Donna Alqahtani - 439004221 SD6 Ms. Walaa Sindi
Chapter one About the project 01.
Index Chapter Two Attachments 02.
Chapter Three The Logo 03.
Chapter Four Designs Execution 04.
01
Enjoy the process
Chapter One Report1
The name of the company. The date of starts the project. The idea of the project. Lumis vision. Why Lumis, and Not Others? Interviews/Meetings. Timeline. Competitors The previous identity. Critique
REPORT 1
PROJECT
The name of the company and the services it provides: LUMIS Café// A home made coffee
The date of starts the project: 20 March 2021
The idea of the project: An overall rebranding.
The vision of the owner through his future approach and aspirations: before opening our first branch. The method by which I obtained the project: A colleague informed me about the project. ©2021
01
REPORT 1
PROJECT
Why L Lumis is distinguished by the fact that it is made at home, and the coffee used is of the highest quality from the roasting house. Number and style of the client interviews/Meetings Four meetings were conducted using the Zoom app.
Timeline
©2021
02
COMPETITORS
PROJECT
Value The logo: Value’s logo is straightforward and simple. It works well in one or two colors and in a variety of applications. Perhaps there is a way to slightly rework the triangle while keeping the overall feel of the original. Color Palette:
Pros: Their colors are appealing, their content is uncluttered and unambiguous, and their identity is clear. Cons: Their fonts are unappealing, and the design of their social media posts is unattractive. ©2021
03
COMPETITORS
PROJECT
Coffee Home The logo: Coffee Home logo is not clear, it doesn’t work for the audience, their logo contains a lot of unnecessary details.
Color Palette:
Pros: They are active on social media and are close to their customers.
Cons: They lack a distinct identity, and their content is disorganized and unappealing. ©2021
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REPORT 1
PROJECT
The previous identity 01. Old Logo + Color Palette
©2021
#cad7d6
#000000
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REPORT 1
PROJECT
The previous identity
©2021
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REPORT 1
PROJECT
The previous identity 02. Old Coffee Label Tag
©2021
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REPORT 1
PROJECT
The previous identity 02. Old business card
©2021
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REPORT 1
PROJECT
The previous identity 02. Old Coffee Bottle
©2021
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CRITIQUE
PROJECT
The old logo is good, but it lacks clarity and simplicity, contains unnecessary details, the colors are a little dark, the identity is chaotic, and there is no uniform style, particularly in social media posts. The old package is not attractive and affects the attraction of customers.
©2021
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02
Chapter Two Attachments
E-mails. Design Brief. Proposal. Quotation. Contract.
EMAILS
©2021
PROJECT
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EMAILS
©2021
PROJECT
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EMAILS
©2021
PROJECT
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DESIGN BRIEF
©2021
PROJECT
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PROPOSAL
©2021
PROJECT
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CONTRACT
©2021
PROJECT
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CONTRACT
©2021
PROJECT
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03
Chapter Three Report 2
Inspiration board. Logo design. Color palette. Logo philosophy. Logo applications and usage. Lumis fonts. Lumis style.
INSPIRATION BOARD
©2021
PROJECT
BRAND GUIDELINES
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LOGO SKETCHES
©2021
PROJECT
BRAND GUIDELINES
01.
02.
03.
04.
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LOGO DESIGN
PROJECT
BRAND GUIDELINES
Minimal, Clear and Neat.
©2021
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COLOR PALETTE
©2021
PROJECT
BRAND GUIDELINES
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LOGO PHILOSOPHY
PROJECT
BRAND GUIDELINES
Prepare to be impressed!
Lumis; It’s a five-letter word with different meanings for each letter.
©2021
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LOGO PHILOSOPHY
PROJECT
BRAND GUIDELINES
A mix of inspiration
L; For Local U; For Unique M; For Matchless I; For Individual
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LOGO PHILOSOPHY
PROJECT
BRAND GUIDELINES
A Local
By Lumis ©2021
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LOGO VARIATIONS
PROJECT
01.
©2021
Primary logo
BRAND GUIDELINES
02. Horizontal
logo
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LOGO USAGE
PROJECT
BRAND GUIDELINES
Logo usage
zones should not be less than 3.75 cm (1.5 inches) wide.
©2021
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LOGO COLOR
©2021
PROJECT
BRAND GUIDELINES
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LOGO COLOR
©2021
PROJECT
BRAND GUIDELINES
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LOGO COLOR
©2021
PROJECT
BRAND GUIDELINES
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LOGO COLOR
©2021
PROJECT
BRAND GUIDELINES
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RULES OF USE
PROJECT
Don’t rotate the logo
BRAND GUIDELINES
Don’t change the colors
Do Not strech the logo
©2021
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TYPOGRAPHY
PROJECT
BRAND GUIDELINES
Primary typface Darker Grotesque
Antro Vectra
AaBbCcDd
AaBbCcDd
Medium, SemiBold
123
Regular, Bold
123 ABCDEFGHIJKLMNOPQRSTUVWXYZ
©2021
abcdefghijklmnopqrstuvwxyz
abcdefphijklmnopqrstuvwxyz
0123456789
0123456789
!?@#%(:*^)+-
!?@#%(:*)+-
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PROJECT
BRAND GUIDELINES
Minimal, clear and neat styles are LUMIS.
©2021
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PROJECT
BRAND GUIDELINES
called The Coffee-ring Effect.
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04
Chapter Four Designs Execution
Mockups.
LOGO
©2021
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BUSINESS CARD
©2021
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COFFEE BOTTLE
©2021
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COFFEE BOTTLE
©2021
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COFFEE PLASTIC BOTTLE
©2021
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COFFEE LABEL TAG
©2021
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COFFEE LABEL TAG //Client’s request
©2021
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COOLER BOX
©2021
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MENU
©2021
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MENU
©2021
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MENU
©2021
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MENU
©2021
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STICKERS
©2021
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SOCIAL MEDIA POSTS
©2021
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SOCIAL MEDIA POSTS
©2021
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SOCIAL MEDIA POSTS
©2021
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SOCIAL MEDIA POSTS
©2021
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SOCIAL SOCIAL MEDIA MEDIA POSTS POSTS
©2021 ©2021
BRAND GUIDELINES
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INSTAGRAM HIGHLIGHTS
©2021
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INSTAGRAM HIGHLIGHTS
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INSTAGRAM HIGHLIGHTS
©2021
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INSTAGRAM HIGHLIGHTS
©2021
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INSTAGRAM HIGHLIGHTS
©2021
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STATIONERY
©2021
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STATIONERY
©2021
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ENVELOPE
©2021
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©2021
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©2021
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Thank You Donna