ANTIDOTE
ORGANIC ENERGY DRINK
By Donna AlQahtani
Contents
00
Corporate identity & Vision and values
06
Measurements of Logotype
01
Conceptual approach
07
Rules of use
02
Logo Usage Variations
08
Corporate colors
03
Logo size usage
09
Typography
04
Exclusion zones
10
05
Color Variation
Stationery
Corporate identity: Because dangers of many unnatural ingredients that many popular energies drinks contain. The idea of making a Organic energy drink was born, so I wanted an energy drink with a strong caffeine buzz coming from a natural source with no artificial sweeteners.
Vision and values: An organic energy drink with a strong caffeine coming from a natural source, with no artificial sweeteners.
Conceptual approach:
Nehebkau is the primordial snake god in ancient Egyptian mythology. In life, Nehebkau was invoked by the people to protect them from and cure them of venomous bites. The Egyptians believed that he swallowed seven (a magical number) cobras, using them for his magical power. After death, it was Nehebkau who protected and fed the pharaoh, offering food and water to the other justified dead. The drink was known as the 'Milk of Light', magical liquid that would heal the deceased had they been bitten by a poisonous animal.
egyptia sun
=
+
snake
Logo Usage Variations: virtical usage only:
ANTIDOTE
ORGANIC ENERGY DRINK
Logo size usage: To ensure quality and readability, the minimum size of the Antidote logo should not be less than 3.75 cm (1.5 inches) wide.
Exclusion zones
Color Variation:
Measurements of Logotype:
37.5 mm
50 mm
3 units
ANTIDOTE
ORGANIC ENERGY DRINK
6 units
Rules of use:
Don’t rotate the logo.
OTE
ANTID NIC ORGA
K
Y DRIN
ENERG
Don’t make the logo Horizontal
ANTIDOTE ORGANIC ENERGY DRINK
Don’t change the colors
ANTIDOTE ORGANIC ENERGY DRINK
Do Not strech the emblem
Corporate Colors:
Blue RGB: 26 , 68 , 155 CMYK: 91% , 60% , 2% , 0%
Yellow RGB: 245 , 197 , 57 CMYK: 4% , 21% , 76% , 0%
White RGB: 255 , 255 , 255 CMYK: 0% , 0% , 0% , 0%
Typography:
Primary typface:
Secondary typface:
MedievalSharp Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 !"#%&'()*?@
Optima Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 !”#%&’()*?@
Stationery