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2018 DDP Parks + Public Spaces Sponsorship Opportunities


Be a Part of Downtown Detroit’s Transformation With almost 100 years of placemaking experience, the Downtown Detroit Partnership has been at the forefront of transforming Detroit through development and programming that advances the city’s social and economic prosperity. Downtown Detroit Partnership (DDP) parks and public spaces offer a vast array of free seasonal and ongoing programs and events that reflect the diversity of Detroit’s neighborhoods and communities throughout the region. Featuring local and national talent, these activations celebrate the spirit of the city and attract over 2 million visitors annually. For companies looking to strengthen their brand and connect with new audiences, the Downtown parks and public spaces offer an unparalleled opportunity. With the number of residents, visitors and employees in the Downtown increasing every day, the parks consistently serve as a neighborhood gathering place and entertainment venues for a growing number people. Become a part of Detroit’s resurgence by supporting one of our city’s greatest assets - Downtown parks and public spaces.

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Why Partner with DDP

VISIBILITY

ECONOMIC IMPACT

PRESTIGE

Brand exposure to over two million visitors attending 1,600 park events annually.

Since its opening in 2000, Campus Martius has served as a catalyst for economic investment totaling over $1 billion.

Campus Martius Park boasts multiple national awards as one of the top public spaces in the country.

INNOVATION

CORPORATE RESPONSIBILITY

THE PERFECT FIT

DDP is a national leader in public space concepts, design, programming, placemaking and management.

A partnership with DDP - a 501c(3) showcases an organizational priority to invest in more than the bottom line.

Custom sponsorships to perfectly fit organizational and philanthropic goals in the pursuit of fostering Downtown Detroit’s growth.

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Increase Your Brand’s Exposure Expose your brand to two million visitors who attend over 1,600 events annually in Downtown Detroit’s parks and public spaces. Capitalize on DDP’s robust marketing and advertising strategies which target a diverse audience across multiple channels.

In 2017:

MEDIA

PARTNERSHIPS

6,841 traditional broadcast, and digital media stories about Downtown parks reached 3.5 billion people.

Long-standing partnership with local media like WXYZ-TV, The Detroit Free Press and News and iHeart Radio yielded award-winning results.

SOCIAL MEDIA

DIGITAL BILLBOARDS

With 64,000 social followers, over 145,000 stories mentioning the parks were seen by 127 million users.

Digital billboards along Metro Detroit’s busiest highways provided an average 4M impressions per week.

BROCHURE DISTRIBUTION

PARKS & EVENT SIGNAGE

DDP distributes 90,000 seasonal brochures bi-annually to Downtown businesses and residents and the region via the Detroit Free Press. 4

During major events, signage in the parks reached up to 50,000 people in one night.


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Discover our Seven Premier Parks + Public Spaces With 400,000 square feet, hosting 1,600 events annually, there is a lot to explore.

CAMPUS MARTIUS PARK & CADILLAC SQUARE

CAMPUS MARTIUS PARK

SPIRIT OF DETROIT PLAZA

BEACON PARK

CAPITOL PARK

WOODWARD ESPLANADE

First ever winner of the Urban Land Institute Amanda Burden Urban Open Space Award

GRAND CIRCUS PARK

CAMPUS MARTIUS PARK Named “Top 10 Great Public Spaces” by American Planning Association

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Campus Martius Park & Cadillac Square The first-ever winner of the prestigious, international Urban Land Institute Urban Open Space Award, Campus Martius Park delivers on its promise to be Detroit’s Gathering Place in the immediate downtown community and for the entire city and region. Detroit's signature public space presents spectacular skyline views in an extraordinary setting. DDP presents and produces a wide variety of free events, programs, classes, and amenities that appeal to all Downtown audiences. Campus Martius Park also includes the region's most popular urban beach experience and ice skating rink, plus several dining and beverage options.

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Beacon Park Detroit’s newest public park opened in July 2017, transforming a barren lot into a dynamic space that has already proven to be catalytic. Beacon Park embodies light, energy and motion to create a distinctive gathering place and unforgettable experience for visitors of all ages. The circular, open lawn is the largest of any downtown Detroit park and gives visitors room to run, play, relax and recharge. With year-round programming, interactive light installations and the contemporary restaurant LUMEN with a rooftop garden and dining space for panoramic views of the park and city skyline – this park is beaming with eye-catching, Instagram-worthy moments to share with friends and family.

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Grand Circus Park Grand Circus Park anchors both a burgeoning residential district and the Downtown’s entertainment district. Many of the city’s favorite attractions and venues surround the park, including Comerica Park, The Fox Theatre, Detroit Opera House, Ford Field, Little Caesars Arena and The Fillmore. Recently upgraded, the park has new seating and guest areas, gardens, a beloved dog park for Downtown residents and two beautiful historic fountains. Grand Circus Park is also home to free special events of live theater, opera, music, literary readings, street performances, and others.

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Spirit of Detroit Plaza Spirit of Detroit Plaza, a newly designed downtown public space on Woodward at Jefferson, opened in June 2017 and created a pedestrian connection from Campus Martius Park to the Riverfront. Weekday activities include a rotating schedule of lunchtime food trucks and live performances showcasing community and cultural groups from various city neighborhoods. Intended to foster community connections and civic exchange, Spirit of Detroit Plaza has provided Detroiters and visitors the opportunity to see the city and the iconic statue from a car-free and open vantage point like never before.

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Woodward Esplanade Formerly a simple median, the new Woodward Esplanade allows pedestrians to take in the skyline along a playful path that extends from the south end of Campus Martius Park to Larned Street. The area connects Downtown Detroit to The Spirit of Detroit Plaza and the Riverfront. It is also where the QLINE turns around at the Congress Street Station.

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Capitol Park Capitol Park is the downtown's most densely populated residential neighborhood, surrounded by cafes and unique retail offerings, enhanced with beautiful greenery and comfortable seating. Capitol Park will be redeveloped with construction planned to begin in fall of 2018. The intimate Capitol Park will become a premiere downtown space in a historically significant and iconic district. Once home to Michigan’s first State Capitol Building, the park carries forward important stories of Detroit’s past.

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Detroit’s Most Exciting Summer Events + Experiences

Summer in the Parks offers a unique way to connect with the greater Detroit community, build brand awareness, and show your company’s support of an important aspect in cities everywhere -- Public Green Space and Community Events. Each event or program series reaches a diverse key audience and provides a fun, entertaining, and engaging way for you to “wow” your employees, clients, and vendors. Support the Parks in the heart of your city for an unforgettable Summer in the Parks.

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The Beach Campus Martius Park May - October

• Summer is here at Campus Martius Park - kickoff the season with music, food, and fun at one of the country’s top urban beaches! • Target Demographics: ○ Downtown Detroit Workers ○ Detroit Residents ○ Families • Attracting crowds of 500,000+ seasonally

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Friday Beach Party Campus Martius Park June - Mid-August Fridays: 5:30 p.m. - 9 p.m. Set in the heart of Downtown

Detroit the Beach Party at Campus Martius Park offers the quintessential Michigan Summer Night. Live acoustic music, plus craft cocktails and food from Fountain Detroit. • Target Demographics: ○ Downtown Workers ○ Millennials ○ Visitors and Tourists • Attracting crowds of 500+ per event

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Downtown Street Eats Food Trucks Spirit of Detroit Plaza, The Woodward Esplanade, and Cadillac Square March - December

• Michigan’s largest weekly food truck experience continues to attract new and mainstay trucks and local restaurant pop-ups to provide an increasing variety of lunchtime options. • 75+ Food Trucks from Metro Detroit participate • Target Demographic ○ Downtown Detroit Workers ○ Millennials ○ Daytime Visitors • Attracting crowds of 2,500+ per weekday in the summer; 1,000 in the fall and winter. 16


Mid-Day Music Campus Martius Park June, July, and August Thursdays: Noon - 2 p.m.

• Detroit singer/songwriters perform on the stage at Campus Martius Park, enhancing the outdoor lunchtime experience. • Target Demographic ○ Downtown Detroit Workers ○ Tourists and Visitors • Attracting crowds of 1000+ per event

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Lunchtime Acoustics Cadillac Square May 2 - August 22 Wednesdays: Noon - 2 p.m.

• Local musicians perform unplugged at Cadillac Square, enhancing the outdoor lunchtime experience • Target Demographic ○ Downtown Detroit Workers ○ Millennials ○ Daytime Visitors • Attracting crowds of 1,500+ per event

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Market Fridays Cadillac Square June - Mid-October Fridays: 11 a.m. - 2 p.m.

• With an expanded footprint, Market Fridays offer a great selection of fresh produce, cottage foods, and handmade jewelry from an array of local vendors • Target Demographic ○ Downtown Workforce ○ Detroit Residents ○ Millennials • Attracting crowds of 2,500+ per week

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Healthy Moves Cadillac Square Grand Circus Park June - August Wednesdays: 5:30 p.m. - 6:30 p.m. Saturdays: 9:30 a.m. - 10:30 a.m. Sundays: 7 p.m. - 8 p.m.

• Free fitness classes welcome all fitness levels - 3x a week at two parks • Workout Wednesdays - a stretch and cardio workout • Weekend Yoga • Target Demographic ○ Health Enthusiasts ○ Metro Detroit Residents ○ Downtown Workers ○ Women ages 20-50 • Consistent audience of 3050+ people per event 20


Dog Park & Events Grand Circus Park June - October Every 4th Saturday: 2:30 p.m. – 4 p.m.

• Monthly themed parties and activities for the coolest Detroit dogs, including a Halloween costume party for dogs and their humans • The park's spacious grounds offer room for many dogs to interact in a open, safe and relaxed environment. • Target Demographic ○ Dog Owners ○ Detroit Residents ○ Millennials • Attracting crowds of 150+ per event

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Movie Night in the D Campus Martius Park July - August Saturdays: 8 p.m. - 10:30 p.m.

• Enjoy award-winning films on the big screen as Campus Martius Park hosts their outdoor movie series, Movie Night in the D. Bring a chair or blanket and join us on the lawn. • Target Demographic ○ Families ○ Detroit Residents ○ Metro Detroit Residents • Attracting crowds of 2,000+

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Neighborhood Performance and Cultural Series Spirit of Detroit Plaza June - September Mondays, Wednesdays, Fridays: 11 a.m. - 2 p.m.

• Spirit of Detroit Plaza, a newly designed downtown public space on Woodward at Jefferson • Weekday Plaza activities include a rotating schedule of lunchtime food truck service from 11 a.m. - 2 p.m., and live performances • Attracting crowds of 300+ per day

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Detroit’s Most Exciting Winter Events + Experiences

From the moment the Michigan-raised tree is lit to the last skate in March, Winter in the Parks offers a robust repertoire of events attracting audiences from near and far to share in the joy of the season. With a collective total of one million visitors, Winter in the Parks sponsorship fosters a spirit of goodwill while providing ongoing recognition in the center of Detroit’s vibrant downtown. The Tree Lighting Ceremony continues to set annual records in attendance, topping 50,000 people in 2017. With activities created for youth and the young at heart, the Winter in the Parks programs offer something for everyone.

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Detroit’s Christmas Tree Campus Martius Park November 1, 2018 - January 22, 2019

• The Michigan-grown tree stands as the focal point of the holiday season in the heart of Downtown Detroit. Once placed in Campus Martius Park the tree is decorated with 19,000 multi-colored lights and ornaments. • Target Demographic ○ Families ○ Metro Detroit Residents ○ Tourists and Visitors • Attracting crowds of 1M annually

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2018 Detroit Tree Lighting Ceremony CampusMartius MartiusPark Park Campus Friday, November 16, 2018

• This cherished annual event is one of the region’s top family traditions and includes dynamic local and national entertainment. • It is the largest single-day event at Campus Martius Park and in 2017, it set an all-time record by attracting over 50,000 attendees throughout the Downtown and representative of the diversity in southeast Michigan. • Target Demographic ○ Families ○ Metro Detroit Residents ○ Tourists and Visitors • Attracting crowds of 50,000+ 26


The Rink Campus Martius Park Open everyday, including holidays November 16, 2018 - March 3, 2019

• Michigan premier outdoor skating experience, The Rink acts as the centerpiece of Detroit’s Gathering Place during winter season. Framed by Detroit’s iconic skyline, The Rink plays host to first time skaters, Olympic champions and everyone in between • Target Demographic ○ Families ○ Detroit Residents ○ Tourists and Visitors • Attracting crowds of 70,000+ seasonally

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Parks and Public Spaces Exclusive Partner Benefits DDP is known for its leadership and innovation in public space concepts, design, programming, placemaking and management in Detroit, nationally, and internationally.

Brand exclusivity and proprietary options available at the Platinum level and above.

Benefits that include park usage or complimentary rentals must be at a mutually agreed upon time, date and location.

All sponsors receive inclusion in the summer and winter program brochures with a circulation of 45,000 per season. Please note the deadlines: Summer Brochure: April 1, 2018 Winter Brochure: August 1, 2018 28


Exclusive Partner Benefits PREMIER SPONSOR | $100,000

PLATINUM SPONSOR | $75,000

Marketing Benefits and Logo Integration

Marketing Benefits and Logo Integration

• Recognition as the premier sponsor in all event materials, communication and stand-alone signage, including bi-annual brochure • Logo inclusion on ice (if committed by October 19) - a benefit limited to four sponsors • Logo included on park summer and winter signage • Logo included on Main Stage for Tree Lighting Ceremony and four (4) seasonal Rink dasherboard banners • Highly visible LED screen recognition for 22 weeks (Memorial Day - Labor Day, Tree Lighting - New Years Day) • Two promotional opportunities with free 10x10 space during Downtown Street Eats* • Promotional 10x10 space of at Detroit Tree Lighting

• Recognition as the platinum sponsor in all event materials, communication and stand-alone signage, including bi-annual brochure • Logo included on park summer and winter signage • Logo included on Main Stage for Tree Lighting Ceremony and two (2) seasonal dasherboard banners • Stand-alone LED screen recognition for 22 weeks (Memorial Day - Labor Day, Tree Lighting New Years Day) • Two promotional opportunities with free 10x10 space during Downtown Street Eats* • Promotional 10x10 space at Detroit Tree Lighting

Engagement Benefits

Engagement Benefits • • • •

• • • •

Two complimentary full park rentals, one per season* 10 passes to four Beach Party events of choice 30 VIP Tickets at Tree Lighting 25 monthly skate admission at The Rink at Campus Martius Park

One complimentary full-park rental* 10 passes to four Beach Party events of choice 25 VIP Tickets at Tree Lighting 20 monthly skate admission passes at The Rink at Campus Martius Park

Speaking Opportunities

Speaking Opportunities

• Opportunity to address audience from stage at either two Mid-Day Music or Movie Night • Opportunity to address audience from stage at either two Mid-Day Music or Movie Night events (60 seconds) events (60 seconds) • Opportunity to address audience from stage or rink at Tree Lighting (30 seconds) • Opportunity to address audience from stage or rink at Tree Lighting Ceremony (30-45 seconds) *Benefits that include park usage or complimentary rentals must be at a mutually agreed upon time, date,and location.

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Exclusive Partner Benefits GOLD SPONSOR | $50,000

SILVER SPONSOR | $25,000 Marketing Benefits and Logo Integration

Marketing Benefits and Logo Integration

• Recognition as the silver sponsor in all event materials, communication and stand-alone signage including bi-annual brochure • Logo included on LED sponsor page for 22 weeks (Memorial Day - Labor Day, Tree Lighting - New Years Day) • One promotional opportunity with free 10x10 space during Downtown Street Eats* • Promotional 10x10 space at Detroit Tree Lighting

• Recognition as the gold sponsor in all event materials, communication and signage, including bi-annual brochure • Logo included on two (2) seasonal dasherboard banners • Logo included on LED sponsor page for 22 weeks (Memorial Day - Labor Day, Tree Lighting - New Years Day) • One promotional opportunities with free 10x10 space during Downtown Street Eats* • Promotional 10x10 space at Detroit Tree Lighting

Engagement Benefits • • • •

Engagement Benefits • • • •

One complimentary full-park rental* 10 passes to two Beach Party events of choice 20 VIP Tickets at Tree Lighting 15 monthly skate admission passes at The Rink at Campus Martius Park

One complimentary half-park rental* 10 passes to two Beach Party events of choice 15 VIP Tickets at Tree Lighting 10 monthly skate admission passes at The Rink at Campus Martius Park

Speaking Opportunities • Opportunity to address audience from stage or rink at Tree Lighting Ceremony (30 seconds)

Speaking Opportunities

• Opportunity to address audience from stage at either two Mid-Day Music or Movie Night events (60 seconds) • Opportunity to address audience from stage or rink at Tree Lighting Ceremony (30 seconds) *Benefits that include park usage or complimentary rentals must be at a mutually agreed upon time, date and location.

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Exclusive Partner Benefits BRONZE SPONSOR | $12,500

SUPPORTING SPONSOR | $7,500

Marketing Benefits and Logo Integration

Marketing Benefits and Logo Integration

• Recognition in event materials, communication and stand-alone signage including bi-annual brochure • Logo included on park summer and winter signage • One promotional opportunity with free 10x10 space during Downtown Street Eats* • Promotional 10x10 space at Detroit Tree Lighting

• Recognition in the bi-annual brochure • One promotional opportunity with free 10x10 space during Downtown Street Eats* • Promotional 10x10 space at Detroit Tree Lighting

Engagement Benefits • Six passes to one Beach Party events of choice • Six VIP Tickets at Tree Lighting • Six monthly skate admission passes at The Rink at Campus Martius Park

Engagement Benefits • 10 passes to one Beach Party events of choice • 10 VIP Tickets at Tree Lighting • Eight monthly skate admission passes at The Rink at Campus Martius Park

*Benefits that include park usage or complimentary rentals must be at a mutually agreed upon time, date and location.

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DEMONSTRATE VISION AND LEADERSHIP TO OUR DOWNTOWN COMMUNITY Please complete the form to activate your 2018 sponsorship. Upon receipt, a full contract with all benefits and terms will be executed by the Downtown Detroit Partnership.

PREMIER SPONSOR | $100,000

PLATINUM SPONSOR | $75,000

GOLD SPONSOR | $50,000

SILVER SPONSOR | $25,000

BRONZE SPONSOR | $12,500

SUPPORTING SPONSOR | $7,500

Company/Organization: ___________________________________________________________________________________________________ Name: ________________________________

Title: _______________________________

Phone: ________________________________

Fax: ________________________________

Billing Address: ________________________________________________ Payment options:

Check

Invoice

Email: ________________________________________

City: _________________________

Zipcode:____________________

Credit Card

Credit Card #: _________________________________________________

Exp: _________________________

Signature:_____________________________________________________

Date: ________________________

THANK YOU FOR YOUR SPONSORSHIP AND SUPPORT! Downtown Detroit Partnership One Campus Martius, Suite 380 Detroit, MI 48226 mary.riegle@downtowndetroit.org 32

Security Code: ______________


Thank you for your interest in supporting Downtown Detroit Partnership Parks and Public Spaces! Sponsorship Contact Information DowntownDetroitParks.com

@Campus Martius @CampusMartiusPark @CampusMartiusPark

Maria Perwerton, JRTurnbull Communications mperwerton@jrturnbull.com 248.978.5511 Mary Riegle, Downtown Detroit Partnership mary.riegle@downtowndetroit.org 313.314.2720

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2018 DDP Parks + Public Spaces Sponsorship - Base  
2018 DDP Parks + Public Spaces Sponsorship - Base