2021
Donna Alqahtani Por tfolio 439004221
Internship Edition
Introduction
The company with which I interned is 9th creative advertising company. They interested in printing and design, graphic design, engineering, and interior design in general. It was involved in the design of summer events and events in general, so their goal was concept, creation and communication. Their sections graphic design department, interior design department, finance department and accounting department. Graphic design was the department in which I worked in.
Let’s begin
Chapter one / 3 - 8 Angelas Old Identity 01.
Chapter Two / 13 - 24 Angelas Branding 02.
Index
Chapter Three / 25 - 30 Angelas Mockups 03.
Chapter Four / 31 - 52 Asheya Event 04.
Chapter Five / 53 - 58 Sum Caffe 05.
06.
Conclusion / 59
01
Angelas Bakery
Brief The name of the company The date of starts the project The idea of the project Why Angelas, and Not Others? The previous identity Critique
Brief
Angelas bakery sells homemade baked goods, and the client’s goal was to show the whisk in the logo to show people that it was baked at home, so my goal was to show this thing in the logo. The ingredients were lavender and wheat, so I chose the colors based on this.
3
4
About The Brand The name of the company ANGELAS BAKERY
The date of starts the project 2 Jun 2021
The idea of the project An overall rebranding.
5
Why Angelas, and not others? Angela’s Bakery is distinguished by the fact that everything is made at home.
6
The previous identity
01. Old Logo + Color Palette
7
The previous identity
02. Old Social Media Posts
8
Critique The old logo is good, but it lacks clarity and simplicity, contains unnecessary details, the colors are a little monotonous, the identity is disorganized, and there is no consistent style, especially in social media posts. The old package is not attractive and affects the attraction of customers.
9
Enjoy The Process
10
02
11
Angelas Bakery
Inspiration board Logo design Color palette Logo applications and usage Angelas fonts Angelas style Socialmedia Posts
12
Inspiration board
13
Logo Design
Whisk
14
Plate
Wheat
Color Palette
15
Logo application and usage
01.
Primary logo
02. Stacked
16
Logo exclusion zones
17
Logo Colors
Angelas Font
Primary typface Darker Grotesque Regular, Light, Bold
AaBbCcDd 123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
21
Angeals Style Minimal, clear and neat styles are ANGELAS.
22
Instagram posts template
23
Instagram posts template
24
Logo
Cake box
Bread Packaging
Coffee Cups
Wrapping Tissue Paper
Wrapping Tissue Paper
03
Asheya Event
Brief Social Media Posts Snapchat Filter Snapchat Ad Event Bracelet Event Badge Event Uniform
Brief
Asheya event, it was a family event with the concept of family gathering, so my goal was to highlight this in the social media posts, so I created all of the social media posts as well as a Snapchat advertisement.
33
Enjoy The Process
34
Snapchat post
35
Snapchat post
36
Instagram post
37
Instagram post
38
Three Instagram Posts
39
Three instagram posts
40
Three Instagram Posts
41
Three instagram posts
42
Snapchat filter
43
Snapchat filter
44
Snapchat Ad
45
QR code for snapchat ad
46
Event Bracelet
47
Event Bracelet
48
Event Badge
49
Event Badge
50
Event Uniform
51
Event Uniform
52
04
Sum Cafe
Posters
Brief
The client requested a simple advertisement for the new summer drink menu that contained no information other than the cafe logo and simple icons representing the cafe’s identity as mathematical equations.
55
Enjoy The Process
56
Poster
57
Poster
58
Conclusion
My internship with 9th Creative has come to an end. It was difficult for me to adjust and work comfortably at first, but my supervisor was credited with assisting me in strengthening, refining, and gaining more confidence in myself and my work. and the work provided an excellent opportunity for me to gain skills and experience while also performing work with dedication and commitment to deadlines. I can tell you now that the internships taught me how to challenge myself at work and helped me become a better person by exposing my flaws and failures.
Thank you donna