2014 Downtown Denver Business Improvement District Annual Report

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COLORADO CONVENTION CENTER

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FIREFIGHTERS MUSEUM

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MAP KEY History Colorado Center.........................E3 Larimer Square......................................F12 Molly Brown House Museum...................H1 Money Museum at Federal Reserve Bank G10 Paramount Theatre................................H7 Pepsi Center..........................................D15 Sakura Square.......................................J12 State Capitol .........................................H3 Tabor Center .........................................H12 The Vance Kirkland Museum ...................H1 U.S. Mint ...............................................E6 Webb Office Building ..............................F6 Writer Square ........................................G12

Four Seasons.........................................F11 Grand Hyatt........................................... I8 Hampton Inn/ Homewood Suites.............G8 Hampton Inn & Suites.............................K6 Hilton Garden Inn...................................F8 Hotel Monaco ........................................ I10 Hotel Teatro..........................................F11 Hyatt Place / Hyatt House .....................F7 Hyatt Regency at The Colorado Convention Center..............................F8 Jet Hotel...............................................H13 Magnolia Hotel ......................................H9 Oxford Hotel..........................................H14 Renaissance City Center ........................H10 Residence Inn........................................ I10 Ritz-Carlton...........................................J10 Sheraton Hotel ......................................G6 Springhill Suites by Marriott ...................D13 Warwick Hotel .......................................K5 Westin Hotel..........................................H11

CENTRAL BUSINESS DISTRICT FEDERAL DISTRICT LOWER DOWNTOWN (LODO) THEATER DISTRICT AURARIA CAMPUS ATTRACTIONS HOTELS PARKS TRANSIT FACILITIES BIKE LANES/ROUTES/PATHS/SHARROWS BUSINESS IMPROVEMENT DISTRICT PEDESTRIAN ONLY AREAS PEDESTRIAN AND TRANSIT ONLY FREE METRORIDE FREE METRORIDE STOP B-CYCLE STATION LIGHT RAIL STATIONS PUBLIC PARKING PUBLIC RESTROOM VISITOR INFORMATION CENTER

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Downtown Denver Business Improvement District

Downtown Ambassadors: 303-534-6161

511 16th Street, Suite 200, Denver, CO 80202

Homeless Outreach: 303-285-5258 {6:00am – 10:00pm, 7 days a week)

Phone: 303-534-6166

HOTELS Aloft Hotel ............................................G9 Art Hotel ..............................................E3

Brown Palace Hotel ............................... I6 info@downtowndenver.com Comfort Inn........................................... I7 Courtyard by Marriott............................H10 Crawford Hotel ..................................... I14 Crowne Plaza ........................................F7 The Curtis .............................................F10 Denver Marriott City Center ................... I9 Embassy Suites .....................................F9

www.downtowndenver.com

Denver Police Department Off-duty Police (non-emergency only): 720-913-2000

TRANSPORTATION

Light Rail and 16th Street Free MallRide (RTD): 303-299-6000

Civic Center Station ...............................H5 Greyhound Bus Terminal ........................K10 Union Station ........................................ I15

Holiday

17

16th Street Mall .....................................H5-H16 American Museum of Western Art........... I7 Auraria Campus Buildings.......................C10-C14 Byers-Evans House Museum...................E4 C.E.L.L. Museum.....................................D3 Children’s Museum ................................B19 City & County Building................................E5 Clyfford Still Museum.............................D4 Colorado Convention Center...................E8 Coors Field............................................L14 Curious Theatre.....................................D2 Denver Art Museum ...............................E4 Denver Justice Center ...........................D6 Denver Museum of Contemporary Art .....G16 Denver Pavilions....................................G8 Denver Performing Arts Complex ...........E10 Denver Public Library.............................E4 Denver Skate Park.................................K18 Downtown Aquarium..............................C19 Downtown Children’s Playground ...........F15 Elitch Gardens .......................................B17 Emily Griffith Technical College / Downtown Denver Expeditionary School...............K7 Federal District......................................K9 Firefighters Museum..............................E6

• Promoted Downtown attractions and events and informed and engaged the general public, BID property owners and other stakeholders through multiple communication tools including the Only Downtown Denver electronic newsletter, monthly event flyers and the Downtown Denver Map & Directory (390,000 distributed on the Mall and in visitor centers in 2014), and the monthly electronic BID Happenings newsletter.

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The BID provides funding for targeted marketing, communications and promotional efforts that benefit Downtown’s retailers, restaurants and hotels.

The BID funds the installation of holiday lighting and décor and helps support seasonal events and campaigns that bring thousands of visitors to Downtown during the holiday season.

MUSEUM OF NATURE & SCIENCE / DENVER ZOO

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CAPITOL HILL MOLLY BROWN HOUSE MUSEUM

Targeted Visitor Marketing and Communications

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• Enhanced the Marketplace on the Mall program by securing more than 90 special events and sampling experiences that included 9 street fairs/arts and crafts shows, the addition of 3 experiential vendors to provide interactive entertainment to the public, and successfully occupying all three BID-owned Mall kiosks with quick-serve food businesses to join 18 seasonal or annual food vendors.

• Launched Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

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• Worked with various partners, including the City, to install a dedicated bicycle lane on 15th Street.

• Activated Skyline Park with seasonal programming and activities that included games, Summer Movie Series, and miniature golf. The miniature golf features were enhanced with replicas of iconic Denver places including the May D & F Tower, Coors Field, the Millennium Bridge, Elitch Gardens’ Ferris wheel, the Convention Center’s Blue Bear, the Civic Center Park Greek Theater, and the Downtown Denver skyline.

• Grew the Tree Health Program by extending services to BID businesses to provide tree care on private properties. The expanded program, “Elevate Your Trees” enrolled 15 properties and added more than 200 trees to the program.

• Expanded the Planter Program to include 311 planters on the 16th Street Mall and a total of 452 off-Mall planters that provide summertime color throughout the BID. • Activated the Mall through the Your Keys to the City public piano art program by placing 10 hand-painted pianos on the Mall for public use from May to September, and again in December.

• Maintained the Garden Block, located on 16th Street between Curtis and Champa, through a partnership between the BID and Denver Botanic Gardens, and generously funded by Bellco Credit Union and the Colorado Garden Foundation. The block includes ecosystem gardens, special lighting and art displays, signage and tables and chairs. In addition, the Garden Block often hosts arts and cultural programming.

Maintenance & Repair Management Services Safety Pedestrian Environment Special Projects Holiday Mall Vending Periodic Maintenance Expenses Skyline Park Marketing & Communications Research Economic Development Services Operating Reserve TOTAL EXPENDITURES

2,614,116 902,947 730,857 821,778 167,978 349,541 269,302 142,500 218,051 288,137 134,107 136,930 22,879 $ 6,799,123

% of Total

• Illuminated Downtown with thousands of LED lights along the 16th Street Mall, Skyline Park, California Street, Curtis and Larimer Streets, and substantially updating the quality and quantity of lights along the Mall from Tremont to Arapahoe Streets • Attracted visitors and drove business to hotels, retailers and restaurants through Winter in the City marketing campaign and events including the annual New Year’s Eve fireworks, cosponsored by VISIT Denver and the BID, and produced by the Downtown Denver Partnership.

38.45% 13.28% 10.75% 12.09% 2.47% 5.41% 3.96% 2.10% 3.21% 4.24% 1.97% 2.01% 0.00% 100.0%

2,406,317 889,381 692,451 882,645 278,762 343,005 259,377 142,500 193,046 184,152 145,726 140,153 730 $ 6,498,245

37.03% 13.69% 10.66% 12.66% 4.29% 5.28% 3.99% 2.19% 2.97% 2.83% 2.24% 2.16% 0.01% 100.0%

maintenance & operations safety initiatives economic development

pedestrian environment enhancements

targeted visitor marketing & communications holiday events

2014 BID ACTUAL EXPENDITURES Skyline Park 3% Periodic Maintenance Expenses 2% Mall Vending 4%

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STATE CAPITOL

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RALPH L. CARR JUDICIAL CENTER

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HAMPTON INN & SUITES

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AMERICAN MUSEUM OF WESTERN ART

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CITY & COUNTY BUILDING

DENVER ART MUSEUM

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BROWN PALACE HOTEL REPUBLIC PLAZA

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EMILY GRIFFITH TECHNICAL COLLEGE/ DOWNTOWN DENVER EXPEDITIONARY SCHOOL

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UNITED ARTISTS MOVIE THEATRES

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DENVER JUSTICE CENTER

CLYFFORD STILL MUSEUM

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BYERS-EVANS HOUSE MUSEUM

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WELTON ST 600

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CALIFORNIA ST 700

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EMBASSY SUITES

YOU ARE HERE

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FEDERAL DISTRICT

MAGNOLIA HOTEL

ALOFT HOTEL

STOUT ST 800

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CURTIS ST

U.S. POST OFFICE

RESIDENCE HOTEL INN MONACO

RENAISSANCE CITY CENTER

CHAMPA ST 900

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GREYHOUND BUS TERMINAL

RITZ CARLTON

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COURTYARD

BY MARRIOTT

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20TH ST

EDDIE MAESTAS PARK

ARAPAHOE ST 1100

CURTIS ST 1000

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22ND ST

18TH ST

SKYLINE PARK

PARK AVE

17TH ST

MONEY MUSEUM AT THE FEDERAL RESERVE BANK

THE CURTIS

DENVER PERFORMING ARTS COMPLEX

WESTIN HOTEL

OF 20 T

SCULPTURE PARK

COMMUNITY COLLEGE OF DENVER

D&F TOWER

FOUR SEASONS

2014 Actual

CA

BALLPARK

SAKURA SQUARE

LAWRENCE ST 1200

HOTEL TEATRO

% of Total

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18TH ST

17TH ST

2 WAY UNTIL BLAKE

LARIMER ST 1300

TABOR CENTER

21ST ST

UC DENVER

WRITER SQUARE

16TH ST MALL

15TH ST

SQUARE UC DENVER

19TH ST

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14TH ST

LARIMER

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PEDESTRIAN BRIDGE

BLAKE ST 1500

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DELGANY ST

WEWATTA ST

WAZEE ST 1600

MARKET ST 1400

UNIVERSITY OF COLORADO DENVER

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18TH ST

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LOWER DOWNTOWN (LODO)

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JET HOTEL

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Through investing in trees, planters, banners and wayfinding signs, the BID creates an inviting pedestrian environment to stimulate economic activity throughout the District.

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SPRINGHILL SUITES BY MARRIOTT

AURARIA CAMPUS

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OXFORD HOTEL

2015 Budget

Categories

THE CRAWFORD HOTEL

PEDESTRIAN BRIDGE

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METROPOLITIAN STATE UNIVERSITY OF DENVER

WA LNUT ST

CHESTNUT PL

CENTRAL PLATTE VALLEY

UNION STATION

DOWNTOWN CHILDREN’S PLAYGROUND

Expenditures

Enhancements to the Pedestrian and Bicycling Environment

UNION GATEWAY BRIDGE

LIGHT RAIL PLAZA

DENVER MUSEUM OF CONTEMPORARY ART T WEWATTA S

14T H

AURARIA P A

MILLENNIUM BRIDGE

DELGANY ST

12TH ST

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PEPSI CENTER CHOP PE

RAILYARD DOG PARK BASSETT ST

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SPORTS AUTHORITY FIELD AT MILE HIGH

CITY OF CUERNAVACA PARK DENVER SKATE PARK

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2014 Accomplishments (CONT.)

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CONFLUENCE PARK

CENTENNIAL GARDENS

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SOUTH PLATTE RIVER GREENWAY

PEDESTRIAN BRIDGE

SOUTH PLATTE RIVER CHILDREN'S MUSEUM OF DENVER

19TH ST

PLATTE VALLEY TROLLEY

ELITCH GARDENS

ROCKMO

PLATTE ST

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19TH ST

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7TH ST

DOWNTOWN AQUARIUM

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GATES CRESCENT PARK

Marketing & Communications 3% Research 2%

Economic Development Services 2%

Holiday 5% Specialty Projects 4% Pedestrian Environment 12%

Maintenance & Repair 37%

Safety 11%

Management Services 13%

Downtown Denver Business Improvement District 2014 Annual Report

Dear Downtown Denver Property Owner, The Downtown Denver Business Improvement District (BID) represents 414 Downtown commercial property owners who invest in the vitality of Downtown Denver through funding, cleaning and maintenance services, safety initiatives, and economic development and marketing programs. In this report, you will find details on the 2014 accomplishments and the BID’s priorities for 2015. The most notable accomplishments in 2014 include: • Monitoring the efficiency and quality of district-wide maintenance services conducted Dorit Fischer, BID Chair by the BID’s clean and safe contractor.

• Activating Skyline Park through free activities open to the public, including the addition of more tables and chairs, outdoor Summer Movie Series, games, and enhanced miniature golf course features.

• Activating the core blocks of the 16th Street Mall between Welton and Curtis by enhancing vending, programming the Garden Block between Curtis and Champa, and increasing the number of movable tables and chairs.

• Introducing Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

• Launching Meet in the Street, a place-making pilot project where the 16th Street Free MallRide service is detoured off the Mall, and unique programming encourages people to enjoy the Mall in new and different ways. The program was awarded the Mayor’s Design Award in 2014.

Our priorities in 2015 include: • Continuing to enhance and revitalize the 16th Street Mall and its infrastructure • Revitalizing the BID maintenance program • Reprioritizing the BID safety program • Enhancing the pedestrian and bicycle realm throughout the BID boundaries • Activating public spaces throughout Downtown Thank you for your continued support of, and investment in, the BID. We encourage you to contact us with any questions or comments.

Sincerely, BID Board of Directors

BID Board of Directors Dorit Fischer Chair NAI Shames Makovsky

Susan Cantwell Secretary The Gart Companies

Rick Kron Legal Advisor Spencer Fane

Gina Guarascio Vice Chair Jones Lang LaSalle

Ed Blair Representing Sage Properties

Tamara Door President and CEO Downtown Denver Partnership

Josh Fine Treasurer Focus Property Group

Josh Comfort Real Estate Development Services Connie O’Murray Jones Lang LaSalle

John Desmond Executive Director Downtown Denver Business Improvement District

About The BID

2014 Accomplishments

The Downtown Denver Business Improvement District (BID) is a public organization funded by private commercial property owners. The BID strives to provide a clean, safe and vibrant Downtown Denver environment for employees, residents and visitors.

Maintenance and Operations

In 2014 the BID included 890 properties and 414 property owners within its 120-block area. The BID maintains the 16th Street Mall and enhances basic City services through district-wide funding. The BID’s boundaries extend from Speer Boulevard to 20th Street, and from Wewatta Street to Grant Street.

BID property owners fund a series of district-wide programs through annual assessments paid to this quasi-governmental entity. These programs are critical to the vibrancy of our urban center and enhance the vitality of Downtown Denver. Through maintenance and operations, safety initiatives, economic development, pedestrian environment enhancements, targeted visitor marketing and communications, as well as holiday events, lighting and décor that attract thousands of visitors each year, the BID continues to ensure that Downtown Denver is a world-class destination.

The BID maintains and operates an inviting and active Downtown by providing daily sidewalk cleaning, trash and graffiti removal, and daily inspections of sidewalks, alleys, planters and lighting.

• Provided oversight of the clean and safe contractor for maintenance of the 120-block district every day and every hour of the year.

• Pulled 74,889 bags of trash, removed 15,122 graffIti tags and 1,559 bags of recyclables.

• Developed maintenance zones for improved delivery of services by the clean and safe contractor.

• Hired a seasonal Quality Control Inspector to increase inspection of services throughout the district and report repair needs to outside agencies.

• Initiated a request for proposal for a new clean and safe contractor and awarded the contract to Consolidated Service Group, headquartered in Denver, effective December 1, 2014.

Safety The BID funds and manages the Downtown Ambassador and St. Francis social service outreach programs, operates an information kiosk, and works with the police to ensure a safe experience for all Downtown users.

• Provided improved coordination and scheduling of Walking the Beat, a program that hired off-duty Denver Police Department officers to patrol three blocks of the Mall from Welton to Champa Streets for 12 hours a day, seven days a week. The officers worked a total of 688 hours and issued 1,640 citations/arrests in 2014.

• Worked with St. Francis Center Outreach Workers and the Denver Police Department to make appropriate and consistent contacts with homeless individuals and panhandlers. The effort resulted in 6,954 contacts that connected 1,181 people with essential services.

• Implemented a new uniform for the Downtown Ambassadors and created designated patrol zones to grow their presence and increase visitor contacts in high-traffic areas. The Downtown Ambassadors made 245,637 contacts with visitors in 2014.

• Convened monthly Downtown Safety and Outreach Committee meetings comprised of Downtown Denver Partnership staff, Denver Police Department officers, St. Francis Outreach workers, and Downtown Ambassadors to develop a collaborative and strategic approach for managing quality of life and safety issues on the 16th Street Mall.

Economic Development The BID provides funding for job recruitment and retention activities, as well as actively engages in growing and enhancing Downtown Denver’s retail sector.

• Provided information to 15 companies considering relocation to, or expansion in, Downtown.

• Proactively reached out to 26 companies occupying 1.3 million square feet of offIce space; equivalent to approximately 5,200 employees, to support business retention Downtown.

Dear Downtown Denver Property Owner, The Downtown Denver Business Improvement District (BID) represents 414 Downtown commercial property owners who invest in the vitality of Downtown Denver through funding, cleaning and maintenance services, safety initiatives, and economic development and marketing programs. In this report, you will find details on the 2014 accomplishments and the BID’s priorities for 2015. The most notable accomplishments in 2014 include: • Monitoring the efficiency and quality of district-wide maintenance services conducted Dorit Fischer, BID Chair by the BID’s clean and safe contractor.

• Activating Skyline Park through free activities open to the public, including the addition of more tables and chairs, outdoor Summer Movie Series, games, and enhanced miniature golf course features.

• Activating the core blocks of the 16th Street Mall between Welton and Curtis by enhancing vending, programming the Garden Block between Curtis and Champa, and increasing the number of movable tables and chairs.

• Introducing Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

• Launching Meet in the Street, a place-making pilot project where the 16th Street Free MallRide service is detoured off the Mall, and unique programming encourages people to enjoy the Mall in new and different ways. The program was awarded the Mayor’s Design Award in 2014.

Our priorities in 2015 include: • Continuing to enhance and revitalize the 16th Street Mall and its infrastructure • Revitalizing the BID maintenance program • Reprioritizing the BID safety program • Enhancing the pedestrian and bicycle realm throughout the BID boundaries • Activating public spaces throughout Downtown Thank you for your continued support of, and investment in, the BID. We encourage you to contact us with any questions or comments.

Sincerely, BID Board of Directors

BID Board of Directors Dorit Fischer Chair NAI Sames Makovsky

Susan Cantwell Secretary The Gart Companies

Rick Kron Legal Advisor Spencer Fane Britt and Browne

Gina Guarascio Vice Chair Jones Lang LaSalle

Ed Blair Representing Sage Properties

Tamara Door President and CEO Downtown Denver Partnership

Josh Fine Treasurer Focus Property Group

Josh Comfort Real Estate Development Services Connie O’Murray Jones Lang LaSalle

John Desmond Executive Director Downtown Denver Business Improvement District

About The BID

2014 Accomplishments

The Downtown Denver Business Improvement District (BID) is a public organization funded by private commercial property owners. The BID strives to provide a clean, safe and vibrant Downtown Denver environment for employees, residents and visitors.

Maintenance and Operations

In 2014 the BID included 890 properties and 414 property owners within its 120-block area. The BID maintains the 16th Street Mall and enhances basic City services through district-wide funding. The BID’s boundaries extend from Speer Boulevard to 20th Street, and from Wewatta Street to Grant Street.

BID property owners fund a series of district-wide programs through annual assessments paid to this quasi-governmental entity. These programs are critical to the vibrancy of our urban center and enhance the vitality of Downtown Denver. Through maintenance and operations, safety initiatives, economic development, pedestrian environment enhancements, targeted visitor marketing and communications, as well as holiday events, lighting and décor that attract thousands of visitors each year, the BID continues to ensure that Downtown Denver is a world-class destination.

The BID maintains and operates an inviting and active Downtown by providing daily sidewalk cleaning, trash and graffiti removal, and daily inspections of sidewalks, alleys, planters and lighting.

• Provided oversight of the clean and safe contractor for maintenance of the 120-block district every day and every hour of the year.

• Pulled 74,889 bags of trash, removed 15,122 graffIti tags and 1,559 bags of recyclables.

• Developed maintenance zones for improved delivery of services by the clean and safe contractor.

• Hired a seasonal Quality Control Inspector to increase inspection of services throughout the district and report repair needs to outside agencies.

• Initiated a request for proposal for a new clean and safe contractor and awarded the contract to Consolidated Service Group, headquartered in Denver, effective December 1, 2014.

Safety The BID funds and manages the Downtown Ambassador and St. Francis social service outreach programs, operates an information kiosk, and works with the police to ensure a safe experience for all Downtown users.

• Provided improved coordination and scheduling of Walking the Beat, a program that hired off-duty Denver Police Department officers to patrol three blocks of the Mall from Welton to Champa Streets for 12 hours a day, seven days a week. The officers worked a total of 688 hours and issued 1,640 citations/arrests in 2014.

• Worked with St. Francis Center Outreach Workers and the Denver Police Department to make appropriate and consistent contacts with homeless individuals and panhandlers. The effort resulted in 6,954 contacts that connected 1,181 people with essential services.

• Implemented a new uniform for the Downtown Ambassadors and created designated patrol zones to grow their presence and increase visitor contacts in high-traffic areas. The Downtown Ambassadors made 245,637 contacts with visitors in 2014.

• Convened monthly Downtown Safety and Outreach Committee meetings comprised of Downtown Denver Partnership staff, Denver Police Department officers, St. Francis Outreach workers, and Downtown Ambassadors to develop a collaborative and strategic approach for managing quality of life and safety issues on the 16th Street Mall.

Economic Development The BID provides funding for job recruitment and retention activities, as well as actively engages in growing and enhancing Downtown Denver’s retail sector.

• Provided information to 15 companies considering relocation to, or expansion in, Downtown.

• Proactively reached out to 26 companies occupying 1.3 million square feet of offIce space; equivalent to approximately 5,200 employees, to support business retention Downtown.

Dear Downtown Denver Property Owner, The Downtown Denver Business Improvement District (BID) represents 414 Downtown commercial property owners who invest in the vitality of Downtown Denver through funding, cleaning and maintenance services, safety initiatives, and economic development and marketing programs. In this report, you will find details on the 2014 accomplishments and the BID’s priorities for 2015. The most notable accomplishments in 2014 include: • Monitoring the efficiency and quality of district-wide maintenance services conducted Dorit Fischer, BID Chair by the BID’s clean and safe contractor.

• Activating Skyline Park through free activities open to the public, including the addition of more tables and chairs, outdoor Summer Movie Series, games, and enhanced miniature golf course features.

• Activating the core blocks of the 16th Street Mall between Welton and Curtis by enhancing vending, programming the Garden Block between Curtis and Champa, and increasing the number of movable tables and chairs.

• Introducing Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

• Launching Meet in the Street, a place-making pilot project where the 16th Street Free MallRide service is detoured off the Mall, and unique programming encourages people to enjoy the Mall in new and different ways. The program was awarded the Mayor’s Design Award in 2014.

Our priorities in 2015 include: • Continuing to enhance and revitalize the 16th Street Mall and its infrastructure • Revitalizing the BID maintenance program • Reprioritizing the BID safety program • Enhancing the pedestrian and bicycle realm throughout the BID boundaries • Activating public spaces throughout Downtown Thank you for your continued support of, and investment in, the BID. We encourage you to contact us with any questions or comments.

Sincerely, BID Board of Directors

BID Board of Directors Dorit Fischer Chair NAI Sames Makovsky

Susan Cantwell Secretary The Gart Companies

Rick Kron Legal Advisor Spencer Fane Britt and Browne

Gina Guarascio Vice Chair Jones Lang LaSalle

Ed Blair Representing Sage Properties

Tamara Door President and CEO Downtown Denver Partnership

Josh Fine Treasurer Focus Property Group

Josh Comfort Real Estate Development Services Connie O’Murray Jones Lang LaSalle

John Desmond Executive Director Downtown Denver Business Improvement District

About The BID

2014 Accomplishments

The Downtown Denver Business Improvement District (BID) is a public organization funded by private commercial property owners. The BID strives to provide a clean, safe and vibrant Downtown Denver environment for employees, residents and visitors.

Maintenance and Operations

In 2014 the BID included 890 properties and 414 property owners within its 120-block area. The BID maintains the 16th Street Mall and enhances basic City services through district-wide funding. The BID’s boundaries extend from Speer Boulevard to 20th Street, and from Wewatta Street to Grant Street.

BID property owners fund a series of district-wide programs through annual assessments paid to this quasi-governmental entity. These programs are critical to the vibrancy of our urban center and enhance the vitality of Downtown Denver. Through maintenance and operations, safety initiatives, economic development, pedestrian environment enhancements, targeted visitor marketing and communications, as well as holiday events, lighting and décor that attract thousands of visitors each year, the BID continues to ensure that Downtown Denver is a world-class destination.

The BID maintains and operates an inviting and active Downtown by providing daily sidewalk cleaning, trash and graffiti removal, and daily inspections of sidewalks, alleys, planters and lighting.

• Provided oversight of the clean and safe contractor for maintenance of the 120-block district every day and every hour of the year.

• Pulled 74,889 bags of trash, removed 15,122 graffIti tags and 1,559 bags of recyclables.

• Developed maintenance zones for improved delivery of services by the clean and safe contractor.

• Hired a seasonal Quality Control Inspector to increase inspection of services throughout the district and report repair needs to outside agencies.

• Initiated a request for proposal for a new clean and safe contractor and awarded the contract to Consolidated Service Group, headquartered in Denver, effective December 1, 2014.

Safety The BID funds and manages the Downtown Ambassador and St. Francis social service outreach programs, operates an information kiosk, and works with the police to ensure a safe experience for all Downtown users.

• Provided improved coordination and scheduling of Walking the Beat, a program that hired off-duty Denver Police Department officers to patrol three blocks of the Mall from Welton to Champa Streets for 12 hours a day, seven days a week. The officers worked a total of 688 hours and issued 1,640 citations/arrests in 2014.

• Worked with St. Francis Center Outreach Workers and the Denver Police Department to make appropriate and consistent contacts with homeless individuals and panhandlers. The effort resulted in 6,954 contacts that connected 1,181 people with essential services.

• Implemented a new uniform for the Downtown Ambassadors and created designated patrol zones to grow their presence and increase visitor contacts in high-traffic areas. The Downtown Ambassadors made 245,637 contacts with visitors in 2014.

• Convened monthly Downtown Safety and Outreach Committee meetings comprised of Downtown Denver Partnership staff, Denver Police Department officers, St. Francis Outreach workers, and Downtown Ambassadors to develop a collaborative and strategic approach for managing quality of life and safety issues on the 16th Street Mall.

Economic Development The BID provides funding for job recruitment and retention activities, as well as actively engages in growing and enhancing Downtown Denver’s retail sector.

• Provided information to 15 companies considering relocation to, or expansion in, Downtown.

• Proactively reached out to 26 companies occupying 1.3 million square feet of offIce space; equivalent to approximately 5,200 employees, to support business retention Downtown.

R C I R C LE

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COLORADO CONVENTION CENTER

E AV LA

FIREFIGHTERS MUSEUM

ST TH

ST E R

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UN TI

EW AY

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ST

ST LV A

AV

SH A W

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(APPROX. 2.5 mi)

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MAP KEY History Colorado Center.........................E3 Larimer Square......................................F12 Molly Brown House Museum...................H1 Money Museum at Federal Reserve Bank G10 Paramount Theatre................................H7 Pepsi Center..........................................D15 Sakura Square.......................................J12 State Capitol .........................................H3 Tabor Center .........................................H12 The Vance Kirkland Museum ...................H1 U.S. Mint ...............................................E6 Webb Office Building ..............................F6 Writer Square ........................................G12

Four Seasons.........................................F11 Grand Hyatt........................................... I8 Hampton Inn/ Homewood Suites.............G8 Hampton Inn & Suites.............................K6 Hilton Garden Inn...................................F8 Hotel Monaco ........................................ I10 Hotel Teatro..........................................F11 Hyatt Place / Hyatt House .....................F7 Hyatt Regency at The Colorado Convention Center..............................F8 Jet Hotel...............................................H13 Magnolia Hotel ......................................H9 Oxford Hotel..........................................H14 Renaissance City Center ........................H10 Residence Inn........................................ I10 Ritz-Carlton...........................................J10 Sheraton Hotel ......................................G6 Springhill Suites by Marriott ...................D13 Warwick Hotel .......................................K5 Westin Hotel..........................................H11

CENTRAL BUSINESS DISTRICT FEDERAL DISTRICT LOWER DOWNTOWN (LODO) THEATER DISTRICT AURARIA CAMPUS ATTRACTIONS HOTELS PARKS TRANSIT FACILITIES BIKE LANES/ROUTES/PATHS/SHARROWS BUSINESS IMPROVEMENT DISTRICT PEDESTRIAN ONLY AREAS PEDESTRIAN AND TRANSIT ONLY FREE METRORIDE FREE METRORIDE STOP B-CYCLE STATION LIGHT RAIL STATIONS PUBLIC PARKING PUBLIC RESTROOM VISITOR INFORMATION CENTER

ST

IO

R

A

M

Downtown Denver Business Improvement District

Downtown Ambassadors: 303-534-6161

511 16th Street, Suite 200, Denver, CO 80202

Homeless Outreach: 303-285-5258 {6:00am – 10:00pm, 7 days a week)

Phone: 303-534-6166

HOTELS Aloft Hotel ............................................G9 Art Hotel ..............................................E3

Brown Palace Hotel ............................... I6 info@downtowndenver.com Comfort Inn........................................... I7 Courtyard by Marriott............................H10 Crawford Hotel ..................................... I14 Crowne Plaza ........................................F7 The Curtis .............................................F10 Denver Marriott City Center ................... I9 Embassy Suites .....................................F9

www.downtowndenver.com

Denver Police Department Off-duty Police (non-emergency only): 720-913-2000

TRANSPORTATION

Light Rail and 16th Street Free MallRide (RTD): 303-299-6000

Civic Center Station ...............................H5 Greyhound Bus Terminal ........................K10 Union Station ........................................ I15

Holiday

17

16th Street Mall .....................................H5-H16 American Museum of Western Art........... I7 Auraria Campus Buildings.......................C10-C14 Byers-Evans House Museum...................E4 C.E.L.L. Museum.....................................D3 Children’s Museum ................................B19 City & County Building................................E5 Clyfford Still Museum.............................D4 Colorado Convention Center...................E8 Coors Field............................................L14 Curious Theatre.....................................D2 Denver Art Museum ...............................E4 Denver Justice Center ...........................D6 Denver Museum of Contemporary Art .....G16 Denver Pavilions....................................G8 Denver Performing Arts Complex ...........E10 Denver Public Library.............................E4 Denver Skate Park.................................K18 Downtown Aquarium..............................C19 Downtown Children’s Playground ...........F15 Elitch Gardens .......................................B17 Emily Griffith Technical College / Downtown Denver Expeditionary School...............K7 Federal District......................................K9 Firefighters Museum..............................E6

• Promoted Downtown attractions and events and informed and engaged the general public, BID property owners and other stakeholders through multiple communication tools including the Only Downtown Denver electronic newsletter, monthly event flyers and the Downtown Denver Map & Directory (390,000 distributed on the Mall and in visitor centers in 2014), and the monthly electronic BID Happenings newsletter.

E

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The BID provides funding for targeted marketing, communications and promotional efforts that benefit Downtown’s retailers, restaurants and hotels.

The BID funds the installation of holiday lighting and décor and helps support seasonal events and campaigns that bring thousands of visitors to Downtown during the holiday season.

MUSEUM OF NATURE & SCIENCE / DENVER ZOO

13

E AV

10

CAPITOL HILL MOLLY BROWN HOUSE MUSEUM

Targeted Visitor Marketing and Communications

ST

ST

TH

ST

E

• Enhanced the Marketplace on the Mall program by securing more than 90 special events and sampling experiences that included 9 street fairs/arts and crafts shows, the addition of 3 experiential vendors to provide interactive entertainment to the public, and successfully occupying all three BID-owned Mall kiosks with quick-serve food businesses to join 18 seasonal or annual food vendors.

• Launched Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

IN

16

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AV

• Worked with various partners, including the City, to install a dedicated bicycle lane on 15th Street.

• Activated Skyline Park with seasonal programming and activities that included games, Summer Movie Series, and miniature golf. The miniature golf features were enhanced with replicas of iconic Denver places including the May D & F Tower, Coors Field, the Millennium Bridge, Elitch Gardens’ Ferris wheel, the Convention Center’s Blue Bear, the Civic Center Park Greek Theater, and the Downtown Denver skyline.

• Grew the Tree Health Program by extending services to BID businesses to provide tree care on private properties. The expanded program, “Elevate Your Trees” enrolled 15 properties and added more than 200 trees to the program.

• Expanded the Planter Program to include 311 planters on the 16th Street Mall and a total of 452 off-Mall planters that provide summertime color throughout the BID. • Activated the Mall through the Your Keys to the City public piano art program by placing 10 hand-painted pianos on the Mall for public use from May to September, and again in December.

• Maintained the Garden Block, located on 16th Street between Curtis and Champa, through a partnership between the BID and Denver Botanic Gardens, and generously funded by Bellco Credit Union and the Colorado Garden Foundation. The block includes ecosystem gardens, special lighting and art displays, signage and tables and chairs. In addition, the Garden Block often hosts arts and cultural programming.

Maintenance & Repair Management Services Safety Pedestrian Environment Special Projects Holiday Mall Vending Periodic Maintenance Expenses Skyline Park Marketing & Communications Research Economic Development Services Operating Reserve TOTAL EXPENDITURES

2,614,116 902,947 730,857 821,778 167,978 349,541 269,302 142,500 218,051 288,137 134,107 136,930 22,879 $ 6,799,123

% of Total

• Illuminated Downtown with thousands of LED lights along the 16th Street Mall, Skyline Park, California Street, Curtis and Larimer Streets, and substantially updating the quality and quantity of lights along the Mall from Tremont to Arapahoe Streets • Attracted visitors and drove business to hotels, retailers and restaurants through Winter in the City marketing campaign and events including the annual New Year’s Eve fireworks, cosponsored by VISIT Denver and the BID, and produced by the Downtown Denver Partnership.

38.45% 13.28% 10.75% 12.09% 2.47% 5.41% 3.96% 2.10% 3.21% 4.24% 1.97% 2.01% 0.00% 100.0%

2,406,317 889,381 692,451 882,645 278,762 343,005 259,377 142,500 193,046 184,152 145,726 140,153 730 $ 6,498,245

37.03% 13.69% 10.66% 12.66% 4.29% 5.28% 3.99% 2.19% 2.97% 2.83% 2.24% 2.16% 0.01% 100.0%

maintenance & operations safety initiatives economic development

pedestrian environment enhancements

targeted visitor marketing & communications holiday events

2014 BID ACTUAL EXPENDITURES Skyline Park 3% Periodic Maintenance Expenses 2% Mall Vending 4%

O GT

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STATE CAPITOL

HISTORY COLORADO CENTER

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N

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E

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SH

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RALPH L. CARR JUDICIAL CENTER

E

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LINCOLN PARK

DENVER PUBLIC LIBRARY

AV

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ACOMA PLAZA

THE C.E.L.L. MUSEUM THE ART HOTEL

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DENVER ART MUSEUM

E

CIVIC CENTER STATION

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HAMILTON BUILDING

WARWICK HOTEL

CIVIC CENTER PARK

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BICYCLE TRAFFIC SIGNAL

S A W

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LA W A

CLEVELAND PL

TH

ST

WEBB OFFICE BLDG

17

ST

TREMONT PL

HAMPTON INN & SUITES

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GOLDEN TRIANGLE CK O

AMERICAN MUSEUM OF WESTERN ART

COURT PL 300

CITY & COUNTY BUILDING

DENVER ART MUSEUM

W

N N

COMFORT INN

BROWN PALACE HOTEL REPUBLIC PLAZA

E

E AV

BA

SHERATON HOTEL

GLENARM PL

EMILY GRIFFITH TECHNICAL COLLEGE/ DOWNTOWN DENVER EXPEDITIONARY SCHOOL

A

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U.S. POST OFFICE

TH

AT I

UNITED ARTISTS MOVIE THEATRES

ST

CHERRY

FO X 13

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EL

GLENARM PL 500

CROWNE PLAZA

U.S. MINT

ST

ST

CH

WELTON ST

RTD LIGHT RAIL TO 30TH & DOWNING

GRAND HYATT

PARAMOUNT THEATER

CT K DI AR NE N P BE TAI UN FO

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EL

W

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SUNKEN GARDENS

D

DENVER PAVILIONS

TREMONT PL 400

DENVER JUSTICE CENTER

CLYFFORD STILL MUSEUM

BLV

HAMPTON INN/ HOMEWOOD SUITES

HYATT PLACE HYATT HOUSE

13TH ST

GA

BYERS-EVANS HOUSE MUSEUM

O

ST

SONNY LAWSON PARK

ST

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SA

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DENVER MARRIOTT CITY CENTER

EMBASSY SUITES

YOU ARE HERE

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FEDERAL DISTRICT

MAGNOLIA HOTEL

ALOFT HOTEL

STOUT ST 800

N

CURTIS ST

U.S. POST OFFICE

RESIDENCE HOTEL INN MONACO

RENAISSANCE CITY CENTER

CHAMPA ST 900

IP

PA

ST

GREYHOUND BUS TERMINAL

RITZ CARLTON

H

COURTYARD

BY MARRIOTT

R

LI

FO X

20TH ST

EDDIE MAESTAS PARK

ARAPAHOE ST 1100

CURTIS ST 1000

M

ST

22ND ST

18TH ST

SKYLINE PARK

PARK AVE

17TH ST

MONEY MUSEUM AT THE FEDERAL RESERVE BANK

THE CURTIS

DENVER PERFORMING ARTS COMPLEX

WESTIN HOTEL

OF 20 T

SCULPTURE PARK

COMMUNITY COLLEGE OF DENVER

D&F TOWER

FOUR SEASONS

2014 Actual

CA

BALLPARK

SAKURA SQUARE

LAWRENCE ST 1200

HOTEL TEATRO

% of Total

IN

U

18TH ST

17TH ST

2 WAY UNTIL BLAKE

LARIMER ST 1300

TABOR CENTER

21ST ST

UC DENVER

WRITER SQUARE

16TH ST MALL

15TH ST

SQUARE UC DENVER

19TH ST

ST

14TH ST

LARIMER

COORS FIELD

PEDESTRIAN BRIDGE

BLAKE ST 1500

ST

A OS

DELGANY ST

WEWATTA ST

WAZEE ST 1600

MARKET ST 1400

UNIVERSITY OF COLORADO DENVER

A

AV E

18TH ST

ST

LOWER DOWNTOWN (LODO)

12TH

7TH ST

JET HOTEL

LARI MER ST

ST

Through investing in trees, planters, banners and wayfinding signs, the BID creates an inviting pedestrian environment to stimulate economic activity throughout the District.

H

15TH ST

2 WAY UNTIL WAZEE

CHERRY CREEK TRAIL

SPRINGHILL SUITES BY MARRIOTT

AURARIA CAMPUS

CURT IS

TH

WYNKOOP ST 1700

OXFORD HOTEL

2015 Budget

Categories

THE CRAWFORD HOTEL

PEDESTRIAN BRIDGE

RKWAY

METROPOLITIAN STATE UNIVERSITY OF DENVER

WA LNUT ST

CHESTNUT PL

CENTRAL PLATTE VALLEY

UNION STATION

DOWNTOWN CHILDREN’S PLAYGROUND

Expenditures

Enhancements to the Pedestrian and Bicycling Environment

UNION GATEWAY BRIDGE

LIGHT RAIL PLAZA

DENVER MUSEUM OF CONTEMPORARY ART T WEWATTA S

14T H

AURARIA P A

MILLENNIUM BRIDGE

DELGANY ST

12TH ST

ST

9TH

PEPSI CENTER CHOP PE

RAILYARD DOG PARK BASSETT ST

29

SPORTS AUTHORITY FIELD AT MILE HIGH

CITY OF CUERNAVACA PARK DENVER SKATE PARK

W

SPEER BLVD

EL ITC

R CI

RAILRO AD

COMMONS PARK

2014 Accomplishments (CONT.)

NT DR

ST

RA VE N

CONFLUENCE PARK

CENTENNIAL GARDENS

H

SOUTH PLATTE RIVER GREENWAY

PEDESTRIAN BRIDGE

SOUTH PLATTE RIVER CHILDREN'S MUSEUM OF DENVER

19TH ST

PLATTE VALLEY TROLLEY

ELITCH GARDENS

ROCKMO

PLATTE ST

REI

ST

19TH ST

WATE R

LI TT LE

7TH ST

DOWNTOWN AQUARIUM

ENT DR ESC CR

GATES CRESCENT PARK

Marketing & Communications 3% Research 2%

Economic Development Services 2%

Holiday 5% Specialty Projects 4% Pedestrian Environment 12%

Maintenance & Repair 37%

Safety 11%

Management Services 13%

Downtown Denver Business Improvement District 2014 Annual Report

R C I R C LE

ST

ST RO N

W

COLORADO CONVENTION CENTER

E AV LA

FIREFIGHTERS MUSEUM

ST TH

ST E R

L 14

UN TI

EW AY

N LI

ST

ST LV A

AV

SH A W

TH E

AV

KS O R A

(APPROX. 2.5 mi)

E ST

O

MAP KEY History Colorado Center.........................E3 Larimer Square......................................F12 Molly Brown House Museum...................H1 Money Museum at Federal Reserve Bank G10 Paramount Theatre................................H7 Pepsi Center..........................................D15 Sakura Square.......................................J12 State Capitol .........................................H3 Tabor Center .........................................H12 The Vance Kirkland Museum ...................H1 U.S. Mint ...............................................E6 Webb Office Building ..............................F6 Writer Square ........................................G12

Four Seasons.........................................F11 Grand Hyatt........................................... I8 Hampton Inn/ Homewood Suites.............G8 Hampton Inn & Suites.............................K6 Hilton Garden Inn...................................F8 Hotel Monaco ........................................ I10 Hotel Teatro..........................................F11 Hyatt Place / Hyatt House .....................F7 Hyatt Regency at The Colorado Convention Center..............................F8 Jet Hotel...............................................H13 Magnolia Hotel ......................................H9 Oxford Hotel..........................................H14 Renaissance City Center ........................H10 Residence Inn........................................ I10 Ritz-Carlton...........................................J10 Sheraton Hotel ......................................G6 Springhill Suites by Marriott ...................D13 Warwick Hotel .......................................K5 Westin Hotel..........................................H11

CENTRAL BUSINESS DISTRICT FEDERAL DISTRICT LOWER DOWNTOWN (LODO) THEATER DISTRICT AURARIA CAMPUS ATTRACTIONS HOTELS PARKS TRANSIT FACILITIES BIKE LANES/ROUTES/PATHS/SHARROWS BUSINESS IMPROVEMENT DISTRICT PEDESTRIAN ONLY AREAS PEDESTRIAN AND TRANSIT ONLY FREE METRORIDE FREE METRORIDE STOP B-CYCLE STATION LIGHT RAIL STATIONS PUBLIC PARKING PUBLIC RESTROOM VISITOR INFORMATION CENTER

ST

IO

R

A

M

Downtown Denver Business Improvement District

Downtown Ambassadors: 303-534-6161

511 16th Street, Suite 200, Denver, CO 80202

Homeless Outreach: 303-285-5258 {6:00am – 10:00pm, 7 days a week)

Phone: 303-534-6166

HOTELS Aloft Hotel ............................................G9 Art Hotel ..............................................E3

Brown Palace Hotel ............................... I6 info@downtowndenver.com Comfort Inn........................................... I7 Courtyard by Marriott............................H10 Crawford Hotel ..................................... I14 Crowne Plaza ........................................F7 The Curtis .............................................F10 Denver Marriott City Center ................... I9 Embassy Suites .....................................F9

www.downtowndenver.com

Denver Police Department Off-duty Police (non-emergency only): 720-913-2000

TRANSPORTATION

Light Rail and 16th Street Free MallRide (RTD): 303-299-6000

Civic Center Station ...............................H5 Greyhound Bus Terminal ........................K10 Union Station ........................................ I15

Holiday

17

16th Street Mall .....................................H5-H16 American Museum of Western Art........... I7 Auraria Campus Buildings.......................C10-C14 Byers-Evans House Museum...................E4 C.E.L.L. Museum.....................................D3 Children’s Museum ................................B19 City & County Building................................E5 Clyfford Still Museum.............................D4 Colorado Convention Center...................E8 Coors Field............................................L14 Curious Theatre.....................................D2 Denver Art Museum ...............................E4 Denver Justice Center ...........................D6 Denver Museum of Contemporary Art .....G16 Denver Pavilions....................................G8 Denver Performing Arts Complex ...........E10 Denver Public Library.............................E4 Denver Skate Park.................................K18 Downtown Aquarium..............................C19 Downtown Children’s Playground ...........F15 Elitch Gardens .......................................B17 Emily Griffith Technical College / Downtown Denver Expeditionary School...............K7 Federal District......................................K9 Firefighters Museum..............................E6

• Promoted Downtown attractions and events and informed and engaged the general public, BID property owners and other stakeholders through multiple communication tools including the Only Downtown Denver electronic newsletter, monthly event flyers and the Downtown Denver Map & Directory (390,000 distributed on the Mall and in visitor centers in 2014), and the monthly electronic BID Happenings newsletter.

E

ATTRACTIONS

N

IN

ST

N

EN

GD

G

ST

ER SO EM

THE VANCE KIRKLAND MUSEUM

ST

DO W

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The BID provides funding for targeted marketing, communications and promotional efforts that benefit Downtown’s retailers, restaurants and hotels.

The BID funds the installation of holiday lighting and décor and helps support seasonal events and campaigns that bring thousands of visitors to Downtown during the holiday season.

MUSEUM OF NATURE & SCIENCE / DENVER ZOO

13

E AV

10

CAPITOL HILL MOLLY BROWN HOUSE MUSEUM

Targeted Visitor Marketing and Communications

ST

ST

TH

ST

E

• Enhanced the Marketplace on the Mall program by securing more than 90 special events and sampling experiences that included 9 street fairs/arts and crafts shows, the addition of 3 experiential vendors to provide interactive entertainment to the public, and successfully occupying all three BID-owned Mall kiosks with quick-serve food businesses to join 18 seasonal or annual food vendors.

• Launched Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

IN

16

E

AV

• Worked with various partners, including the City, to install a dedicated bicycle lane on 15th Street.

• Activated Skyline Park with seasonal programming and activities that included games, Summer Movie Series, and miniature golf. The miniature golf features were enhanced with replicas of iconic Denver places including the May D & F Tower, Coors Field, the Millennium Bridge, Elitch Gardens’ Ferris wheel, the Convention Center’s Blue Bear, the Civic Center Park Greek Theater, and the Downtown Denver skyline.

• Grew the Tree Health Program by extending services to BID businesses to provide tree care on private properties. The expanded program, “Elevate Your Trees” enrolled 15 properties and added more than 200 trees to the program.

• Expanded the Planter Program to include 311 planters on the 16th Street Mall and a total of 452 off-Mall planters that provide summertime color throughout the BID. • Activated the Mall through the Your Keys to the City public piano art program by placing 10 hand-painted pianos on the Mall for public use from May to September, and again in December.

• Maintained the Garden Block, located on 16th Street between Curtis and Champa, through a partnership between the BID and Denver Botanic Gardens, and generously funded by Bellco Credit Union and the Colorado Garden Foundation. The block includes ecosystem gardens, special lighting and art displays, signage and tables and chairs. In addition, the Garden Block often hosts arts and cultural programming.

Maintenance & Repair Management Services Safety Pedestrian Environment Special Projects Holiday Mall Vending Periodic Maintenance Expenses Skyline Park Marketing & Communications Research Economic Development Services Operating Reserve TOTAL EXPENDITURES

2,614,116 902,947 730,857 821,778 167,978 349,541 269,302 142,500 218,051 288,137 134,107 136,930 22,879 $ 6,799,123

% of Total

• Illuminated Downtown with thousands of LED lights along the 16th Street Mall, Skyline Park, California Street, Curtis and Larimer Streets, and substantially updating the quality and quantity of lights along the Mall from Tremont to Arapahoe Streets • Attracted visitors and drove business to hotels, retailers and restaurants through Winter in the City marketing campaign and events including the annual New Year’s Eve fireworks, cosponsored by VISIT Denver and the BID, and produced by the Downtown Denver Partnership.

38.45% 13.28% 10.75% 12.09% 2.47% 5.41% 3.96% 2.10% 3.21% 4.24% 1.97% 2.01% 0.00% 100.0%

2,406,317 889,381 692,451 882,645 278,762 343,005 259,377 142,500 193,046 184,152 145,726 140,153 730 $ 6,498,245

37.03% 13.69% 10.66% 12.66% 4.29% 5.28% 3.99% 2.19% 2.97% 2.83% 2.24% 2.16% 0.01% 100.0%

maintenance & operations safety initiatives economic development

pedestrian environment enhancements

targeted visitor marketing & communications holiday events

2014 BID ACTUAL EXPENDITURES Skyline Park 3% Periodic Maintenance Expenses 2% Mall Vending 4%

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N

SY

E

N N

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H

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N

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UPTOWN

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STATE CAPITOL

HISTORY COLORADO CENTER

CURIOUS THEATRE

T

N

A GR

E

M

ER

SH

E

RALPH L. CARR JUDICIAL CENTER

E

ST

A

CL

DE

ON

AV

LINCOLN PARK

DENVER PUBLIC LIBRARY

AV

N

ACOMA PLAZA

THE C.E.L.L. MUSEUM THE ART HOTEL

TH 19

DENVER ART MUSEUM

E

CIVIC CENTER STATION

AV

HAMILTON BUILDING

WARWICK HOTEL

CIVIC CENTER PARK

E

BICYCLE TRAFFIC SIGNAL

S A W

TH 20

LA W A

CLEVELAND PL

TH

ST

WEBB OFFICE BLDG

17

ST

TREMONT PL

HAMPTON INN & SUITES

E

GOLDEN TRIANGLE CK O

AMERICAN MUSEUM OF WESTERN ART

COURT PL 300

CITY & COUNTY BUILDING

DENVER ART MUSEUM

W

N N

COMFORT INN

BROWN PALACE HOTEL REPUBLIC PLAZA

E

E AV

BA

SHERATON HOTEL

GLENARM PL

EMILY GRIFFITH TECHNICAL COLLEGE/ DOWNTOWN DENVER EXPEDITIONARY SCHOOL

A

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U.S. POST OFFICE

TH

AT I

UNITED ARTISTS MOVIE THEATRES

ST

CHERRY

FO X 13

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EL

GLENARM PL 500

CROWNE PLAZA

U.S. MINT

ST

ST

CH

WELTON ST

RTD LIGHT RAIL TO 30TH & DOWNING

GRAND HYATT

PARAMOUNT THEATER

CT K DI AR NE N P BE TAI UN FO

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EL

W

EE

K

SUNKEN GARDENS

D

DENVER PAVILIONS

TREMONT PL 400

DENVER JUSTICE CENTER

CLYFFORD STILL MUSEUM

BLV

HAMPTON INN/ HOMEWOOD SUITES

HYATT PLACE HYATT HOUSE

13TH ST

GA

BYERS-EVANS HOUSE MUSEUM

O

ST

SONNY LAWSON PARK

ST

LVD N

SA

GO PA

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FIVE POINTS STOUT ST

WELTON ST 600

HILTON GARDEN INN

ST

TRAIL

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CALIFORNIA ST

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E

X A LF CO

AV

W

TH

14 H AT

DENVER MARRIOTT CITY CENTER

EMBASSY SUITES

YOU ARE HERE

SO UT H ON

EW AY

FEDERAL DISTRICT

MAGNOLIA HOTEL

ALOFT HOTEL

STOUT ST 800

N

CURTIS ST

U.S. POST OFFICE

RESIDENCE HOTEL INN MONACO

RENAISSANCE CITY CENTER

CHAMPA ST 900

IP

PA

ST

GREYHOUND BUS TERMINAL

RITZ CARLTON

H

COURTYARD

BY MARRIOTT

R

LI

FO X

20TH ST

EDDIE MAESTAS PARK

ARAPAHOE ST 1100

CURTIS ST 1000

M

ST

22ND ST

18TH ST

SKYLINE PARK

PARK AVE

17TH ST

MONEY MUSEUM AT THE FEDERAL RESERVE BANK

THE CURTIS

DENVER PERFORMING ARTS COMPLEX

WESTIN HOTEL

OF 20 T

SCULPTURE PARK

COMMUNITY COLLEGE OF DENVER

D&F TOWER

FOUR SEASONS

2014 Actual

CA

BALLPARK

SAKURA SQUARE

LAWRENCE ST 1200

HOTEL TEATRO

% of Total

IN

U

18TH ST

17TH ST

2 WAY UNTIL BLAKE

LARIMER ST 1300

TABOR CENTER

21ST ST

UC DENVER

WRITER SQUARE

16TH ST MALL

15TH ST

SQUARE UC DENVER

19TH ST

ST

14TH ST

LARIMER

COORS FIELD

PEDESTRIAN BRIDGE

BLAKE ST 1500

ST

A OS

DELGANY ST

WEWATTA ST

WAZEE ST 1600

MARKET ST 1400

UNIVERSITY OF COLORADO DENVER

A

AV E

18TH ST

ST

LOWER DOWNTOWN (LODO)

12TH

7TH ST

JET HOTEL

LARI MER ST

ST

Through investing in trees, planters, banners and wayfinding signs, the BID creates an inviting pedestrian environment to stimulate economic activity throughout the District.

H

15TH ST

2 WAY UNTIL WAZEE

CHERRY CREEK TRAIL

SPRINGHILL SUITES BY MARRIOTT

AURARIA CAMPUS

CURT IS

TH

WYNKOOP ST 1700

OXFORD HOTEL

2015 Budget

Categories

THE CRAWFORD HOTEL

PEDESTRIAN BRIDGE

RKWAY

METROPOLITIAN STATE UNIVERSITY OF DENVER

WA LNUT ST

CHESTNUT PL

CENTRAL PLATTE VALLEY

UNION STATION

DOWNTOWN CHILDREN’S PLAYGROUND

Expenditures

Enhancements to the Pedestrian and Bicycling Environment

UNION GATEWAY BRIDGE

LIGHT RAIL PLAZA

DENVER MUSEUM OF CONTEMPORARY ART T WEWATTA S

14T H

AURARIA P A

MILLENNIUM BRIDGE

DELGANY ST

12TH ST

ST

9TH

PEPSI CENTER CHOP PE

RAILYARD DOG PARK BASSETT ST

29

SPORTS AUTHORITY FIELD AT MILE HIGH

CITY OF CUERNAVACA PARK DENVER SKATE PARK

W

SPEER BLVD

EL ITC

R CI

RAILRO AD

COMMONS PARK

2014 Accomplishments (CONT.)

NT DR

ST

RA VE N

CONFLUENCE PARK

CENTENNIAL GARDENS

H

SOUTH PLATTE RIVER GREENWAY

PEDESTRIAN BRIDGE

SOUTH PLATTE RIVER CHILDREN'S MUSEUM OF DENVER

19TH ST

PLATTE VALLEY TROLLEY

ELITCH GARDENS

ROCKMO

PLATTE ST

REI

ST

19TH ST

WATE R

LI TT LE

7TH ST

DOWNTOWN AQUARIUM

ENT DR ESC CR

GATES CRESCENT PARK

Marketing & Communications 3% Research 2%

Economic Development Services 2%

Holiday 5% Specialty Projects 4% Pedestrian Environment 12%

Maintenance & Repair 37%

Safety 11%

Management Services 13%

Downtown Denver Business Improvement District 2014 Annual Report

R C I R C LE

ST

ST RO N

W

COLORADO CONVENTION CENTER

E AV LA

FIREFIGHTERS MUSEUM

ST TH

ST E R

L 14

UN TI

EW AY

N LI

ST

ST LV A

AV

SH A W

TH E

AV

KS O R A

(APPROX. 2.5 mi)

E ST

O

MAP KEY History Colorado Center.........................E3 Larimer Square......................................F12 Molly Brown House Museum...................H1 Money Museum at Federal Reserve Bank G10 Paramount Theatre................................H7 Pepsi Center..........................................D15 Sakura Square.......................................J12 State Capitol .........................................H3 Tabor Center .........................................H12 The Vance Kirkland Museum ...................H1 U.S. Mint ...............................................E6 Webb Office Building ..............................F6 Writer Square ........................................G12

Four Seasons.........................................F11 Grand Hyatt........................................... I8 Hampton Inn/ Homewood Suites.............G8 Hampton Inn & Suites.............................K6 Hilton Garden Inn...................................F8 Hotel Monaco ........................................ I10 Hotel Teatro..........................................F11 Hyatt Place / Hyatt House .....................F7 Hyatt Regency at The Colorado Convention Center..............................F8 Jet Hotel...............................................H13 Magnolia Hotel ......................................H9 Oxford Hotel..........................................H14 Renaissance City Center ........................H10 Residence Inn........................................ I10 Ritz-Carlton...........................................J10 Sheraton Hotel ......................................G6 Springhill Suites by Marriott ...................D13 Warwick Hotel .......................................K5 Westin Hotel..........................................H11

CENTRAL BUSINESS DISTRICT FEDERAL DISTRICT LOWER DOWNTOWN (LODO) THEATER DISTRICT AURARIA CAMPUS ATTRACTIONS HOTELS PARKS TRANSIT FACILITIES BIKE LANES/ROUTES/PATHS/SHARROWS BUSINESS IMPROVEMENT DISTRICT PEDESTRIAN ONLY AREAS PEDESTRIAN AND TRANSIT ONLY FREE METRORIDE FREE METRORIDE STOP B-CYCLE STATION LIGHT RAIL STATIONS PUBLIC PARKING PUBLIC RESTROOM VISITOR INFORMATION CENTER

ST

IO

R

A

M

Downtown Denver Business Improvement District

Downtown Ambassadors: 303-534-6161

511 16th Street, Suite 200, Denver, CO 80202

Homeless Outreach: 303-285-5258 {6:00am – 10:00pm, 7 days a week)

Phone: 303-534-6161

HOTELS Aloft Hotel ............................................G9 Art Hotel ..............................................E3

Brown Palace Hotel ............................... I6 info@downtowndenver.com Comfort Inn........................................... I7 Courtyard by Marriott............................H10 Crawford Hotel ..................................... I14 Crowne Plaza ........................................F7 The Curtis .............................................F10 Denver Marriott City Center ................... I9 Embassy Suites .....................................F9

www.downtowndenver.com

Denver Police Department Off-duty Police (non-emergency only): 720-913-2000

TRANSPORTATION

Light Rail and 16th Street Free MallRide (RTD): 303-299-6000

Civic Center Station ...............................H5 Greyhound Bus Terminal ........................K10 Union Station ........................................ I15

Holiday

17

16th Street Mall .....................................H5-H16 American Museum of Western Art........... I7 Auraria Campus Buildings.......................C10-C14 Byers-Evans House Museum...................E4 C.E.L.L. Museum.....................................D3 Children’s Museum ................................B19 City & County Building................................E5 Clyfford Still Museum.............................D4 Colorado Convention Center...................E8 Coors Field............................................L14 Curious Theatre.....................................D2 Denver Art Museum ...............................E4 Denver Justice Center ...........................D6 Denver Museum of Contemporary Art .....G16 Denver Pavilions....................................G8 Denver Performing Arts Complex ...........E10 Denver Public Library.............................E4 Denver Skate Park.................................K18 Downtown Aquarium..............................C19 Downtown Children’s Playground ...........F15 Elitch Gardens .......................................B17 Emily Griffith Technical College / Downtown Denver Expeditionary School...............K7 Federal District......................................K9 Firefighters Museum..............................E6

• Promoted Downtown attractions and events and informed and engaged the general public, BID property owners and other stakeholders through multiple communication tools including the Only Downtown Denver electronic newsletter, monthly event flyers and the Downtown Denver Map & Directory (390,000 distributed on the Mall and in visitor centers in 2014), and the monthly electronic BID Happenings newsletter.

E

ATTRACTIONS

N

IN

ST

N

EN

GD

G

ST

ER SO EM

THE VANCE KIRKLAND MUSEUM

ST

DO W

ST SH

ER

M

A N

ST

E

CO LN

AV

E

AV

LI N

TH

E AV

14

TH

H 9T

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The BID provides funding for targeted marketing, communications and promotional efforts that benefit Downtown’s retailers, restaurants and hotels.

The BID funds the installation of holiday lighting and décor and helps support seasonal events and campaigns that bring thousands of visitors to Downtown during the holiday season.

MUSEUM OF NATURE & SCIENCE / DENVER ZOO

13

E AV

10

CAPITOL HILL MOLLY BROWN HOUSE MUSEUM

Targeted Visitor Marketing and Communications

ST

ST

TH

ST

E

• Enhanced the Marketplace on the Mall program by securing more than 90 special events and sampling experiences that included 9 street fairs/arts and crafts shows, the addition of 3 experiential vendors to provide interactive entertainment to the public, and successfully occupying all three BID-owned Mall kiosks with quick-serve food businesses to join 18 seasonal or annual food vendors.

• Launched Patio 16 on the 700 block, the first outdoor dining area in the median of the Mall.

IN

16

E

AV

• Worked with various partners, including the City, to install a dedicated bicycle lane on 15th Street.

• Activated Skyline Park with seasonal programming and activities that included games, Summer Movie Series, and miniature golf. The miniature golf features were enhanced with replicas of iconic Denver places including the May D & F Tower, Coors Field, the Millennium Bridge, Elitch Gardens’ Ferris wheel, the Convention Center’s Blue Bear, the Civic Center Park Greek Theater, and the Downtown Denver skyline.

• Grew the Tree Health Program by extending services to BID businesses to provide tree care on private properties. The expanded program, “Elevate Your Trees” enrolled 15 properties and added more than 200 trees to the program.

• Expanded the Planter Program to include 311 planters on the 16th Street Mall and a total of 452 off-Mall planters that provide summertime color throughout the BID. • Activated the Mall through the Your Keys to the City public piano art program by placing 10 hand-painted pianos on the Mall for public use from May to September, and again in December.

• Maintained the Garden Block, located on 16th Street between Curtis and Champa, through a partnership between the BID and Denver Botanic Gardens, and generously funded by Bellco Credit Union and the Colorado Garden Foundation. The block includes ecosystem gardens, special lighting and art displays, signage and tables and chairs. In addition, the Garden Block often hosts arts and cultural programming.

Maintenance & Repair Management Services Safety Pedestrian Environment Special Projects Holiday Mall Vending Periodic Maintenance Expenses Skyline Park Marketing & Communications Research Economic Development Services Operating Reserve TOTAL EXPENDITURES

2,614,116 902,947 730,857 821,778 167,978 349,541 269,302 142,500 218,051 288,137 134,107 136,930 22,879 $ 6,799,123

% of Total

• Illuminated Downtown with thousands of LED lights along the 16th Street Mall, Skyline Park, California Street, Curtis and Larimer Streets, and substantially updating the quality and quantity of lights along the Mall from Tremont to Arapahoe Streets • Attracted visitors and drove business to hotels, retailers and restaurants through Winter in the City marketing campaign and events including the annual New Year’s Eve fireworks, cosponsored by VISIT Denver and the BID, and produced by the Downtown Denver Partnership.

38.45% 13.28% 10.75% 12.09% 2.47% 5.41% 3.96% 2.10% 3.21% 4.24% 1.97% 2.01% 0.00% 100.0%

2,406,317 889,381 692,451 882,645 278,762 343,005 259,377 142,500 193,046 184,152 145,726 140,153 730 $ 6,498,245

37.03% 13.69% 10.66% 12.66% 4.29% 5.28% 3.99% 2.19% 2.97% 2.83% 2.24% 2.16% 0.01% 100.0%

maintenance & operations safety initiatives economic development

pedestrian environment enhancements

targeted visitor marketing & communications holiday events

2014 BID ACTUAL EXPENDITURES Skyline Park 3% Periodic Maintenance Expenses 2% Mall Vending 4%

O GT

N

SY

E

N N

LF A

E

H

A CO M A

N

PE

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T 12

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UPTOWN

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ST

N

W

GA

E

E SP

AV

N

E AV

W

W

B

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18 TH

PARK AVE

CO LN

ST

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TH

11

STATE CAPITOL

HISTORY COLORADO CENTER

CURIOUS THEATRE

T

N

A GR

E

M

ER

SH

E

RALPH L. CARR JUDICIAL CENTER

E

ST

A

CL

DE

ON

AV

LINCOLN PARK

DENVER PUBLIC LIBRARY

AV

N

ACOMA PLAZA

THE C.E.L.L. MUSEUM THE ART HOTEL

TH 19

DENVER ART MUSEUM

E

CIVIC CENTER STATION

AV

HAMILTON BUILDING

WARWICK HOTEL

CIVIC CENTER PARK

E

BICYCLE TRAFFIC SIGNAL

S A W

TH 20

LA W A

CLEVELAND PL

TH

ST

WEBB OFFICE BLDG

17

ST

TREMONT PL

HAMPTON INN & SUITES

E

GOLDEN TRIANGLE CK O

AMERICAN MUSEUM OF WESTERN ART

COURT PL 300

CITY & COUNTY BUILDING

DENVER ART MUSEUM

W

N N

COMFORT INN

BROWN PALACE HOTEL REPUBLIC PLAZA

E

E AV

BA

SHERATON HOTEL

GLENARM PL

EMILY GRIFFITH TECHNICAL COLLEGE/ DOWNTOWN DENVER EXPEDITIONARY SCHOOL

A

CREEK

U.S. POST OFFICE

TH

AT I

UNITED ARTISTS MOVIE THEATRES

ST

CHERRY

FO X 13

ER

EL

GLENARM PL 500

CROWNE PLAZA

U.S. MINT

ST

ST

CH

WELTON ST

RTD LIGHT RAIL TO 30TH & DOWNING

GRAND HYATT

PARAMOUNT THEATER

CT K DI AR NE N P BE TAI UN FO

I AT

EL

W

EE

K

SUNKEN GARDENS

D

DENVER PAVILIONS

TREMONT PL 400

DENVER JUSTICE CENTER

CLYFFORD STILL MUSEUM

BLV

HAMPTON INN/ HOMEWOOD SUITES

HYATT PLACE HYATT HOUSE

13TH ST

GA

BYERS-EVANS HOUSE MUSEUM

O

ST

SONNY LAWSON PARK

ST

LVD N

SA

GO PA

ER B SPE

DR

FIVE POINTS STOUT ST

WELTON ST 600

HILTON GARDEN INN

ST

TRAIL

TA

FE

AY DW

CALIFORNIA ST

PE

ST

OA

R

CALIFORNIA ST 700

M

LA

A

K

B

HYATT REGENCY AT THE COLORADO CONVENTION CENTER

LO

E

X A LF CO

AV

W

TH

14 H AT

DENVER MARRIOTT CITY CENTER

EMBASSY SUITES

YOU ARE HERE

SO UT H ON

EW AY

FEDERAL DISTRICT

MAGNOLIA HOTEL

ALOFT HOTEL

STOUT ST 800

N

CURTIS ST

U.S. POST OFFICE

RESIDENCE HOTEL INN MONACO

RENAISSANCE CITY CENTER

CHAMPA ST 900

IP

PA

ST

GREYHOUND BUS TERMINAL

RITZ CARLTON

H

COURTYARD

BY MARRIOTT

R

LI

FO X

20TH ST

EDDIE MAESTAS PARK

ARAPAHOE ST 1100

CURTIS ST 1000

M

ST

22ND ST

18TH ST

SKYLINE PARK

PARK AVE

17TH ST

MONEY MUSEUM AT THE FEDERAL RESERVE BANK

THE CURTIS

DENVER PERFORMING ARTS COMPLEX

WESTIN HOTEL

OF 20 T

SCULPTURE PARK

COMMUNITY COLLEGE OF DENVER

D&F TOWER

FOUR SEASONS

2014 Actual

CA

BALLPARK

SAKURA SQUARE

LAWRENCE ST 1200

HOTEL TEATRO

% of Total

IN

U

18TH ST

17TH ST

2 WAY UNTIL BLAKE

LARIMER ST 1300

TABOR CENTER

21ST ST

UC DENVER

WRITER SQUARE

16TH ST MALL

15TH ST

SQUARE UC DENVER

19TH ST

ST

14TH ST

LARIMER

COORS FIELD

PEDESTRIAN BRIDGE

BLAKE ST 1500

ST

A OS

DELGANY ST

WEWATTA ST

WAZEE ST 1600

MARKET ST 1400

UNIVERSITY OF COLORADO DENVER

A

AV E

18TH ST

ST

LOWER DOWNTOWN (LODO)

12TH

7TH ST

JET HOTEL

LARI MER ST

ST

Through investing in trees, planters, banners and wayfinding signs, the BID creates an inviting pedestrian environment to stimulate economic activity throughout the District.

H

15TH ST

2 WAY UNTIL WAZEE

CHERRY CREEK TRAIL

SPRINGHILL SUITES BY MARRIOTT

AURARIA CAMPUS

CURT IS

TH

WYNKOOP ST 1700

OXFORD HOTEL

2015 Budget

Categories

THE CRAWFORD HOTEL

PEDESTRIAN BRIDGE

RKWAY

METROPOLITIAN STATE UNIVERSITY OF DENVER

WA LNUT ST

CHESTNUT PL

CENTRAL PLATTE VALLEY

UNION STATION

DOWNTOWN CHILDREN’S PLAYGROUND

Expenditures

Enhancements to the Pedestrian and Bicycling Environment

UNION GATEWAY BRIDGE

LIGHT RAIL PLAZA

DENVER MUSEUM OF CONTEMPORARY ART T WEWATTA S

14T H

AURARIA P A

MILLENNIUM BRIDGE

DELGANY ST

12TH ST

ST

9TH

PEPSI CENTER CHOP PE

RAILYARD DOG PARK BASSETT ST

29

SPORTS AUTHORITY FIELD AT MILE HIGH

CITY OF CUERNAVACA PARK DENVER SKATE PARK

W

SPEER BLVD

EL ITC

R CI

RAILRO AD

COMMONS PARK

2014 Accomplishments (CONT.)

NT DR

ST

RA VE N

CONFLUENCE PARK

CENTENNIAL GARDENS

H

SOUTH PLATTE RIVER GREENWAY

PEDESTRIAN BRIDGE

SOUTH PLATTE RIVER CHILDREN'S MUSEUM OF DENVER

19TH ST

PLATTE VALLEY TROLLEY

ELITCH GARDENS

ROCKMO

PLATTE ST

REI

ST

19TH ST

WATE R

LI TT LE

7TH ST

DOWNTOWN AQUARIUM

ENT DR ESC CR

GATES CRESCENT PARK

Marketing & Communications 3% Research 2%

Economic Development Services 2%

Holiday 5% Specialty Projects 4% Pedestrian Environment 12%

Maintenance & Repair 37%

Safety 11%

Management Services 13%

Downtown Denver Business Improvement District 2014 Annual Report