATER

OCTOBER 31

NOVEMBER 14

NOVEMBER 14 PROGRESS

NOVEMBER 7

NOVEMBER 28

NOVEMBER 21 WEDDINGS

NOVEMBER 1

November

NOVEMBER 8 NOV. 22 THANKSGIVING

NOV. 29

December

DECEMBER 12

DECEMBER 26

DECEMBER 5 HOLIDAY

DECEMBER 6 THRIVE

DECEMBER 6

DECEMBER 19

DECEMBER 13 DECEMBER 20 DECEMBER 27

DECEMBER 20

Community Media | 515 Canal Street | New York, NY 10013

T he R iv er side Church ha s a dv er tised with G ay City for sev eral y ea r s. We a lway s receiv e the v er y best ser v ice from the k nowledgea ble sta ff who wor k with us lineby -line to create ads that say ex a ctly what we need to say when we need to say it — clea r ly — a dv er tising dolla r s well spent. Angela Gregory, Wedding Coordinator The Riverside Church

G ay City N ews has been a fantastic a ddition to our media pla n. O ur proper ties, D y k er B ea ch a nd Pelha m S plit R ock G olf Cour ses, are fabulous wedding locations. W ith G ay City N ews’s v a st a udience through pr int, online and e-ma il, we hav e book ed three gay weddings for the upcoming y ea r. T ha nk y ou!

O ur “ S tand with Ja pa n” ev ent on S unday went v er y well, so ma ny people ca me out to show their suppor t a nd to pa r ticipate in the a ctiv ities. We raised more tha n $ 2 0 ,0 0 0 in just 3 hour s. M ost of our guests were y oung fa milies from this neighbor hood and I believ e the a d on the D owntown E x press took our ev ent to the nex t lev el. We could not hav e done this without y our suppor t. T ha nk y ou so much, Ayako Allen T he D owntown E x press is a cr itica l pa r t of our paid media str ategy. In the nex t few months a lone, we anticipate multiple a dv er tisements for our annual meeting, Community P la nting ev ent, sev er a l of my D owntown D ia logue “ columns”, our new website and D ine A round D owntown as well as the We A re the Cha mpions ad suppor ting the D L L . We lov e the D owntown E x press, a nd look for wa rd to continuing to wor k with y ou. Elizabeth H. Berger President Alliance for Downtown New York

I amdelightedtobe advertisingin Downtown Express. Your design teamhas made my jobsomuch easier. Everythingabout the experience has been easy, helpful and straightforward. We are newtothe neighborhood, soit’s hardtoknow where toadvertise. Beinga grassroots kindof gal I took tothe streets walkingintoevery buildingin Battery Park City tointroduce myself. There in the lobbies I sawseveral publications, Downtown Express beingone of them Of course its hardtoknowwhat people are actually reading...soI asked. Again andagain doormen toldme that the paper they see their residents readingis Downtown Express. Holly Redheffer I am delighted tobe a part of the neighborhoodandalsoto National Sales Management & have a wonderful resource tokeepa finger tothe pulse of what Marketing Project Manager is happeningdowntown. American Golf Corporation Alicia Salzer MD Co-Founder, Medhattan Immediate Medical Care

Community Media | 515 Canal Street | New York, NY 10013

I just wa nted to let y ou k now that the fi lm screening we adv er tised on the ba ck cov er of D owntown E x press wa s sold out in our 7 0 0 -seat theater ! T hank s for such a great pla cement. Andie Marais Marketing and Communications Director Pace University

“ T he V illager and our account ex ecutiv e couldn’t hav e been more helpful in launching a thoughtful ad campaign with just the r ight pla cement to get the results we needed. We were delighted with how ea sy they ma de the process.” Schola Cantorum on Hudson Maureen Dowdell | Director, Public Relations ScholaOnHudson.org

Community Media 515 Canal Street, New York, NY 10013 FRANCESCO REGINI | SR. V.P. OF SALES & MARKETING FRANCESCO@DOWNTOWNEXPRESS.COM 646-452-2496 631-748-8345 CELL 212-229-2790 fax COMMUNITYMEDIALLC.com

CM 2012